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A talk about motivational design for CFO Rising East 2013
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The Pleasure RevolutionWhy Games Will Lead the Way
Jesse SchellCFO Rising 2013
Real LifeGames
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Choco-fication!
Rewards can Backfire
Self-Determination Theory
Competence Autonomy RelatednessI want to be
good at what I do!
I want freedom!
I want to connect to
others!
“Hafta” “Wanna”
Slavery Freedom
Duty FunWork Play
Efficiency Pleasure
Games are special because…
• They are interactive• They are designed
ENTIRELY for pleasure
Games provide:
• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
Pleasure is POWERFUL
Pleasure is COMPLEX
Pleasure is… CONTEXTUAL
Pleasure is… CONTEXTUAL
Steenburgh & Ahearne: Motivating Salespeople: What Really Works
Sensation
Fantasy
DiscoveryLaughter
Story
Challenge
Thrill
Triumph
Expression
Gamify
Pleasurize
Improve Motivational Design
-or-
Five Keys to Motivational Design
Key 1: Make it Appealing
Key 2: Make it Engaging
Key 3: Make it Effortless
Key 4: Make it Uncheatable
Key 5: Make it Not Embarrassing
Pleasure is…• Complex and Counterintuitive• Embarrassing to discuss
• Not fully understood by anyone• The motivation for EVERYTHING we do• The key to design in the 21st century
You CAN make your experiences better
• Ask yourself these simple questions:– Given what I know about
my guests…– Why will they like this
experience?– How can I get them to like
it more?
