8/18/2019 PM Marks Distribution & Syllbus Mid

1/1

Principles of Marketing

Marks Distribution

Total Marks: 50

Part A — Objective Questions

I Multiple !"oice Questions #M!Q$ %&0 ' & ( &0)

II Mo*ifie* T+,- or .A/- %1 ' & ( 1)III .ill in t"e 2lanks 3it" 4ints %1 ' & ( 1)

Part 2 — Descriptive QuestionsI "ort Questions % ' 1 ( 67)

8llabus 9 Mi*Ter;

!"apters to !over 

1. Chapter 01 - Introduction to Marketing

2. Chapter 02 - Company and Marketing Strategy

3. Chapter 05 - Consumer Markets and Consumer Behavior