PUBLIC ROADS20

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Campaign media . Poster

Mega-Light Net

MEDIA DATA

PUBLIC ROADS

Campaign media . Poster

Mega-Light NetMega-Lights are at the top of their class for poster advertisements. These high-quality posters lend a certain appeal to every advertising message, and combine size, illumina-tion, and movement to attract people’s attention. Prominently positioned at high-traffic sites and perpendicular to the direction of traffic, Mega-Lights are the most likely to be seen, longest viewed, and most vividly remembered as compared to other advertising media*. Effective distribution and high exposure are achieved by booking advertising space in pre-defined city networks. The 9 m2 advertising spaces allow for a creative way to stage brand promotion, which remains highly visible into the evening and the night through backlighting**. In the metropolises, combined networks, Premium+ Metropoli-tan+ and Booster+ consisting of Mega-Light and Digital Poster*** can be occupied, to provide the classic campaign with a digital highlight at top locations and to maximize the advertising pressure.

Technical information/Formats9 sqm, mostly backlit motif**, glass-encased, 2.5 m high single pillar, free standing, single and double sided (some wall displays), positioned perpendicular to traffic, moves as part of scrolling technology system

Booking PeriodWeekly, displays depends on the location (between 0:00 am on Monday and midnight on Wednesday)

Booking DetailsPre-defined city networks (network booking)Cancellation is possible up to 60 days before start of display*Source: Atlas study that measured the following advertising media: billboards, City-Light posters, City-Light columns an Mega-Lights.

