Upload
lehanh
View
215
Download
0
Embed Size (px)
Citation preview
Step 2:
To the Group state
“PO and then thought starter”
THEN
As a group free associate on the PO statement
WHEN IDEAS SLOW someone else yells out another PO and repeat
NOTE: Only half of the PO’s should generate ideas
Po Lateral Thinking Task:
ELIMINATE Eliminate something you take for granted
“Po...
EXAGGERATION Suggest a measurement that is far outside of reasonable - very high or low
“Po...
REVERSAL Looking at the normal direction that something is done and reversing it.
“Po...
REARRANGE Change the normal relationship between parties and or the time sequence
“Po...
WISHFUL THINKING A fantasy vision that is impossible.
“Po...
Step 1: Write at least 3 PO thought starters Step 3: Write Best Ideas on Idea Cards
Concept CardFill in all that you can - start from front side or back side
Project / Product / Service Name: ____________________________________ Suggestive of the Benefit
NEWS HEADLINE: Explain your News in 1 sentence. The first...
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
The Customer & their PROBLEM WHO is the Customer & WHAT is their Problem (complaint, frustration, wish)
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
Meaningfully Unique BENEFIT PROMISE
Make a clear, specific and if possible numeric promise to address the problem.
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
More details on the BACK of CARD...