9
Press Release / Sponsored Content Article (200 words) Additional 150 words Image (photo, logo) Spotlight Article Picture Story Column Mention Featured Calendar Listing (per week) Social Media Plug Herald Article + Social Media Plug Event Promotion Package Entertainment Grid Listing (per week) Business Proile Page Custom Landing Page Web Ad Campaign - Minimum (20,000 / 2 wks) Mobile Ad Campaign - Minimum (10,000 / 2 wks) Digital Campaign Bundle Mobile Campaign Bundle Contest Campaign Bundle Promotional Video Email Marketing 8 2 2 23 10 3 1 8 20 20 9 20 20 7 13 33 33 42 TBD TBD PRINT WEB MOBILE SOCIAL POINTS MEDIA FEATURES

POINTS MEDIA FEATURES PRINT WEB MOBILE SOCIALbloximages.chicago2.vip.townnews.com/capemaycounty... · Digital Campaign Bundle ... Contest Campaign Bundle Promotional Video Email Marketing

  • Upload
    others

  • View
    9

  • Download
    0

Embed Size (px)

Citation preview

Page 1: POINTS MEDIA FEATURES PRINT WEB MOBILE SOCIALbloximages.chicago2.vip.townnews.com/capemaycounty... · Digital Campaign Bundle ... Contest Campaign Bundle Promotional Video Email Marketing

Press Release / Sponsored Content Article (200 words)

Additional 150 words

Image (photo, logo)

Spotlight Article

Picture Story

Column Mention

Featured Calendar Listing (per week)

Social Media Plug

Herald Article + Social Media Plug

Event Promotion Package

Entertainment Grid Listing (per week)

Business Proile PageCustom Landing Page

Web Ad Campaign - Minimum (20,000 / 2 wks)

Mobile Ad Campaign - Minimum (10,000 / 2 wks)

Digital Campaign Bundle

Mobile Campaign Bundle

Contest Campaign Bundle

Promotional Video

Email Marketing

8

2

2

23

10

3

1

8

20

20

9

20

20

7

13

33

33

42

TBD

TBD

PRINT

WEB

MOBILE

SOCIAL

POINTS

MEDIA FEATURES

Page 2: POINTS MEDIA FEATURES PRINT WEB MOBILE SOCIALbloximages.chicago2.vip.townnews.com/capemaycounty... · Digital Campaign Bundle ... Contest Campaign Bundle Promotional Video Email Marketing

PRESS RELEASE / SPONSORED CONTENT ARTICLE(200 WORDS)

SPOTLIGHT ARTICLE

You want to get the word out, and an article in

the Herald is a great way to do just that. Ensure

publication with a Sponsored Content place-

ment in print and online. Submitted articles are

checked for spelling and grammatical errors,

and may be edited to meet journalistic standards

and/or the reserved space in print.

Enhance your article with:

• Additional 150 words - $25 / 2 points

• Image (photo / logo) - $25 / 2 points

Highlight that something special about your

business with a SPOTLIGHT article online and

in the Herald or Blast. We will write the article

and collect the images. SPOTLIGHT articles are

given premium placement in print and online,

and our graphic artists enhance the look to

ensure you get the attention your business needs.

Up to 400 words with a large image. Limit - one

per issue.

VALUE: $125

POINTS: 8

MEDIA:

VALUE: $350

POINTS: 23

MEDIA: BACK

Page 3: POINTS MEDIA FEATURES PRINT WEB MOBILE SOCIALbloximages.chicago2.vip.townnews.com/capemaycounty... · Digital Campaign Bundle ... Contest Campaign Bundle Promotional Video Email Marketing

PICTURE STORY

COLUMN MENTION

Sometimes, short and sweet is the best recipe. A

Picture Story is a great way to give a summary of

your business, critical contact info, and an image

that readers will recognize when they’re in the

area.

Up to 90 words, photo, graphically enhanced.

Limit - one per issue.

Herald media oten features topical articles

such as Where To Dine his Mother’s Day and

10 hings To Do In Wildwood his Weekend.

Readers also look forward to recurring columns

such as Island Hopping, ofering a literary tour

around Cape May County’s vibrant summer

attractions. Have your business included and

bolded in print and online (a great SEO value!)

VALUE: $150

POINTS: 10

MEDIA:

VALUE: $50

POINTS: 3

MEDIA: BACK

Page 4: POINTS MEDIA FEATURES PRINT WEB MOBILE SOCIALbloximages.chicago2.vip.townnews.com/capemaycounty... · Digital Campaign Bundle ... Contest Campaign Bundle Promotional Video Email Marketing

FEATURED CALENDAR LISTING(PER WEEK)

SOCIAL MEDIA PLUG

he calendar of events has long been a popu-

lar feature of Herald media, but with so many

events listed, how does your event stand out?

A Featured Calendar Listing includes bold, blue

text and prominent positioning at the top of the

date grouping in print. It also puts your event in

rotation with other featured events online in the

featured section above the basic listings.

Tap into the Herald’s ever-growing social media

audience! We will post a photo, message, and/or

link and tag your business proile page for even

greater exposure. Great for timely announce-

ments, events, sales & specials, or just a friendly

reminder of the great things your business is up

to.

5,000 - 10,000+ reach.