. Media Data 2020Valid as of June 2020 – 2 / 7

. Media Data 2020

PUBLIC ROADS

City Advertising Spaces/Network

Price per Advertising Space/Day

Price perNetwork/Week

Network Type

Aachen R Premium 15 - 52,00 € 5.460,00 €

Augsburg R Premium 35 - 60,50 € 14.822,50 €

Bergisch Gladbach R Premium 18 - 49,00 € 6.174,00 €

Berlin S/R City 45 - 128,30 € 40.414,50 €

S/R District 45 - 111,20 € 35.028,00 €

S/R Basic 90 - 106,90 € 67.347,00 €

S/R Essential 130 - 102,60 € 93.366,00 €

S/R Premium 200 - 85,50 € 119.700,00 €

S/R Metropolitan 300 - 78,70 € 165.270,00 €

S/R Booster 550 - 72,70 € 279.895,00 €

Bielefeld R Premium 40 - 58,50 € 16.380,00 €

Bochum R Premium 45 - 56,00 € 17.640,00 €

Bonn R Premium 45 - 58,00 € 18.270,00 €

Bottrop R Premium 12 - 45,00 € 3.780,00 €

Braunschweig R Premium 35 - 58,00 € 14.210,00 €

Bremen R City 15 - 107,30 € 11.266,50 €

R District 15 - 93,00 € 9.765,00 €

R Basic 30 - 89,40 € 18.774,00 €

R Essential 50 - 85,80 € 30.030,00 €

R Premium 80 - 71,50 € 40.040,00 €

R Metropolitan 110 - 65,80 € 50.666,00 €

R Booster 150 - 60,80 € 63.840,00 €

Bremerhaven R Premium 20 - 51,50 € 7.210,00 €

Chemnitz S/R Premium 35 - 57,00 € 13.965,00 €

Darmstadt R Premium 30 - 54,50 € 11.445,00 €

Dessau-Roßlau S/R Premium 16 - 43,50 € 4.872,00 €

Dortmund S/R City 15 - 120,00 € 12.600,00 €

S/R District 15 - 104,00 € 10.920,00 €

S/R Basic 30 - 100,00 € 21.000,00 €

S/R Essential 45 - 96,00 € 30.240,00 €

S/R Premium 70 - 80,00 € 39.200,00 €

S/R Metropolitan 100 - 73,60 € 51.520,00 €

Dresden S/R City 15 - 99,80 € 10.479,00 €

S/R District 15 - 86,50 € 9.082,50 €

S/R Basic 25 - 83,10 € 14.542,50 €

Dresden (inkl. FH)1 S/R Essential 35 - 80,73 € 19.777,80 €

S/R Premium 52 - 67,02 € 24.395,00 €

S/R/D Premium+ (vsl. ab KW 14) 63 11 66,93 € 29.515,50 €

S/R Metropolitan 90 - 61,61 € 38.816,40 €

S/R/D Metropolitan+ (vsl. ab KW 14) 101 11 58,53 € 41.380,50 €

S/R/D Booster 140 - 56,75 € 55.611,50 €

S/R/D Booster+ (vsl. ab KW 14) 151 11 52,61 € 55.611,50 €

R Flughafen 3 - 88,00 € 1.848,00 €

Duisburg S/R City 15 - 87,80 € 9.219,00 €

S/R District 15 - 76,10 € 7.990,50 €

S/R Basic 30 - 73,10 € 15.351,00 €

S/R Essential 40 - 70,20 € 19.656,00 €

Static/Rotating/Digital

Digital Poster included***

Campaign media . Poster

Mega-Light Net

Valid as of June 2020 – 3 / 7

. Media Data 2020

PUBLIC ROADS

Duisburg (continuation) S/R Premium 60 - 58,50 € 24.570,00 €

S/R Metropolitan 90 - 53,80 € 33.894,00 €

S/R Booster 115 - 49,70 € 40.008,50 €

Düsseldorf S/R City 20 - 132,00 € 18.480,00 €

S/R District 15 - 114,40 € 12.012,00 €

S/R Basic 40 - 110,00 € 30.800,00 €

S/R Essential 58 - 105,60 € 42.873,60 €

S/R Premium 88 - 88,00 € 54.208,00 €

S/R Premium+ 94 6 88,00 € 57.904,00 €

S/R/D Metropolitan 120 - 81,00 € 68.040,00 €

S/R/D Metropolitan+ 126 6 79,24 € 69.888,00 €

Erfurt S/R Premium 40 - 53,00 € 14.840,00 €

Erlangen R Premium 6 - 56,00 € 2.352,00 €

Essen R City 15 - 116,30 € 12.211,50 €

R District 15 - 100,80 € 10.584,00 €

R Basic 30 - 96,90 € 20.349,00 €

R Essential 50 - 93,00 € 32.550,00 €

R Premium 75 - 77,50 € 40.687,50 €

R Premium+ 98 23 77,50 € 53.165,00 €

R Metropolitan 100 - 71,30 € 49.910,00 €

R/D Metropolitan+ 123 23 65,22 € 56.156,80 €

