Playland

By: Brooke LindsleyRyan Allendorf Anna Valetutti

About Playland

Area/Community

Community Run park located on the Long Island Sound in Rye, NY. Close to NJ, CT, Upstate NY, NYC and Long Island

Sense of Place

• Historical Structures• Location• County run

amusement park• Low entry cost• Diversity of

recreation

Our vision

Our vision for Playland is an amusement park which promotes a sense of safe, clean fun for all demographics while increasing the revenue to the park, county, and surrounding town to benefit and appease all affected by Playland tourism. We also wish to improve the quality of the park to maintain its historical value while accommodating it’s increasing flow of tourists.

Goals and Objectives

• Improve safety• Increased revenue for park, town, and county• Preserve sense of place while accommodating

an increasing tourist flow• Integrate green practices within the park

Improve Safety

• Restore Dragon Coaster while retaining historic value.

• Removal of the Mind Scrambler

• Emphasis on keeping height restrictions for younger children

• Stricter employees to enforce rules

• Increase security patrolling park grounds

Increase Revenue

Preserve Sense of Place– Amusement

rides– Beach– Boating on

Playland lake– Biking– Hiking– Ice Casino– Mini Golf– Pool– Restaurants– Fishing

Integrating Green Practices

• Black water treatment• New Energy star appliances/sinks/toilets• Recycled building materials• Solar-powered trash compactors• Restaurant serving local organics• Recreation tours• Improved cleanup• Recycling drives• Free educational movies in the park• Busing Incentives

– free admission to those carpooling or taking public transit

Atmosphere/Aesthetic Improvements

• Attitude training for employees• Written guidelines about friendliness• Human relations seminars• Community service incentives

Design Changes

• New restaurants (Removal of Burger Kings)– Fruit & Veggie Stand, Bagel Café, Sorbet Shop,

Community vendors• Get rid of Mind scrambler • Bike rental station• Safety kiosks• Environmental sustainability kiosks– Info about park facilities and practices

Marketing Plan

• New Website• New logo• Promotions

Action Plan

• Reducing energy consumption• Educate the consumer on sustainable green

practices• Increase and promote non-amusement

recreations• Update facilities and rides• Increase parking for mass transit• Increased safety and safety practices

Sustainability Principles

• Advocacy:• Cautionary:• Adaptancy:• Knowledge-based:

Major Players

• Local residence• Bee Line bus systems• Westchester County Department of Public

Works• Westchester County Department of Parks,

Recreation and Conservation• Westchester County Historical Society• ACE- American Coaster Enthusiasts

Destination and Community Planning

• Manicuring environment• Annual Community Satisfaction and Concern

survey• Monthly community standards meeting• Park relations committee

Visitor Management Strategies

• Annual growth measurement system• Consumer surveys -demographic -ride usage

• Security

“4E’s”

• Excited• Entertained• Educated• Experience