6
CAMPAIGNS 8–13, 2011 It’s the beginning of a new cycle, the perfect time to raise the bar by setting higher goals for yourself. And also time to try on a new, energized attitude. We call it Activation. It can change the way you sell, plan and serve your Customers. And it can totally transform your business. Here’s how it works. When you ACTIVATE YOURSELF, you psych yourself up to feel great about everything you do. Little things like giving yourself a manicure or even getting your car washed can make you feel good. Best of all, feeling good can help to ACTIVATE YOUR CUSTOMERS. Your enthusiasm is your secret weapon to getting Customers to try and buy. Hand out samples, show your demos and support your enthusiasm with expert knowledge—sales will add up! Do those simple things every day, every campaign. Put on your favorite Avon outfit and jewelry and a big smile. Then go out and ACTIVATE YOUR BUSINESS. PLAN TO SUCCEED GOAL-SETTING GUIDE FOR THE PRESIDENT’S RECOGNITION PROGRAM GET READY TO ACTIVATE YOUR CUSTOMERS, YOUR BUSINESS, YOURSELF!

Plan to Succeed - your Avon · JOB PATH Marketing Projects, Anew Regimen Coupon_____ RELEASETO PRODUCTION DATE: Job order is outdated ... Customers. 2-week kit full-size kit. plan

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Campaigns 8–13, 2011

It’s the beginning of a new cycle, the perfect time to raise the bar by setting higher goals for yourself. And also time to try on a new, energized attitude. We call it Activation. It can change the way you sell, plan and serve your Customers. And it can totally transform your business.

Here’s how it works. When you ActivAte yourself, you psych yourself up to feel great about everything you do. Little things like giving yourself a manicure or even getting your car washed can make you feel good. Best of all, feeling good can help to ActivAte your customers. Your enthusiasm is your secret weapon to getting Customers to try and buy. Hand out samples, show your demos and support your enthusiasm with expert knowledge—sales will add up!Do those simple things every day, every campaign. Put on your favorite Avon outfit and jewelry and a big smile. Then go out and ActivAte your business.

Plan to SucceedGoAL-SeTTInG GuIDe for THe PreSIDenT’S reCoGnITIon ProGrAm

GeT reADY To

ACTIvATe Your customers, Your business, Yourself!

2

ACTIvATe CuSTomerS plan to suCCeed in Campaigns 8–13, 2011

Add a new niche to your skin care business with premium sun care from AneW. The price points are comparable to other AneW products, which will build your order size and add to your profits.

Here are 5 great ways you can introduce AneW Solar Advanceto Customers and make the sale.

When Customers purchase any AneW 2-week Starter Kit in Brochure 12, they will get a coupon for $10 off any full-size kit in c-13 and c-14.

You get delayed billing on all starter kits you sell, so reach out to everyone.

the c-10 sales meeting will include a skin care clinic to help you brush up on your selling skills. Don’t miss it!

WITH Anew solAr ADvAnce In C-10

WITH Anew regimen kits In C-12–14

skincAre

1. Your edge—AneW Solar Advance not only protects skin, it also reverses the visible damage caused by the sun.

2. Point out that AneW Solar Advance actually combines skin care benefits with sun protection, unlike average sunscreen sold at convenience stores.

3. The recommendation by the skin cancer foundation will build Customer confidence.

4. sell the season—encourage Customers to buy now so they’ll have the whole summer to enjoy these products.

5. Appeal year round to Customers planning resort and cruise vacations. Always carry samples to give out when you go to summer hot spots like picnics, tennis courts, beaches and lakes.

Anew solar Advance sunscreen face lotion sPf 45 sunscreen body lotion sPf 30 in c-13, buy 1, get 1 At hAlf Price

Solar Advance has received the Active Seal of recommendation from the Skin Cancer foundation.

Tips to make the sale:

use the Conversational Skin Care Card to determine your Customer’s needs.

Sell the 2-week Starter Kit—there’s no risk thanks to Avon’s satisfaction guarantee.

Don’t forget to point out the $10-off coupon on fuLL-SIZe KITS.

follow up! Tell Customers to act noW—this offer is good in C-13 and 14 only!