R/D Booster 125 - 65,90 € 57.662,50 €

R/D Booster+ 148 23 55,66 € 57.662,50 €

Flensburg R Premium 7 - 44,00 € 2.156,00 €

Frankfurt am Main S/R City 20 - 123,00 € 17.220,00 €

S/R District 20 - 106,60 € 14.924,00 €

S/R Basic 40 - 102,50 € 28.700,00 €

S/R Essential 65 - 98,40 € 44.772,00 €

S/R Premium 110 - 82,00 € 63.140,00 €

S/R Metropolitan 150 - 75,40 € 79.170,00 €

S/R Booster 200 - 69,70 € 97.580,00 €

Freiburg R Premium 32 - 54,50 € 12.208,00 €

Fürth R Premium 25 - 53,00 € 9.275,00 €

Gelsenkirchen S/R Premium 30 - 53,00 € 11.130,00 €

Gera R Premium 19 - 47,50 € 6.317,50 €

Görlitz S/R Premium 13 - 47,50 € 4.322,50 €

Göttingen R Premium 8 - 46,00 € 2.576,00 €

Hagen R Premium 25 - 52,50 € 9.187,50 €

Halle S/R Premium 37 - 54,50 € 14.115,50 €

Hamburg R City 30 - 168,80 € 35.448,00 €

R District 30 - 146,30 € 30.723,00 €

R Basic 60 - 140,60 € 59.052,00 €

R Essential 80 - 135,00 € 75.600,00 €

R Premium 120 - 112,50 € 94.500,00 €

R Premium+ 169 49 112,50 € 133.087,50 €

R Metropolitan 240 - 103,50 € 173.880,00 €

R/D Metropolitan+ 289 49 95,50 € 193.190,90 €

R/D Booster 320 - 95,60 € 214.144,00 €

R/D Booster+ 369 49 82,91 € 214.144,00 €

City Advertising Spaces/Network

Price per Advertising Space/Day

Price perNetwork/Week

Network Type

Static/Rotating/Digital

Digital Poster included***

Campaign media . Poster

Mega-Light Net

Valid as of June 2020 – 4 / 7

. Media Data 2020

PUBLIC ROADS

Hamm R Premium 9 - 47,00 € 2.961,00 €

Hannover R City 15 - 108,80 € 11.424,00 €

R District 15 - 94,30 € 9.901,50 €

R Basic 30 - 90,60 € 19.026,00 €

R Essential 45 - 87,00 € 27.405,00 €

R Premium 70 - 72,50 € 35.525,00 €

R Premium+ 81 11 72,50 € 41.107,50 €

R Metropolitan 140 - 66,70 € 65.366,00 €

R/D Metropolitan+ 151 11 64,49 € 68.161,10 €

R/D Booster 210 - 61,60 € 90.552,00 €

R/D Booster+ 221 11 58,53 € 90.552,00 €

Heidelberg R Premium 14 - 53,50 € 5.243,00 €

Heilbronn R Premium 19 - 50,00 € 6.650,00 €

Herne R Premium 18 - 44,50 € 5.607,00 €

Hildesheim R Premium 15 - 52,00 € 5.460,00 €

Ingolstadt R Premium 18 - 53,50 € 6.741,00 €

Iserlohn R Premium 14 - 43,50 € 4.263,00 €

Jena S/R Premium 19 - 53,50 € 7.115,50 €

Kaiserslautern S Premium 8 - 51,00 € 2.856,00 €

Karlsruhe R Premium 45 - 60,00 € 18.900,00 €

Kassel R Premium 30 - 54,50 € 11.445,00 €

Kiel R Premium 30 - 55,00 € 11.550,00 €

Köln S/R City 25 - 135,00 € 23.625,00 €

S/R District 25 - 117,00 € 20.475,00 €

S/R Basic 50 - 112,50 € 39.375,00 €

Köln (inkl. FH)2 S/R Essential 80 - 110,00 € 61.597,20 €

S/R Premium 120 - 91,11 € 76.531,00 €

S/R Premium+ 216 96 90,62 € 137.011,00 €

S/R Metropolitan 200 - 83,85 € 117.390,00 €

S/R/D Metropolitan+ 296 96 71,25 € 147.630,00 €

S/R/D Booster 360 - 77,04 € 194.140,80 €

S/R/D Booster+ 456 96 60,82 € 194.140,80 €

R Flughafen 7 - 130,80 € 6.409,20 €

Krefeld S/R Premium 36 - 52,00 € 13.104,00 €

Leipzig S/R City 15 - 99,00 € 10.395,00 €

S/R District 15 - 85,80 € 9.009,00 €

S/R Basic 30 - 82,50 € 17.325,00 €

S/R Essential 45 - 79,20 € 24.948,00 €

S/R Premium 70 - 66,00 € 32.340,00 €

S/R Metropolitan 110 - 60,70 € 46.739,00 €

S/R Booster 155 - 56,10 € 60.868,50 €

Leverkusen R Premium 18 - 56,50 € 7.119,00 €

Lübeck R Premium 11 - 58,00 € 4.466,00 €

