Friday, July 12, 2013 AppArtAward 2013 Holdback period for transmission: Fri, July 12, 2013, 8 p.m. In collaboration with its partner CyberForum e.V., for the third consecutive year the ZKM presents the AppArtAward for the best creative developments in the field of mobile applications. This year, the sponsors and patrons CAS Software AG, GFT Technologies AG, GRENKELEASING AG, init AG and the Sparkasse Cultural Foundation Karlsruhe, present the “Award for Artistic Innovation”, the Special Award “Crowd Art” as well as the Special Award “Augmented Reality Art”, each of which are endowed with €10,000. The call for submissions ran from March 11 to May 12 this year, and was directed at artists, designers and developers throughout the world. “Mobile media are art’s contemporary laboratory.” (Peter Weibel) At the time of the original AppArtAward in 2011, any thought about the broad reception the presentation would experience was mere speculation. We are therefore delighted to have encountered a substantially broad interest among developers throughout the world in 2013 as well. This year we have similarly received 100 submissions, the uniqueness of which may already be discerned in their origins. Whereas, last year the Apps stemmed from thirteen nations, this year twenty-three countries participated – Australia, Brazil, China, Denmark, Germany, Finland, France, India, Italy, Japan, Canada, the Netherlands, Austria, Portugal, Switzerland, Serbia, Spain, South Africa, Taiwan, Thailand, the UK, Hungary and the USA. The jury selected the winners from these international submissions. This year, the Award for Artistic Innovation goes to the Dutch artist’s group JODI for its development ZYX. The application of art, which transforms users into performers, was presented by the company CAS Software AG with an award endowed with €10,000. “This App, named after the axis of three-dimensional space, does not permit any format other than when installed on the mobile telephone, which everyone permanently has in their pockets. (...) With this App, JODI takes users to their physical limits whereby simple movement processes must always be repeated before reaching the next level to remain alive, as it were. If several users meet in the same, neutral space, an absurd performance arises reminiscent of one minute sculptures, performance art (...).” (Rainer Kohlberger, visual artist and designer, and winner of the AppArtAward 2011) The Special Award Crowd Art, endowed with €10,000 was presented to Andrew Bluff from Australia for the “Mobile Phone Orchestra” – an App, which makes the crowd a compulsory element in performance. By way of visualization, the App provides entirely new insight into the collaborative experience of music and thus enthralled the jury:

Press Information July 2013 AppArtAward 2013 Awards Ceremony Fri., July 12, 2013, 8 p.m., ZKM_Media Theater App-Lounge from 10 p.m. Press Contact Dominika Szope Head of Department Press and Public Relations Tel: 0721 / 8100 – 1220 Constanze Heidt Assistant Press and Public Relations Tel: 0721 / 8100 – 1821 E-Mail: presse@zkm.de www.zkm.de/presse ZKM | Center for Art and Media Karlsruhe Lorenzstraße 19 76135 Karlsruhe Germany Co-Initiator and partner of the AppArtAward CyberForum e.V. Sponsors and Patrons CAS Software AG GFT Technologies AG init AG GRENKELEASING AG Sparkasse Cultural Foundation Karlsruhe Partner Testbirds GmbH Media Partner ZEIT ONLINE GmbH ka-news.de Baden TV econo Verlags-GmbH Project within the Software-Cluster International Partner Goethe Institute ZKM Sponsors

“Experiencing mobile music is a private and emotional exertion, and the mobile phone orchestra manages to merge exactly that experience into one collaborative user experience. Beautifully visualized with spectromorphologies, it allows a new glimpse into abstract collaborative abstract music experience.” (Sabiha Ghellal, Professor of Mobile Media, HdM Stuttgart). The Special Award will be presented by GFT Technologies AG and Sparkasse Cultural Foundation Karlsruhe both of which are endowed with €5,000. The App ARART is to be presented with the Special Award Augmented Reality Art to the amount of €10,000, presented by init AG and GRENKELEASING AG at €5,000. By way of image recognition, the application reveals the background and bizarre animations compelling users to search for concealed messages. It is an App that extends the museum space to a further level: the most famous works of art are satirized at a second level, and become subject to filmic transformation: “Suddenly, the Mona Lisa crumbles away and becomes an old man [Leonardo da Vinci] who moves his finger. For a moment one is suspended between virtual and actual reality and asks oneself: what if? In this way, the App not only awakens the paintings to life, but also the creative ideas of the observer.” (Simon Knipper, software designer, CAS Software AG) With the new award categories, Crowd Art and Augmented Reality Art, the AppArtAward is oriented on current developments within the new media. The Award for Artistic Innovation is directed, in a general category, at all creative, innovative App developments that use the medium’s artistic range. Crowd Art refers both to the de-territorialized, networked Cloud Computing, as well as to collective creativity, which is made possible thereby. Furthermore, Crowd Art characterizes the shift from the analog era of production (mass goods by machines, etc.) through to the age of digital distribution (data, media, personalization: the mass as a collective of individuals). Apps on mobile terminal equipment are the global testing stations for this new form of art. The Augmented Reality Award refers to the applications of Augmented Reality, which add a further dimension to our perception of reality. The idea as well as current possibilities for implementation extend our possibilities enormously. It is against this background wealth that, in keeping with an intelligent visualization of information and, not least, flow control, a challenge to creativity begins to show itself.

