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8/13/2019 Poll: Californians and warning label for sodas, sugary drinks
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THE INDEPENDENT AND NON-PARTISAN SURVEYOF PUBLIC OPINION ESTABLISHED IN 1947 ASTHE CALIFORNIA POLL BY MERVIN FIELD
Field Research Corporation601 California Street, Suite 900San Francisco, CA 94108-2814
(415) 392-5763 FAX: (415) 434-2541EMAIL: [email protected] www.field.com/fieldpollonline
Field Research Corporation is an Equal Opportunity / Affirmative Action Employer
THE FIELD
POLLRelease # 2436 Release Date: Thursday, February 14, 2013
MOST CALIFORNIANS SEE A DIRECTLINKAGE BETWEEN OBESITY ANDSUGARY SODAS. TWO IN THREE VOTERSSUPPORT TAXING SUGAR-SWEETENEDBEVERAGES IF PROCEEDS ARE TIED TOIMPROVING SCHOOL NUTRITION ANDPHYSICAL ACTIVITY PROGRAMS.
IMPORTANT: Contract for this service issubject to revocation if publication or broadcasttakes place before release date or if contents aredivulged to persons outside of subscriber staff
prior to release time. (ISSN 0195-4520)
By Mark DiCamillo, Mervin Field California Endowment Contact Manny Rivera, (323) 892-2080
California voters continue to say obesity is a serious problem and support actions to combat theepidemic. Voters also see a strong link between obesity and sugary soda, but a lesser connection
between obesity and energy or sports drinks.
Statewide 75% of voters, including 85% of Latinos, believe regularly drinking sodas like Coke,Pepsi or Mountain Dew definitely increases a persons chance of becoming overweight or obese.Despite scientific research also showing a link between obesity and other popular sugar-sweetened
beverages, such as energy drinks and sports drinks, fewer voters see this linkage. Only 42% thinkregularly drinking energy drinks like Red Bull, Rockstar or Monster definitely increases a personschances of being overweight or obese, and just 26% say this about sports drinks like Gatorade orPowerade.
When voters statewide are initially asked their opinion of the idea of taxing the sale of sugar-sweetened beverages, more are opposed (53%) than in favor (40%). However, support increasesdramatically (68% in favor vs. 29% opposed) if proceeds from the tax are used to improve schoolnutrition and physical activity programs. Support is especially strong among Latinos (79%), AsianAmericans (73%) and African Americans (70%).
Voters also endorse a variety of public policies aimed at combating obesity within theircommunities. These include creating more opportunities for residents to be physically active, suchas providing more funds to improve school athletic fields, physical education facilities, and
playgrounds and keeping these facilities open after school and on weekends. Voters also endorse policies that encourage residents to eat more healthily, like attracting more farmers markets, produce stands and supermarkets with fresh fruits and vegetables in low income neighborhoods, aswell as building more community gardens and urban farms on vacant city lands. Majorities also
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The Field Poll #2436Thursday, February 14, 2013 Page 2
favor policies aimed at discouraging the consumption of unhealthy foods and drinks in schools,childcare and youth centers among children.
These are the findings from the latest Field-The California Endowment Childhood ObesityPrevention Survey . Conducted by telephone in six languages and dialects among 1,184 Californiavoters, the survey is the third in a series of annual statewide surveys on the issue conducted by TheField Poll on behalf of The California Endowment.
These findings confirm that widespread support exists for policies that combat obesity, includingsignificant support for a tax on junk drinks to help finance school nutrition and physical activity
programs, said Dr. Robert Ross, President and CEO of The California Endowment. Support forthese efforts is even greater in communities that carry the greatest burden of illness and costs fromobesity-related conditions. As a state we need to support creative approaches to fighting obesity inCalifornia.
As part of its Health Happens in Schools campaign, The California Endowment has been activelysupporting efforts to expand school gardens, implement healthier school meals, and ensure that allCalifornia schools provide fresh, free drinking water to their students.
Additional details of the findings include;
Three in four see a direct linkage between obesity and regularly drinking sodas
Three in four California voters (75%) believe that regularly drinking sodas like Coke, Pepsi andMountain Dew definitely increases a persons chances of becoming overweight or obese.
However, fewer voters say they definitely see a linkage between obesity and other popular sugar-sweetened beverages, such as energy drinks and sports drinks. For example, 42% think energydrinks like Red Bull, Rockstar or Monster definitely increases a persons chances of beingoverweight or obese and just 26% say this about sports drinks like Gatorade or Powerade.
