Planning and operation various food and beverage outlet Service

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    Unit 1 Planning and Operating Various Food & Beverage Outlet

    Planning Layout of Functional Areas:

    A restaurant is among the most profitable areas of any hotel operation- but it is

    also among the most neglected. A well designed facility contributes in a big way to

    the profitability of the organization in more ways than one, although the architect

    and other designers make a facility unique with their imagination and creativity.

    Guidelines and Design Considerations:

    Following are the basic principles and guidelines which should not be ignored while

    making a restaurant:-

    There should be maximum return on investment.

    There should be an efficient flow of people and products within the facility

    and equipment should be well placed.

    The facility must provide safe working space for employees and public access

    space to guests.

    Design and layout must take sanitation issues into accounts.

    The facility should lend itself to employees work efficiency so that fewer

    employees are needed to meet quality standards and labour costs are

    lowered.

    Equipment should be energy efficient for making facility maintenance costs

    low.

    Facility design should render employee supervision and other management

    activity easy.

    Restaurateurs like to think every seat is the best, of course. When designing the

    dining area, a well-planned scheme carefully shapes the customers perception with

    these components:

    a) Table shapes, sizes, and positionsb) Number of seats at each tablec) Multiple floors, steps, or elevated areas of seatingd) Paintings, posters, or muralse) Type and intensity of lightingf) Planters, partitions, or screensg)Attention to sight lines, to block any undesirable view (restroom, kitchen, service

    areas)

    h) Muffling of distracting noises (clattering dishes, outside traffic, or construction)i) Placement of service areas (coffee stations, dirty dish bins, etc.)

    http://hospitalitynu.blogspot.com/2012/06/ancillary-areas-in-general-especially.htmlhttp://hospitalitynu.blogspot.com/2012/06/ancillary-areas-in-general-especially.html
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    Ancillary Areas of F & B Outlets:

    In general, especially in large operations, five main back-of-the-house service areas

    can be identified:

    1. Still room/ Pantry

    2. Kitchen stewarding

    3. Hot plate/ food pick up area

    4. Linen room

    5. Store

    RESTROOMS

    The size of restroom depends on the seating capacity of the restaurant. Restroom

    locations are most likely a function of where plumbing lines are, and these are

    usually near the bar and/or kitchen. Minimum restroom space requirements arebased on the number of guests in restaurant at any one time. The requirements

    include the number of water closets (the common legal name for toilets in stalls),

    urinals for mens rooms, and lavatories (washbasins) for hand washing.

    Ratio of restroom facilities per guest

    Fixture Male Guest Female Guest

    Toilet 1 for every 100 2 for every 100

    Urinal 1 for every 25 ---

    Wash basin 1 for every toiletOr 1 for every 5 urinals

    1 for every toilet

    PANTRY

    The pantry or service room is located between the kitchen and the restaurant. It

    stores items such as hollowware, special service equipment, glassware, linen,

    condiments, disposables, etc. that are not stored is sideboards or hotplate. The

    servers can collect coffee, open wine, prepare trays, wipe the edge of dishes, prepare

    bread baskets, collect water, etc. in the pantry. This area is used for getting readyto serve or organizing for service which usually cannot be done in the small area of

    the sideboard.

    Two swing doors connect the pantry to the service area. One is to enter the

    restaurant and the other to return to the pantry.

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    The equipment required in the pantry depends on its location. For a restaurant

    situated on ground level, one does not need an exhaustive list of equipment as it is

    located closer to the main kitchen, still room, and wash up area. Given is a list for

    pantry of a restaurant located far from still room, main kitchen, and wash up:

    Cupboards-for glassware, condiments, disposables, special service equipment, linen

    Linen box-for soiled linen

    Stainless steel work table

    Plate warmer

    Bain-marie

    Range for making coffee /tea

    Water cooler

    Refrigerator

    Sink for washing service equipment

    Sink for hand wash

    Some hotels or restaurants may have less or more equipment than what has been

    listed depending on menu items on offer, service styles and location of kitchen andservice area.