Co-initiator and Partner of the AppArtAward

Sponsors and Patrons

Partner

Media Partners

Leasing · Bank · Factoring

Award Winners Award for Artistic Innovation ZYX, 2012, application for iOS ZYX is a performative App, which guides the user when carrying out a series of consecutive movements, and which thus exposes him to a dissonant situation that is both virtual and physical: whereas, to the observer it would appear as if the user is performing a bizarre dance, the iDevice registers a correctly executed series of movements, and presents this with a signal tone. JODI is an artists’ collective formed by Joan Heemskerk, *1968, and Dirk Paesmans, *1965, who live and work in The Netherlands. They both made pioneering contributions in netart as early as the 1990s. They were among the first artists to have researched and infiltrated Internet conventions. JODI organizes digital interventions whereby the relationship between computer technology and its users is scrutinized and destabilized. Special Award Augmented Reality Art ARART, 2013, application for iOS ARART blurs the boundaries between the real and the virtual world whereby the iDevice overlays real works of art with a new dimension of reality. Historical background information is creatively mediated and, for the viewer, facilitates new perspectives on the original. Kei Shiratori, *1980, lives and works in Tokyo. The media artist and musician also works as a DJ. http://ma-tilde.com Takeshi Mukai, *1985; the trained media artist, graphic designer and programmer works on the interface of fine arts and new technologies. http://mukaitakeshi.org Younghyo Bak, *1980, the media artist and PhD research scholar of Kyoto City University of Arts. http://yhbak.com Special Award Crowd Art Mobile Phone Orchestra, 2012, application for iOS With the App Mobile Phone Orchestra, the user participates in an automated, collaborative sound experiment, which unifies the private music libraries of single users into a public sound space. Each iDevice becomes an individual »Soundgiver« and, in combination with other mobile devices creates unique works of sound art. Andrew Bluff, *1975, lives and works in Sydney. The aspiring media artist has already developed several award-winning works. Following the completion of his Bachelor of Sound and Music in 2012, he has focused primarily on interactive new media and the design of digital musical instruments.

http://rollerchimp.com

Project within the

International Partner

Co-Initiator and Partner of the AppArtAward CyberForum e.V. With over 1000 member, the CyberForum e.V. is the biggest regionally active high-tech company network in Germany. In CyberForum, entrepreneurs, founders, creative individuals, members from research facilities and institutions, students, business angels and trainees join together in a network. The members represent a total of more than 22,000 employment positions. CyberForum organizes around 150 events each year concerned with networks and further education, such as the info-markets, round table discussions, congresses and workshops. In 2012, the events attracted almost 12000 visitors. A further point consists in several offers for special target groups: the start-up center CyberLab, Mentoring & Coaching, the access to one’s own investor bank or the educational initiative for trainees. Furthermore, the CyberForum organizes itself in clusters and joint projects; it is, therefore, the regional coordination point of the software cluster for northern Baden. The software cluster was presented with an award in the Federal Government’s cutting-edge cluster competition. Founded in 1997 as a private-public partnership, the CyberForum meanwhile employs a team of over 25 staff.

www.cyberforum.de Sponsors and Patrons CAS Software AG The business strategy of CAS Software AG is directed at innovation. In order to promote the development of mobile technologies, CAS Software AG supports the AppArtAward by presenting the Award for Artistic Innovation. CAS Software AG was founded in 1986 by Martin Hubschneider and Ludwig Neer. Today, the company is German CRM market leader for medium-sized companies and pioneers for xRM, the next generation in universal relations management. The product portfolio comprises CRM systems, xRM solutions and industries solutions, with which businesses and organizations successfully and in a sustained manner establish business relations, which draw more effectively on business acumen and increase the employee efficiency. Over 200,000 users in 24 countries work with CAS software products – also mobile, on their smartphones and tablets. The Karlsruhe-based CRM and xRM specialists are engaged in numerous research projects at both national and international levels. For its innovative range of products and engagement at the medium-sized business level, the company received has won awards, among others as "Employer of the Year" 2009, and "Innovator of the Year" 2006 and 2011.

www.cas.de

GFT Group “The demand for new ideas in and around IT is one of our central interests. This year we will thus also be supporting the AppArtAward”, says Ulrich Dietz, Chief Executive Officer of the GFT Group. As a theme, innovation has been and remains an integral aspect in the 25-year company history of the GFT Group. Today, the company is the most successful technology partner worldwide for future digital themes – from the discovery of innovation through to the development of sustainable business models. With CODE_n, the company itself created a successful innovation platform in 2011, which has meanwhile established itself in the international start-up scene. CODE_n brings together promising young entrepreneurs from all over the world with experienced companies, and serves the GFT Group and its partners as a source of innovation. With emagine, the GFT Group offers businesses the possibility to staff its technology projects flexibly and on-demand. Thus, emagine has at its disposal an international, highly qualified network of experts in the fields of IT and engineering. Within the GFT Group, the GFT stands for competent consultancy as well as reliable development, implementation and maintenance of bespoke IT solutions. In the financial sector, GFT is among the leading IT solutions providers worldwide. With 2000 employees at 32 locations in eight countries, the GFT Group, founded by Ulrich Dietz in 1987, is currently projecting a 260 million Euro turnover for fiscal 2013. The GFT stock is listed on the Frankfurt stock exchange.

