Porter’s Five Forces AnalysisPakistan’s Lubricant Oil Industry

Threat of New Entrants (Barriers to Entry) Existing loyalty to major brands such as Shell / Caltex Incentives for using a particular dealer / supplier High Capital Requirement (Billions of Rupees) Distribution Network Brand Identification of Total / Shell / PSO Government approval requirements

Rivalry among Competitors Existing loyalty to major brands such as Shell / Caltex Incentives for using a particular dealer / supplier High Capital Requirement (Billions of Rupees) Distribution Network Brand Identification of Total / Shell / PSO Government approval requirements