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An industry analysis of where we are. Timothy O'Neil-Dunne is a contributing Node to Tnooz. He writes about travel in particular aviation, technology, startups and innovation in long and short forms.He has two day jobs: managing partner at travel consultancy firm, T2Impact, where he serves as the lead for the airline, aviation and airport practice. His is also co-founder of VaultPAD, an accelerator devoted exclusively to travel and travel-related startup businesses.Timothy was a founding management team member of the Expedia team where he headed the international and ground transportation portfolios, before founding T2Impact in 1998 and VaultPAD in 2012.He has worked in aviation and travel distribution for more than 30 years, including time with Worldspan as head of technology where he managed international technology services from infrastructure to product.Timothy is also a permanent advisor to the World Economic Forum and writes as Professor Sabena. He sits on a number of advisory and executive boards.
Citation preview
plus
plus
plus
plus ça
ça
ça
ça
change
change
change
change
Th
e m
ore
th
ing
s ch
an
ge
th
e m
ore
the
y s
tay
th
e s
am
e
the
y s
tay
th
e s
am
e
Tim
oth
y O
’Ne
il-D
un
ne
Ma
na
gin
g P
art
ne
r
T2
Imp
act
Ltd
“Mo
st m
od
ern
ca
len
da
rs m
ar
the
sw
ee
t si
mp
lici
ty o
f
OS
CA
R W
ILD
E
“Mo
st m
od
ern
ca
len
da
rs m
ar
the
sw
ee
t si
mp
lici
ty o
f
ou
r li
ves
by r
em
ind
ing
us
tha
t e
ach
da
y t
ha
t p
ass
es
is
the
an
niv
ers
ary
of
som
e p
erf
ect
ly u
nin
tere
stin
g e
ven
t.”
Do
yo
u r
em
em
be
r w
he
n t
his
pic
ture
wa
s ta
ken
?
Wh
o/W
ha
t is
T2
Imp
act
?
•Le
ad
ing
Glo
ba
l e
Bu
sin
ess
Co
nsu
lta
ncy
•C
ore
gro
up
of
sea
son
ed
Tra
vel
an
d T
ou
rism
Exe
cs f
rom
le
ad
ing
pla
yers
pla
yers
•E
xclu
sive
fo
cus
on
Tra
vel
eB
usi
ne
ss
•H
igh
ly e
xpe
rie
nce
d w
orl
dw
ide
.
•D
ee
p s
kil
ls in
in
du
stry
se
cto
rs
•A
via
tio
n,
Tra
vel
an
d T
ou
rism
IS
ou
r o
nly
bu
sin
ess
•B
roa
d G
eo
gra
ph
y –
EM
EA
, A
me
rica
s a
nd
Asi
a P
aci
fic
•S
tro
ng
ne
two
rk p
art
ne
rs a
nd
cli
en
ts
So
me
T2
Imp
act
cu
sto
me
rs
AN
D W
E H
AV
E B
EE
N I
N B
US
INE
SS
10
YE
AR
S!!
!!
Oh
ho
w h
as
the
ma
rke
t ch
an
ge
d!
Th
is m
od
el
is u
nsu
sta
ina
ble
Jet
fue
l p
rici
ng
.
Sin
ce t
he
hig
h i
n 2
00
0
•T
he
US
Air
lin
e I
nd
ust
ry
•H
as
she
d m
ore
th
an
•
Ha
s sh
ed
mo
re t
ha
n
20
% o
f it
s la
bo
ur
forc
e
wh
ile
at
the
sa
me
tim
e
carr
yin
g m
ore
th
an
12
%
mo
re p
ass
en
ge
rs
US
Air
lin
es
Ch
an
ge
ha
s a
lwa
ys m
ad
e u
s le
ap
•B
ut
ma
ny t
ime
s w
e
forg
et
the
ga
p a
nd
fa
ll
•H
ow
ma
ny t
ech
no
log
ies
•H
ow
ma
ny t
ech
no
log
ies
are
: LA
TE
, IN
CO
MP
LET
E,
CO
MP
LIC
AT
ED
…..