REJUVENATE BACK

ULTIMATE BACK

REVERSALIST BACK

PLATINUM BACK

REJUVENATE FRONT

ULTIMATE FRONT

REVERSALIST FRONT

PLATINUM FRONT

Coupon expires 8/5/2011. Limit 1 coupon per Customer. Redeemable while supplies last. Coupon can be redeemed only through an authorized Avon Representative. Not valid for online purchases. Cannot be redeemed for cash or combined with other offers. Tax not included. Valid only in U.S.A. Only original coupons accepted. Mechanical reproductions will be void. Void where prohibited.

Este cupón se vence el 5 de agosto de 2011. Límite de 1 cupón por Cliente. Canjeable hasta agotar existencias. El cupón sólo se puede canjear a través de una Representante Avon autorizada. No es válido para compras por Internet. No puede ser canjeado por dinero en efectivo ni se puede combinar con otras ofertas. No se incluye en los gastos de impuestos. Válido en EE.UU. solamente. Sólo se aceptan cupones originales. Ninguna copia de este cupón es válida. Nulo donde se prohiba.

Avon Products, Inc. 03535530

Coupon expires 8/5/2011. Limit 1 coupon per Customer. Redeemable while supplies last. Coupon can be redeemed only through an authorized Avon Representative. Not valid for online purchases. Cannot be redeemed for cash or combined with other offers. Tax not included. Valid only in U.S.A. Only original coupons accepted. Mechanical reproductions will be void. Void where prohibited.

Este cupón se vence el 5 de agosto de 2011. Límite de 1 cupón por Cliente. Canjeable hasta agotar existencias. El cupón sólo se puede canjear a través de una Representante Avon autorizada. No es válido para compras por Internet. No puede ser canjeado por dinero en efectivo ni se puede combinar con otras ofertas. No se incluye en los gastos de impuestos. Válido en EE.UU. solamente. Sólo se aceptan cupones originales. Ninguna copia de este cupón es válida. Nulo donde se prohiba.

Avon Products, Inc. 03534820

Coupon expires 8/5/2011. Limit 1 coupon per Customer. Redeemable while supplies last. Coupon can be redeemed only through an authorized Avon Representative. Not valid for online purchases. Cannot be redeemed for cash or combined with other offers. Tax not included. Valid only in U.S.A. Only original coupons accepted. Mechanical reproductions will be void. Void where prohibited.

Este cupón se vence el 5 de agosto de 2011. Límite de 1 cupón por Cliente. Canjeable hasta agotar existencias. El cupón sólo se puede canjear a través de una Representante Avon autorizada. No es válido para compras por Internet. No puede ser canjeado por dinero en efectivo ni se puede combinar con otras ofertas. No se incluye en los gastos de impuestos. Válido en EE.UU. solamente. Sólo se aceptan cupones originales. Ninguna copia de este cupón es válida. Nulo donde se prohiba.

Avon Products, Inc. 03535210

Coupon expires 8/5/2011. Limit 1 coupon per Customer. Redeemable while supplies last. Coupon can be redeemed only through an authorized Avon Representative. Not valid for online purchases. Cannot be redeemed for cash or combined with other offers. Tax not included. Valid only in U.S.A. Only original coupons accepted. Mechanical reproductions will be void. Void where prohibited.

Este cupón se vence el 5 de agosto de 2011. Límite de 1 cupón por Cliente. Canjeable hasta agotar existencias. El cupón sólo se puede canjear a través de una Representante Avon autorizada. No es válido para compras por Internet. No puede ser canjeado por dinero en efectivo ni se puede combinar con otras ofertas. No se incluye en los gastos de impuestos. Válido en EE.UU. solamente. Sólo se aceptan cupones originales. Ninguna copia de este cupón es válida. Nulo donde se prohiba.

Avon Products, Inc. 03535220

$10 off your next purchase of any

Full-Size Regimen Kit in Brochures 13 and 14, 2011. See back of coupon for restrictions. $10 de descuento en tu próxima compra de cualquier régimen de tamaño regular

de los Folletos 13 y 14 de 2011.Para las restricciones vea al reverso.

$10 off your next purchase of any

Full-Size Regimen Kit in Brochures 13 and 14, 2011. See back of coupon for restrictions. $10 de descuento en tu próxima compra de cualquier régimen de tamaño regular

de los Folletos 13 y 14 de 2011.Para las restricciones vea al reverso.

$10 off your next purchase of any

Full-Size Regimen Kit in Brochures 13 and 14, 2011. See back of coupon for restrictions. $10 de descuento en tu próxima compra de cualquier régimen de tamaño regular

de los Folletos 13 y 14 de 2011.Para las restricciones vea al reverso.

