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PLAY NOW
5,199,574,420
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POPS is the leading digital media company in Vietnam POPS is the
leading and only Multi Channel Network in Vietnam dedicated to
promote
Vietnamese content. We are the fastest growing digital media
company with over
hundreds of artists, content creators and partners in
television, publication and production
houses signed up under the POPS Network. POPS also produces
original content for
network operated channels, and verticals that target specific
online demographic, i.e. kids,
women, men and family.
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POPS ECOSYSTEM 1. Content 2. Distribution: POPS Network and
beyond 3. Social Media Marketing
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+5.2 billion lifetime views, 350 million monthly views
+41 million unique cookies / month (web only)
51% male 49% female, 62% fall into the age group of 13-34
6.57 minutes of audience retention
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+17,800,000 views
All original licensed content Over a hundreds active channels
Over 40,000 Audio and Video files Over 29,000 Music Videos
Represents 90% of the Vietnam music industry Over 6,300 of artists,
labels and partners signed with POPS
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Key Channels in the POPS Network
Television Networks Publications POPS Operated YouTube Stars
Key channel verticals in women, kids, comedy, entertainment and
music.
POPS has 90% of the music industry under exclusive licensing
rights All entertainment partners are under exclusive partnership
for 2 years
with automatic renewal
**Limited list shown
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POPS Music Views (Nov 7, 2011 May 31, 2014) Monthly Growth
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POPS Entertainment Views (Oct 12 May 14) Monthly Growth
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POPS Original Comedy Series
Over 6.6 millions views within 1 month!
Over 13.8 millions views within 6 month!
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Demographics Music
Demographics Entertainment
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Case Study
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POPS & Ringier presents Beauty Star #1 beauty channel on
YouTube in Vietnam
1.6 million views with over 17k subscribers
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Achieved KPI of 100k views within 5 days
Views & Demographic
123 Comments 988 Likes v 66 Dislikes
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Comedy Web Series
CASE STUDY: Pocari Sweat Vietnam
YouTube Influencers
ST.319 Dance Group
Toan Shinoda vBlogger
BB&BG Comedy
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Comedy Web Series
YouTube Influencers
ST.319 Dance Group
Toan Shinoda vBlogger
BB&BG Comedy
3,805,788 views in 3 months
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Some posts from POPS with high ER, above 4%.
ER: 10.03% ER: 4.9% ER: 9.27%
CASE STUDY: Harley Davidson
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!Block from other users uploading.
Takedown from inappropriate usage
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+84 (0)91 907 7294
THANK YOU!
[email protected] www.pops.vn
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Integrated Digital Marketing Services: Clients
