Popsters - Social Media Content Analytics Tool - Russian … · 2019-12-02 · Popsters automatically categorizes all posts on 3 types: Short length up to 160 symbols Medium length

Russian-speaking Users ofSocial Media’s Activity Report

Researching of activityrussian-speaking usersrelatively different types of contentin Social Media for 2018

Based on Popsters.us data

https://popsters.us

Methodology

The research is based on 460 million social

media posts by 580 thousands different

pages were analyzed by our users in 7

social media’s for 2018:

VK, Facebook, OK, Instagram, Twitter,

Telegram и YouTube.

Unrepresentative data were excluded

from the final calculation

§Relative Activity by Days of Week

1§

Methodology I

Average activity of published posts at specific day of week

Total of activity (reactions, shares, comments)

at specific day of week

Count of posts such type=

Percent of activity onaverage published posts atspecific day of week

Average activity of published posts


Total of average activities of posts by all

days of week

= × 100 %

Relative Activity by Days of Week§1

Methodology II

Aggregation of data bydifferent pages

Total data by all analyzes at specific

time

Count of nonzero values=

Equalization of percentvalues accounting nonzerovalues

Average value for each day of week

Total of all average values=

Relative Activity by Days of Week§1

§1

12 %

13 %

14 %

15 %

VKRelative Activity by Days of Week

Mon Tue Wed Thu Fri Sat Sun

14,7

14,3 14,3 14,3 14,3

13,8

14,2

6

12 %

13 %

14 %

15 %

FacebookRelative Activity by Days of Week§1

14,4

14,2 14,2 14,214,3

14,1

14,3


7

OKRelative Activity by Days of Week

12 %

13 %

14 %

15 %

§1

14,6

13,9

14,3

14,1 14,1 14,114,2


8

InstagramRelative Activity by Days of Week

13 %

14 %

15 %

§1

14,314,2 14,2 14,2 14,2

14,1

14,4


9

TwitterRelative Activity by Days of Week

12 %

13 %

14 %

15 %

§1

14,5

13,9 13,9

13,7 13,7

14,3

14,6


10

TelegramRelative Activity by Days of Week

13 %

14 %

15 %

§1

14,1

14,3

14,2

14,3

14,2

14,7

14,2


12

YouTubeRelative Activity by Days of Week

10 %

15 %

§1

14,1

14,4

13,9

14,214,3 14,3

14,6


11

Average by All Social Media’sRelative Activity by Days of Week

12 %

13 %

14 %

15 %

§1

14,4

14,214,1

14,2 14,2 14,2

14,5


13

1§Relative Activity

by Hours of Day

2

Methodology I

Average activity ofpublished posts at specifichour of day

Total of activity (reactions, shares, comments)


Total of average activities of posts by all hours of day=

Percent of activity onaverage published posts athour of day

Average activity of published posts

at specific hour of day

Total of average activities of posts by all hours of

day

= × 100 %

Relative Activity by Hours of Day§2

Methodology II

Aggregation of data bydifferent pages

Total data by all analyzes at specific

time



Average value for each hour of day


Relative Activity by Hours of Day§2

VKRelative Activity by Hours of Day

3 %

4 %

5 %

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

§2 17

2 %

3 %

4 %

5 %

FacebookRelative Activity by Hours of Day

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

§2 18

2 %

3 %

4 %

5 %

OKRelative Activity by Hours of Day

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

§2 19

2 %

3 %

4 %

5 %

InstagramRelative Activity by Hours of Day

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

§2 20

1 %

2 %

3 %

4 %

5 %

TwitterRelative Activity by Hours of Day

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

§2 21

0 %

5 %

YouTubeRelative Activity by Hours of Day§2

1 %

2 %

3 %

4 %

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

22

2 %

3 %

4 %

5 %

6 %

TelegramRelative Activity by Hours of Day

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

§2 23

0 %

1 %

2 %

3 %

4 %

5 %

Average by All Social Media’sRelative Activity by Hours of Day

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

§2 24

§3Relative Activityby Text Length in Posts

Methodology IRelative Activity by Text Length in Posts§3

Popsters automatically categorizes all posts

on 3 types:

Short lengthup to 160 symbols

Mediumlength160…1 000

symbols

Long lengthfrom 1 000 symbols

26

Methodology II

Average activity of postswith text specific length

Total activities of posts with text specific length


Relative average activity ofposts such type

Average activity of posts with text specific length

Total of all average values by all types= × 100 %

Relative Activity by Text Length in Posts§3 27

Methodology III

Aggregation of data by different pages

Total data by all analyzes of activity by text length



Average value of each type


Relative Activity by Text Length in Posts§3

Relative Activity by Text Length in Posts

20 %

25 %

30 %

35 %

40 %

VK

Short Medium Long

§3 29

20 %

25 %

30 %

35 %

40 %


Facebook

Short Medium Long

§3 30

20 %

25 %

30 %

35 %

40 %


OK

Short Medium Long

§3 31

20 %

25 %

30 %

35 %

40 %


Instagram

Short Medium Long

§3 32

15 %

20 %

25 %

30 %

35 %

40 %

45 %


YouTube

Short Medium Long

§3 33

20 %

25 %

30 %

35 %

40 %


Telegram

Short Medium Long

§3 34

25 %

30 %

35 %

40 %


Average by All Social Media’s

Short Medium Long

§3 35


VK

3 %

4 %

5 %

6 %


§3

Short

Medium

Long

36


Facebook

3 %

4 %

5 %

6 %


§3

ShortMedium

Long

37


OK

3 %

5 %

6 %

7 %


§3

Short

MediumLong

38

4 %


Instagram

3 %

4 %

5 %

6 %


§3

Short

Medium

Long

39


YouTube

1 %

5 %

6 %

8 %


§3

Short

Medium

Long

40

4 %

7 %

3 %

2 %


Telegram

3 %

4 %

5 %

6 %


§3

Short

Medium

Long

41


Average for all Social Media’sby Days of Week

3 %

4 %

5 %

6 %


§3

Short

Medium

Long

42

Average for all Social Media’sby Hours of Day


1,0 %

1,4 %

1,6 %

1,8 %

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

§3 43

1,2 %

Short

Medium

Long

§Relative Activityby Attachments in Posts

4

Methodology IRelative Activity by Attachments in Posts§4

Popsters automatically categorizes all posts

on 4 types by attachments:

Text Pics LinkVideo

Methodology II

Average activity of postswith specific attachments

Total activities of posts with specific

attachments


Relative average activity ofposts such type

Average activity of posts with specific

Total of all average values by all types= × 100 %

Presence a few different types of

attachments in a one post counted

as a few different posts

Relative Activity by Attachments in Posts§4

Methodology III

Aggregation of data by different pages

Total data by all analyzes of activity by

Attachments in Posts



Average value of each type


Relative Activity by Attachments in Posts§4

15 %

20 %

25 %

30 %

35 %

Relative Activity by Attachments in Posts

VK

Text Pics Video Link

48

15 %

20 %

25 %

30 %

35 %


Facebook§4

40 %


49

10 %

20 %

30 %

40 %


OK§4


50

15 %

20 %

25 %

30 %

35 %


Instagram


§4 51

15 %

20 %

25 %

30 %

35 %


Twitter


§4 52

15 %

20 %

25 %

30 %

35 %


Telegram


§4 53

15 %

20 %

25 %

30 %

35 %


Average by All Social Media’s


§4 54

§5Average Engagement Rateof Pages by Count of Followers

Methodology IAverage Engagement Rate of Pages by Count of Followers§5

ER(Engagement Rate) is a metric that demonstrates

the percentage of followers that reacted, shared

or commented on posts of the page. It shows

how much people interact with the content.