$10 off your next purchase of any

Full-Size Regimen Kit in Brochures 13 and 14, 2011. See back of coupon for restrictions. $10 de descuento en tu próxima compra de cualquier régimen de tamaño regular

de los Folletos 13 y 14 de 2011.Para las restricciones vea al reverso.

DATE: 02/02/114:28PMJOB#:2030 JOBNAME:AnewRegimenCoupon__

JOBPATHMarketingProjects,AnewRegimenCoupon______________________

RELEASETOPRODUCTIONDATE:Joborderisoutdated

ARTDIRECTOR: Patrick WRITER: Ruth _______

Convert 2-week Customers to fuLL-SIZe Customers.

2-week kit

full-size kit

plan to suCCeed in Campaigns 8–13, 2011

3

The new What’s New makes it easy. Beginning in C-8, the What’s New has several new features. The front section continues to showcase demos, samples, stock-ups and Special representative offers to help you plan ahead.

when you are planning c-11, you are ready to sell c-9. To address this, the back cover features a What’s now section, designed to help you know and sell your most current brochure.

The tips inside What’s now show you how to take full advantage of mother’s Day in C-9 with fragrance and flowers. Here’s how:

ACTIvATe Your SALeS strAtegy

In C-9, the Build

Your Business section

is filled with tips

to help you sell

fragrance like a pro.

The C-9 Action Plan:

highlights three great

deals in C-9 and how to

entice Customers to buy.

When you’re ready to sell C-9,

go to the What’s now section

on the back cover of the

C-11 What’s New.

What’s the BuZZ…

features insiders’ stories

about Avon behind

the scenes. 30

C-11 what’s newProduction notes:

ART DIRECTOR: Paul 7136

COPywRITER: Danielle 7215

MARKETING:

CAMPAIGN MGMT:

CATEGORy:

Please follow the layout carefully:

includes placement of objects, background

color matching, type readability.

31

C-11 what’s newProduction notes:

ART DIRECTOR: Paul 7136

COPywRITER: Danielle 7215

MARKETING:

CAMPAIGN MGMT:

CATEGORy:

Please follow the layout carefully:

includes placement of objects, background

color matching, type readability.

C-11 what’s newProduction notes:

Please follow the layout carefully:

includes placement of objects, background

color matching, type readability.

Brochure 9

sma

rt se

lling

: stra

teg

ies

for s

ucce

ss

9

†National Retail Federation: http://www.nrf.com

Sell to the fullest!Be her everything-mom destination. It’s a

s easy as M-O-M!

Offer extras

Make Mother’s Day

even more special

by offering the

personal touch.

a Complimentary

Gift Wrap

a Personal Service

a Free Delivery

a Instant Delivery:

If you took advantage

of the Love to the Fullest

Incentive Program,

make on-the-spot sales

with instant delivery

just in time for

Mother’s Day!

a Flower Power:

Tell your Customers

about the great offer

from 1-800-Flowers

in Brochure 9!

Make it perfect

Avon has the perfect

gift for everyone...

so be the source

for all things mom!

The Romantic Mom:

Love her with the Love to the Fullest

4-piece Gift Collection.

The Sophisticated Mom:

Spoil her with our designer-

inspired Sterling Silver

Star Charm Bracelet.

The Fashionista Mom:

Thrill her with our signature

Amazing Leather Bag.

The Stressed Mom:

Pamper her with soothing

Foot Works or Skin So Soft sets.

Make contact

with everyone...moms

are everywhere and

all deserve fabulous

Avon gifts!

ÆYour Customers:

Tell her not to miss a mom!

Grandmothers, mothers,

aunts, daughters, sisters,

friends, new moms, even

moms of pets, too!

ÆThe man in her life:

Husbands and sons are

in need of your

gifting

expertise!

Call them

and give

them a

hand!

ÆSelf-purchase:

Tell her to splurge. There’s

so much to choose from,

and she’s worth it!

ÆNew Customers:

Get her hooked with dozens of

great Mother’s Day gifts!

seal th

e deal!

This Mother’s Day...

mommy & me

Make Mother’s Day even more magical!

Every little girl wants to be just like Mommy!

Now they can match with this adorable

Sterling Silver Double Heart Necklace

(comes with 3" extender to fit

perfectly on Mom).

Tell your Customer to buy two so

she and her daughter can wear them

together on Mother’s Day!