Voters support taxing the sale of sugar-sweetened beverages if its proceeds are used toimprove school nutrition and physical activity programs
When California voters are initially asked their opinions about the idea of taxing the sale of sugar-sweetened beverages, more are opposed (53%) than in favor (40%).
However, support increases dramatically if proceeds from the tax are devoted to improving school
nutrition and expanding school physical activity programs. Two in three voters (68%) would favora soda tax in this setting, while just 29% are opposed.
A variety of obesity prevention policies are endorsed
Greater than eight in ten voters support creating more opportunities for being physically activewithin their community. This includes providing more funds to improve school athletic fields,
physical education facilities and playgrounds (83%) and keeping these facilities open after schoolhours and on weekends (82%).
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The Field Poll #2436Thursday, February 14, 2013 Page 3
At least seven in ten voters also support a variety of other obesity-prevention policies aimed atincreasing the availability of healthy foods and discouraging the consumption of unhealthy foods inschools and among other settings among children. For example . . .
Seventy-eight percent favor promoting government policies and funding to attract morefarmers markets, produce stands and supermarkets selling fresh fruits and vegetables in low-income neighborhoods.
Seventy-four percent favor promoting government policies and funding to build morecommunity gardens and urban farms on vacant public lands in cities and other urban areas.
Seventy-five percent support limiting the types of unhealthy foods and drinks provided toyoung children in childcare centers, preschools and nursery schools.
Seventy-one percent support enforcing school nutrition standards that limit the types ofunhealthy foods and sugar-sweetened beverages that can be sold on school grounds.
Seventy percent favor discouraging the sale of unhealthy foods and sugar-sweetened beveragesat youth centers, like the YMCA and Boys and Girls Clubs, and at after-school programs.
Large majorities attach high importance to making fresh, clean drinking water freely available tokids in schools (85%) and other public places like parks and playgrounds (74%).
Greater than eight in ten (84%) also support reducing obesity among new-borne babies, by having birth hospitals educate post-partum moms about the benefits of breastfeeding their infants.
Differences across ethnic populations
A larger proportion of Latinos (85%) believes regularly drinking sodas definitely increases a
persons chances of becoming overweight or obese than other ethnic populations.
Also, while majorities of voters across all population subgroups support a tax on sugar-sweetened beverages if the proceeds from the tax are devoted to improving school nutrition and physicalactivity programs, support is greater among Latinos (79%), Asian Americans (73%) and AfricanAmericans (70%) than it is among white non-Hispanics.
In addition, Latinos and African Americans are more likely than others to feel that not enoughattention is being paid to the problem of childhood obesity in their community.
Views similar among voters in each of the major regions of the state
Voters in each of six major geographic regions of the state Los Angeles County, the South Coast,the Inland empire, the San Francisco Bay Area, the Central Valley and all other Northern Californiacounties hold generally similar views on most of the issues measured in the survey.
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The Field Poll #2436Thursday, February 14, 2013 Page 4
About the Survey
The results in this release come from a survey completed by The Field Poll among a total of 1,184California registered voters. The survey was conducted by telephone October 17-24, 2012 using liveinterviewers in six languages and dialects English, Spanish, Cantonese, Mandarin, Korean, and
Vietnamese from Field Research Corporations central location call center in San Diego.
The statewide voter sample was supplemented with additional interviews conducted among randomsamples of Asian-American voters to permit more reliable comparisons.
Up to six attempts were made to reach and interview each voter on different days and times of dayduring the interviewing period. Interviews were completed on either a voters landline phone or acell phone. After completion of interviewing, the sample was weighted to align it to the properstatewide distribution of voters by race/ethnicity and other demographic characteristics of theCalifornia registered voter population.
Sampling error estimates applicable to any probability-based survey depend upon its sample size.According to statistical theory, 95% of the time results from the overall likely voter sample aresubject to a maximum sampling error of +/- 3.0 percentage points. The maximum sampling error is
based on percentages in the middle of the sampling distribution (percentages around 50%).Percentages at either end of the distribution have a smaller margin of error. Sampling error will belarger for analyses based on each of the ethnic voter subgroups.
Questions Asked
See attached topline findings for the wording of the questions.
About The Field Poll
The Field Poll was established in 1947 as The California Poll by Mervin Field, who is still an activeadvisor. The Poll has operated continuously since then as an independent, non-partisan survey ofCalifornia public opinion. The Field-The California Endowment Childhood Obesity PreventionSurvey is the latest in a series of annual surveys on the issue conducted by The Field Poll on behalfof The California Endowment.
