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Political Meet and GreetEditorial and Strategic Marketing Overview
News Coverage
• News and opinion are different. Reporters write news stories; opinion editors write editorials based on candidate interviews and feedback from our editorial board.
• News reporters write news stories based on emerging and/or ongoing community issues. Issue-based stories are timely and are published as they happen.
• News reporters typically write candidate profiles and/or election advances. Profiles and advances will begin running at the end of September and will run through mid-October.
• News stories appear in print as well as on our website and on our social media channels – Facebook, Twitter, etc.
Newsroom Contacts
News: Ben Demers, City [email protected]: @ivdbben
Neil Nisperos, [email protected]: @inlandgov
Frank Pine, [email protected]: @fpine
Daily Bulletin Social Media: Twitter: @ivdailybulletinFacebook: facebook.com/dailybulletin
Opinion/Editorial
• LETTERS TO THE EDITOR: Letters to the editor should be no more than 300 words, and we will only publish one letter per month by a given author. The deadline for election-related letters is Oct. 29, 2012. After that date, we will only accept rebuttal letters. Our typical election “blackout” period begins the Friday prior to the election.
• POINT OF VIEW/GUEST EDITORIALS: No more than 700 words. We run these as soon as we can, though sometimes there can be a backlog when we have a lot of submissions. Deadline for election-related columns is Oct. 29, 2012. We’ll consider rebuttal columns after that date. We will only publish one column per month by any given author.
• ENDORSEMENTS: Endorsements are decided by our editorial board, which consists of the editor, opinion editor and reader members. We will contact candidates to schedule interviews. Endorsements meetings begin in mid-September and run through mid-October. We try to run endorsements prior to absentee ballots going out.
Opinion/Editorial Contacts
SUBMIT TO: [email protected]
Opinion/Editorial: Mike Brossart, Opinion [email protected]: @mikebrossart
Frank Pine, [email protected]: @fpine
Elections Website
LREC
Leaderboard SBB/Pencil
www.daliybulletin.com/politics
LiveBallot FEATURES • Voter-specific markable sample ballot • Multimedia candidate statements• Candidate videos – the ability to link their YouTube
channel or have candidates upload individual videos• Campaign finance reports & endorsements • Live chat • Polling questions • Live election night reporting in real time that will
appear directly on a voter’s specific sample ballot • RSS Feed with up-to-date candidates news • Social media tools linking every action to Facebook,
Twitter, Google+, etc.
Reaches highly likely voters at the moment of decision
Live Ballot 360
Display ad and sponsorship opportunities available
Strategic MarketingHow to Reach Voters in the
Market
Source: Moore Information 2012.
Readers Vote and Voters Read
• 86% of voters who cast ballots in the local election read a newspaper in print or online in the past week, or more often.
• 57% of voters rate newspapers – more than any other medium – as reliable, accurate and in-depth for local/civic issues.
• 51% of voters rate newspaper websites – more than any other type of local websites – as reliable, accurate and in-depth about local political/civic issues.
61,699 | 140,016Daily Circulation | Readership
63,553 | 152,700 Sunday Circulation | Readership
375,310Unique Monthly Online Visitors
2,179,017Monthly Page Views
Source: Scarborough 2012 R1, adults 18+. ABC Pub Statement, 03-2012. Omniture 3 month average, Apr-Jun 2012.
Inland Valley Daily BulletinServing the community since 1885.
Daily Bulletin readers are more likely to be registered voters than other
Daily Bulletin Market residents.
Registered to Vote
613,43876%
Not Registered
190,83324%
Daily Bulletin Market Residents
Registered to Vote
265,07481%
Not Registered
60,87319%
Daily Bulletin Readers*
* Print & online readers past 7 days
Source: 2012 Scarborough Report R1, Adults 18+ 0611
Newspapers are a more trusted source of political information
than other mediums.