When your Customer buys the

Love to the Fullest Collection or

Eau de Toilette, remind her that she

gets a $10-OFF COupOn for her

next order at 1-800-Flowers.

This is a great incentive to

seal the deal!

didyouknow?

Men spend more

than women on

Mother’s Day,

shelling out an

average of

$154.74!†

didyouknow?Nearly two-thirds of Mother’s Day celebrants buy flowers, totaling

$1.9 billion.†

Get MoM

ready for

fun in the sun

without the

skin damage!

DATE:12/09/104:23PM

JOB#:1959792252-9JOBNAME:AnewSolarAdvanceFaceSampleCard_____

JOBPATH:MARKETINGPROJECTS:AnewSolarAdvanceFaceSampleCard______

RELEASETOPRODUCTIONDATE:12/1___

_____________________

ARTDIRECTOR:Patrick WRITER:

Danielle

_Production:Extendwaterattoptolookasshown.

SOLAR ADVANCE

SUNSCREEN FACE LOTION

SPF 45

*Ba

sed

on

a c

ons

umer

-per

cep

tion

stud

y.

AN AVON

BREAKTHROUGH:

REVERSE

THE VISIBLE

DAMAGE

CAUSED

BY THE SUN*

Now is the time to give all your

Customers samples and trial sizes of

ANEw Solar Advance Sunscreen,

coming in Campaign 10!

28

C-11 what’s newProduction notes:

ART DIRECTOR: Paul 7136

COPywRITER: Danielle 7215

MARKETING:

CAMPAIGN MGMT:

CATEGORy:

Please follow the layout carefully:

includes placement of objects, background

color matching, type readability.

29

C-11 what’s newProduction notes:

ART DIRECTOR: Paul 7136

COPywRITER: Danielle 7215

MARKETING:

CAMPAIGN MGMT:

CATEGORy:

Please follow the layout carefully:

includes placement of objects, background

color matching, type readability.

action plan:Know it, show it and grow your business!

C-11 what’s newProduction notes:

Please follow the layout carefully:

includes placement of objects, background

color matching, type readability.

buzz... what’s the28

the deal:

Bath & Body specials including Perfumed

Liquid Deodorant (Back by Popular Demand)

the hook:

Shower Gels only 99¢ each with each $10

Bath & Body purchase from Brochure 9.

the brands:

Moisture Therapy

Skin So Soft, Naturals,

Foot Works,

Advance Techniques

Bug Guard Plus and more!

the store:

Bath & Body

pgs. 144–Back Cover

the deal:

The limited-edition Amazing Leather Bag

for only $50!

the hook:

Luxuriously supple, 100%

genuine pebble-grain leather!

Tell your Customers there’s no need

to haul to the mall or department store

for mom. This is the perfect bag, hassle-free.

Tell her to treat

herself to one too!

the store:

Mother’s Day

Gifts

pgs. 8–9

the deal:

3-For Mix or Match Deals

on makeup’s hottest trends

• Nailwear Pro or Glazewear Lip Gloss: 3 for 7.99

• Glimmersticks: 3 for 8.99

• Smooth Minerals, Perfect Wear, Beyond Color,

Ultra Color Rich, Moisture Seduction or Healthy Makeup:

3 for 11.99

the hook:

Customers save

big by buying in

multiples of

three and

your orders

grow even

bigger!

the store:

Makeup

pgs. 28–41

show

your Customers

brochure 9

scented pages:

Love to the Fullest pg. 3

Haiku pg. 16 Imari pg. 18

Far Away pg. 54

Outspoken pg. 56

Eternal Magic pg. 59

Vanilla peach Blossom Bubble Bath

pg. 153

Naturals Lemon Blossom & Basil

pg. 171

Brochure 9

genuine

pebble-

grain

leather

The “Nose” Knows

Ever wonder how our fragrances are created?

It all starts with an idea that is brought to life by our perfumers,

known in the industry as the “nose.”

Learn all about Loc Dong: the “nose” behind

Love to the Fullest by Reese witherspoon.

Creating exclusive fragrances for Avon is part of

Loc Dong’s destiny. The world-renowned perfumer

was born with fragrance in his genes. Dong’s earliest

fragrance memories involve being a child in Vietnam,

following around his grandfather—a medicinal herbalist—

and smelling the many fragrant plants he used in his

practice. At age 11, Dong fled his war-torn country for

the U.S., where he eventually studied to be a perfumer.