•D
ISA
PP
OIN
TIN
G
Re
tro
is
no
t in
•A
irli
ne
s co
nti
nu
e t
o b
e
silo
s
•Tr
ue
re
form
ati
on
ha
s •
Tru
e r
efo
rma
tio
n h
as
no
t o
ccu
rre
d
•T
he
air
lin
es
are
sti
ll
me
sse
d u
p
•T
he
y s
till
act
lik
e
Lem
min
gs
Ag
ing
co
mp
lica
ted
AT
C s
yste
ms
•N
ot
en
ou
gh
sys
tem
cap
aci
ty
•P
ress
ure
fro
m t
he
Gre
en
Lo
bb
y
•A
re s
ho
rt h
au
l fl
igh
ts
an
ti-s
oci
al?
Va
stly
in
cre
ase
d t
raff
ic w
orl
dw
ide
•Is
tra
vel
a r
igh
t o
r a
pri
vil
eg
e?
•W
ha
t is
th
e t
rue
so
cia
l •
Wh
at
is t
he
tru
e s
oci
al
cost
of
flyin
g
•W
ha
t h
ap
pe
ns
wh
en
the
re
st o
f th
e w
orl
d
catc
he
s u
p?
Air
lin
es
we
do
n’t
ha
ve a
ny
mo
re
•A
ero
Llo
yd
•A
ir C
ha
rte
r
•A
ir H
oll
an
d
•A
ir I
nte
r
•S
ab
en
a
•S
AH
SA
•p
an
tax
•S
wis
sair
•B
ala
ir
•B
CA
L
•B
raa
the
ns
•B
ran
iff
2 &
3
•E
ast
ern
Air
lin
es
•F
lyin
g T
ige
rs
•G
B A
irw
ays
•
Air
In
ter
•A
ir L
ibe
rte
•A
ir L
itto
ral
•A
loh
a
•A
nse
tt
•A
OM
•A
spe
n
Air
wa
ys
•A
TA
•S
wis
sair
•TA
ES
A
•T
EA
•T
WA
•U
TA
•W
ard
air
•B
ran
iff
2 &
3
•B
rym
on
•C
an
ad
a 3
00
0
•C
an
ad
ian
•C
an
Jet
•D
eb
on
air
•D
eu
tsch
e B
A
• •G
ulf
Air
Tra
nsp
ort
•H
am
bu
rg A
irli
ne
s
•JM
C
•M
ae
rsk
•P
aci
fic
Inte
rsta
te
•P
an
Am
Ho
w f
ar
did
we
co
me
?
Its
stil
l W
AY
to
o c
om
pli
cate
d
Ho
w f
ar
ha
ve w
e r
ea
lly
co
me
?
I th
ou
gh
t I
wo
uld
go
to
th
e s
ou
rce
Gre
at
thin
gs
tha
t h
ap
pe
ne
d in
19
88
•A
ma
de
us
bo
rn (
19
87
te
chn
ica
lly
).
•P
art
ne
rs w
as
bo
rn
•Lu
fth
an
sa h
ad
a n
ew
co
at
of
pa
int
(liv
ery
)
•P
an
Am
Fli
gh
t 1
03
exp
lod
es
ove
r Lo
cke
rbie
•M
eh
ran
Na
sse
ri,
“Te
rmin
al
Ma
n”
is s
tuck
at
CD
G
•P
roza
c is
in
tro
du
ced
as
an
an
ti-d
ep
ress
an
t.
•S
teff
i G
raff
win
s U
S O
pe
n T
en
nis
•C
Ds
ou
tse
ll v
iny
l fo
r th
e f
irst
tim
e e
ver.
Wh
at
ha
ve b
ee
n t
he
big
win
ne
rs a
nd
lose
rs o
ver
the
la
st 2
0 y
ea
rs?
