1
Case Li brary initiated by The Economic Times For more insightful case studies rooted in the Indian context, log on to www.etcases.com INNOVATIVE PRODUCTS Godrej Consumer Products: Inorganic Growth Management Soon after economic liberalisation in 1992, the Indian economy start - ed witnessing competition from lo- cal as well as international markets. In 2007, Vivek Gambhir , the then chief strategy officer , witnessed talks that Godrej had nothing to appeal to the youth. However , Godrej, a 115-year -old company realising the stakes, had taken prompt action be- fore it was too late. In 2013, Vivek Gambhir took charge as managing director , Godrej Consumer Products Limited (GCPL). On a market visit to Kurukshetra, Haryana, he walked into a local shop (mom and pop store). The owner of the shop ap- preciated GCPL ’s offerings of premi- um products at a reasonable price of `30 and showed him a sachet of Godrej Expert Rich Hair Crème, a hair colour product wherein the competitors were offering similar products for no less than `60. Vivek Gambhir was surprised when the shop owner mentioned and acknowledged Godrej’s launch of in- novative products every quarter , wherein the competitors were cutting spends. In 2014, GCPL outper - formed its peers Marico and HUL with operating profit margin (a measure of a company’s operating efficiency) of 21. 15% for the December quarter , whereas Marico’s operat - ing profit margin stood at 16. 11% and HUL ’s 14.99%. What different did GCPL do to make its hair care product charm the new generation? Dr AMARPREET SINGH GHURA, Associate Professor, Regenesys Business School JENNY B MATHEW, Research Scholar, Tata Institute of Social Science Amarpreet Singh Ghura Jenny B Mathew PORTUGAL’S SOVEREIGN DEBT CRISIS Portugal’s Banking Sector: Safe or Not? In May 2014, Portugal, on its own political will, exited the three-year EU-IMF supported bailout pro- gramme. Portugal had to accept €78 billion EU-IMF-led bailout in 2011 to manage its public debt. The bailout required severe austerity mea- sures leading to public disapproval and protests. Analysts raised doubts about the economic suc- cess during the bailout and were even more wor - ried about the Portuguese economy post the bailout exit. Barely few months later , in August 2014, Portugal’s third-largest bank Banco Espírito Santo (BES) col- lapsed after reporting heavy losses (€3,577 million). Portugal was able to save the bank with €5 billion but this eroded the nation’s buffer capi- tal that was saved from the EU-IMF bailout fund. What led to Portugal’s sovereign debt crisis? Has the EU-IMF bailout helped its economic resurgence? Next round of elections due in 2015 will exert its own set of pressures on the government expenditure. Portugal’s government debt to GDP ratio increased sharply and was at 129% in 2014. Will this be sustain- able? Will Portugal’s banking sys- tem problems and factors leading to the collapse of BES? Portugal banks’ non- performing loans to total gross loans was at 11%, compared to 3% of Germany in 2013. Like BES there could be sever - al banks in the euro zone who could suffer such huge losses. Multiples of such collapses would lead the contagion spread, which may result in a euro zone-banking crisis similar to its sovereign debt crisis. Health of the financial system is a prerequisite for a sustained recovery in Portugal as well as in the euro zone. Hence, the pertinent question is how safe is Portugal’s banking system? Prof. GANESH KUMAR NIDUGALA, Indian Institute of Management, Indore RASHMI SHUKLA, FPM Participant, Indian Institute of Management, Indore Ganesh Kumar Nidugala Rashmi Shukla 58 REASONS FOR DISSATISFACTION ABOUT PERFORMANCE REVIEWS said there was a mismatch in self-appraisal and manager’s review said rating bias said hypocrisy said poor informal feedback

Placement Depression Hits IITians · 2016. 8. 16. · placement cell at IIT Delhi. Getting selected by a top recruiter becomes critical for many. “Students link performance to their

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Page 1: Placement Depression Hits IITians · 2016. 8. 16. · placement cell at IIT Delhi. Getting selected by a top recruiter becomes critical for many. “Students link performance to their

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New Delhi: Sometime in early No-vember, a 21-year-old student at theIndian Institute of Technology(IIT), Kharagpur, developed heart-burn and palpitations besides be-ing unable to sleep at night — clas-sic symptoms of depression. Hewasn’t alone. Ahead of place-ments, which start Tuesday at theleading IITs, many students are af-flicted as the stress of landing atop-paying job takes a toll.

By the middle of November, thecampus grapevine and the mediamake much of salaries in excess of.̀ 1 crore being offered to batchmates in pre-placement offers(which precede the final ones).

“Since my parents heard this, theyhave been calling me and checkingon the trend of final placement interms of salaries,” said the final-year student of mechanical engi-neering mentioned above.