He joined International Flavors & Fragrances as a

perfumer in 2002. Today, the award-winning “nose” draws

on his rich cultural past as inspiration for his fragrant

masterpieces (his long list includes U by Ungaro).

His unique perfumer’s palette drives him to meld

contrasting elements to create some of the world’s

most beautiful scents. His latest creation,

Love to the Fullest is a perfect example of

Dong’s vibrant and elegant style of perfumery.

OUR SIGNATURE LEATHER BAG

LIMITED EDITION

v Amazing Leather Bag

Luxuriously supple leather shoulder bag. Made with 100% genuine pebble-

grain leather and quality hardware. Top-zip closure. Two exterior pockets with

magnetic snap closures. Fully lined with three pockets; two slip, one zip.

91/2'' H x 131/2'' W x 4'' D; handle drop, 10''.

will be 200.00

$50 limited quantities

8

MOTHER’S DAY IS MAY 8TH

THRILLHER

GENUINE

PEBBLE-

GRAIN

LEATHER

{}new

XX

© A

von

Pro

duc

ts, I

nc.,

2011

. All

Rig

hts

Rese

rved

.

BAR CODE

Single 78595-9

BAR CODE

Pk of 10 78596-9

CAMPAIGN 9, 2011

AVON PRODUCTS, INC.

1251 AVE OF THE AMERICAS

NEW YORK, NY 10020

To place an order, call:

Improving the Lives

of Women Globally

Visit us at

avonfoundation.org

Credit cards not applicable in Puerto Rico and the Caribbean.

Brochure effective until

Black Cherry

& Nutmeg

Strawberry &

Guava

Vanilla

Cucumber

Melon

Pomegranate

& Mango

Banana

& Coconut

Cherry Blossom

Each, 5 fl. oz.

reg. 6.00

Juicy Moisture

Shower Gel

Lemon Blossom

& Basil

reg. 6.00

1.99 BUY NOW

& SAVE

With any $10 purchase,

pages 144 thru 172

99¢EACHShower Gels

�Perfumed�Liquid�Deodorant

Easy finger-tip application.

Fragranced with a delicate

floral scent. 2 fl. o

z. �

will�be�3.99

2.99

• Fast drying

• Anti-Stain Formula

• Provides long-lasting

odor protection

BUY NOW & SAVE

Details�

Back�Cover.99¢BATH & BODY 1

65

Popular

DemandBACK BY

MAKEUP 33

ANY 3 FOR

8.99ANY 3 FOR

8.99

XX

WITH

SPARKLE

GLIMMERSTICKS

DIAMONDS

EYE LINER

Wears up to

12 hours. Each,

.01 oz. net wt.

7.00

BROW LINER

HI-DEF COLOR

BLUE IS THE NEW BLACK..PLUM IS

THE NEW BROWN...A BOLD STROKE OF

COLOR SAYS “ALL EYES ON ME”

MIX OR MATCH/PAGES 32–33/SAVE UP TO 12.00

CREAMY-

SMOOTH

GLIMMERSTICKS

for eyes*,

brows & lips

Wears up to

12 hours. Each,

.01 oz. net wt.

7.00 each

*Available in regular

or waterproof.

EYE LINER

Soft

Bla

ck

Da

rk B

row

n

Taw

ny

Blo

nde

WATERPROOF EYE LINER

Pink

Bo

uque

t

Sim

ply

Sp

ice

Perfe

ct P

lum

Red

Bric

k

Rich

Co

coa

Mys

tery

Ma

uve

LIP LINER

Black Ice

Brown Sugar Twilight

Sparkle

Smoky

Diamond

Sugar Plum Emerald

Glow

DIAMONDS EYE LINER

Smo

ky G

rey

Emer

ald

Emer

ald

Glo

w

Blackest

Black

Cosmic

Brown

Emerald

Saturn Grey

Starry

Night Blue

Copper

Midnight

Blue

Smoky

Grey

Blackest

Night

Brown

Chocolate

XX

MAKEUP 31

ANY 3 FOR

7.99ANY 3 FOR

7.99GET GLOSSIED UP

A FLIRTY KISS OF SHINE, A BUBBLY

BURST OF SPARKLE, A SULTRY

SHOT OF INTENSE COLOR...

