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Policy on Frisian in written media Tsjerk Bottema & Sytske de Jong How to reach youth?

Policy on Frisian in written media Tsjerk Bottema & Sytske de Jong How to reach youth?

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Page 1: Policy on Frisian in written media Tsjerk Bottema & Sytske de Jong How to reach youth?

Policy on Frisian in written media

Tsjerk Bottema & Sytske de Jong

How to reach youth?

Page 2: Policy on Frisian in written media Tsjerk Bottema & Sytske de Jong How to reach youth?

Fryslân’s Next Top Model!

Page 3: Policy on Frisian in written media Tsjerk Bottema & Sytske de Jong How to reach youth?

Attractive, challengingand up-to-date

• Youth as a target group

• New Media

• First content, then language

Page 4: Policy on Frisian in written media Tsjerk Bottema & Sytske de Jong How to reach youth?

The current range of media

• Tematydskriften• De Moanne• www.ensafh.nl • Tomke• Switsj en Linkk• F-side

Page 5: Policy on Frisian in written media Tsjerk Bottema & Sytske de Jong How to reach youth?

New Strategy

• Target Group: 14-20 years old

• Contest for the best multimedia initiative

• Two finalists: Froeks.tv en Fynst.nl

Page 6: Policy on Frisian in written media Tsjerk Bottema & Sytske de Jong How to reach youth?

Frisian youtube

Page 7: Policy on Frisian in written media Tsjerk Bottema & Sytske de Jong How to reach youth?

Froeks.tv

Jacco de BoerTV producer & program creator

at PS Productions