About The California Endowment
The California Endowment, a private, statewide health foundation, was established in 1996 toexpand access to affordable, quality health care for underserved individuals and communities and to
promote fundamental improvements in the health status of all Californians. Headquartered indowntown Los Angeles, The Endowment has regional offices in Sacramento, Oakland, Fresno andSan Diego, with program staff working throughout the state. The Endowment challenges theconventional wisdom that medical settings and individual choices are solely responsible for
peoples health. The Endowment believes that health happens in neighborhoods, schools and with prevention. For more information, please visit The Endowments website at www.calendow.org .
- 30 -
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2012 FieldTCE Childhood ObesiPrevention Survey
conducted for
The California Endowmentby
The Field Pollfor release
February 14, 2013
Chart Pack Summarizing the Statewide Findings from the
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1The California Endowment
About the Survey
Population surveyed: California registered voters
Data collection method: Live telephone interviews with 1,184 voters conin six languages and dialects English, SpaCantonese, Mandarin, Vietnamese and Kore
Interviewing period: October 17 24, 2012
Auspices: Survey conducted by The Field Poll oThe California Endowment.
Sampling method: Voters randomly sampled from voter registratirolls. The statewide sample was augmented additional interviews targeting Asian Amerivoters to permit more reliable comparisons
other ethnic populations.Sampling error: Statewide findings have a maximum sampling
+/- 3.0 percentage points at the 95% confide
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2The California Endowment
Table 1
Three in four voters (75%) definitely see a linkage betwregularly drinking sodas and becoming overweight or ob
* Small sample base.
%
75%Definitelyincreases
chances ofbecoming
overweight/obese
15%Probablyincreases
Doesntincrease
5%5%
Dont knowRace/ethnicity
White non-Hispanic
Total
Latino
African American*
Asian American
RegionLos Angeles County
South Coast
Inland Empire
SF Bay Area
Central Valley*Other North
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3The California Endowment
Table 2
Fewer voters (42%) definitely see linkage between reguladrinking energy drinks l ike Red Bull, Rockstar and Mon
and becoming overweight or obese
* Small sample base.
42%Definitelyincreases
chances of becoming
overweight/obese
29%Probablyincreases
Doesnt
increase11%
18%Dontknow
%
Race/ethnicity
White non-Hispanic
Total
Latino
African American*
Asian American
RegionLos Angeles County
South Coast
Inland Empire
SF Bay Area
Central Valley*
Other North
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4The California Endowment
Table 3
Just one in four (26%) think sports drinks l ike Gatorade or Powdefinitely increase chances of becoming overweight or ob
* Small sample base.
26%Definitely
increases
38%Probablyincreases
25%Doesntincrease
11%Dontknow
%
Race/ethnicity
White non-Hispanic
Total
Latino
African American*
Asian American
RegionLos Angeles County
South Coast
Inland Empire
SF Bay Area
Central Valley*
Other North
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5The California Endowment
Table 4
More California voters initially oppose than support tidea of taxing sugar-sweetened beverages
* Small sample base.
24%
Favor strongly
16%Oppose
somewhat
37%Opposestrongly
No opinion
Favorsomewhat
16%
7%
%
Race/ethnicity
White non-Hispanic
Total
Latino
African American*
Asian American
RegionLos Angeles County
South Coast
Inland Empire
SF Bay Area
Central Valley*
Other North
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6 The California Endowment
Table 5
But, a large majority (68%) would favor a soda tax if its proare devoted to improving school nutri tion program
and expanding physical activity programs
* Small sample base.
48%Favor
strongly
Opposesome-what
22%Opposestrongly
No opinion
20%Favor
somewhat
3%
7%
Race/ethnicity
White non-Hispanic
Total
Latino
African American*
Asian American
RegionLos Angeles County
South Coast
Inland Empire
SF Bay Area
Central Valley*
Other North
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7 The California Endowment
Table 6
Greater than eight in ten voters support creating more opportufor being physically active in their communit ies
82%
83%
% Favoring each proposal
Total CAvoters
LACounty
SouthCoast E
Keep playgrounds and athletic fieldsopen after school hours and onweekends
Provide schools with more funds toimprove athletic fields and physicaleducation programs
* Small sample base.
82% 77% 8
84% 78% 7
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8 The California Endowment
Table 7
Three in four voters support policies to increase the availaof healthy foods in low income and urban areas
74%
78%
Promote government policies andfunding to attract more farmersmarkets, produce stands andsupermarkets selling frui ts andvegetables in low-incomeneighborhoods
% Favoring each proposal
Promote government policies andfunding to build more communitygardens and urban farms on vacantpublic lands in urban areas
* Small sample base.