www.gft.com

GRENKELEASING AG – Invest in the Future “In my view, the expert combination of art and technology in App form is a remarkable achievement that I like supporting. I think that promoting talents is an investment in the future”, claims Wolfgang Grenke, CEO of GRENKELEASING AG. With its headquarters in Baden-Baden, GRENKELEASING AG has been leasing in the small ticket-IT sphere for over 35 years. The principle on which it is based is simple: customers are able to finance products such as PCs, notebooks, copiers, printers or software from 500 Euro upwards. Here, GRENKE emphasizes above all a rapid and simple processing of leasing enquiries and customer-optimized conditions. Numerous national and international locations facilitate on-site personal supervision of customers and partners. The bank and production dependent GRENKE Group occupies a leading market position in Europe in the small-ticket-IT leasing sector. For Wolfgang Grenke, social engagement and the demand for good ideas are important – especially in the region. As a financial services provider in the IT sector, it is important to be open to potential advances, and not to remain static. Consequently, themes on the communication and information technology sectors are of great interest, those both professionally and privately conditioned.

www.grenke.de

init AG The affinity to innovations and to augmented reality applications, particularly when paired with the ambition as a successful business, in the promotion of social, sportive and cultural interest within the region, was occasion for init AG to sponsor the Special Award for Augmented Reality Art as part of the ZKM AppArtAward2013. The source of init’s sustained success as a business is – alongside a highly motivated team of colleagues – its uninterrupted receptiveness for innovation. The company has repeatedly adapted its own systems to new technological potential, or else itself set new standards. Presently, for example, init focusses on the development of original and web-based Apps, which more efficiently design the working processes for transport amenities, and offer passengers extra service. Thus, the company works as part of a passenger information App also in an Augmented Reality application, which enables users to identify nearby stops via the iPhone camera function. And not only that: fingertip, passengers may also request up-to-date info – on bus and train departures at the desired stops – in real time. As a worldwide leader in IT solutions for busses and trains, the Karlsruhe business has been supporting init transport services for over 30 years in its goals at making public passenger transport more attractive, faster, more punctual and more efficient. Meanwhile, over 400 customers worldwide now rely on init’s convincing solutions.

www.initag.de Sparkasse Cultural Foundation Karlsruhe In July 2013, the Sparkasse Cultural Foundation Karlsruhe will be celebrating a small anniversary. Traditionally representing an important part of the Sparkasse’s social engagement with a long-term goal, it was founded precisely 20 years ago for the purposes of providing cultural support. Through its funding, cultural projects throughout the Sparkasse Karlsruhe Ettlingen business region have since then been supported. Its endowment capital amounts to nine million Euro. The cultural foundation’s sponsoring activities is as broad based as the regional cultural landscape, extending from art in public space, via monument preservation through to cultural events and projects; from art landscapes through to art education, from local museums through to the ZKM. Its aim is to extend the financial freedom of culture, to promote communication and tolerance and to sensitize people to the region’s cultural diversity. For the cultural foundation, sponsoring the AppArtAward is a consistent realization of its support framework. Here, the AppArtAward represents the region in a special way, namely, by focusing on the connection of culture, technology and economy – a connection which distinguishes our region in a unique manner. With the ZKM, the AppArtAward has recourse to a forum of international rank, and in the Sparkasse Cultural Foundation Karlsruhe, a reliable partner of several decades.

www.sparkassenstiftungen-ka.de

Partner Testbirds GmbH “We test mobile Apps and websites. We refer to this as Crowdtesting.” With the aid of a unique crowd-testing approach and efficient organizational structures, Testbirds GmbH tests Apps for mobile terminal devices as well as web-applications and games – flexible and individually. The Munich-based business facilitates a high-quality, reality-true testing of software. The concrete application of a test project is carried out by Testbirds in three steps: the test-conditions are drawn up following a joint briefing by the Testbirds project manager. This is followed by the defined target group providing a comprehensive feedback on usability, answering qualitative as well as quantitative questions, and finds functional mistakes. The tester feedback is then evaluated by one of the experts at Testbirds, followed by the formulation of critical feedback on constructive and concrete operative suggestions. Finally, customers are presented with the test results. With this innovative, crowd-based approach, Testbirds GmbH supplements the traditional software testing in a practical manner. In addition to Allianz SE, among others DIE WELT group, the medical technology specialist B. Braun Melsungen and Deutsche Post AG continue to place their trust in the expertise of Testbirds GmbH.

www.testbirds.de Ceremony AppArtAward 2013 On Friday, July 12, 2013 ZKM_Media Theater, at 8 p.m., admission free (seat reservation required at www.app-art-award.org) App-Lounge: from 10 p.m. on For the link to the live stream of the award ceremony, as well as other information please go to: www.app-art-award.org