PLATFORM STRATEGIES FOR SUCCESS

Brochure_MIT Sloan_DTPS_10-June-2021_V30OVERVIEW
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“ Saul J Berman VP & Interactive Experience Partner, IBM Global Business Services
Digital Transformation: Platform Strategies for Success is an 8-week course that introduces participants to the many ways networked markets are transforming the economy and provides strategies for designing, monetizing, and launching a digital platform.
In this course you will learn about the fundamentals of digital transformation, identify why platforms beat products and how can you make your business a platform. You will learn how to launch and grow a digital platform and identify how to leverage open innovation for your platform. This course also equips you with the knowledge on governing your platform, strategically evaluating your competition and provides you with a futuristic view of digital transformation across industries.
Today's most valuable companies are incredibly successful in building and managing platforms — digitized, open, and participative business models that create commercially connected ecosystems of producers and consumers. Through these networks and markets, companies like Google, Airbnb, Uber, etc. are changing the structure of major industries and transforming businesses.
The ability to leverage digital marketplaces is no longer restricted to Internet upstarts. If your firm can use either information or community to add value to what it sells, then there is potential to create a viable platform for your business— or even a platform revolution in your industry. Those who understand the new business model can begin building tomorrow's platforms in a way that leverages existing assets to create new forms of growth and value.
Digital Transformation: Platform Strategies for Success
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TOP COUNTRIES REPRESENTED 2000+ participants from over 80 countries have benefitted from this course.
The course has had Founders, VPs, Directors, and Senior Managers participating.
WORK EXPERIENCE
5-10 Years 11-15 Years 16-20 Years 21-25 Years 26+ Years
United States United Kingdom
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PARTICIPANTS’ REVIEWS
The best part of the course was the informative professor videos and the assignment reviews with course leaders. Also, the discussions and reflections gave one more insight into how others understood things.
Phumlani Zuma Director, Jikele Consulting, South Africa
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The topic was totally ideal for what I want to create. So the subject matter is absolutely timely and much needed. The course helped me to get perspective of what is happening in the startup world.
Vibhas K. Dhingra Vanilla Industries, India
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The best part about the program was videos from the professor, support from the teaching assistants and the course content.
Paul Ajayi Senior Project Manager, Canada Life, Canada
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4.6 5
Participant’s rating of the course (based on 1256 ratings of past participants)
Search for #EmeritusDTPS on LinkedIn to read more participant stories.
COURSE FACULTY
Geoffrey Parker is Professor of Engineering at the Thayer School of Engineering at Dartmouth and a Visiting Scholar and Research Fellow at MIT’s Initiative for the Digital Economy.
Parker has made significant contributions to the field of network economics and strategy as co-developer of the theory of “two-sided” markets. His current research includes studies of distributed innovation, business platform strategy, and technical/economic systems to integrate renewable energy. Parker’s research has been funded by grants from the National Science Foundation, the Department of Energy, and multiple corporations. He serves or has served as associate editor at multiple journals and as a National Science Foundation panelist. Parker is a frequent speaker at academic conferences and industry events and advises senior leaders on their organization’s platform strategies. Parker is the co-author of Platform Revolution: How Networked Markets Are Transforming the Economy–And How to Make Them Work for You, with Marshall W. Van Alstyne and Sangeet Paul Choudary.
He received a B.S. in electrical engineering and computer science from Princeton University, M.S. in electrical engineering (Technology and Policy Program) from the Massachusetts Institute of Technology (MIT), and Ph.D. in management science from MIT.
Geoffrey Parker Director, Master of Engineering Management Program, Dartmouth College Professor of Engineering, Thayer School of Engineering, Dartmouth College
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Digital transformation isn’t just the future—it’s here. Learn the keys to turn its disruption into opportunity from expert faculty at MIT Sloan and real-world examples and case studies featuring industry leaders like SAP and MakerBot.
With this 2-month online course, you’ll discover how networked markets are transforming the economy—and how to build, launch and govern your own digital platform.
And finally, you’ll get a visionary glimpse of how transformation will play out across industries, so you can be ready for whatever comes next.
80 Video Lectures
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MODULE 1 - DIGITAL TRANSFORMATION: FROM PRODUCTS TO PLATFORMS; NETWORK EFFECTS
• Pre-read - Chapter 1 of Platform Revolution • Pre-read - After Google Maps added navigation, the value of stand-alone GPS makers fell by as much as 85%
Pre-Work
• Individual assignment Reflective: Can you predict which elements of your business are likely to be transformed by new competitors or new entrants?
Application
• The Product Service Business Model is Broken • Module Introduction & Definitions: Linear Vs Triangular value Chains • What Changes: Marketing • What Changes: Finance • What Changes: Supply Chains • What Changes: Internal Organization • What Changes: Innovation
Framework
MODULE 2 - DIGITAL TRANSFORMATION CONCEPTS: MARKETS, ENVIRONMENT, AND STRUCTURE
• Pre-read - Chapter 2 – Platform Revolution • Apple vs. Google: Did Apple Learn Anything from its War with Microsoft?