The wide disparity between thehighest and lowest salaries offeredto students — as much as .̀ 2 croreincluding stock options to .̀ 8 lakh— is key to what’s emerging as amental health issue for studentsand the schools that are meant tonurture them. Family expecta-tions add to the stress.

“Parents who are not well in-formed do create tremendous pres-sure on students. Students as wellas parents should be level headedand understand that crore-plus sal-aries are offered to only a handfuland not all get this,” said IIT Guwa-hati director Gautam Biswas.

Babu Vishwanathan, placementadvisor at IIT Madras, said manystudents change subjects in pur-suit of higher salaries.

“The hefty packages compelmany students to switch to com-puter science stream as most stu-dents from this department get thehighest compensation packages,”said Vishwanathan.

Dean Sivakumar M Srinivasansaid November is “pressure cook-er” for both students and faculty.

Students who have ranked at thetop throughout their semesters areespecially prone to placement de-pression when they fail to get

picked up on the first or second day.“Even though these students at

the end of placements may securebetter offers as offered by Day 1 and2 companies, these students arehighly stressed out on discoveringthat they do not figure in the earlyslots,” said Shashi Mathur, profes-sor in charge of the training andplacement cell at IIT Delhi.

Getting selected by a top recruiterbecomes critical for many.

“Students link performance totheir personality and identity. Thisturns out disastrous for them. At

least 10% of (IITDelhi) students facean identity crisis,”said IIT Delhi stu-dent counsellor Ru-pa Murghai.

The stress startsduring entrancecoaching and theexam itself, thencontinues with theacademic grindand getting a

worthwhile placement. And, be-cause of the years-long toil, theymiss out on developing some cop-ing skills.

“With the growing competitionand extreme emphasis on ranks,marks and placements, our educa-tion system has transformed intomore of an examination system,”said Shobhana Mittal, consultantpsychiatrist at Cosmos Institute ofMental Health & Behavioural Sci-ences (CIMBS) in New Delhi.

“When there is a mismatch in theexpected and actual pay packages,a lot of distress ensues. Expecta-tions of parents and also students’own expectations at times are veryhigh to live up to.”

As the IIT Bombay student newslet-ter Insight recently said: “The issueof depression is real across the IITs.”

According to an IIT Madras stu-dent counsellor, 75% of all stu-dents who seek help suffer fromclinical depression. “Overwhelm-ing competition at premier insti-tutes often creates discontentamong students who were once thebest of the lot,” he said.

The schools are aware of the mat-ter and are trying to do somethingabout it. But the problem is stu-dents typically don’t want to revealtoo much of their anxieties, said ateacher at IIT Kharagpur.

The IIT tried an unconventionalapproach, switching off the powersupply to the hostels for an hour toforce students to attend a grouptherapy session.

“Pep talks and motivational talksare frowned about at IITs — studentsare shy of coming out in the open,”said the IIT Kharagpur teacher.

A more nurturing environment isessential to help them.

“In the two rigorous years that akid spends preparing for IIT-JEE,he/she tends to lose touch withhis/her emotional side,” said anIIT Bombay counsellor. “Havingtenderness around the campuscould help change that.”

Wide disparity between the highest and lowest salaries offered to students and high family expectations are creating stress among IIT students

10�THE ECONOMIC TIMES | MUMBAI | TUESDAY | 1 DECEMBER 2015Career & Business Life

WAYS TO

Not everyone has the luxury of having a large workstation. For those who work in open-plan offices and have smaller desks, keeping the workspace clean is not only basic courtesy towards co-workers but also a must to avoid clutter. Brinda Dasgupta talks to experts to bring you tips on how to keep your workspace organised.

Undertake Regular Audits

2

To keep a regular check on your workplace cleanliness, inspect items on and around it. “Dis-pose redundant things and follow this process frequently to maintain a clean desk,” said Jagadeesh V, vice president-facilities at Bosch.

3 Avoid Snacking at Your Desk

Plastic wrappers from a bag of

biscuits and the box your

takeaway sandwich came in,

among other things, all add up

to make your desk look messy.

“Employees should be encour-

aged to avoid eating/snacking

at their workstation,” said

Saha. Head for the office

cafeteria instead, she said.

4 Get CreativePlastic organisers to hold

papers, documents and files can

be a great way to keep your

desk clean. “Employees can also

get creative and use plastic cups

to hold stationery. Instead of us-

ing multiple notebooks and dia-

ries, keep one notebook handy

to ensure that all your informa-

tion is stored in a single place,”

said Manuel D’Souza, director-

HR at Serco Global Services.