82% 79% 7
78% 72% 7
Total CAvoters
LACounty
SouthCoast E
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9The California Endowment
Table 8
Seven in ten or more also support policies to discouragunhealthy foods/sugar-sweetened drinks in schools,
childcare and youth centers
70%
71%
75%
Limit the types of unhealthy foods
and drinks provided to youngchildren in childcare centers, pre-schools and nursery schools
Discourage sale of unhealthy foods/sugar-sweetened drinks at youthcenters like the YMCA and Boys /GirlsClubs and at after-school programs
Enforce school nu trition standardslimiting unhealthy foods/sugar-sweetened drinks sold on schoolgrounds
* Small sample base.
78% 73% 8
70% 68% 7
72% 69% 6
% Favoring each proposal
Total CAvoters
LACounty
SouthCoast E
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10The California Endowment
Table 9
Nearly all voters feel its very important to make fresh, clean dwater freely available to students in the local public scho
* Small sample base.
85%Very
important
Not tooimportant
4%9%
2% No opinionSomewhatimportant
Race/ethnicity
White non-Hispanic
Total
Latino
African American*
Asian American
RegionLos Angeles County
South Coast
Inland Empire
SF Bay Area
Central Valley*
Other North
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11The California Endowment
Table 10
Three in four feel it s very important to make fresh, clean freely available in other public places, like parks and playgr
* Small sample base.
74%Very
important
Not tooimportant
7%
2% No opinion
17%Somewhatimportant
Race/ethnicity
White non-Hispanic
Total
Latino
African American*
Asian American
RegionLos Angeles County
South Coast
Inland Empire
SF Bay Area
Central Valley*
Other North
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12The California Endowment
Table 11
Greater than eight in ten favor having birth hospitals educate new about the obesity-prevention benefits of breastfeeding their in
* Small sample base.
Race/ethnicity
White non-Hispanic
Total
Latino
African American*
Asian American
RegionLos Angeles County
South Coast
Inland Empire
SF Bay Area
Central Valley*Other North
59%Favor
strongly
No opinion
25%Favor
somewhat
6%
4%
6%
Opposestrongly
Opposesomewhat
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13The California Endowment
Table 12
A majority of voters say not enough attention is being pathe problem of childhood obesity in their communit
53%Not enough
attention25% About the
rightamount
9%
Too muchattention
Noopinion
13%
% N
* Small sample base.
Race/ethnicity
White non-Hispanic
Total
Latino
African American*
Asian American
RegionLos Angeles County
South Coast
Inland Empire
SF Bay Area
Central Valley*Other North
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H:\600043\Report\Statewide Frequencies.doc 1
Field Research Corporation 600-043601 California Street, Suite 900 112912San Francisco, CA 94108 English
Obesity Prevention Survey Frequencies- Statewide Sample -
(N = 1,184) The next questions are about the problem of obesity or being seriously overweight among children. By obesitywe dont mean a persons appearance, but unhealthy weight from unhealthy eating and insufficient exercise.
3. Do you think too much, about the right amount or not enoughattention is being paid to the problem of obesity among thechildren in your community?
TOO MUCH ........................................... 9% ABOUT THE RIGHT AMOUNT .................25NOT ENOUGH ......................................53DON'T KNOW/REFUSED .......................13
5. I am going to read different kinds of sugar-sweetened beverages. Please tell me whether you thinkregularly drinking each type of beverage definitely increases, probably increases or doesnt increase apersons chances of becoming overweight or obese. ( ITEMS READ IN RANDOM ORDER ) Do you think
regularly drinking ( ITEM) definitely increases, probably increases or doesnt increase a persons chancesof becoming overweight or obese?DEFINITELY PROBABLY DOESN T DK/
INCREASES INCREASES INCREASE REF
( ) a. sodas or pop like Coke, Pepsi or Mountain Dew .........................75%...........15 .............. 5......... 5 ( ) b. sports drinks like Gatorade or PowerAde.....................................26%...........38 ............25....... 11 ( ) c. energy drinks like Red Bull, Rockstar or Monster ........................42%...........29 ............11....... 18 6. Would you strongly favor, favor somewhat, oppose
somewhat or strongly oppose imposing a tax on the sale ofsugar-sweetened beverages as a way to reduce obesityamong residents in your community?