No
Ch
an
ge
rs
•G
DS
Scr
ee
ns
•P
riva
te F
are
s
Lose
rs
•B
an
kru
pt
Air
lin
es
•G
DS
Mo
de
l
Win
ne
rs
•T
icke
tle
ss
•O
nli
ne
Tra
vel
•P
riva
te F
are
s
•B
arg
ain
s
•E
very
ye
ar
an
oth
er
ne
w
com
pa
ny
•M
ore
ho
t a
ir
•B
ig T
ou
r O
pe
rato
rs
•La
ck o
f sm
art
p
eo
ple
•G
DS
Mo
de
l
•C
en
da
nt
•T
icke
t P
rin
ters
•Tr
ave
l A
ge
nts
•P
revie
w T
rave
l
•C
ou
ntl
ess
Te
ch
com
pa
nie
s
•E
uro
Be
rlin
•In
vest
ors
•F
lig
ht
Kit
che
ns
•A
lita
lia
/Ma
rgin
al
Air
lin
es
•O
nli
ne
Tra
vel
•P
eo
ple
wit
h s
tam
ina
•A
ma
de
us
•E
xpe
dia
•D
ire
ct C
ha
nn
els
•LC
Cs
•G
oo
gle
•M
eg
a C
arr
iers
•A
llia
nce
s
So
me
qu
est
ion
s w
e a
ske
d
Eu
rop
e
•O
po
do
–w
ha
t w
ere
th
ey
th
ink
ing
??
?
•LH
’s f
irst
pa
pe
rle
ss
exp
eri
me
nt
US
A a
nd
Ro
W
•A
nse
ttA
NZ
an
d S
inga
po
re A
ir –
a g
oo
d m
arr
iag
e?
•Z
uji
–sm
art
?e
xpe
rim
en
t
•W
hy
did
Co
nco
rde
sh
ut
do
wn
?
•O
lym
pic
an
d B
A?
•A
lita
lia
an
d a
ny
thin
g?
•Sw
issa
ir a
nd
an
yth
ing
?
•E
uro
Dis
ne
y?
•Lo
ng
Ha
ul
LCC
e.g
. O
asi
s?
•U
S R
yan
air
=S
ky
bu
s= F
ail
ure
•A
tra
din
g f
loo
r fo
r se
ats
?
•D
isn
ey
lan
d in
Ho
ng
Ko
ng
?
•P
rofi
tab
le A
irli
ne
s in
In
dia
?
•A
via
tio
n in
Afr
ica
?
So
me
Mil
est
on
es:
•1
96
4 S
ab
re i
s la
un
che
d a
s th
e f
irst
Co
mp
ute
r R
ese
rva
tio
n S
yst
em
), l
ink
ing
all
off
ice
s o
f A
A.
•1
96
9 F
ou
r U
S u
niv
ers
itie
sa
re l
inke
d b
y c
om
pu
ter
for
the
fir
st t
ime
. D
AR
PA N
et
is b
orn
•1
97
1 T
UI,
Lu
fth
an
sa,
an
d D
B f
ou
nd
th
e s
tud
y g
rou
p f
or
au
tom
ati
sati
on
for
tra
vel
an
d
tou
rism
, in
Ge
rma
n,
the
Stu
die
ng
ese
llsc
ha
ftzu
rA
uto
ma
tisi
eru
ng
für
Re
ise
un
d T
ou
rist
ik,
kn
ow
n a
s S
TAR
T in
sh
ort
. It
s g
oa
l is
to
de
velo
p a
co
mm
on
CR
S f
or
tra
vel a
ge
nci
es.
•1
97
2 T
he
fir
st S
TAR
T t
erm
ina
lsin
tro
du
ced
to
th
e a
ge
nci
es;
co
nn
ect
ion
co
sts
12
,00
0 D
M.
•1
98
7 T
he
te
rm ‘
Inte
rne
t’is
use
d f
or
the
1st
tim
e.
