2017 Media Kit

PIRANHA is comprised of diverse professionals with the experience and critical know-how to help their clients succeed in today's ever-changing marketplace. PIRANHA traded in the urban jungle for leafy suburbs and the bureaucratic conglomerates for the opportunity to create a stream-lined and client-focused firm. Our values are family, service and fun. Get to know us. We think you will agree that we are just what you are looking for in a creative outdoor media buying & planning firm. PIRANHA professionals are passionate opportunity seekers, smart, creative go getter’s that are obsessed with figuring things out, always looking to raise the bar and never stopping to say “We can’t”. PIRANHA experiences include leading breakthrough efforts on brands such as Time Warner Cable, Warner Music Group, Suzuki Motorcycles, Verizon Latino, Adidas, Timberland, Phat Farm, Baby Phat, RE/MAX, ERA, Coldwell Banker, Fuji Film, Arizona Ice Tea, Lightyear Entertainment and a host of others.

OUTDOOR ADVERTISING OVERVIEW

That’s where the people are. It’s that simple. According to The Arbitron Outdoor Study (2006), we are spending more time outdoors, walking in our cities and driving in our cars than ever before. Hence, in greater numbers and longer periods. America is exposed to outdoor advertising.

Why now? Because it’s important to advertise to consumers when they are reluctant to buy. Because it’s important to retain brand-equity when the economy is slow. But it’s also important to buy cost effectively – and that’s the strength of PIRANHA .

BUILD YOUR PRESENCE

PIRANHA stands out among other media planning & buying agencies by offering talented, results-focused creative media formats and services. Our strong affiliation with award-winning advertising, marketing, promotion and production and PR partner companies allows us to deliver all the services of a full-service agency at a fraction of the cost, so our clients can build their PRESENCE. Do you know what factors make your customers buy? Or how much your biggest competition is spending on advertising? Quality research can mean the difference between a good advertising or marketing campaign and a great one. Our campaigns can create a roadmap in helping you reach new customers at a time when they are most likely to buy. Multiple creative media formats deliver maximum impact in the marketplace, yielding a PRESENCE for your products and company.

PLANNING & BUYING SERVICES

With one easy phone call, we can place any outdoor media format, anywhere, in any market World Wide at greatly discounted prices! We look to use the latest most effective creative outdoor media formats available, including, buses, walls, bus shelter’s, billboards, blimps, LED displays, bus benches, wrapped vehicles, trains, planes, wild posters, and much more. Not all creative outdoor media planning & buying firms are created equal, we look beyond the ordinary to design cost- effective innovative campaigns that yield results. To our clients we’re more than just a company to do business with, we're the company they don't want to do business without. We work on the premise that our clients want demonstrable results and positive return on their investments from their advertising and marketing Needs, this belief has been our driving force from day one. Our objectives are your objectives: delivering your message to the right people, at the right time, through the right media, and generating results.

NON-TRADITIONAL OUTDOOR

Beyond Billboards lies a full landscape of outdoor advertising formats to meet just about any advertiser’s need. Whether you’re trying to reach a gender, location, lifestyle, or age-specific audience, or whether you’re looking to ‘wow’ the masses with an out-of-the-ordinary and memorable campaign, there’s an outdoor format to achieve your goals. From Health Club Panels and Campus Advertising, to Beach Umbrellas and Blimp Advertising, such Non-Traditional formats offer excellent opportunities to create unique campaigns and reach very specific targets. Outdoor in the New Millennium: Not just your Grandfather’s Billboards. Outdoor Advertising has evolved tremendously in recent years, with more out-of-the-box formats and opportunities than ever before. There are all kinds of unique and eye-catching formats to get your brand recognized, including Ice Cream Trucks, Sidewalk Carts, Street Decals and Projection Media, to name a few.

BILLBOARDS & WALLSCAPES

A dominating presence that cannot be turned off, ignored or thrown away unopened and remains the true 24/7 form of advertising, that’s billboards. Located on key highways, intersections and main points to all major cities, billboards are an advertising mainstay. Choose a permanent billboard for directional or point-of-purchase purposes or for brand awareness. Or rotate your billboard advertisement to different locations every couple of months for maximum exposure to a variety of customers. Regardless of the program selected, billboards make a creative splash into any market.

