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Play My Streets
CHALLENGE
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How might we engage and incentivize the local community to contribute images to Numina training data?
The goal is to think of creative ways to encourage people to share real images from their streets.
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INITIAL IDEAS
SCAVENGER HUNT APP
Big Ideas
-Program an App- Artificial Intelligence - Borough competition - Timed notification - Prizes (Coupons, discount, money)- Statistics - Schedules
Community Benefits
- Defining community- Organizations (non- profit)
Brainstorming
- Used design thinking - Came up with multiple ideas - Ex: facebook posts, games, events, raves
Planning Practical Solutions
● Generate google form where users can upload pictures
● Create a leaderboard
● Figure out time notifications○ Did not work
● Create a QR code to easily spread the message ○ Post around the
city■ Illegal to
post on public property
○ Post at private businesses■ Not as
effective
● Create a website through wix
● Page for uploading pictures
● Figure out point system
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GOOGLE FORM QR CODE WEBSITE
MAILCHIMP● Send automated 7
day newsletter to users ○ Everyday
different item
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Narrowing It Down
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Website + Google Forms● WEBSITE = FIRST STOP● THREE DAYS (easier to play)
○ Attention span● THREE DAY GAME
○ RSVP link ■ Linked to the mailchimp newsletter
● Regulating the TIMING aspect● ALL items can be collected each day
○ BUT, specific items are more points● UPLOAD TAB
○ Access anytime and upload pictures ■ No prize
● ABOUT TAB ○ Explain purpose
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...● TOURIST TAB
○ Appeal to tourists ■ Give out small map to a specific location of to go
places■ Put the game on side of PDF and link on bottom ■ If people take pictures of items and upload it to the
website● New map appears
○ CHAIN CONTINUES● CONTACT TAB
○ Place for organizations to contact us ■ If they want to work with us/ host their own 3
day game
FINAL FORM
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1TW
ITTER CAMPAIGN
2GOOGLE
FORM CAMPAIGN
3W
EBSITE
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LOGO DEVELOPMENT
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● Fast and easy engagement ● Scrape twitter to collect pictures● Users can upload pictures at any time ● Specific item campaign ● FUN competition ● INCENTIVE● VIDEO
○ 30 seconds to promote the campaign
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TWINTPROJECTimport twint
c = twint.Config()
c.Store_csv = True
c.Search = "playmystreets"
c.Count = True
c.Images = True
c.Output = "playmystreets"
twint.run.Search(c)
https://github.com/twintproject
idconversation_id
created_atdatetime
timezoneuser_id
usernamenamePlacetweet
mentionurlPhotos (.jpg)replies_countRetweets_countlikes_count locationhashtagslinkRetweetquote_urlvideo
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EMAIL CAMPAIGN
Mail Chimp
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● Three day timed game ● Point system on each item for google
forms ● Leaderboard ● Not fast
○ Good to use for those that do not have twitter
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WEBSITE
Analytics
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Twitter As of Tuesday, January 22, 2019, we have collected 181 photos from 53 tweets and 9 different users
1. raphael_viguier 732. pranav_badami 523. tarapham 314. jen_gineered 125. pauldekt 76. linxyiris 27. danielzhu3 28. byfreestyler 19. sherienhassan1
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NewsletterAs of Tuesday, January 22, 2019, we have collected 17 photos from 3 different participants on the Google Form
1. Huangjudy00 13 photos - Queens2. Sherrychen0506 3 photos - Manhattan3. Amylian07 1 photo – Queens
All 18-24 age range
Mon, Jan 21, 2019 - 6 recipients and 4 opened the emailTues, Jan 22, 2019 - 6 recipients and 2 opened the email
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Website
18 visits directed from IG
2 photos of trash submitted through the website
Web Traffic
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What’s next?
Factors to Consider ● Connections/Networks● Weather● Time ● Events ● Prize● Location● Automated/Categorized
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Twitter Project: Revised!● Tweet between 11am-1pm● Last week of summer, spring
break, winter break ● Connect with other startup
companies and then with bigger organizations with the same goal
● Spread news before starting campaign
● Target the youth
THANK YOU!
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