    The following are examples of some activities carried out by waiters in the pantry:

    Waiters come in with soiled linen, throw it in the soiled linen box located near the

    swing door.

    Pick up fresh and clean ones from the linen cupboard, go to the restaurant to

    prepare the table.

    Waiters coming into the pantry with dirty crockery, cutlery, and glassware deposit

    them on the landing table near the wash, properly stacked for washing. Cutlery is

    placed in cutlery box and food waste is pushed into trash. The washed crockery,

    cutlery, glassware are air dried/wiped and stored in the appropriate area. (Imagine

    the situation if waiters are to carry all these soiled ware to centralized wash area

    at ground level)

    Waiters pick up food from bain-marie and serve.

    They collect dishes from kitchen/pantry, pick up the plate from warmer, and

    proceed to the restaurant for service.

    Coffee, tea, etc. may be prepared by pantry staff and tray for beverage is prepared

    on the work table.(Imagine the situation if waiters are to collect coffee from thestill room)

    Water is collected from the cooled during service.

    Finger bowls, lemon pieces, and warm water are collected from the pantry and

    made at sideboards just before the end of a meal.

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    Layout of Pantry

    Objective of Good Layout

    The main objectives of plant layout are to optimizing the process of production

    process within the plant. Such an optimizing results in :

    1. Productivity of activities

    2. Reduction of cost regarding to:

    a) Moneyb) Time

    c) Labour

    d) Land

    e) Psychological

    3. Smooth flow of:

    a) Job

    b) Materials

    c) Labour force

    Above overall objectives could be mentioned in details as follow:

    To provide enough production capacity

    To reduce the cost of material handling

    To minimize the accidents and hazards to personnel

    To reduce the congestion and to utilize the space efficiently and effectively

    To utilize the labor efficiently and to improve the morale of the employees

    http://1.bp.blogspot.com/-XDcJSWgm2kI/T9XAsSSq4FI/AAAAAAAABFg/geVRiV4-yiU/s1600/pantry.jpg
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    To achieve the easy supervision

    To make the maintenance process easier as well as to achieve high degree of

    machine/equipment utilization

    To improve productivity

    STEPS IN PLANNING

    Effective planning takes time and generally requires the specialized knowledge of

    people such as contractors, food service suppliers and interior designers.

    Preliminary Considerations: There are a many steps and people involved in the

    planning process of an F&B outlet. The commitment of capital fund is likely to be

    substantial; the amount of planning to help ensure that project goals are met

    without surprises also involves a substantial time commitment. Efficient planning

    comprises the following sequence of actions.

    Day 1 6 months Year 1 18 months

    --Concept development

    --Tentative site selection

    --Market analysis

    --Competition analysis

    --Financial

    feasibility

    analysis

    --Pro froma

    financial

    statements

    --Tentative

    financial

    statements

    --Licenses and

    approvals sought

    --Architectural

    Proceedings

    --Corrections

    --Working blueprints

    Contracts list

    for bid

    --Contract list

    --Construction

    --Furnishing and

    equipment contract

    --Employment of key

    personnel

    --Selection and training

    of key personnel

    Opening Day

    Fig: Steps in planning a restaurant

    Factors to be considered while planning

    1. Themes of the outletIn the phase of concept development, restaurateurs must understand that food

    choices in an affluent society are highly personal, based on ones family background,

    income level, work environment, living conditions, and the particular social occasion.

    Therefore, the application of marketing principles to ensure a satisfactory meal

    experience cant be escaped. Ultimately, however, they chose the place because it

    suited their mood, their dress, their time frame, and so on.