Source: Moore Information, January 2012/NAA Readers Vote; Voters Read (Feb. 2012)
For local political/civic issues that impact your specific locality, five-point scale:
Total Reliable (4-5)
Local Newspapers 57%Local TV Stations 55%Local Radio Stations 43%Local Websites 39%Social Media Websites 14%
Newspaper websites are more trusted as a source of political information than other Internet sources.
For local political/civic issues that impact your specific locality, five-point scale:
Total Reliable ( 4-5)
Local Newspaper's website 51%Local TV Station's Website 50%Local Radio Station's Website 36%Other Types of Websites 23%Candidate's website 22%Social Media Websites 14%
Source: Moore Information, January 2012/NAA Readers Vote; Voters Read (Feb. 2012)
The Daily Bulletin is the only advertising vehicle with the majority of viewers within the Daily Bulletin
Market.
Base: Daily Bulletin Market adults (804,271)Source: 2012 Scarborough Report, Rel. 1
Media OutletIVDB Market
Adults% of IVDB
Market Adults% of Audience in
IVDB MarketInland Valley Daily Bulletin (print only) 190,605 24% 66%Inland Valley Daily Bulletin (print & online) 201,110 25% 62%DailyBulletin.com 16,231 2% 37%KGGI-FM 97,380 12% 10%L.A. Times (print only) 264,733 33% 7%KTTV-11 Prime Time 216,559 27% 7%L.A. Times (print & online) 298,528 37% 7%KABC-7 Prime Time 262,678 33% 7%KTLA-5 Prime Time 89,203 11% 7%KIIS-FM 221,939 28% 6%KKGO-FM 75,739 9% 6%KFI-AM 97,123 12% 6%LATimes.com (L.A. Times online) 80,622 10% 6%KCBS-2 Prime Time 234,474 29% 6%KNBC-4 Prime Time 161,931 20% 5%KAMP-FM 117,088 15% 4%KCBS-FM 96,656 12% 4%Press-Enterprise (print & online) 30,905 4% 4%KRTH-FM 99,050 12% 4%KOST-FM 118,534 15% 4%Press-Enterprise (print only) 24,120 3% 4%PE.com (Press-Enterprise online) 6,785 1% 4%KPWR-FM 88,140 11% 4%KBIG-FM 89,038 11% 3%
Mobile Landing Page
DailyBulletin.com readers are tech savvy.
Reach the voters with a highly target mobile campaign.
• Mobile web display on newspaper networks• Mobile campaign sites• Mobile landing pages to promote your
campaign highlights• Geo-target, content target, device target
DailyBulletin.com had nearly 53,000 unique visitorsviewing nearly 945,000 pages during the past 30 days.
Source: Omniture – July 2012
Daily Bulletin’s All Inclusive Media PlatformThe Inland Valley Daily Bulletin can deliver your political message
to the right audience at the right time with the right medium.
Digital Solutions• 11 Local Newspaper Websites• LA.com Entertainment & Daily Deals• Yahoo! Targeting (online & mobile)• Ad Taxi Network
o Campaign Dashboardso Retargetingo Reverse Proxy
• Online Videos• E-Mail Marketing• Social Media Marketing• Search• Mobile Marketing• App Solutions
Niche Marketing Solutions• Spanish-Language Weekly Newspaper• Custom Publishing• Direct Mail Campaigns
Subscriber & Non-Subscriber Solutions• 9 Daily Newspapers
o ROP Advertisingo Newspaper Preprint Insertso Newspaper We-Print Programo Unique Ad Positionso Front Page Sticky Noteso Front Page Strip/Box Ads
• 9 Hyper-Local Weekly Newspapers• Opt-In Sunday Select Program• Alternate Delivery• RedPlum TMC
In-House Research Resources• Detailed Market Reports & Trends• Demographic, Psychographic, & Consumer Analysis• Competitive/Retail Intelligence• Custom Market Tours• RAM (Research & Analysis of Media)
Connecting Advertisers to Consumers and Consumers to Information
Questions? Before you leave, please pick-up an Editorial Department contact sheetand Political Advertising Rate Card
Feel free to stay and meet our editorial and advertising staff members
Thank you for your time! Best of luck with your campaign!
Final notes