DIGITAL DISPLAYS

LED Billboards, and Digital displays are the future of outdoor advertising. The new technology draws attention providing a high profile approach to delivering your advertising message. Digital displays typically hold your message for 10 seconds and the number of advertisers per display can vary. Additionally, digital displays now offer options never before available to outdoor advertising; networking capabilities, day part selection and static or fully animated creative. The advertising message can easily be changed with a simple electronic file download.

TRANSIT MEDIA

Buses go where people go and can always find a crowd. Whether it’s an entire bus wrap, or one of the many other forms of transit advertising, your company will grab attention with a truly moving message. Advertising placed on the exterior of a transit vehicle is a circulating billboard continually traveling around the market displaying your message to the masses. Buses provide targeted routes, while taxis travel anywhere. Regardless of the transit vehicle selected, these outside messages are targeted at the captive consumers surrounding the bus or taxi, not the riders. However, if you want to target bus riders, inside vehicle advertising space is available.

TRAINS & SUBWAYS

Trains and Subways offer "face-to-face" exposure to consumers in a variety of ways. Advertisements can be placed in-car, on-platform, in waiting areas, and in high traffic corridors providing daily reach to riders. Frequency of riding ensures a connection is made to this captive audience on the day the message is relevant. Especially when you consider how many people ride the rails to work, shop and entertainment venues.

TRANSIT SHELTERS

Transit shelters are placed along busy primary streets throughout the market and typically situated where traditional billboards are limited or not permitted. Transit shelters capture the attention of consumers driving by or waiting at busy intersections because the advertisements are highly visible and located at eye level. They are usually inexpensively priced, making them perfect for long-term promotions. Because transit shelters are backlit for easy night viewing, your message will be noticed any hour of the day.

STREET FURNITURE

From the beginning of each morning to the end of the day's rush hour and into the evening's entertainment, the streets are busy, making them a perfect selling opportunity. Street Furniture enables advertisers to connect with consumers on a face to face level and provide broad-based coverage in many markets or a single neighborhood. Product options are abundant ranging from telephone kiosks, urban panels, news racks, beach kiosks, bus benches, to trash receptacles and more. Street Furniture is visible to pedestrian and vehicular traffic offering a high reach and frequency for brand awareness or point-of-purchase opportunities.

MOBILE BILLBOARDS

Mobile advertising allows your business the flexibility to either target a specific, small geographical area or a large county or city. Routes are predetermined by you, the advertiser, so we can get your message to the public immediately and command attention on the roadways. Mobile billboards are constantly in the eye of the public reaching a variety and varying amount of consumers. Programs vary in duration from as short as a day to a weekend, full month or longer.

SPECIALTY MEDIA

Specialty media captures the attention of consumers in the midst of their activities and lifestyles, blending with the environment to impact crowds in situations where they are most likely to “listen”, that means being in front of the right people, at the right place and at the right time. Your imagination is the only limit. From a hair combs in high power wires to full size cars on a billboard or locked around a light pole, specialty media is outdoor’s cutting edge.

AIRPORT & AIRPLANE MEDIA

Airport & Airplane advertising is available in many forms and captures the attention of passengers at every step of their airport experience. Airline customers are a highly desirable audience of business and leisure travelers that typically have more disposable income, not to mention considerable time to see your message before flights. Messages are designed to attract attention, brand companies, products or services, elicit direct response and encourage point-of-sale purchases.

STADIUM & ARENA MEDIA

Fans of stadium advertising enjoy knowing that their ads are seen over and over again during sporting events and concerts to a captive, affluent audience. Stadiums offer a variety of unique advertising options to add visibility to your outdoor campaign.

CONTACT US

We are pleased to present our 2016 Media Kit to you and your company. Beyond the information contained in this Media Kit it is important to note that we strive to build relationships with each and every valued client, some call it "customer service" we call it "attention to detail”. Rely on us, and our experience, to make your outdoor advertising or marketing campaign a successful and prosperous venture. For more information, please give us a call or send us an e-mail at; Tel: (516) 406-7883 Fax: (718) 528-8117 E-mail: piranhaentmgt@aol.com