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PMI Silicon Valley Chapter
2013 Annual Symposium
Dark Cloud: Managing the Risks of Online Applications
Laura Klemme, MS, PMP, CSM
Madhurika Dev, MS, PMP
Jacky Hood
Pat Furagganan
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Agenda
• Perception of Risk
• Risk Assessment
• Case Study
• Business Models of Cloud Services
• Examples of Cloud Services
• Conclusion
– Panel Discussion
– Q & A
3
Perception of Risk
• Disruptions in projects
– Every project has them
– Need for Project Manager
– Need for Agile processes
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Risk Assessment
• Review impact and probability of each risk
• Determine exposure with 5 levels
– Minimal
– Low
– Moderate
– High
– Critical
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Risk Assessment
• Factors
– Financial
– Organization and Culture
– Compliance
– Disaster Recovery
– System Quality
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Case Study – Software Development
• Adobe Flex
• Risk Assessment
• Solid Company
• Technology Leader
• Enough?
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Adobe Flex to Apache Flex
• Change in focus
• Open source
• Slow hand off
• Lack of communication
• Lack of vision
• Perspective?
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Resilience
• Herbert Simon “The Architecture of Complexity”
– Watchmakers – Hora and Tempus
– Modular sub-assemblies
• Multiple venders
• Redundant venders
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General Guidelines
• Risk Management
• Case Study – Lessons Learned
• Business models of cloud vendors reduce risk
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Business Models of Cloud-based Services
Companies need to do proper planning to:
• Choose the right cloud solution
• Choose the right solution provider
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Business Models of Cloud-based services
Companies can capitalize on the benefits offered by the cloud in the
form of:
• reduced costs
• capital expenditures
• increased operational efficiencies
• scalability
• flexibility
• time to market
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Brokerage Model
• Brokers bring buyers and sellers together
• A broker charges a fee or commission for each transaction
• Types of Brokerage Models and their examples:
– Market Place Exchange: Orbitz
– Demand Collection System: Priceline.com
– Auction Broker: eBay
– Transaction Broker: PayPal
– Virtual Marketplace: Amazon.com
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Advertising Model
• Extension of traditional media broadcast model
• Broadcaster provides content and services mixed with
advertising messages
• Works best for large volume of highly-specialized viewer traffic
• Types of Advertising Models and examples:
– Portal: Yahoo
– Classifieds: Monster.com, Craigslist
– Query-based paid placement: Google
– Content-Targeted Advertising: Google
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Subscription Model
• Users charged for a service on a daily, monthly, yearly basis
• Subscription fees are incurred irrespective of actual usage rates
• Types of Subscription Models and examples:
– Content Services: Netflix
– Person-to-Person Networking services: LinkedIn
– Internet Services Providers: America Online
– Freemium: Jira, Trello, Wrike -- We will examine these in
detail
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Jira Overview https://www.atlassian.com/software/jira
• Commercial software developed, sold, and supported by Atlassian,
an Australian company
• Project and Issue tracking software
• 25,000 customers in 122 countries
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Jira Business Model and Prices
• Cloud version: $10/month for 10 users
• Download version: One-time purchase $10/10 users, about $40/user
for medium volumes and $10/user for high volume
• All proceeds from the 10-user versions are donated to Room to
Read, a charity that helps improve education in the developing world
• Add-ons increase the price
• Atlassian provides JIRA for free to open source projects that meet
certain criteria, and organizations that are non-profit, non-
government, non-academic, non-commercial, non-political, and
secular
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Jira Add-ons
• Jira Agile – formerly called Greenhopper
– Available on both cloud and download versions
– Supports both scrum and kanban
– Doubles the lowest price; adds 50% to the others
• Jira Capture – for bug tracking and repair
– Seems to be only for software projects
– Doubles the lowest price; adds 50% to the others
• Gliffy – diagramming tool
– Only available on the cloud version
– Doubles all the prices
29
Trello Overview https://trello.com/
• Commercial software developed and supported by Fog Creek Software-
a small, profitable, software company based in New York City
• Collaborative tool to organize projects into boards
• In one glance- what's being worked on, who's working on what, and
where something is in a process
• Good for small projects teams
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Trello Business Model and Prices
• Freemium: Expected to be free forever
• Business Class: Provides extra administrative features for $25 per
month
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Wrike Overview
• Privately held company based in Silicon Valley
• Full-featured and easy-to-use project management system
• Connects all work into a work graph
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Wrike Business Model and Prices http://www.wrike.com/
• Freemium version: 5 users with 2 GB of storage, unlimited
collaborators
• Premium version: $49/month for 5 users with 5 GB of storage,
unlimited collaborators
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Contact Info
Laura Klemme http://www.linkedin.com/in/lauraklemme
Madhurika Dev http://www.linkedin.com/in/madhurikadev/
Jacky Hood http://tinyurl.com/pm-world and [email protected]
Pat Furagganan www.linkedin.com/in/pfuragganan