Podcasting Traffic

Goldmine 'Steal' the multi-national's

secret traffic source

Discover How To Build An Army Of Eager Fans Just Like General Motors And Heineken

– And All On A Shoestring Budget!

Click here to know more!

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YOUR RIGHTS: This ebook is restricted to your personal use only. It does not come with any other rights.

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Table of Contents

Introduction ......................................................................... 4

Why Market Your Podcast? ......................................................... 5

Marketing Idea #1 ............................................................... 6

Highly Focused Niche ................................................................... 6

Know Your Target Audience ........................................................ 6

Marketing Idea # 2 ............................................................... 7

Be the King of Content ................................................................. 7

Make it Sound Like the Pros ........................................................ 7

Marketing Idea # 3 ............................................................... 8

Have a Dedicated Blog ................................................................. 8

Add Your Feed to Your Digital Signatures .................................... 9

Marketing Idea # 4 ............................................................. 10

Spread it Like Wildfire Through Social Media ............................ 10

Marketing Idea # 5 ............................................................. 11

Directory Submission ................................................................. 11

Marketing Idea # 6 ............................................................. 13

Don't Forget the Age Old Word-of-Mouth ................................ 13

Promoting Your Podcast Locally ................................................ 14

Conclusion ......................................................................... 14

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Introduction In this short report we will discuss the marketing aspect of podcasting.

We all as marketers know, online competition is tough for just about

everything.

It would, in our opinion be a huge mistake to think that marketing your

podcasts is any less important than producing them. When you’ve put

in all the hard work and created content you can be proud of, do you

want it to go unnoticed?

Podcasts are a digital way to produce and distribute audio content.

Podcasting combines traditional broadcasting (radio) with a digital

syndication network. There are several advantages of going the route

of podcasting instead of trying to conquer the more expensive and

difficult radio.

Here are some of the advantages of podcasting

1. Podcasting is a medium that lends itself well to many genres e.g.

Standup, Religious, News, Sports, music, drama, politics, age

specific etc.

2. Podcasting is very cost effective. You do not need to spend much,

if anything at all, to get started.

3. There is a huge global audience for podcasts.

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4. Podcasts can be accessed according to the listener’s schedule.

Unlike radio, podcasts are downloaded and can be saved for

later.

5. There isn’t a steep learning curve when it comes to the

production process.

6. Podcasting has no licensing laws (as of now). So you don’t have

to worry about the kind of content and censorship.

If you are convinced of the power of podcasting let’s get a move on

and learn how to market those podcasts!

Why Market Your Podcast? The “build it and they will come” mentality will not work for

podcasting! You need to become the mountain and be ready to go

looking for Mohammad if you want to succeed in any online venture.

Let’s put it this way, if creating quality podcasts were only about 30%

of the equation. The other 70% was marketing and relationship

building. Would you ignore the marketing side? Or put it second?

So without waiting another precious minute lets learn how to

effectively market your podcasts.

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Marketing Idea #1 Highly Focused Niche Just by selecting a niche for your podcasts you are creating a built-in

audience. It’s not always the best idea to go for niches with huge

audiences e.g. online dating. The competition will be tougher and you

will probably be competing directly with some big businesses.

So select a niche, but make it ultra focused e.g. instead of going for the

“online dating” niche you can choose “online dating for gay couples

with feet fetishes” niche. Get the drift?

Know Your Target Audience Once you have a highly focused niche, you should find out the

gender,

age group,

income and education bracket,

regional location

and any other information about your target audience.

To market effectively you have to know who you will be catering your

podcasts to.

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Marketing Idea # 2 Be the King of Content To stay ahead of the competition, you have to become the ultimate

source of authentic and up-to-date content; within your niche. You will

not only become a trusted source of information but will garner

respect from your audience and competition.

That in our view is the ultimate goal of podcasting establishing you as

the go to expert in your niche. The authority for providing insightful

and timely content.

Make it Sound Like the Pros "The sound of a word is at least as important as the meaning." ~ Jack Prelutsky

If content is king; quality is definitely the reigning queen. People will

not listen to great content if the audio is bad. Just like people will

dismiss a great thought in a poorly written article. Spend some time

perfecting your voice and the audio settings. The little things make the

difference between an amateur and a professional sounding podcasts.

Think of the quality of audio of your podcasts as its packaging. How

many times have you passed on a book because of an unattractive

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cover? Or a shoe that was designed perfectly, but wasn’t aesthetically

pleasing. Sound quality plays the same role for podcasts.

Spend a little money on good headphones and microphone if your

budget allows. It will help sweeten the audio for you. Making it sound

as sweet as possible with all the necessary bells and whistles will also

establish you as an expert or at the very least a professional in your

niche.

Marketing Idea # 3 Have a Dedicated Blog Think of having a podcast without a dedicated blog this way – you

create a beautiful painting but have no walls to hang it. You need a

dedicated blog as the hub of your podcasts and any news relating to it.

A central place your audience can go to find all the podcasts as well as

a little about you and/or your business.

Some people in the business are of the opinion that a Facebook fan

page is just as good as having a dedicated blog. They couldn’t be more

wrong.

A blog gives you far more control over your content, the way you

choose to present it.

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It gives you control over the way you interact with your

audience.

Not everyone is on Facebook y’all! But just about anyone with a

cell phone can access a blog.

Having a dedicated blog gives your podcast a professional look.