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    2. BrandingBranding is the combination of the advertising and design elements used to

    familiarize consumers with a concepteverything from the logo and colors selected

    for signage, to a slogan, the menu, business cards, advertising, uniforms, catchy

    names for signature dishes or drinks, and so on. Brand enables to decide how to

    market it to the public, differentiating it from competitors as well as strengthening

    the promise and emotional benefits. Branding also gives business some legal

    protection from competitors and copycats.

    3. Studying The MarketIn determining the potential success of concept, the restaurateurs have to see if it

    will: work in the particular location they have chosen; generate sufficient sales to

    realize a profit; have a certain amount of staying power no matter what the

    economy does. Any potential investor will most definitely want to see the proof that

    have been thought through these items thoroughly and put them in writing. The

    written document is called feasibility study, the research have been done to justifythe implementation of concept.

    There are two basic types of feasibility studies: AMarket Feasibility study defines

    the target customer, analyzes the competition, and also looks closely at the trade

    area around the restaurant. A Financial Feasibility study covers the money

    mattersincome versus outgoplus the costs of getting started.

    4. Selecting a Site

    There are two important designations in site selection: Concept of convenience

    oriented or Concept of destination oriented. A convenience-oriented restaurant, like

    a fast-food franchise, depends primarily on a nearby base of customers to be drop-

    ins, generally for unplanned visits. Destination-oriented restaurants attract guests

    often because of their unique concepts. Customer visits in this case are planned

    ahead of time, and may involve a long drive, depending on the attractiveness and

    availability of the concept. A destination restaurant is more likely to be the choice

    for a special occasion or fancier meal.

    Factors affecting for site selection

    a) The type of customerb) Construction or remodeling costsc) Investment requirements by lending institutionsd) Local ordinances, state and federal lawse)Availability of workersf) The option to sell alcoholic beverages

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    g) Parking availability and accessibilityh) Occupancy costs: rent, taxes, insurance, and so oni) Utility requirements

    j) Speed of traffick) Proximity to workforcel) Previous Ownership.m)Visibility & Accessibilityn)

    Restaurant Cluster.

    o) Guests, both Regular and Infrequent.Staff Requirements Calculation

    The number of staff required for a function is determined by many factors such as

    Number of people to attend

    Type of function

    Types of food service

    Number of dishes offered

    In a formal banquet, one food server is for every 10 covers. One wine waiter for every 15 covers, if beverages are served on cash basis: for

    every 25 covers, if drinks are inclusive and limited.

    One waiter for 30 covers for buffet service, in general however, it cannot becalculated by applying this norm as it depends on the number of food stations

    and other counters to be manned, number of dishes to be served by the waiters,

    etc

    One supervisor for every 30 covers for a formal function and 75 covers for abuffet.

    One head wine waiter for every four to five wine waiters.The banqueting in-charge must ensure that the duty allocation is done properly in

    such a way that everyone is distributed with adequate tasks and no waiter remains

    ideal. The wine waiter engaged for the service may assist in the mise-en-place and

    in food service. Briefing the staff on the service procedure is the most essential part

    for the successful service which should be done just before the function.

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    Guidelines for Space Allocation for Seating in Various types of F&B

    outlets

    Type of Establishment Space Allowance per Cover

    (in Square feet)

    Restaurant luxury

    Medium restaurant

    Coffee shop

    Bar and lounge

    Staff CanteenFormal service

    Counter service

    Table service (Club)

    Cafeteria (commercial)

    Cocktail parties and reception

    Banqueting rounds

    Banqueting sprigs

    Theatre seating

    Desk seating arrangement

    18

    12-14

    10-12

    6-8

    610-12

    6-10

    14-16

    6-8

    4-6

    12

    10

    8

    16

    Note: The above allowances take into account the area within dining rooms used or

    service and seating. These, however, do not include toilet, wash room, and any

    other customer facilities.

