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Presented by Aliyah Ali
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The Minneapolis Healthy Corner Store Program
Food Policy from Neighborhood to NationAliyah Ali, MPHMay 20, 2011
Creating a Healthier Minneapolishealthy eating + physical activity + smoke-free living
Overview
• Minneapolis overview
• Minneapolis Staple Foods Ordinance
• The Minneapolis Healthy Corner Store Program
About Minneapolis
•Total Population: 382,618 (2000)•Diverse community + large immigrant populations•High rates of health disparities and inequities in our communities of color•Increasing obesity rates
Taking a close look at corner stores
We know that they are everywhere…
We also know…
•Families often depend on corner stores for grocery needs
• Corner stores often have limited healthy food choices
•Stores are required to carry minimum variety of healthy foods
–Staple Foods Ordinance
–2009 WIC changes
Quick history lesson…2008 Minneapolis Staple Foods Ordinance
• (c) All grocery stores licensed under this chapter must offer for sale food for home preparation and consumption, on a continuous basis, at least three (3) varieties of qualifying, non-expired or spoiled, food in each of the following four (4) staple food groups, with at least five (5) varieties of perishable food in the first category and at least two (2) varieties of perishable food in all subsequent categories:
• (1) Vegetables and/or fruits.• (2) Meat, poultry, fish and/or vegetable proteins.• (3) Bread and/or cereal.• (4) Dairy products and/or substitutes
Staple Foods Ordinance: Unexpected Impetus?
• Spearheaded by Licensing Department
• Crime prevention strategy– Enhance outer appearance
of the store– Staple Foods = Expansion
of Customer Base
• Food access issue for Health Department
Fast Forward to now-ish…
• Cstore Assessments– Conducted by the Health Department
• Focused in North Minneapolis– low-income– two full-scale grocery stores– complimented a larger food assessment
• Two-phased – Visual assessment – Owner Interview
Visual Assessment (n=35)– 72% not in compliance with
produce component of Staple Foods Ordinance
– 34% didn’t carry any fresh produce
– Most commonly stocked produce include: onions, potatoes, bananas, and lemons/or limes
– Produce was often found on the bottom of shelves, refrigeration cases, or beverage coolers
Owner interviews (n=22)
– 55% were aware of the Staple Foods Ordinance– Most store owners indicated that customers rarely
come in for staple foods such as produce, milk, and eggs
– Owners need assistance related to produce marketing and education such as:• Sourcing• In-store displays• Handling• Promotional materials such as signage and recipe
cards• Loans/grants to upgrade equipment
• Most prefer fresh produce over canned•40% of Near North residents having access to a vehicle•Residents gave low ratings to availability and quality of fresh produce at corner stores – locations that were reportedly easiest to access•Unimpressed by cstore produce
– High cost
– Low quality
– Lack of freshness
•Owners vs resident’s quite the conundrum!
(Source: Northside Healthy Eating Project)
Resident’s perspective…
Challenges
• Staple Foods compliance
• Lack of support for owners
• Connecting residents
to the stores
Staple Foods: Enforcement
• Enforced by licensing department• Approximately 50 violations since passed
– Warning + education• Follow-up inspection
– Stores generally in compliance; 9 citations– Compliance super awesome produce
• Inspectors recognize support for owners needed
Supports owners in making fresh produce and healthy
foods more visible, affordable, and attractive to neighborhood
residents.
The Minneapolis Healthy Corner Store
program
Quick Snapshot…
• 8 partner stores have agreed to:– Increase inventory of produce– Display Healthy Corner Store marketing
materials within the store– Document and sharing sales records of
healthy foods– Attend a produce handling training
• Implementation completed December
Benefits to stores
• Store assistance entails:– Strategically displaying fresh
produce and healthy foods– Displaying in-store promotional
materials highlighting healthy foods – Purchasing, pricing and stocking
healthy foods affordably– Developing a financial system to
help track and monitor sales of healthy foods
– Creating customer demand through engagement opportunities
Produce Support
Internal and External Display
Owner Support
Community Engagement
and Outreach
Healthy Corner Store
Interior/Exterior Display
• Healthy foods display– Display baskets– Visible veggies– Priced pears– 3 core items: grab and go, healthy
meal, WIC aisle (if applicable)• Signage (indoor and outdoor)• Connecting with other City
Departments– Zoning– Public Works– Environmental Health– Licensing