Ma
nfr
ed
He
ge
nlo
h’s
tra
vel a
ge
ncy
use
s •
19
87
Th
e t
erm
‘In
tern
et’
is u
sed
fo
r th
e 1
st t
ime
. M
an
fre
d H
eg
en
loh
’str
ave
l ag
en
cy u
ses
BT
X
LH
, A
F, S
K,
IB f
ou
nd
Am
ad
eu
s, w
hic
h t
ake
s o
ver
fro
m S
TAR
T s
eve
ral y
ea
rs l
ate
r.
•1
99
1 W
orl
dsp
an
op
en
s a
dd
s sc
he
du
led
fli
gh
ts t
o a
ll D
ER
ho
lid
ays
via
th
e S
tru
ctu
red
Me
ssa
ge
In
terf
ace
(S
MI)
, w
hic
h b
eca
me
th
e m
ost
im
po
rta
nt
inte
rfa
ce b
etw
ee
n t
he
on
lin
e &
GD
S w
orl
d.
•1
99
2 H
yp
erl
ink
sa
re i
nve
nte
d.
Th
ese
are
lin
ks t
o o
the
r w
eb
site
s a
nd
en
ab
le I
nte
rne
t su
rfin
g
po
ssib
le w
ith
a b
row
ser.
•1
99
3 M
osa
ic,
the
fir
st g
rap
hic
s-ca
pa
ble
bro
wse
r, i
s o
ffe
red
as
a f
ree
do
wn
loa
d.
Fro
m t
his
po
int,
mo
re a
nd
mo
re p
riva
te i
nd
ivid
ua
ls g
o o
nli
ne
; th
e I
nte
rne
t is
be
com
ing
a p
ote
nti
al
ma
ss m
ed
ium
.
•1
99
6 E
xp
ed
ia.c
om
go
es
on
lin
e i
n S
ep
tem
be
r.
Exp
ed
ia.d
e i
n s
tart
s in
Se
pte
mb
er
19
99
. To
da
y,
the
co
mp
an
y h
as
rep
lace
d T
rave
loci
ty a
s th
e w
orl
dw
ide
ma
rke
t le
ad
er.
ALC
X.2
5
SN
A ED
I
SC
RE
EN
SC
RA
PE
IVR
XM
L
FT
P
HT
ML
WA
P
AutoLink™
Fu
nct
ion
al
Ov
erv
iew
3 Databases
1. Parsing
2. Norm
alized
3. Bus. Rules
GDSs (Sabre, Galileo,
Worldspan, Amadeus)
Shares
Web Services
AutoLink/Pass
Non-Rev
NavTech
CASS
etc.
Gateways to…
Online.com
Avis
Aerius(Aust.)
Orbitz
etc.
Web GUI
Front-End
APTCO
AIMS
MXi
Maintenance
The Airline
AutoLink™
Client
IIS
Web
Browser
AutoLink™
Client
Windows
Application
AutoLink™
Client
Interactive
VoiceED
I
ED
IFA
CT
IP
XM
L AutoLink™
Client
Object Hosting
Service
Non-MS
Client
AutoLink™
Client
Web
Services
Japan
Airport(s)
Airline
Mainframe
KGD
DOT
FHB CC
CDM Cargo
Maintenance
SOCC
Crew
Web
© T
EG
20
05
, 20
06
, 20
07
, 20
08
© T
EG
20
05
, 20
06
, 20
07
, 20
08
© T
EG
20
05
, 20
06
, 20
07
, 20
08
© T
EG
20
05
, 20
06
, 20
07
, 20
08
So
we
are
sti
ll g
oin
g i
n t
he
sa
me
dir
ect
ion
•B
asi
call
y n
ow
he
re!
Th
an
k y
ou
An
d c
on
gra
tula
tio
ns
to y
ou
all
fo
r A
nd
co
ng
ratu
lati
on
s to
yo
u a
ll f
or
surv
ivin
g 2
0 y
ea
rs!
Tim
oth
yO
@T
2Im
pa
ct.c
om
+1
42
5 8
36
47
70