FIND A FINSH FOR EVERY MOOD

MIX OR MATCH/PAGES 28–31/SAVE UP TO 10.00

AMERICA’S #1 LIP GLOSS*

GLAZEWEAR LIP GLOSS

Always comfy,

never sticky. .15 oz. net wt.

6.00

*Compared to mass-market

lip gloss unit sales.

SHINE Mauve

Movement

SPARKLE

Rave

SPARKLE

Mocha Latte

SHINE Iced Pink

SHINE

Darling Pink

SHINE

Island Glow

SHINE

Tickled Pink

SHINE

Clear SPF 15

INTENSE

IntensePlum

SPARKLE

DazzlingDiamond

SPARKLE

AppleCinnamon

SPARKLE

Mirage

INTENSE

SweetMaple

INTENSE

Crimson

INTENSE

Brown Sugar

INTENSE

CherryLiqueur

SHINE Darling

Pink 441-616

SPARKLE

Mocha Latte

441-252

INTENSE

IntensePlum

441-032

SHINE

Darling Pink

SPARKLE

Mocha Latte

INTENSE

IntensePlum

ANY 3 FOR

7.99ANY 3 FOR

7.99

MAKEUP 31MAKEUP 29

WEARS UP TO 10 DAYS.* NAILWEAR PRO NAIL ENAMEL

Salon-quality precision brush.

No formaldehyde, toluene or phthalates. .4 fl. oz.

5.00

MIX OR MATCH/PAGES 28–31/SAVE UP TO 10.00

*With normal touch-ups.

SWITCH IT UPSUBTLE...SASSY...EDGY...ELEGANT...

ALWAYS A NEW LOOK

AT YOUR FINGERTIPS

Gunmetal

Night Violet

7

Electric Green

Vivid Violet Blue Shock Powerful Pink

Mulberry

Rave

Real Red Ruby Slipper

Sheer French Pink

Tangtastic

Tweed

Venus

Viva Pink

Tropical Punch

Midnight Plum

Sunshine

Fuchsia Cotton Candy

Cherry Jubilee

Bare Necessity

Lagoon

Also available in Clear

French Tip White

Viva Pink Sunshine

Powerful Pink

Love Notes

Loc Dong’s special ingredients for Love

to the Fullest...a sensual blend of black

cherry and evening primrose mingled

with sandstone and cashmeran.

“Love to the Fullest captures the heart-fluttering feeling

of love. you have to let your guard down and give in to it.”Reese Witherspoon reflects:

26

C-11 what’s newProduction notes:

ART DIRECTOR: Paul 7136

COPywRITER: Danielle 7215

MARKETING:

CAMPAIGN MGMT:

CATEGORy:

Please follow the layout carefully:

includes placement of objects, background

color matching, type readability.

27

C-11 what’s newProduction notes:

ART DIRECTOR: Paul 7136

COPywRITER: Danielle 7215

MARKETING:

CAMPAIGN MGMT:

CATEGORy:

Please follow the layout carefully:

includes placement of objects, background

color matching, type readability.

fragrancefundamentals

compare it

Ask about the scents

she likes from the competition,

then show her how Avon rivals them in

fragrance quality, packaging and value.

Make sense of scents by creating

a comparison chart. Use the Avon

Fragrance Conversation Card and

do a little market research on your own

by visiting different Web sites

to compare

prices and quality.

buildyourbu

siness

wear itBe a walking

scent-vertisement!

Wear Avon fragrance

wherever you go.

Return compliments

with a sample of

what you’re wearing.

Have full-size options

on hand for an

instant sale.

talk

abo

ut it

flag itCheck the What’s NOW

page of every What’s New

to learn which brochure pages

are scented. Flag the scented

pages with sticky notes so

Customers don’t miss them.

sample it W

hen they try, they buy!

Stock up on fragrance samples

featured in every What’s New.

Fragrance samples

may come in

three options:

• Vial-on-Card

Dab on from a vial.

• LiquaTouch®

Apply from a scented pad.

• Sample Card

Experience from a scented card.

Samples = risk-free shopping + leads to

bigger, more frequent orders.

Include samples in:

• Brochures (Attach to

fragrance offer pages.)

•Orders (Scent Customers’

b

ags for added attraction.)

Pass samples out at:

the mall, gym, salon, school

and market. Follow up for the

full-size sale!

When selling fragrance, follow

these best practices...your business will

blossom as you grow orders, attract

scent-loyal Customers and earn more!

C-11 what’s newProduction notes:

Please follow the layout carefully:

includes placement of objects, background

color matching, type readability.