Ludwigshafen R Premium 16 - 47,50 € 5.320,00 €

Magdeburg S/R Premium 30 - 58,50 € 12.285,00 €

Mainz R Premium 35 - 57,00 € 13.965,00 €

Mannheim R Premium 40 - 56,50 € 15.820,00 €

Moers R Premium 8 - 49,00 € 2.744,00 €

City Advertising Spaces/Network

Price per Advertising Space/Day

Price perNetwork/Week

Network Type

Static/Rotating/Digital

Digital Poster included***

Campaign media . Poster

Mega-Light Net

Valid as of June 2020 – 5 / 7

. Media Data 2020

PUBLIC ROADS

Mönchengladbach R Premium 36 - 53,50 € 13.482,00 €

Mülheim a. d. Ruhr R Premium 18 - 54,50 € 6.867,00 €

München S/R City 25 - 157,50 € 27.562,50 €

S/R District 25 - 136,50 € 23.887,50 €

S/R Basic 50 - 131,30 € 45.955,00 €

München (inkl. FH)3 S/R Essential 90 - 126,75 € 79.850,40 €

S/R Premium 140 - 105,40 € 103.292,00 €

S/R Metropolitan 200 - 97,01 € 135.809,80 €

S/R Booster 280 - 89,57 € 175.551,60 €

R Flughafen 14 - 130,80 € 12.818,40 €

Münster (inkl. FH)4 R Premium 25 - 63,00 € 11.025,00 €

R Flughafen 4 - 69,30 € 1.940,40 €

Neubrandenburg S/R Premium 8 - 53,50 € 2.996,00 €

Neuss R Premium 19 - 51,50 € 6.849,50 €

Nürnberg R City 15 - 98,30 € 10.321,50 €

R District 15 - 85,20 € 8.946,00 €

R Basic 30 - 81,90 € 17.199,00 €

R Essential 45 - 78,60 € 24.759,00 €

R Premium 70 - 65,50 € 32.095,00 €

R Metropolitan 95 - 60,30 € 40.099,50 €

Oberhausen R Premium 30 - 47,00 € 9.870,00 €

Offenbach R Premium 27 - 52,50 € 9.922,50 €

Oldenburg R Premium 9 - 60,00 € 3.780,00 €

Osnabrück (inkl. FH)5 R Premium 26 - 61,23 € 11.144,00 €

R Flughafen 3 - 69,30 € 1.455,30 €

Paderborn R Premium 14 - 54,00 € 5.292,00 €

Pforzheim S/R Premium 20 - 56,50 € 7.910,00 €

Recklinghausen R Premium 10 - 51,50 € 3.605,00 €

Regensburg R Premium 18 - 54,00 € 6.804,00 €

Remscheid R Premium 7 - 45,50 € 2.229,50 €

Reutlingen R Premium 13 - 50,00 € 4.550,00 €

Rostock6 S/R Premium 21 - 44,50 € 6.541,50 €

Saarbrücken R Premium 18 - 47,00 € 5.922,00 €

Salzgitter R Premium 16 - 49,00 € 5.488,00 €

Schwerin S/R Premium 20 - 52,50 € 7.350,00 €

Siegen R Premium 16 - 44,00 € 4.928,00 €

Solingen R Premium 18 - 51,00 € 6.426,00 €

Stuttgart R City 20 - 132,80 € 18.592,00 €

R District 20 - 115,10 € 16.114,00 €

R Basic 40 - 110,60 € 30.968,00 €

Stuttgart (inkl. FH)7 R Essential 60 - 107,11 € 44.986,20 €

R Premium 100 - 88,96 € 62.268,50 €

R Metropolitan 130 - 81,77 € 74.410,00 €

R Booster 180 - 75,45 € 95.065,60 €

R Flughafen 10 - 114,00 € 7.980,00 €

City Advertising Spaces/Network

Price per Advertising Space/Day

Price perNetwork/Week

Network Type

Static/Rotating/Digital

Digital Poster included***

Campaign media . Poster

Mega-Light Net

Valid as of June 2020 – 6 / 7

. Media Data 2020

PUBLIC ROADS

Offer conditions: Further information: www.stroeer.de**Backlighting: our advertising media are backlit from dusk onwards at latest, depending on the time of year and the prevailing light conditions. Sometimes we also switch off the lighting at night.***Digital poster: digital still image on roadside screens in alternating rhythm with a moving image and editorial contributions. The amount of digital poster may depend on availability and network size. Ströer reserves the right not to display the digital posters on the RSS if the motif does not comply with the motif guidelines and design information from the product sheet. Optional network offers with analogue Mega-Light and Digital Poster are marked with „+“.

