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Population based Australian physical activity promotion initiatives and strategies
POPULATION BASED PPROACHES TO PA PROMOTIONInterventions that aim to
promote PA to large groups and populations.
Population based approaches encompass the following:
Environmental strategiesPolicyMass Media
Environmental strategiesHow does a persons environment
impact on their ability to be PA?E.g’s include – installing showers
in a workplace, providing footpaths and walking trails for a community, installing a new playground.
Usually costly and require funding.
EnvironmentHow does a persons environment
impact on their ability to be PA?E.g’s include –providing footpaths
and walking trails for a community, installing a new playground.
Usually costly and require funding.
Benefits outweigh……
Images
Images
PolicyWhat is a policy? - defined as
laws, regulations, formal rules or understandings.
Some policies affect a persons opportunity to be physically active.
Image
Mass MediaTV, radio, billboards, print media,
commercials at cinemas, web-based interactive info, or a combination of the above.
It has the potential to reach large numbers of people at less cost than one on one approaches.
E.g GO FOR YOUR LIFE campaign
Mass Media – Continue Can give information about the benefits
(health) associated with PA and can outline the RISKS associated with non participation.
Provides up to date accurate information. Is usually positive and motivational
Review QuestionsGive 3 examples of population
approaches to PA promotion?What is a policy?What are some examples of
individual PA promotion?Where does the SOC model fit
into PA promotion?What 4 groups promote PA in
Australia?