27

• Use the Fragrance

Conversation Card

to determine the scent categories she likes best.

• Don’t forget her man! Flip the card over and discuss which scents

she loves on a man...and Avon’s attractive, giftable options for men.

• Promote giftability. Tell her how best-sellers like Imari and celebrity scents

from Fergie, Reese Witherspoon and Patrick Dempsey are a can’t-miss for gifts.

• Get a reluctant-to-spend

Customer hooked on a

fragrance by first selling

her the coordinating

body lotion or purse spray.

layer it

Explain

the importance of

layering for a long-lasting scent.

Sell to your Customer all forms

of her favorite scent and watch your

orders grow! Fragrance sets

help introduce

layering, too.

invest in itBrowse every What’s New for special offers.

Advance Order Packs, Stock-Ups, Super

Earner Opportunities and Incentives

help you sell more and earn more.

The big PayoFF: You will get bigger

guaranteed earnings and have

inventory on hand. Customers will

thank you for on-the-spot sales.

flau

nt itFor new fragrance

launches, order extra

brochures and samples.

Get the buzz going about

your scent-sational news.

C-11 what’s newProduction notes:

ART DIRECTOR: Paul 7136

COPywRITER: Danielle 7215

MARKETING:

CAMPAIGN MGMT:

CATEGORy:

Please follow the layout carefully:

includes placement of objects, background

color matching, type readability.

BC

BAR CODE

OD C-7 ’11, EFF C-9 ’11 Avon Products, Inc. 78542-9

NEW

how

-to-se

ll se

ctio

n MOTHER'S DAY

IS MAY 8TH

CAMPAIGN 9

to the fullesta NEW fragrance by Reese Witherspoon

dozens of

GREAT GIFT IDEAS inside

get ready to sellCAmPAigN 9

what’snow1

2Make

Mother’s Day

your payday

Dozens of fabulous

Mother’s Day gift ideas,

plus Avon’s Insider’s

Guide to Spring Fashion!3

Get them hooked

on Bath & Body with a

99¢ shower gel!

with each $10 purchase

in Brochure 9 from

pgs. 144 –back cover.

Seal the deal

with fragrance

+ flowers

Show Customers this

irresistible Mother’s Day

fragrance...now with a

special bonus from

1-800-Flowers.

Smart Selling—Great tips for

mother’s Day continue inside.

earn this specially designed 125th Anniversary mrs. Albee! She is available only to current PrP members and all who achieve PrP by C-26 2011. Current PrP members will earn this special Albee when their sales in C-8 through C-26 2011 exceed prior-year sales from the same campaigns. for details, go to yourAvon.com or look in the PrP rewards Booklet.

4

plan to suCCeed in Campaigns 8–13, 2011

AS THe new PrP cycle BeGInS, IT’S TIme To

ACTIvATe yourself BY SeTTInG neW GoALS for Your BuSIneSS.

LonG-Term GoALS

pSell to more Customers

p Increase average order size

pAttract more Customers to Beauty

SHorT-Term GoALS

p Invest in selling tools. They are your cost of doing business and they pay dividends every time you make a sale. maximize your tools to make the most out of the C-10 launch of AneW Solar Advance:

p follow up on every sample and on every brochure you pass out.

pChallenge yourself to make a certain number of personal visits each day as well as phone calls, e-mails and text messages. When you stay in touch with your Customers, they will reward you with their business.

samples and trial sizes let you offer sneak previews in advance of product launches. In the C-9 What’s New, take advantage of the Special representative offer on the AneW Solar Advance Trial Size-Kit, which includes both face and Body Lotion.

Demos let Customers experience products before they buy. order yours from the C-10 What’s New. Take advantage of the 2-level incentive so you can offer Customers instant Delivery. After all, Customers love impulse shopping!

finally, be sure to order extra C-10 brochuresso you can target new Customers and Customers who have not bought from you in a while.

Artist’s rendering

DATE: 12/09/104:23PM

JOB#: 1959792252-9JOBNAME:AnewSolarAdvanceFaceSampleCard_____

JOBPATH:MARKETINGPROJECTS:AnewSolarAdvanceFaceSampleCard______

RELEASETOPRODUCTIONDATE:12/1___ _____________________

ARTDIRECTOR: Patrick WRITER: Danielle _

Production:Extendwaterattoptolookasshown.