FAVOR STRONGLY ............................. 24%FAVOR SOMEWHAT .............................16OPPOSE SOMEWHAT ...........................16OPPOSE STRONGLY ............................37DON'T KNOW/REFUSED .........................7
7. I am going to read some ways that the moneys from a tax on the sale of sugar-sweetened beverages couldbe spent. For each, please tell me whether you would favor or oppose a tax on sugar-sweetened beveragesif moneys from the tax were used in this way. Suppose moneys from the tax were used to ( ITEM)? Would youstrongly favor, favor somewhat, oppose somewhat or strongly oppose it? ( ITEMS READ IN RANDOM ORDER )
FAVOR FAVOR OPPOSE OPPOSE DK/ STRONGLY SOMEWHAT SOMEWHAT STRONGLY REF
( ) a. fund education programs to inform residents about thehealth risks of sugar-sweetened beverages.................... 33% .......24............ 11 ..........27........5
( ) b. improve school nutrition and expand physical activityprograms in the schools................................................... 48% .......20...............7 ..........22........4
According to health experts, regularly drinking safe, clean water is healthier and reduces a persons chances ofbecoming overweight or obese than regularly drinking sodas and sugary beverages.
8. How important is it to make fresh, clean drinking water freelyavailable to students in the local public schools in yourcommunity very important, somewhat important or not tooimportant?
VERY IMPORTANT ............................... 85%SOMEWHAT IMPORTANT ........................9NOT TOO IMPORTANT ............................4DON'T KNOW/REFUSED .........................2
10. How important is it to make fresh drinking water freelyavailable to in other public places in your community, such asin parks and playgrounds very important, somewhatimportant or not too important?
VERY IMPORTANT ............................... 74%SOMEWHAT IMPORTANT ......................17NOT TOO IMPORTANT ............................7DON'T KNOW/REFUSED .........................2
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H:\600043\Report\Statewide Frequencies.doc 2
13. I am going to read some actions that communities could take to try to reduce obesity among residents.For each, please tell me whether you favor or oppose this action in your community. ( READ ITEMS INRANDOM ORDER , ASKING :) Do you oppose strongly, oppose somewhat, favor somewhat or favor stronglythis action in your community?
OPPOSE OPPOSE FAVOR FAVOR DK/ STRONGLY SOMEWHAT SOMEWHAT STRONGLY REF
( ) a. Limit the container sizes in which sodas and othersugary beverages can be sold in restaurants, snackbars, movie theaters and sports arenas to no morethan 16 ounces ................................................................ 33%.......15 ............ 16 ..........30........6
( ) b. Enforce school nutrition standards limiting the typesof unhealthy foods and sugar-sweetened drinks thatcan be sold on school grounds........................................ 15%.......10 ............ 18 ..........53........4
( ) c. Limit the types of unhealthy foods and drinksprovided to children in child care centers,preschools and nursery schools ...................................... 14%.........7............ 20 ..........55........4
( ) d. Discourage the sale of unhealthy foods and sugar-sweetened drinks at youth centers like the YMCAand Boys and Girls Clubs, and at after-schoolprograms........................................................................... 13%....... 13............ 24 ..........46........4
( ) e. Promote government policies and funding to attractmore farmers markets, produce stands andsupermarkets selling fresh fruits and vegetables inlow-income neighborhoods.............................................. 10%.........7............ 25 .......... 53........5
( ) f. Promote government policies and funding to buildmore community gardens and urban farms onvacant public lands in cities and urban areas.................. 13%......... 8............ 29 ..........45........5
( ) g. Since the use of infant formula is linked with higherobesity rates in children, birth hospitals shouldeducate new mothers about the benefits ofbreastfeeding and help mothers get started with
breastfeeding...................................................................... 6% .........4............ 25 ..........59........6( ) h. Provide more funds to schools to enable them tokeep their playgrounds and athletic facilities openfor community use after school and on weekends............ 8% .........7............ 28 ..........54........3
( ) i. Provide more funds to local schools to improve theirathletic fields and physical education facilities andhire more qualified physical education teachers ............... 7%......... 7............ 27 .......... 56........3
Over the past few years the federal government and the private sector have been supporting states and localcommunities to do more to promote healthy foods and drinks and to encourage greater physical activity amongresidents.
14. Have you seen, read or heard of any efforts like these in yourown local area?
YES ................................................... 40%NO/DON'T KNOW/REFUSED ..................60
IF YES , ASK : 40% 15. How worthwhile do you feel these efforts to promote
healthy foods and drinks and encourage greaterphysical activity among residents in your area are very worthwhile , somewhat worthwhile or not tooworthwhile?