VALUE: $10

POINTS: 1

MEDIA:

VALUE: $125

POINTS: 8

MEDIA: BACK

Page 5: POINTS MEDIA FEATURES PRINT WEB MOBILE SOCIALbloximages.chicago2.vip.townnews.com/capemaycounty... · Digital Campaign Bundle ... Contest Campaign Bundle Promotional Video Email Marketing

HERALD ARTICLE+ SOCIAL MEDIA PLUG

EVENT PROMOTION PACKAGE

A powerful combo! Reach the full Herald

audience with your article in print, online, and

shared via our social media channels.

Up to 350-word press release/article with image

included.

Maximize attendance to your next event with an

Event Promotion Package. Includes up to 200-

word press release/article with an image in print

and online, shared via social media, and 2 weeks

of Featured Calendar Listing in print and online.

VALUE: $300

POINTS: 20

MEDIA:

VALUE: $295

POINTS: 20

MEDIA: BACK

Page 6: POINTS MEDIA FEATURES PRINT WEB MOBILE SOCIALbloximages.chicago2.vip.townnews.com/capemaycounty... · Digital Campaign Bundle ... Contest Campaign Bundle Promotional Video Email Marketing

ENTERTAINMENT GRID LISTING(PER WEEK)

BUSINESS PROFILE PAGE

he Entertainment Grid is the #1 source for

live music, DJ activities, and nightlife. Printed

in the Herald and in Blast (during the summer

months) and featured prominently on

DoheShore.com, if it’s happening, it’s on the

grid.

Whether you have a world class website or noth-

ing more than a Yelp listing, our Business Proile

Pages are a great value to your digital presence.

We link your Herald digital content (articles,

spotlights, picture stories, etc) to your proile,

creating a destination that’s all about you. Con-

tact info, lattering imagery, and more make this

a great value on the web!

VALUE: $129

POINTS: 9

MEDIA:

VALUE: $299

POINTS: 20

MEDIA: BACK

Page 7: POINTS MEDIA FEATURES PRINT WEB MOBILE SOCIALbloximages.chicago2.vip.townnews.com/capemaycounty... · Digital Campaign Bundle ... Contest Campaign Bundle Promotional Video Email Marketing

CUSTOM LANDING PAGE

WEB AD CAMPAIGN

It’s not always easy to update your website. You

may have an expensive service provider, a rigid

design, or maybe you just don’t have the time

to get into it every time you run a promotion.

A Custom Landing Page is an extension of your

digital advertising campaign, giving your cus-

tomers exactly what they are looking for when

they click on your ad or follow a link in your

article. We build a simple web page with info

and links relevant to your campaign, designed to

match your other media and/or brand.

Web banner ads are an efective way to grab a

reader’s attention and link them to more in-

formation. Our designers create eye-catching

graphics which entice click-throughs to your

website, social media page, or other digital des-

tination.

Our rate is $100 for each 20,000 impressions,

with a recommended minimum of 10,000 per

week. Scheduling more impressions over a

shorter time span will increase the likeliness of a

reader seeing your ad more oten.

VALUE: $299

POINTS: 20

MEDIA:

VALUE: $100

POINTS: 7

MEDIA: BACK

Page 8: POINTS MEDIA FEATURES PRINT WEB MOBILE SOCIALbloximages.chicago2.vip.townnews.com/capemaycounty... · Digital Campaign Bundle ... Contest Campaign Bundle Promotional Video Email Marketing

MOBILE AD CAMPAIGN

DIGITAL CAMPAIGN BUNDLE

Mobile banner ads catch readers on the go.

Mobile internet traic is growing exponentially

and people turn to their smart phones for

instant access to information.

Our rate is $200 for each 10,000 impressions,

with a recommended minimum of 10,000 per

week. Scheduling more impressions over a

shorter time span will increase the likeliness of a

reader seeing your ad more oten.

*Require a mobile-optimized website to link to

or a mobile-optimized Herald digital product

such as a Custom Landing Page.

Reach Cape May County and beyond with a

comprehensive digital advertising campaign

bundle. his includes a custom landing page

built for your event or business and 40,000 web

ad impressions over 2 weeks to drive traic to

you.

Add on additional impressions to increase and/

or extend exposure.

VALUE: $200

POINTS: 13

MEDIA:

VALUE: $499

POINTS: 33

MEDIA: BACK

Page 9: POINTS MEDIA FEATURES PRINT WEB MOBILE SOCIALbloximages.chicago2.vip.townnews.com/capemaycounty... · Digital Campaign Bundle ... Contest Campaign Bundle Promotional Video Email Marketing

MOBILE CAMPAIGN BUNDLE

CONTEST CAMPAIGN BUNDLE

Tackle the mobile digital space with a mo-

bile-optimized custom landing page and 20,000

mobile banner ad impressions over 2 weeks. Per-

fect for promoting a new app, a digital coupon,

online reservations, internet sales and more!

Add on additional impressions to increase and/

or extend exposure.

People love contests! We can help you run one!

A decent prize and the right promotion can go

a long way towards building your email mailing

list, website users, Facebook likes, and customer

foot traic.

his bundle includes the contest entry mecha-

nism, a dedicated contest webpage, 40,000 web

ad impressions over 2 weeks and a social media

plug.

VALUE: $499

POINTS: 33

MEDIA:

VALUE: $625

POINTS: 42

MEDIA: BACK