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Plenary Session One
A New Blend of Library
Brian Gambles
Chief Executive
Library of Birmingham Development Trust
Library of Birmingham
Brian Gambles
A New Blend of Library
Overview
• Project Overview (Slides 3-6)
• What business are we in? (Slides 7-11)
• Strategic Design Brief (Slides 12-16)
• Innovation
– Partnerships (Slides 17-19)
– Governance and Resourcing (Slides 20-24) • Fundraising, Sponsorship and Commercial Strategy
– Technology (Slides 25-32)
• A Transformed service design (Slides 33-35)
Key Facts
Approval 10/2007 Build 01/2010
Completion 04/13 Opening 07/13
Design by Mecanoo Build by Carillion Management by Capita Symonds Directed by us
£193m Project Budget
Construction £147m
Prudential Borrowing Land Sale
External Funding
31,000 Sqm REP 4,000 Sqm
Largest Public Library
Development in Europe
Expected 4m visitors annually
The Challenge of multi-tasking • Managing the design and construction process on programme and
within budget • Managing contractor performance • Securing £34m of external funding via sponsorship and
fundraising • Establishing community leadership for the project • Redefining the service offer (transformation) • Defining ICT – implementing new LMS, DAMS, Web platform, etc • Negotiating legal partnership with REP Theatre • Developing partnership agreements (20+) • Managing relocation of 50+ miles of books and archives • Advocacy and PR at local, regional and national • Implementing new staffing structure • Training and induction programme – “soft landings” • Planning 6-month opening festival • Promoting innovation and leading cultural change • Facilitating transition to alternative governance vehicle
Vision and Values
• A Library like no other
• Rewriting the Book
• Setting new standards
• Inspirational
• Innovative
• Inclusive
What business are we in?
• The business of
– Place-making
– Knowledge growth and knowledge transfer
– Showcasing culture and learning
– Celebrating creativity and innovation
– Encouraging exploration and discovery
• The Library Experience – collaboration, co-production and participation
Our Four Core Principles
• Why we do what we do
– maximise Access
– expand Choice
– extend Collaboration
– foster Enterprise
• Three Knowledge Threads
– Discovery
– Reading
– Learning
Library as agent for the democratisation of knowledge
• The change is fundamentally away from a transactional model of service, based upon the notion of the book (as surrogate for any physical media) and information as products …
• … to an enabling infrastructure for social interaction, knowledge acquisition, and personal and community development, a participative model of service delivery
• to free people from the constraints of democratised information, and to enable people to convert information, through a process of learning and exploration, into knowledge
Empowerment
Knowledge
Learning
Information
Data
2000
2013
2010
What is a library in the 21st century?
A new partnership – a new social contract - with
business, colleges, universities, voluntary sector,
creative industries, cultural and arts organisations,
writers, performers, schools the community…
connecting people to people, people to ideas,
ideas to ideas…
a knowledge hub…
a social learning hub…
a cultural exchange, featuring co-production and
a cultural retailing mindset
an empowerment centre
Design Approach
• Creative, radical, innovative
• Library leads social, economic and physical transformation of the city
• An inspiring visitor attraction
• Combine stunning visual impact with broad appeal, functional excellence and efficiency
• Accessible, welcoming and inclusive
• Adaptable, flexible and sustainable
Design Brief
• A building that actively encourages the transformational impact of knowledge, learning and culture
• Building the Knowledge Economy
• Investing in children and young people
• Promoting community, culture and heritage
Benefits Realisation Plan
Building the Knowledge Economy
• Experiential learning
• Collaborative learning
• Event space
• The learning journey
• Knowledge exchange
Physical Relationships
• Urban Context
– Immediate Neighbours
– Centenary Square
– Regeneration context
– Cultural context
• Public Realm
– Bringing the outside in
– Taking the inside out
Partnership Strategy
• To establish a wide base of partner organisations which assist us to achieve our strategic objectives
• To manage partnerships in a professional way
• To promote a strong positive reputation for the Library by association
Types of partner
• Commercial partners – Naming rights partner – Secondary partners – Commercial activators
• Strategic service partners – Universities, colleges, health service, umbrella business
organisations, umbrella third sector agencies
• Delivery Partners – Service Birmingham, Civica
• Specific service partners – Cultural partners, individual businesses, single organisations
• Project partners • The community – co-production of services as means to
genuine engagement
All partnerships must be…
• Structured through MoU or SLA
• Embedded
• Sustainable
• Managed and monitored
Resourcing the business
• Fundraising –High Net worth individuals
–Trusts and Foundations
–Alternative delivery vehicle the key to success
• Sponsorship
• Commercial Strategy
Fundraising/Governance
• Community Engagement
• Trust model
– Library of Birmingham Development Trust
• Community Campaign
Sponsorship: what do we want?