VERY WORTHWHILE ........................... 21%SOMEWHAT WORTHWHILE ...................14NOT TOO WORTHWHILE .........................4DON'T KNOW/REFUSED .........................1
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H:\600043\Report\Statewide Frequencies.doc 3
18. Do you believe public investments that promote healthyfoods and drinks and encourage greater physical activityamong residents pay for themselves in the long run byreducing the number of people with chronic disease andlowering health care costs?
YES ................................................... 69%NO......................................................22DON'T KNOW/REFUSED .........................9
And finally, some questions about yourself for classification purposes
101a. What is your age? 18-29 ...............................................15%30-44 ................................................2445-54 ................................................2155-64 ................................................1865+....................................................22
102a. Generally speaking, in politics do you consider yourself as conservative, liberal, middle-of-the-road, ordont you think of yourself in these terms?
IF CONSERVATIVE , ASK : 102b. Do you consider yourself a strong conservative or a not very strong conservative?
IF LIBERAL , ASK : 102c. Do you consider yourself a strong liberal or a not very strong liberal?
IF DON T THINK OF SELF IN THESE TERMS OR DON T KNOW , ASK : 102d. If you had to choose, would you consider yourself as being conservative, liberal, or middle-of-
the-road?
SUMMARY (Q102a-d) STRONGLY CONSERVATIVE .................16%MODERATELY CONSERVATIVE ..............14MIDDLE-OF-THE-ROAD ........................37MODERATELY LIBERAL .........................11STRONGLY LIBERAL .............................17DON'T KNOW/REFUSED ..........................5
103. What is the highest year of school that you have finished andgotten credit for? ( IF 4 YEARS OF COLLEGE , ASK :) Did yougraduate and receive a bachelors degree?
LESS THAN HIGH SCHOOL ..................... 7%HIGH SCHOOL GRADUATE ....................15SOME COLLEGE /TRADE SCHOOL ..........27COLLEGE GRADUATE ...........................28POST -GRADUATE WORK ......................22REFUSED ..............................................1
104. Are you a Latino or of Hispanic origin, such as Mexican-American, Latin American, South American, orSpanish-American?
105. For survey purposes, wed like to know what your racial background is. Are you White or Caucasian,Black or African-American, Asian, Pacific Islander, American Indian or an Alaskan native, or a memberof another race? (answer can be a multiple)
SUMMARY (Q104/Q105) WHITE/CAUCASIAN ............................. 60%BLACK / AFRICAN- AMERICAN ..................6
ASIAN- AMERICAN/ PACIFIC ISLANDER ...10HISPANIC / LATINO ...............................23OTHER /REFUSED ..................................2
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106. What is your marital status? Are you married, not married butliving together, separated or divorced, widowed, or have younever been married?
MARRIED ........................................... 59%NOT MARRIED, LIVING TOGETHER ..........5SEPARATED /DIVORCED ..........................9WIDOWED .............................................6NEVER MARRIED .................................21REFUSED ..............................................1
107. Are you the parent or legal guardian of any children underage 18?
YES ................................................... 27%NO......................................................73REFUSED .............................................. *
108. Now, we dont want to know your exact income, but justroughly, could you tell me if your annual household incomebefore taxes is under $20,000, $20,000 to $40,000, $40,000to $60,000, $60,000 to $80,000, $80,000 to $100,000 or$100,000 or more?
UNDER $20,000................................16%$20,000$40,000.............................15$40,000$60,000.............................13$60,000$80,000.............................11$80,000$100,000...........................10$100,000 OR MORE ...........................22DONT KNOW/REFUSED .......................13
109. RECORD GENDER : MALE................................................. 47%
FEMALE ..............................................53These are all the questions I have. Thank you very much for your cooperation. ( HANG UP )
RECORDED FROM VOTER LISTING :
PARTY REGISTRATION : DEMOCRAT ........................................ 43%REPUBLICAN .......................................30OTHER PARTY .......................................5NO PARTY PREFERENCE ......................22
GEOGRAPHY OF RESIDENCE (STATEWIDE SAMPLE ONLY ) SOUTH COAST ................................... 18%LOS ANGELES COUNTY ........................26
INLAND EMPIRE ...................................12CENTRAL COAST ...................................5SAN FRANCISCO BAY AREA ..................20GOLD COUNTRY ....................................8CENTRAL VALLEY ..................................8FAR NORTH ...........................................3