For each page Popsters calculates two

types of ER metric:

in terms of the average post

& in terms of the average day

trackmaven.com/marketing-dictionary/engagement-rate/

socialbakers.com/blog/1427-engagement-rate-a-metric-you-can-count-on

References:

Methodology IIAverage Engagement Rate of Pages by Count of Followers§5

ERpost

Total of all reactions for analyzing period

(likes, shares, comments, reactions for Facebook)

Count of posts such type Count of Followers

on the date

=×

× 100 %

ERday

Total of all reactions for analyzing period

(likes, shares, comments, reactions for Facebook)

Count of days

in analyzing period

Count of Followers

on the date

=×

× 100 %

Methodology IIIAverage Engagement Rate of Pages by Count of Followers§5We categorized pages by 8

categories depending on

count of followers:

> 1 000 000

> 500 000

> 200 000

> 100 000

> 50 000

> 20 000

> 10 000

> 1 000

> 1 000

> 10 000

> 20 000

> 50 000

> 100 000

> 200 000

> 500 000> 1 000 000

0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000

VKAverage Engagement Rate of Pages by Count of Followers§5

> 1000k

500k-1000k

200k-500k

100k-200k

50k-100k

20k-50k

10k-20k

1k-10k

0,15%

0,19%

0,20%

0,20%

0,23%

0,29%

0,36%

0,90%

3,50%

3,10%

2,66%

2,18%

1,81%

1,42%

1,19%

1,47%

23

16

13

11

8

5

3

2

ERpost ERdayAverage countof posts at dayFollowers 0 1 2 3 4 5

ERpost ERday

5

59

FacebookAverage Engagement Rate of Pages by Count of Followers§5

> 1000k

500k-1000k

200k-500k

100k-200k

50k-100k

20k-50k

10k-20k

1k-10k

0,09%

0,12%

0,15%

0,18%

0,30%

0,51%

0,74%

1,23%

0,65%

1,20%

1,37%

1,16%

1,07%

0,81%

0,88%

1,00%

7

10

9

6

4

2

1

1

ERpost ERdayAverage countof posts at dayFollowers

ERpost ERday

01 1 2

60

OKAverage Engagement Rate of Pages by Count of Followers§5

> 1000k

500k-1000k

200k-500k

100k-200k

50k-100k

20k-50k

10k-20k

0,14%

0,13%

0,18%

0,15%

0,26%

0,25%

0,38%

1,77%

1,85%

1,89%

1,35%

1,34%

0,95%

1,12%

12

14

11

9

5

4

3

ERpost ERdayAverage countof posts at dayFollowers 00,5 1 2

ERpost ERday

61

InstagramAverage Engagement Rate of Pages by Count of Followers§5

> 1000k

500k-1000k

200k-500k

100k-200k

50k-100k

20k-50k

10k-20k

1k-10k

2,04%

1,96%

2,32%

2,36%

2,10%

2,24%

2,86%

4,30%

3,49%

3,26%

3,73%

3,33%

3,02%

2,80%

2,47%

3,09%

2

2

2

1

1

1

1

1

ERpost ERdayAverage countof posts at dayFollowers 04 3 2 1 1 2 3 4 5 6

ERpost ERday

62

TwitterAverage Engagement Rate of Pages by Count of Followers§5

> 1000k

500k-1000k

200k-500k

100k-200k

50k-100k

20k-50k

10k-20k

1k-10k

0,83%

0,20%

0,50%

1,44%

0,64%

1,88%

2,96%

14,01%

2,20%

1,81%

3,70%

4,76%

1,82%

5,97%

24,80%

133,37%

3

9

7

3

3

3

8

10

ERpost ERdayAverage countFollowers of posts at dayFollowers

ERpost ERday

010 50 100

63

§

ERdayERpost

YouTubeAverage Engagement Rate of Pages by Count of Followers§5

1000k+

500k-1000k

200k-500k

100k-200k

50k-100k

20k-50k

10k-20k

1k-10k

2,73%

2,54%

3,22%

2,79%

3,84%

2,88%

3,90%

7,51%

0,70%

0,56%

0,63%

0,57%

0,68%

0,57%

0,78%

1,43%

ERpost ERdayFollowers 05 0.5 1

64

10

https://popsters.us

https://popsters.us

Documents

Popsters - Social Media Content Analytics Tool - Russian … · 2019-12-02 · Popsters automatically categorizes all posts on 3 types: Short length up to 160 symbols Medium length