Andreas BlumauerCEO, Semantic Web Company

Helmut NagyCOO, Semantic Web Company

POOLPARTY SEMANTIC SUITE

FUNCTIONAL OVERVIEW

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AGENDA

MarkLogic World 2017 London

From Structured to Semant ic Content Authoring

▸ Introduction▸ How and why to embed Semantics into Structured Content▸ Creating Knowledge Graphs Semi-Automatically▸ How PoolParty integrates with MarkLogic▸ Use Cases

▹ Q&A and Graph-based Search with MarkLogic▹ Semantic Search over World Bank Documents▹ Semantic Guided Search at Wolters Kluwer▹ Semantic Content Authoring based on FontoXML

▸ Outlook

INTRODUCTIONBenefit ing from the Most Complete

Semant ic Middleware on the Market

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INTRODUCTION

4 Semantic WebCompany

founder & CEO of

Andreas Blumauer

developer and vendor of

2004founded

6.0

current Version

active at

based on

Vienna

located

part of

Taxonomies

Knowledge Graphs

manages

standard for part of

is a

>200serves customers

INTRODUCING POOLPARTY

PoolParty Semant ic Suite▸ First release in 2009

▸ Current version 6.0

▸ W3C standards compliant

▸ Over 200 installations world-wide

▸ 50% of SWC’s revenue is reinvested into development of PoolParty

▸ PoolParty on-premises or used as a cloud service

▸ KMWorld listed PoolParty as Trend-Setting Product 2015 and 2016

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EMBEDDED SEMANTICS

From Structured to Semant ic Content Authoring

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Fundamental assumpt ion

People actually do not search for documents only,

they need factsand smaller chunks of information.

Machines should help to create linksbetween those to give

answers to concrete questions.

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Four-layered Content Architecture

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Taxonomies build the backbone of a Semantic Layer

Taxonomy is:

▸ A way to keep track of things that are important to your organization

▸ A way to keep track of names for those things

▸ A way to indicate some broad relationships between those things

Joe Pairman, Mekon Ltd

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What’s the problem with Structured Content (like DITA), especially in large content repositories?

<party><name>Social Democratic Party</name><abstract>The Social Democratic Party of Germanyis a social-democratic political partyin Germany. The party, led by ChairmanMartin Schulz since 2017, has become oneof the two major contemporary politicalparties in Germany, along with theChristian Democratic Union (CDU).</abstract><altname>SPD</altname><founded>1863</founded><country>Germany</country>

</party>

<mayor><name>Michael Müller</name><bio>Michael Müller (born 9 December1964 in West Berlin) is a Germanpolitician of the SPD. He has beenthe Mayor of Berlin since 11December 2014.</bio><city>Berlin</city><party>SPD</party><year>2014</year><profession>Printer</profession><religion>Lutheran</religion>

</mayor>

▸ Use names for things consistently▸ Allow synonyms▸ Keep all names up to date▸ Include relations between things▸ Relate and link documents to

each other dynamically▸ Filter and aggregate documents,

also along hierachies▸ Extract machine-processable

facts from document repositories▸ Do automatic content quality

checks▸ Provide answers to complex

questions

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Structured content is only the raw material for a knowledge base, help desk, or Q&A machines

Sadiq KhanSadiq Khan is the current Mayor of London since 2016. He is a lawyer and member of the Labour Party. Khan is a practicing Sunni Muslim.

Michael MüllerMichael Müller is a politician of the SPD. He has been the Mayor of Berlin since 2014. Müller is printer by profession and member of the Lutheran church.

Virginia RaggiVirginia Raggi is the current Mayor of Rome, who was elected in 2016. Raggi represents the Five Star Movement. She is Roman Catholic and studied law.

?Corine MauchCorine Mauch is a Swiss Social Democrat politician who serves as mayor of Zurich since 2009. Mauch studied agricultural economics.

