Plan A. The ideal marcom resource for B2B.

Whether you’re an F100 company, or just getting your mezzanine round, there’s a creative service that can offer you writers, art directors, and creative directors who have worked on some of the most successful brands in the world. We are available individually, as a writer, as a team, or as a number of teams.We’ve developed advertising, capabilities brochures, annual reports, websites, and white papers for B2B clients including Apple, Avaya, Dell Computer, Fujitsu, HP, Hitachi, Intel, McKesson, Microsoft, Sprint, Sun, Varian Medical Systems, and VisiQuate.We’ve done the same for leading consumer companies, including Anthem Blue Cross, California Lottery, Crystal Cruises, Honda Motorcycles, Kaiser Permanente, Mexicana Airlines, Pomodoro Restaurants, and Tru Green.The full portfolio is at www.planacreativeservices.com but this focuses on B2B.

In 1986, we helped Dell introduce a new way to sell computers.

Last year, this positioning ad for VisiQuate turned the complex Big Data competitive landscape into two simple words: You’ll see.

Introductory campaign for IE 3.0.This was the first ad.

One of the many Sun ads I wrote as creative director at J. Walter Thompson.

Ad for Sprint digital network.

Part of a campaign exploration for Next Level.

Campaign exploration for Wind River.

Campaign exploration for Wind River.

Campaign exploration for Wind River.

Banner ad for Sun xVM virtualization software. From the T.O. reference, it’s obvious this was a while ago.

Mailer for data recovery service.

VisiQuate website. Created messaging, architecture, and wrote every word.

VisiQuate website. Created messaging, architecture, and wrote every word.

VisiQuate website. Created messaging, architecture, and wrote every word.

VIsiQuate. Case history for Orlando Hospital.

We can make the benefits of complex technology simple, but we can also get deep into the nuts and bolts.

Kaiser Permanente IT 2008 Annual Report.

Kaiser Permanente IT 2008 Annual Report.

Kaiser Permanente IT 2008 Annual Report.

Kaiser Permanente IT 2009 Annual Report.

Kaiser Permanente IT 2009 Annual Report.

Kaiser Permanente IT 2009 Annual Report.

Varian Medical Systems. Series of productflyers, each featuring one key benefit of Trilogy Tx system.

Varian Medical Systems. Series of productflyers, each featuring one key benefit of Trilogy Tx system.

Wind River Systems. Corporate capabilities brochure.

Wind River Systems. Corporate capabilities brochure.

Wind River Systems. Corporate capabilities brochure.

Wind River Systems. Corporate capabilities brochure.

VisiQuate. November, 2016 ad.

VisiQuate. December 2016 ad.

Greg Karraker is a writer and creative director for some of America’s most successful clients. I recently acted as SVP, CMO for VisiQuate, a healthcare business analytics company. I’m a strong believer in measurable advertising. My “Who’s next?” campaign for California Lottery increased sales from $1.4 billion to $2.1 billion in four years. TV campaigns for The Money Store increased ROI by 44%.

Additional Experience:

Abbott Diabetes Care, Anthem Blue Cross, Chiat/Day, Dell Computer, Dailey & Associates, Goldberg Moser O’Neill, HP, Intel, J. Walter Thompson, Kaiser Permanente, McKesson, Mexicana Airlines, Microsoft, Pomodoro Restaurants, Sprint, Sun Microsystems, Varian Medical Systems, VisiQuate.

1200 East Railroad Avenue, Cotati, CA 94931

greg@karraker.com (415) 260-9905http://www.planacreativeservices.com