SOLAR ADVANCE

SUNSCREEN FACE LOTION

SPF 45

*Ba

sed

on

a c

on

sum

er-p

erc

ep

tion

stu

dy.

AN AVON

BREAKTHROUGH:

REVERSE THE VISIBLE

DAMAGE CAUSED

BY THE SUN*

Pay Twenty Dollars

to:$20

celebrAte! Customer order Builder—7-piece celebration collection— $25 with each $10 purchase. Buy one for yourself and get full Award sales of $125! You pay $13.75. Limit 1 per representative.

majestic Princess ring— oval-cut faux sapphire in silvertone setting. ring band is stamped with “Avon 125.” $19.99, will be $29.99.

2nd Quarter product highlights

5

here comes the sunAnew solar Advance—2-level incentive, plus Special representative offer—save 45% on the Solar Advance Success Pack. $68 value, you pay: $26.40.

foot works sugar lime mojito— 8-piece Advance order pack— save over 45%. $44 value. You pay $18.00. bug guard Plus Super earner opportunity guaranteed 50% earnings. unlimited ordering opportunity. Stock up noW!

mother’s DAynew! love to the fullest by reese witherspoon eau de toilette spray—3-level incentive, 4-piece Gift Collection, plus $10 gift code at 1-800-flowers.com.

new scent! naturals lemon blossom & basil—Special representative offer—save 45%, plus Canvas Bag—$3.99 with each Bath & Body purchase.©2011 1-800-fLoWerS.Com, InC.

fAther’s DAy Customer order Builder—Duffle for Dad—$4.99 with each $18 select purchase.

two great sweepstakes! (one for Customers and one for you). enter to win a vIP trip for two, meet Patrick Dempsey and

see the premiere of his new movie.Details in What’s New. naturals hair care—Special representative offer, save 45%.

2 weeks to your best skinAnew 2-week starter kits—when Customers buy in C-12 they get a super coupon offer— $10 off full-size Anew regimen Kits in C-13 and 14. healthy makeup Special representative offer—save 45%. imari mystique 6-piece Advance order Pack—save over 45%, plus three shower gels free.

extrAlAsting—Perfect Wear makeup is now extralasting. new! laugh often by reese witherspoon eau de toilette spray 5-piece 3rd Quarter Preview Beauty Bundle—Super earner opportunity, 50% earnings guaranteed. new! foot works berry mint—7-piece Advance order Pack, plus special representative offer on ten foot Works best-sellers!

See the What’s New in each campaign for complete product and incentive information.

c-10c-8

c-11

c-9 suPer hit!beauty Award winners!

c-12 suPer hit! c-13

set your 2011–2012 goals now! Complete this Action Plan to activate your success.

my plan is to reach the SALeS LeveL for PrP cycle c-8 2011 – c-7 2012

President’s club Total Cycle Sales: $ 10,100 Quarterly Average: $ 2,334 Campaign Average: $ 389

honor society Total Cycle Sales: 20,200 Quarterly Average: 4,662 Campaign Average: 777

rose circle Total Cycle Sales: 38,000 Quarterly Average: 8,772 Campaign Average: 1,462

mcconnell club Total Cycle Sales: 66,500 Quarterly Average: 15,348 Campaign Average: 2,558

President’s council Total Cycle Sales: 112,000 Quarterly Average: 25,848 Campaign Average: 4,308

President’s inner circle Total Cycle Sales: 280,000 Quarterly Average: 64,420 Campaign Average: 10,769

ActivAte customers:

p current customers—Provide samples as you introduce new products such as Love to the fullest

by reese Witherspoon and AneW Solar Advance. follow up on every sample.

p new and former customers—order additional brochures. Provide samples. order demo products.

ActivAte sAles:

p AneW Solar Advance is a new business. introduce this breakthrough product to all Customers.

p make all your Customers Skin Care Customers. Introduce them to AneW Skin Care with the 2-week Starter Kits.

Then actively pursue their full-size regimen order with $10 coupon in C-13 and 14.

p mother’s Day and father’s Day are BIG gift-giving opportunities. fragrance is a top choice.

things i will try this quArter:

p

p

p

p

p

trAcking my success: customers Are key to my success:

Actual Goal +/- # of Customers # of new # of online Served Customers Served Customers Served in Campaign in Campaign in Campaign

C-8

C-9

C-10

C-11

C-12

C-13

ToTAL

sales and aCtion plan for Campaigns 8–13, 2011

6