Kadir TopbaşKadir Topbaş is a Turkish architect and the current mayor of Istanbul since 2004. He is member of AKP and is Sunni Muslim.

- Which mayors in capital cit ies of the EU belong to social democrat ic part ies?

- Which mayors in European cit ies with more than 500,000 inhabitants are female?

- Which mayors have a background in social sciences?

- Which female mayors belong to a conservat ive party?

- Which mayors believe in Christ ianity, which believe in Islam?

- Which mayors belong to part ies that have existed for more than 20 years?

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How to link (structured) content to background knowledge?

<mayor><name>Sadiq Khan</name><city>London</city><party>Labour Party</party><year>2016</year><profession>Lawyer</profession><religion>Sunni Islam</religion>

</mayor>

- Which mayors in capital cit ies of the EU belong to social democrat ic part ies?

- Which city is a capital city?- Which city belongs to which country?- Which country belongs to the EU?- Which party is a social democratic party?

- Which mayors in European cit ies with more than 500,000 inhabitants are female?

- Which city is based in Europe?- How many inhabitants has a city?- Which mayor is male or female?

- Which mayors have a background in social sciences?- On which science is a profession based?

- Which female mayors belong to a conservat ive party?- Which mayor is male or female?- Which party is a conservative party?

- Which mayors believe in Christ ianity, which believe in Islam?

- Which religions are Christian?- Which religions are Muslim?

- Which mayors belong to part ies that have existed for more than 20 years?

- When was a party founded?

<mayor><name>Michael Müller</name><city>Berlin</city><party>SPD</party><year>2014</year><profession>Printer</profession><religion>Lutheran</religion>

</mayor>

<mayor><name>Virginia Raggi</name><city>Rome</city><party>Five Star Movement</party><year>2016</year><profession>Lawyer</profession><religion>Catholic</religion>

</mayor>

<mayor><name>Corine Mauch</name><city>Zurich</city><party>SP</party><year>2009</year><profession>Economist</profession><religion>unknown</religion>

</mayor>

<mayor><name>Kadir Topbaş</name><city>Istanbul</city><party>AKP</party><year>2004</year><profession>Architect</profession><religion>Sunni Islam</religion>

</mayor>

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Semant ic Web Approach

Knowledge Graphs based on standards and explicit semantics

Things and URIs instead of Strings and Literals

<mayor><name>Michael Müller</name><city>Berlin</city><party>SPD</party><year>2014</year><profession>Printer</profession><religion>Lutheran</religion>

</mayor>

@prefix taxo: <http://marklogic.poolparty.biz/politics/> .@prefix skos: <http://www.w3.org/2004/02/skos/core#> .@prefix onto: <http://marklogic.poolparty.biz/Politics-ontology/> .

taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 a onto:Politician .taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 skos:prefLabel “Michael Müller” .taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 onto:isLeaderOf taxo:0d1fe09c-6ee0-4af7-87f8-b62b2bfc7aa1 .taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 onto:isMemberOf taxo:7177cd40-a01c-426d-b622-7b687f98f413 .taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 onto:hasProfession taxo:aacd-53a0-49f7-92b4-72b8ecb1139e .taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 onto:believesIn taxo:baeaa801-0829-478b-b969-d4350ec58c69 .

Michael Müller

SPD

Berlin Lutheran

Party

Politician

Place

Religion

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RDF as the base technology for Linked Data

<mayor><name>Michael Müller</name><city>Berlin</city><party>SPD</party><year>2014</year><profession>Printer</profession><religion>Lutheran</religion>

</mayor>

@prefix taxo: <http://marklogic.poolparty.biz/politics/> .@prefix skos: <http://www.w3.org/2004/02/skos/core#> .@prefix onto: <http://marklogic.poolparty.biz/Politics-ontology/> .

taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 a onto:Politician .taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 skos:prefLabel “Michael Müller” .taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 onto:isLeaderOf taxo:0d1fe09c-6ee0-4af7-87f8-b62b2bfc7aa1 .taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 onto:isMemberOf taxo:7177cd40-a01c-426d-b622-7b687f98f413 .taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 onto:hasProfession taxo:aacd-53a0-49f7-92b4-72b8ecb1139e .taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 onto:believesIn taxo:baeaa801-0829-478b-b969-d4350ec58c69 .taxo:7177cd40-a01c-426d-b622-7b687f98f413 a onto:Party .taxo:7177cd40-a01c-426d-b622-7b687f98f413 skos:prefLabel “Social Democratic Party” .taxo:7177cd40-a01c-426d-b622-7b687f98f413 skos:altLabel “SPD” .taxo:7177cd40-a01c-426d-b622-7b687f98f413 onto:locatedIn taxo:fcc75dc0-eca4-4c04-a065-b6b2fb39329f .taxo:7177cd40-a01c-426d-b622-7b687f98f413 onto:foundedIn “1863” .

<party><name>Social Democratic Party</name><altname>SPD</altname><founded>1863</founded><country>Germany</country>

</party>

Michael Müller

SPD

Berlin Lutheran

Party

Politician

Place

Religion

Germany

1863

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Knowledge Graphs can be extended continuously and can be enriched by other Linked Data sources

<mayor><name>Michael Müller</name><city>Berlin</city><party>SPD</party><year>2014</year><profession>Printer</profession><religion>Lutheran</religion>

</mayor>

@prefix taxo: <http://marklogic.poolparty.biz/politics/> .@prefix skos: <http://www.w3.org/2004/02/skos/core#> .@prefix onto: <http://marklogic.poolparty.biz/Politics-ontology/> .

taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 a onto:Politician .taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 skos:prefLabel “Michael Müller” .taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 onto:isLeaderOf taxo:0d1fe09c-6ee0-4af7-87f8-b62b2bfc7aa1 .taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 onto:isMemberOf taxo:7177cd40-a01c-426d-b622-7b687f98f413 .taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 onto:hasProfession taxo:aacd-53a0-49f7-92b4-72b8ecb1139e .taxo:2bde4d8c-e354-4b2b-a7d8-a488f6605b12 onto:believesIn taxo:baeaa801-0829-478b-b969-d4350ec58c69 .taxo:7177cd40-a01c-426d-b622-7b687f98f413 a onto:Party .taxo:7177cd40-a01c-426d-b622-7b687f98f413 skos:prefLabel “Social Democratic Party” .taxo:7177cd40-a01c-426d-b622-7b687f98f413 skos:altLabel “SPD” .taxo:7177cd40-a01c-426d-b622-7b687f98f413 onto:locatedIn taxo:fcc75dc0-eca4-4c04-a065-b6b2fb39329f .taxo:7177cd40-a01c-426d-b622-7b687f98f413 onto:foundedIn “1863” .

<party><name>Social Democratic Party</name><altname>SPD</altname><founded>1863</founded><country>Germany</country>

</party>

Michael Müller

SPD

Berlin Lutheran

Party

Politician

Place

Religion

Germany

Berlin3.6m

European Union

1863

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Create Semant ics

PoolParty supports various methods to create consistent semantic metadata

PoolParty Thesaurus ServerTaxonomy, ontology, and

graph management; linked data harvesting, taxonomy linking

PoolParty PowerTaggingAutomatic content classification

and semantic enrichment

Corpus Analysis & Machine LearningFully automated generation of graph providing language statistics and co-

occurences

PoolParty Unified ViewsTriplification of structured and semi-structured content; schema mapping,