Rotating media generally offer space for up to three posters.

Please ensure the assembled delivery of posters.1 Dresden: incl. billboards at Dresden Airport (daily airport rate € 80.00). 2 airport billboards in the Essential an Premium Network, 3 airport billboards in the Metropolitan and Booster Network. No airport billboards in the City, District and Basic Network. 2 Cologne: mixed calculation incl. billboards at Cologne Bonn Airport (daily airport rate € 109.00). 7 airport billboards in the Essential and Premium Network, 12 aiport billboards in the Metropolitan and Booster Network. No airport billboards in the City, District and Basic Network. In the week before Carnival up to Ash Wednesday (10.02. – 26.02.2020 ) and on 11th November, alcohol advertisements are restricted to beverages with 15% alcohol by volume or less. 3 Munich: incl. 43 Mega-Light billboards in the underground and rapid-transit stations (daily underground and city rate € 105.00) and billboards in the airport (daily airport rate € 108900). 14 airport billboards in the Essential and Premium Network, 22 airport billboards in the Metropolitan and Booster Network. No airport billboards in the City, District an Basic Network. 4 Münster: incl. 4 billboards at Münster/Osnabrück International Airport (daily airport rate € 63.00). 5 Osnabrück: incl. 3 billboards at Münster/Osnabrück International Airport (daily airport rate € 63.00). 6 Ströer’s Mega-Lights in Rostock are not back-lit.7 Stuttgart: Combined network with municipal locations ; including billboards at Stuttgart Airport (daily airport rate € 95.00). 7 airport billboards in the Essential and Premium Network, 8 airport billboards in the Metropolitan and Booster Network. No airport billboards in the City, District and Basic Network.

During the Oktoberfest (in Munich, calendar weeks 38 - 40) we add a surcharge of 30 %.There are a limited number of Mega-Lights inside train stations in Berlin, Bremen, Dortmund, Düsseldorf, Essen, Frankfurt, Freiburg, Heidelberg, Köln, München, Nürnberg, Stuttgart, Ulm and Würzburg. There are limited number of Mega-Lights inside subway stations in Essen, Frankfurt, Hannover, Köln, München und Stuttgart. The City Network and the District Network is only available once per calendar week and location.

All information without guarantee. All prices stated are in euros and exclusive of sales tax. Valid prices are available at www.stroeer.de.The minimum order value amounts is EUR 500 net per order.

Ulm / Neu Ulm R Premium 23 - 53,00 € 8.533,00 €

Wiesbaden R Premium 35 - 58,00 € 14.210,00 €

Witten R Premium 8 - 46,50 € 2.604,00 €

Wolfsburg R Premium 20 - 54,50 € 7.630,00 €

Wuppertal R Premium 40 - 57,00 € 15.960,00 €

Würzburg R Premium 20 - 59,50 € 8.330,00 €

Zwickau S/R Premium 16 - 43,50 € 4.872,00 €

City Advertising Spaces/Network

Price per Advertising Space/Day

Price perNetwork/Week

Network Type

Static/Rotating/Digital

Digital Poster included***

Campaign media . Poster

Mega-Light Net

Valid as of June 2020 – 7 / 7