Go Paperless1Wherever and whenever possible, make optimum use of the digital medium, said Smita Saha, vice president-HR at AstraZeneca. “Not only is it a great way to be environmental-ly more sustainable, you’re also reducing clutter thanks to less paper on your desk. You can go a step further by cancelling magazine subscriptions and opting for online ones instead,” she said.

5 Clean Up at the End of the Day

To ensure that you don’t have to return to a messy desk in the morning, spend a few min-utes cleaning up the evening before. “It’s prudent to have a fresh slate to start work every day,” said D’Souza. This makes employees more productive as well, he said.

Keep Your Workspace Organised

Gender and cul-

tural diversity

are critical com-

ponents of finding innovative answers

to complex issues like cyber security,

data & analytics and tax transparency

that companies are wrestling with

now, according to Isabelle Allen, glob-

al head of clients and markets at KPMG

International. Allen, who drives

KPMG’s diversity agenda globally,

spoke exclusively to ET’s RicaBhattacharyya. Edited excerpts:

What role does gender diversity

play in the context of issues that a

workplace faces in a rapidly

disruptive environment?

There are lot of the challenges and op-

portunities that companies are wres-

tling with now — cyber security, data &

analytics, tax transparency and re-

sponsibility to name a few. All of these

issues need different perspectives to

think through how to tackle them. Gen-

der and cultural diversity becomes a

critical component of finding in-

novative answers to such complex is-

sues. Why would you deprive yourself

of half the population when you are

trying to address completely new is-

sues companies haven’t faced before?

Are you talking about the business

case of gender diversity?

Absolutely. We see the business case

for gender diversity at KPMG. A great

example is our work with WCD — Wom-

en Corporate Directors Foundation —

the largest community of women direc-

tors/board members globally. We can

equip women directors/board mem-

bers, so that they are more effective in

their roles, and find and help mentor

the next generation. We are now at a

point where there are thousands of

women who are board members/

directors around the world, and these

numbers are rising by the day. So, our

determination to do the right thing is a

rational and commercial imperative.

We believe that if there are more

women on boards then it contributes

to better decisions at the board table.

We started from a very limited pool of

current women board members and

now, in India, you have a law that says

you must have more, so you need to

move quickly to scale up the pipeline

of talented women to be a part of and

effective in the boardroom. Our in-

volvement with WCD in India will help

meet that need. That will be a very

positive contribution to diversity.

What are the reasons for the slow

pace of progress?

I think some of the challenges are struc-

tural, which can make it harder for

women at particular times in their ca-

reer. For example, taking time off to

raise a family. We also have a lot of cul-

tural challenges; if you go to Japan, if

you go to India, if you go to Germany,

the cultural norms are different. So, for

any global business, it is difficult to

have a single global view and approach.

Do we need to see more women in

client-facing, revenue-driving

roles?

The new CEO of KPMG in the US (Lynne

Doughtie), which is our largest mem-

ber-firm, is a woman. She was the best

qualified and most able person for the

job. And, in Australia, KPMG’s member-

firm has just published the target that

they want to achieve in terms of gender

diversity. I know that KPMG UK’s senior

partner has written to all our head hun-

ters and said ‘unless you present to

me a diverse list of candidates, we

are not going to work with you any-

more’. These are really practical ex-

amples of steps that can, and are,

being taken.

Do you have any specific

diversity target in mind?

We have over 160,000 people

working for KPMG member-

firms around the world and we

will, hopefully, double that

number in the next few years,

so we are talking about recruit-

ing a huge number of people in to

very prestigious, professional

roles. I am confident that an in-

creasing number of them will be

women and that we will make pro-

gress towards gender diversity.

Q&A

Case Library initiated by The Economic Times

For more insightful case studies rooted in the Indian context, log on to www.etcases.com

INNOVATIVE PRODUCTS

Godrej Consumer Products: Inorganic Growth ManagementSoon after economic liberalisation

in 1992, the Indian economy start-

ed witnessing competition from lo-

cal as well as international

markets.

In 2007, Vivek Gambhir,

the then chief strategy

officer, witnessed talks

that Godrej had nothing

to appeal to the youth.

However, Godrej, a

115-year-old company

realising the stakes, had

taken prompt action be-

fore it was too late.

In 2013, Vivek Gambhir

took charge as managing

director, Godrej Consumer

Products Limited (GCPL).

On a market visit to

Kurukshetra, Haryana, he walked

into a local shop (mom and pop

store). The owner of the shop ap-

preciated GCPL’s offerings of premi-

um products at a reasonable price

of ̀ 30 and showed him a sachet

of Godrej Expert Rich Hair Crème,

a hair colour product wherein the

competitors were offering similar

products for no less than ̀ 60.

Vivek Gambhir was surprised

when the shop owner mentioned

and acknowledged

Godrej’s launch of in-

novative products every

quarter, wherein the

competitors were cutting

spends.