anything2RDF

Graphs + Machine Learning

PoolParty as a supervised learning system

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Content Manager

Integrator

Taxonomist/Ontologist

ThesaurusServer

Extractor

PowerTagging

uses API

is user of

is user of

is basis of

is basis of

Index

annotates

enriches

Corpus Learning/ Semantic Analysis

CMS

extends

is basis of

analyzesuses API

proposesextensions

Demo

Semi-automatic creation and maintenance of knowledge graphs with PoolParty

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INTEGRATION WITH MARKLOGIC

Benefit ing from aFul l Semant ics Stack

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MarkLogic + PoolParty

Benefiting from a Full Semantics Stack based on Standards

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Semantic as a Service

Standards-based technology

Precise document classification

Semantic Middleware for Enrichment and Linking

+ =

FULL SEMANTICS STACK

Fast Time to Results

Ask Anything Universal Index

Trusted Data and Transactions

Enterprise-Grade Security

Scale-Out Commodity Hardware

Lightning Fast and Real-Time

Operational and Transactional Enterprise NoSQL Database Data Integration

Intelligent Search

Deep Analytics

Data Enrichment

Data Governance

Graph-based metadata management

Superior user friendliness

Beyond search

TECHNICAL CORE COMPONENTS

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Bain Capital is a venture capital company based in Boston, MA.Since inception it has invested in hundreds of companies including AMC Entertainment, Brookstone, and Burger King. The company was co-founded by Mitt Romney.

Taxonomy & Ontology Server

Ent ity Extractor & Text Mining

Data Integrat ion & Data Linking

UnstructuredData

Semi-structured

Data

StructuredData

UnifiedViews

GraphSearch

Machine learning:identify newcandidate termsto be included in a controlled vocabulary

controlled vocabulariesas a basis for highly

precise entity extraction

entity extractor informsall incoming data streams about its semantics and links them

Beyond Semant ic Search

Link unstructured information to semantic graphs with PoolParty

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PoolParty GraphSearch

Unstructured Information (e.g. SharePoint)

MarkLogic (Taxonomies,

Annotations and Graphs)

USE CASES From Structured to

Semant ic Content Authoring

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Q&A and Graph-based Search with MarkLogic

Semant ic Search over World Bank Documents

> Try it out !

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Semant ic Guided Search at Wolters Kluwer

26Guide me before searching

Guide me after searching

Guide me in the document

Question Answer

Vehicle costs

infoType

isAbout

isAbout

altLabel

Rejected expense

Percentage

Car cost

prefLabel

URI: …/100

URI: …/651URI: …/645

Broader

CostprefLabel

Parking cost

prefLabel

Fuel cost

prefLabel

Narrower

URI: …/104prefLabel prefLabel

URI: …/17

URI: …/642

Devaluation

prefLabelURI: …/13617

Percentage

Rejected expenseCar cost

Customer Wolters Kluwer

What is the deductibility of vehicle costs?

Rejected expenseCar cost

example

27Connect ing quest ions to answers

Selectable parts

Part with classification

Concept suggestions

Semant ic Content Authoring

Make content actionable!

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Semant ic Content Authoring

MekonChef based on FontoXML and PoolParty

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OUTLOOK From Structured to

Semant ic Content Authoring

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Benefiting from Semantics alongside the Content Life Cycle

TWO INTEGRATIONSCENARIOS

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DAM/CMS

Option 1:Concepts are derived from taxonomy and tagging is stored together with the asset in the DAM/CMS

http://apple.com/macmini.jpg

http://apple.com/graph/1234

PoolParty API

Option 2:Concepts are derived from taxonomy, and tagging event is stored in MarkLogic by tying together assets with concepts from graph.

DAM/CMS

http://apple.com/macmini.jpg

http://apple.com/graph/1234PoolParty

API

http://apple.com/macmini.jpg

http://apple.com/macmini.jpg

http://apple.com/graph/1234

MarkLogic

Wed 3 May, 2017User4711

DAM/CMS API

PoolParty

PoolParty

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CONNECT

Andreas BlumauerCEO, Semantic Web Company

▸ andreas.blumauer@semantic-web.com▸ https://www.linkedin.com/in/andreasblumauer▸ https://twitter.com/semwebcompany▸ https://ablvienna.wordpress.com/

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