Pre-Work
Frameworks
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• Demand Vs Supply Side Scale Economies • Tradition Linear Value Chain • Homing and Switching Costs • Two Sided-Networks
• Pipe Thinking Vs Platform Thinking • Traditional Supply Chain & Creating a B2C Platform • So how do you design a platform? - 3 Principles of Platform Design • How do we optimize the platform value chain? • How Architecture Can Increase Network Effects • Minimum Viable Platform - Linkedin Example • Monetization • Platform Flows & 4 ways to Monetize a Platform
Framework
• Case Study – Intuit Quickbooks: From Product to Platform Application
MODULE 3 - DESIGNING YOUR DIGITAL BUSINESS MODEL FOR SUCCESS
• Pre-read - How to value a free customer? • Pre-read - Chapter 3 and 6 - Platform Revolution • Pre-read - Strategies for Two - Sided Markets • Pre-read - Why does Amazon give away free chapters?
Pre-Work
• Pre-read - Chapter 5 – Platform Revolution • Pre-read – Two-sided Platforms • Pre-read – Article - Google Health, Microsoft Health and WebMD
Pre-work
• Module Introduction - Paypal story where Persistence Pays
Framework
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• Individual Assignment – Google Health Case, Microsoft Health Vault and WebMD Application
• Open Innovation - Use Internal & External Ideas • What is Openness and Does Openness Matter? • Business Platfoms – Microeconomies • Value Capture & Taxation of Platform Ecosystems • Impact of Openness Decisions • Google Reasserts Control over Android • Apple: What to Control and Absorb?
Framework
• 8 ways to solve the chicken-or-egg problem: - Follow the Rabbit - Piggyback Strategy - Seeding Strategy - The Marquee Strategy - Single Side Strategy - The Producer Evangelism Strategy - Big Bang Strategy - Micromarket Strategy • Network Effects: Consumer First • Closing the Loop • Network Effects: Producer first • Modularity: Introduction • Modularity: Architecture of Computer Industry • Modularity: Key to Cloud Computing: APIs
MODULE 5 - LEVERAGING OPEN INNOVATION
• Pre-read - Chapter 7– Platform Revolution • Pre-read – Makerbot Case Study
Pre-work
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• Why Govern Platforms? • What do we mean by “Governance”? • How do you Govern Well? What are the tools? • Platform Regulatory Tools • Platform Governance Tools
Framework
• Pre-read - Chapter 8– Platform Revolution • Pre-read – SAP Case
Pre-work
• Why Platforms Beat Products • What Changes: Strategy • Why Platform Strategy Differs • Why Are The Old Competitors Not The New • Network Effects & Inverting the Firm Changes
Framework
• Pre-read - Chapter 10 – Platform Revolution Pre-work
MODULE 8 - DIGITAL TRANSFORMATION ACROSS INDUSTRIES: A FUTURISTIC VIEW
• Platform disruption in the Media Industry • Platform Future in the Professional Services Industry • Platform Future in the Education Industry • Platform Future in the Finance Industry • Platform Future in the Healthcare Industry • Platform Future in the Energy Industry • Platform Future in Government
Framework
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CASE STUDIES
Makerbot How leveraging an open innovation strategy model can drive growth.
Google Health The launch strategy for Google’s personal health record service—and why it failed.
SAP The challenges and potential rewards of governing your digital platform.
Microsoft Health Vault Investigate the missteps of the software giant’s health repository launch.
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Emeritus follows a unique online model. This model has ensured that nearly 90 percent of our learners complete their course.
THE LEARNING EXPERIENCE
Orientation Week The first week is orientation week. During this week you will be introduced to the other participants in the class from across the world and you will learn how to use the learning management system and other learning tools provided.
Weekly Goals On other weeks, you have learning goals set for the week. The goals would include watching the video lectures and completing the assignments. All assignments have weekly deadlines.
Recorded Video Lectures The recorded video lectures are by course faculty.
Live Webinars Every few weeks, there are live webinars conducted by Emeritus Course Leaders. Course Leaders are highly-experienced industry practitioners who contextualize the video lectures and assist with questions you may have regarding your assignments. Live webinars are usually conducted between 1 pm and 3 pm UTC on Tuesdays or Wednesdays.
Clarifying Doubts In addition to the live webinars, the Course Leaders also conduct Office Hours every week or every alternate week to help participants clarify their doubts pertaining to the content.
Follow-Up Emeritus Program Support Team follow-up over email and phone calls with learners who are unable to submit their assignments on time.
Continuous Course Access You will continue to have access to the course videos and learning material for up to 12 months from the course start date.
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Upon successful completion of the course, participants will be awarded a verified digital certificate by Emeritus, in collaboration with MIT Sloan.
CERTIFICATE
YOUR NAME HAS ATTENDED AND SUCCESSFULLY COMPLETED
DIGITAL TRANSFORMATION: PLATFORM STRATEGIES FOR SUCCESS
YEAR
Bob Halperin Academic Director EMERITUS
Peter Hirst Senior Associate Dean: Executive Education MIT Sloan School of Management
SAMPLE
COURSE FEE AND DURATION
Singapore residents who wish to enroll for this course will be charged GST.
USD 1,500 2 Months, Online
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Selective entrance criterion ensures you learn with the best
A global business education on your resume
Make new, life-long connections with experienced business people from a wide variety of cultures, industries and backgrounds
Inclusion in the Emeritus Network
Invitations to Emeritus Network events globally including career panels, CXO speaker series, and industry interactions
Learn while you earn
Get noticed. Get ahead.
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Call: +1 (315) 982 5094
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Emeritus | Council for Private Registration No. 201510637C | Period: 29 March 2018 — 28 March 2022
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PLATFORM STRATEGIES FOR SUCCESS