In 2014, GCPL outper-

formed its peers Marico

and HUL with operating

profit margin (a measure

of a company’s operating

efficiency) of 21.15% for

the December quarter,

whereas Marico’s operat-

ing profit margin stood at

16.11% and HUL’s 14.99%.

What different did GCPL

do to make its hair care product

charm the new generation?

Dr AMARPREET SINGH GHURA,Associate Professor, Regenesys Business School

JENNY B MATHEW, Research Scholar, Tata Institute ofSocial Science

AmarpreetSingh Ghura

Jenny B Mathew

PORTUGAL’S SOVEREIGN DEBT CRISIS

Portugal’s Banking Sector:Safe or Not?In May 2014, Portugal, on its own

political will, exited the three-year

EU-IMF supported bailout pro-

gramme. Portugal had to accept

€78 billion EU-IMF-led bailout in

2011 to manage its public

debt.

The bailout required

severe austerity mea-

sures leading to public

disapproval and protests.

Analysts raised doubts

about the economic suc-

cess during the bailout

and were even more wor-

ried about the Portuguese

economy post the bailout

exit.

Barely few months later,

in August 2014, Portugal’s

third-largest bank Banco

Espírito Santo (BES) col-

lapsed after reporting heavy losses

(€3,577 million). Portugal was able

to save the bank with €5 billion but

this eroded the nation’s buffer capi-

tal that was saved from the EU-IMF

bailout fund.

What led to Portugal’s sovereign

debt crisis? Has the EU-IMF bailout

helped its economic resurgence?

Next round of elections due in 2015

will exert its own set of pressures

on the government expenditure.

Portugal’s government debt to GDP

ratio increased sharply and was at

129% in 2014. Will this be sustain-

able? Will Portugal’s banking sys-

tem problems and factors leading to

the collapse of BES?

Portugal banks’ non-

performing loans to

total gross loans was at

11%, compared to 3% of

Germany in 2013. Like

BES there could be sever-

al banks in the euro zone

who could suffer such

huge losses. Multiples of

such collapses would lead

the contagion spread,

which may result in a

euro zone-banking crisis

similar to its sovereign

debt crisis.

Health of the financial

system is a prerequisite for a

sustained recovery in Portugal as

well as in the euro zone. Hence, the

pertinent question is how safe is

Portugal’s banking system?

Prof. GANESH KUMAR NIDUGALA,Indian Institute of Management, Indore

RASHMI SHUKLA, FPM Participant, Indian Institute of Management, Indore

Ganesh Kumar Nidugala

Rashmi Shukla

Placement BluesStress startswith entrance coaching,admission test, continues with academic grind and worthwhile placement

Placement pressure stems largely from parents and peer group

Widening gap between highest and lowest pay packages also leads to stress

November is dubbed ‘pressure cooker’ month

Not many students willing to seek counselling to deal with stress and depression at IITs

Parents who are not well informed do create tremendous pressure on students. Students as well as parents should be level headed and understand that crore-plus salaries are offered to only a handful and not all get this

GAUTAM BISWAS IIT GUWAHATI DIRECTOR

Placement Depression Hits IITians

Nearly 60% of India Inc Employees Unhappy with Their Performance Reviews: TimesJobs

Poor informal feedback, hypocrisy are reasons for dissatisfaction about performance reviews, fi nds the survey of over 1,000 employees

ILLUSTRATIO

N: A

NIRBA

N BO

RA

58 90 85 42 90 74 58

figures in %

figures in %

figures in %

REASONS FOR DISSATISFACTION ABOUT PERFORMANCE REVIEWS

said there was a mismatch in self-appraisal and manager’s review

said rating bias

said hypocrisy

said poor informal feedback

said HRsaid CEO

said immediate/reporting manager

said it kills the motivation to work

said it has a distracting effect

said it hampers productivity, but is temporary

said it did not hamper productivity

86

122

EFFECT OF BAD PERFORMANCE REVIEW ON PRODUCTIVITY AT WORK

40 33 20 7

Source: TimesJobs.com

Rain Threatto IIT MadrasPlacements

[email protected]

New Delhi: Placements atIIT Madras, this year litera-lly rest in the hands of therain Gods. Incessant rainsin Chennai, which led tofloods and waterlogging inseveral parts of the cityover the past fortnight,have made recruiters un-sure of the placement at IITMadras. The institute wasreceiving frantic calls fromcompanies coming forplacements to the campuson Monday when schoolsand colleges in the citywere told to remain closeddue to rains. IIT-Madras,however, said it is not af-fected much as of now andthat the placements willtake place startingTuesday.

According toan IIT Madrasstudentcounsellor,75% of allstudents whoseek helpsuffer fromclinicaldepression

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