THE VISION

POINT OF PURCHASE TECHNOLOGY “What would you attempt if you knew you would not fail?”-Robert Schuller

Corrugated display systems that…

significantly increase in-store compliance! set-up in seconds!

are stronger & longer lasting!

increase sell through percentages!

THE TECHNOLOGY!

THE PAIN STATEMENT

Tiltbacks, Chairbacks, Endcaps & A-Frames, some of the most widely used corrugated merchandising systems in the market today. In their simplest form, they are a very effective and inexpensive tool with which to get product off the shelf - placing it front and center in retail to grab the consumers attention and increasing sell through percentages up to 68% vs. shelf placement!

The problem is, they’re not so simple to assemble. According to POPAI, the Global Association for Marketing at Retail, “More than 50% of promotional displays never make it onto retail floors”!

A Sr. buyer of displays for one of the largest confectionary companies in N. America was quoted as saying… "Would you believe up to 90% of the displays I purchase for retail are either not getting set-up properly or not getting set-up at all"!

There’s another underlying reason…stability. Displays with multiple assembly processes are more likely to be folded, bent or positioned the wrong way. This ultimately causes the corrugate to lose it’s original structural integrity. Not to mention that the majority of conventional bases have no internal support systems.

THE VALUE PROPOSITION

Poptech has developed multiple patented display systems so unique, so innovative and so effective at addressing these issues head-on that it has revolutionized the most commonly used displayers in the market today!

We’ve invested heavily in designing and patenting displays that literally self-assemble in seconds. And we’re not just talking about our bases or easels. Even the pre-affixed trays on the bases fold into the unit when packed out and completely ‘self-assemble’. All without compromising the integrity or strength of the trays!

. Also, if that wasn’t impressive enough, the very same technology we put into our bases to ‘pop’ open, also addresses an equally important issue…stability. Our displays, pound for pound, hold more weight and last longer than conventional displays-period!

THE PROOF! So, self-assembling display systems that are stronger, longer lasting, set-up in seconds and significantly increases in-store compliance and sell through percentages? “Seeing is believing” Note: Hit the links below for live set-ups showcasing a few of our more popular displays

http://www.poptech.ca/videos/01_PopUpCounterTopBrochureHolder.wmv

http://www.poptech.ca/videos/02_PopUpStandee.wmv

http://www.poptech.ca/videos/03_SmallCharacterMerch.wmv

http://www.poptech.ca/videos/05_LargePopUpCharacterMerchandiser.wmv

http://www.poptech.ca/videos/06_PopUpTiltback.wmv

http://www.poptech.ca/videos/10_PopUpQuarterPallet.wmv http://www.poptech.ca/videos/08_PopUpLeanBack.wmv

http://www.poptech.ca/videos/11_PopUpBase&TopLoadTray.wmv

http://www.poptech.ca/MVI_2196.wmv

THE SUCCESS

Since 2002, Poptech has sold to more than 125 new display accounts. In 2004 Poptech ranked # 6 in Profit Hot 50, Canada’s Emerging Growth Companies and again made the top 50 in 2005. More recently Poptech ranked # 29 in Profit 100 Canada’s Fastest Growing Companies.

In 2007 Top Choice Awards announced that Poptech was the “Top Referred In-Store Display Manufacturer of the Year”! Based on quality, service, value and professionalism business owners identified Poptech as their top Referred!

In 2005, Poptech participated in it’s first ever P.O.P. tradeshow in Chicago. In an unassuming 10 sq. Ft. Booth, over a 2 day period, we managed to attract over 238 quality leads that had allowed us to swipe their contact information. Marketing Institute’s data indicates the average hits for this show is 75!

THE SUCCESS

THE TESTIMONIALS In a few words… “Poptech’s innovative display systems played an integral part in our most successful DVD launch to date. The ease and speed in assembling their displays at retail certainly increased our exposure, not to mention the structural integrity which ensured the displays lasted the duration of the promotion. Highly recommended!” David Partridge - V. President- Sell-through Home Video - Alliance Atlantis Motion Picture Distribution

“Awesome product. Space and freight savings are significant. Excellent service.  Easiest displays in the industry to assemble and use.” Rob Stahler - Sales & Marketing - Stephen Gould Corp

“I think Poptech’s corrugate designs are durable, customizable and simple to setup. The ‘pop-up’ design helps ensure that retail staffers choose to setup our promotion because they know it will be

easy. Blaine Schwingenschlegel - Manager of Business Development - Sony BMG Music Canada

“Poptech not only develops great innovative displays but is always focused on understanding our target market. They strive to keep our desired budget requirements while ensuring that our displays generate incremental sales.” Gilles Thibeault - Retail Marketing Manager - Levi Strauss & Co. (Canada) Inc

THE CONCLUSION

Fast!Retailers benefit…because time is money!

Easy! CPG’s benefit…because increased set-ups, increases exposure!!

Strong! Everybody benefits…because longer lasting displays increase sell-throughpercentages and ROI on merchandising monies spent!!!

Ensuring compliance through technology with the most innovative display systems in the market!