Just having a Facebook fan page might make you seem lazy.

It helps with driving SEO based traffic to your podcasts.

Go create a free blog! What could it hurt?

Add Your Feed to Your Digital Signatures A signature online mostly refers to a few lines of content you put after

your name or your comments for various forms of digital

communication. You can add a signature to your email and have it

repeated every time you send out an email.

You typically have signatures under comments you make on bulletin

boards and forums on various sites. You also add a signature to articles

you write and publish over the web.

Adding your podcast URL to these digital signatures will not only help

spread the word about your podcasts. It will also help you get the all

important backlinks to your blog.

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Marketing Idea # 4 Spread it Like Wildfire Through Social Media If we were to define social media marketing in two words, those would

be “Marketing Goldmine”. Since there is no denying the power of

Twitter, Facebook, Google Plus, MySpace, Linked In, and so on (and the

list is long) we will just discuss how to best market your podcasts

through social media.

Go to a social media site that is the most closely related to your

selected niche. If your podcasts are about creating picture blogs about

cats you might want to go to an image based social media site like

InstaGram.

Publish your podcasts on as many social media sites as you want to

always remembering the holy grail of social media:

Facebook

Twitter and the recent addition

Pinterest

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Other than these LinkedIn, Tagged, Google +, Instagram and four

square, there are also social media sites you should target.

It is also important to find your niche oriented social media sites to get

real traffic to your podcasts. Traffic that is interested in and receptive

to your message.

Marketing Idea # 5 Directory Submission When we asked a bunch of random people, where they would go to

search for podcasts? Almost all answered, iTunes! Now, itunes might

be a music store, but it is also the most popular podcast directory. The

first directory you submit your podcast to (no matter what the niche) is

– say it with us – iTunes!

The directory submission does not stop there though. There I a long

research filled road ahead. We have added the best, most popular

podcast directories list to the comprehensive ebook, “podcasting

Mantra” .

Even with that list you will have to look for and find niche specific

directories or specialty sites that will allow you to add your podcasts to

them.

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The best way to submit podcasts to directories is to submit the playlist

feed and the episode feed. This way someone looking for more

podcasts from you will not have to wait for you to update the podcasts

manually. The playlist will be automatically updated as you add more

podcasts to your feed.

With directory submissions it is best to give yourself goals e.g. “I will

submit my podcasts to at least ten niche specific directories”. This will

keep you motivated to go that extra step. Some people tend to give up

the search if they find only five directories at first click.

A few things you need to remember when submitting your podcast/s

to different directories are:

Pay attention to the tags, title, subtitles, description and other

information you are asked for. These are handy ways to optimize

your podcast with keywords specific to your niche. Just don’t do

it in a spammy way.

Directories do not immediately publish your podcast the moment

you hit submit or share. Directory moderators review your

podcasts before adding them to their list. It can at times be a

couple of days wait. Don’t start sharing your directory links

before your podcast gets published.

Some directories will not allow users to add playlists that

automatically updates content. These directories wants control

over the quality of content they archive.

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Not all directories will give your podcasts the option of a paid

subscription. You need to include an iTunes link for people

interested in buying a subscription or simply buying your

podcast/s.

Marketing Idea # 6 Don't Forget the Age Old Word-of-Mouth Word-of-Mouth is without contest the oldest form of marketing.

People used to tell each other if someone was bartering a goat for

cheap in a village nearby was before any posters or flyers were

created. Most marketing executives still agree it is the most trusted

form of marketing.

Having a bunch of testimonials or reviews you paid people to record or

write is not the same as someone mentioning your podcast to a friend

or family member. Coming from a trusted source it is instantly more

credible. But how can you employ word-of-mouth marketing?

The simplest way to do it would be to ask your friends and family to

check out your podcast and spread the word. Also send out emails to

your entire contact list asking them to listen to your podcast. Tell them

they should share the link if they like what they hear.

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You will be surprised by the kind of response you will get by just asking

people you know if they can review your podcast. One word of caution

though, family members and friends can be tough critics so don’t get

disheartened by any misjudged opinions.

Promoting Your Podcast Locally This might not be the way to go for all podcast producers. Either

because of the niche they have selected or due to the amount of

money or time required to put together a local event. For those who

can afford to promote their podcasts locally should start printing out

flyers right now!

Go to clubs, bars and restaurants and partner up to do live readings /

recordings to generate interest. Hold raffles both online and off with

creative prizes. Ask your listeners to schedule visits and record their

opinions if they want to. Create small neighborhood clubs around your

niche. Heck, you should mention your podcast to your book club!

Once you generate interest locally the world will follow suite. People

from other states and countries will want to join into the conversation.

They will want to interact with you and your audience.

Conclusion There are literally endless numbers of sites and ways to market

anything today. What you as a producer and marketers need to do is

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separate the noise from the real sound and focus. Focused energy is far

more productive than running around in circles.

Have a marketing plan for your podcasts before you even start writing

your first script. Make that plan both podcast and niche specific. Lay it

all out what you have to do and when. Don’t worry, there is room for

errors. You can always fine tune once you get more familiar with the

process.

Always remember 70% of your podcast success will depend on how

well you market it.

Go put yourself out there, good luck!

Discover How To Build An Army Of Eager Fans Just Like General Motors And Heineken

– And All On A Shoestring Budget!

Click here to know more!