• Income
• Status
– Because nothing succeeds like success
• Innovation
• Powerful friends
• Access to new markets
• Access to new funding sources
• Reputation by association
Strengths and weaknesses
• Income
• Powerful ally
• Share the risk
• Gain by association
• Be taken seriously
• Move into new areas
• Loss of brand identity
• Smaller partner but larger investor
• Who needs who?
• Relationship management
Commercial Strategy
• Retail
• Catering
• E-book Digital Zone
• Conferencing & events
• Entrepreneur Hub
• Advertising
• Premium services
• B2B services
• Ticketing
Targeting revenue income of £1.5m + per year
LoB Digital Innovation Gaming
Virtual Library Mobile
Gaming
Discover, Connect, Learn, Unlock
Library Collections
Target Audiences
Competition Approach
22 Applicants
“Build your own library service”
Preloaded - a BAFTA award winning games
studio
Track Record – Science Museum, C4, Wellcome
Trust
Sustainable Game Play
LoB related, not dependent
Future development potential
Low dependency on LoB resources
Freemium & Other Commercial Models
Virtual
Library
RIEP Funded
Local Developer –
Daden
Second Life
Trained Library Staff
Virtual Library Public Engagement
Flying Book Tour
Scene Shifting Preference Podiums Comments
Building Design
Service Design
Partner Engagement
Library Management System
Library of Birmingham Website
Open Data Third Party Development
Bespoke Innovative Solutions
Mobile
Mobile Handheld
Way Finding
City Routes
Content Tasters
Deeper Content
Contributions
Commercial
Apps
Substrakt Ltd
Children’s Music Lending Business
Current Organisation Profile
Support
Functional Themes
Service Expertise
A&H Info S’vces
Support
Functional Themes
Service Expertise
Support
Functional Themes
Service Expertise
Support
Functional Themes
Service Expertise
Support
Functional Themes
Service Expertise
Support
Functional Themes
Service Expertise
Events, Commercial,
Marketing, Partnerships
Proposed Design C
ore
Lo
B S
trat
egy
Conserv
ation
Arc
hiv
es
Reader
Serv
ices
Music
Busin
ess &
Learn
ing
Childre
n’s
Serv
ices
Info
rmation
Serv
ices
Customer Services phone/email/web, face-to-face enquiries, stock flow, events support, membership
Facilities Management (Catering, Cleaning, BM, Security)
Continuous Improvement & Support (Stock/Content, ICT, T&D)
LM T
Co
mm
erc
ial
Ret
ail,
Spo
nso
rsh
ip, M
arke
tin
g, C
om
ms,
Eve
nts
Co
llect
ion
s C
olle
ctio
ns
& E
xhib
itio
ns
A facilitator of people-centred knowledge exchange networks A knowledge host An enabler of connection and collaboration for communities of interest An interventionist A deliverer of results and outcomes A coach A facilitator of learning An encourager and motivator A creative reading enthusiast A creator of content A specialist Customer-focused, commercially sensitive, digitally capable…
Staff Roles
