DIGITAL PACKAGE SPECSPlease submit all assets THREE WEEKS PRIOR to the start date at:

DotFoods.com/MarketingServices

1 Targeted EmailCompelling and actionable

ways to tell distributors about new items,

promotions, and offers

1 Digest Email SpotlightContent that’s clear,

digestible, and easily-communicated at the

heart of distributor news

7 Digital AdsBring awareness to your brand with our different

ad placements on our e-commerce site

2 Sponsored Search TermsOwning item-specific search

terms boosts your items to the top of the search

results

Did you purchase the Brand Base Package? Here’s what’s included: 1 Digest Email Spotlight, 1 Expressway Carousel Ad,

2 Sponsored Search Terms, Dedicated Marketing Specialist

Each digital marketing package contains:

CHOOSE FROM TEMPLATES BELOW OR BUILD YOUR OWN HTML

Sample Dot Exclusive emails shown. Emails must feature STOCKED items only; templates are flexible.

TEMPLATE 1

600 x 300px

520 x 260px

TEMPLATE 2

520 x 440px

220 x 260px

220 x 260px

220 x 260px

440 x 220px

TEMPLATE 3

600 x 320px

520 x 260px

240 x 240px

240 x 240px

TEMPLATE 4

600 x 300px

240 x 240px

240 x 240px

520 x 260px

TEMPLATE 5

600 x 320px

170 x 220px

170 x 220px

170 x 220px

Targeted Email

Please submit all assets THREE WEEKS PRIOR to the start date at: DotFoods.com/MarketingServices

DIGITAL MATERIAL

You need to provide us with:Image: 400 x 400 px

Headline: Up to 29 characters, including spaces

Teaser Copy: Up to 175 characters, including spaces

Learn More Link: Can go to POS, website, social media, etc.

Shop Now Link: Links to products on the Expressway (STOCKED items only)

Dot Pulse Ad Space

Digest Email Spotlight–Dot Pulse

Please submit all assets THREE WEEKS PRIOR to the start date at: DotFoods.com/MarketingServices

CategoryFeaturedBrand Logo

CategoryAd

Digital AdsThese ads will be placed on the current Dot e-commerce site, the Dot Expressway®, PLUS the new Dot shopping site.

Each campaign contains: • 1 Carousel Ad• 2 Top Right Ads• 2 Below the Scroll Ads• 1 Category Featured Brand Logo• 1 Category Adon the Dot Expressway

PLUS-

• 1 Homepage Billboard Ad• 2 Homepage Display Ads• 1 Category Featured Brand Logo• 1 Category Display Adon the new Dot e-commerce site.

12 TOTAL ADS

Featured Carousel Ad

Top Right Ad

Below the Scroll Ad

AD TYPE AD SIZE RUN TIME

Carousel Ad 912 x 500 px 15 days (file size less than 300kb)

Homepage Billboard Ad 970 x 250 px 15 days new Dot e-commerce site (desktop version)

300 x 250 px 15 days (mobile version)

Top Right Ad* 300 x 250 px 15 days (file size less than 80kb)

Below the Scroll Ad* 250 x 250 px 15 days (file size less than 70kb)

Homepage Display Ad 300 x 250 px 15 days new Dot e-commerce site

Category Featured 180 x 180 px Year-long Brand Logo

Category Featured 120 x 120 px Year-long Brand Logo** new Dot e-commerce site

Category Ad 250 x 250 px Year-long (file size less than 80kb)

Category Display Ad 300 x 250 px Year-long new Dot e-commerce site

Provide images in .jpeg format except Category Featured Brand Logo ads. Logos must be in .png format with a transparent background.

Ads with a white background must have a border. Ads with a color background are recommended.

Ads can click through to STOCKED items on the Expressway (recommended), POS, external website, etc.

*This ad type can be designed as an animated .gif torun no longer than 6 seconds.

**This ad type must supply logo in .png format with transparent background.

Ads can click through to items on the Expressway (STOCKED items only), POS, external website, etc.

Homepage Billboard Ad

Homepage Display Ad

Category Featured Brand Logo

Category Display Ad

Sponsored Search TermsBOOST UP TO 3 ITEMS

Work with your Marketing Specialist to identify terms that will work best for your products.

Choose 3 products per term to feature on the search results page for the current Expressway.

Choose 1 product per term to feature on the search results page for the new e-commerce site.

Please submit all assets THREE WEEKS PRIOR to the start date at: DotFoods.com/MarketingServices

ALL MEDIA SPECSPlease submit all assets THREE WEEKS PRIOR to the start date at:

DotFoods.com/MarketingServices

Digital AdsSpecs found on pages 2 and 3 of this pdf

Sponsored Search TermsSpecs found on page 4 of this pdf

Digest Email–Dot PulseSpecs found on page 2 of this pdf

Direct Mail PostcardPRINT MATERIAL

You need to provide us with:Company Logo

Images: Any images to be included in postcard design

Copy: Up to 400-600 words

Call to Action: URL to link to your website, social media, etc.

FRONT:Your images, text, and logo

9” WIDE

6” H

IGH

BACK:Your images, text,

and logo here

Interested in more media options? Please work with your marketing specialist on all other media requirements, including telemarketing, video, face-to-face events, and more.

Mail panel