    Suggested Minimum Aisle Dimensions

    Area Customer Access

    Aisles (in Inches)

    Service Aisles

    (in Inches)

    Main Aisles

    (in Inches)

    Institution Banquets 18 24 48

    Lunch room cafeteria 18 30 48

    Fine dining 18 36 54

    Checklist for Effective Design

    Properly designed dining areas necessitate a complex planning process to ensure

    the following:

    1. The completed dining area has the proper appeal and ambience.2.A minimal investment for dining service is made.3.A maximum return on the investment in space is made.4. There is a practical layout to ensure an efficient flow of guests, employees, food

    products, and equipment within dining areas.

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    5. Simplified procedures for performing required task is possible.6. Dining areas provide safe work space for employees and public access space for

    guests.

    7. Dining areas adhere to the high sanitation standard which the propertyrequires.

    8. Dining areas lend themselves to efficient employees work.9. Dining areas lend themselves to low maintenance costs.10.

    Dining areas are energy efficient.

    11.The design makes the supervision of dining service employees and othermanagement activities easy.

    12.The design provides guests with the comfort zone they desire.Designing tips:

    Avoid too much distance from the service counter and guest.

    Too vast a menu causes delays on the part of customer in selecting their dishes.

    Ensure proper size and positioning of service stations.

    Lighting that falls on the ceiling makes space look larger.Use of glass panels, mirrors, paintings with a deep perspective or sceneries on

    walls which suggest to the viewer something distant.

    A lighted wall panel gives a feeling of spaciousness.

    Use cool and light colours on walls, floors, and ceilings of the restaurant.

    Clear plastic or glass tops of tables through which floors are visible make them

    appear larger instead of being cut into small segments wit piece of furniture.

    If floor coverings are continued over parts of walls, this also gives an impression

    of larger spaces because of continuity of floorings.

    Use proper degree of illumination in different parts of an area.

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    Space and sizing guidelines:

    Floor plan guide

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    It should be pointed out that no rule of square feet per person can be exact, because too

    many variables exist. The space consumed by entry and kitchen door aisles, for example, is

    almost equal in a room of 800 square feet, but the percentage of the room used is less in the

    latter. Seating capacity can be determined only by a final layout, but the approximate

    capacity of a room can be determined by this rough guide:

    Banquet or institutional seating: 10-12 square feet per person

    Cafeteria or lunchroom seating: 12-14 square feet per personFine dining : 14-16 square feet per person

    Suggested Table size:

    Banquet Lunchroom Fine Dining

    Institutional Cafeteria

    2 persons 24x24 24x30 24x 30

    30x 36

    4 persons 30x 30 30x 30 36x 36

    42x 42

    6 persons 30x 72 30x 72 48 diameter

    8 persons 30x 96 or 60 diam. 30x 96 60/72 diameter

    10 persons 72 diameter 30x 120 60/72 diameter

    Typical seating layouts:

    As rough rules of thumb, remember that tables laid out diagonally will increase seating

    capacity and a smaller quality of tables with greater seating per table increases seating

    capacity but reduce flexibility.

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    Specimen layout of a restaurant cum bar :

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    Bar and Back bar Dimensions

    A. 100-128:Overall width required for customer, bar and

    back bar counter

    B. 18- 24Average space required for seated or

    standing customer

    C. 28-38Average depth of bar top plus equipment

    D. 30-36Average aisle between front bar equipment

    and back bar

    E. 24-30Back bar

    F. 42-45Height to bar top

    G. 11- 12Distance from front of bar to edge of stool

    H. 6- 9Distance from bar front to center of foot rail.

    I. 7-9Height to center of foot rail

    J. 18-26Average depth of bar equipment

    K. 30Height of bar equipment

    L. 36- 42Height of back bar counter

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    Drink Rails and Bar Dimensions

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    Dining/Service/Walk away Dimensions

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    Booth Seating

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    Seating for a Lounge

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    Floor Plan of a Bar with Elevated Dining Area

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    Bar in the centre of the Floor Plan

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    A Typical Lounge/Dining Arrangement