Portfolio 2010

1

My name is Lesley Drouin, I am Spanish and American. In 2008, I decided to attend a course of Graphic Design, equivalent to the secondary, in“ Escola Artística e Profissional Árvore”, Porto, Portugal. During my two years of studies, and lately, while concluding the third year, I have done many projects for the school, some of which were included in international and national competitions, for instance: ESN, Anespo, TNSJ and “Retrato”. I have also made many drawings conveying messages with forms, with the objective of breathing these ideas into life.. Enjoy and “Bon Apetit”!

7

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18

32

In the subject of Graphic Design, for the final project of the 2nd year, we were asked to choose a national or universal day in order to create a campaign where the student had to relate that chosen day with Intangible Heritage. In my case, I decided to create a campaign called “Eye” relating it to the universal day of poverty and social exclusion, 17th October.

My concept has to do with the creation of a future where people live and think in communion. It is necessary that the society knows that this problem of poverty and social exclusions has to do with everyone, not only with the less fortunate. In a more and more materialistic world, with economical problems and unemployment as well as low salaries, it is important that we understand that this individuality is completely unsustainable. We need to change and be more conscious of our actions, consume less and give more, take our actions to a global perspective and be more conscious that we are all the same, what matters is the union. With this sense, my objective is to talk about many different customs, analyzing many cultural characteristics from different nationalities, cre-ating a union to demonstrate with these examples of identifications how we are all the same. We have to be more conscious of the present(which is what is real) and live and think as one, because all the perspectives and illusions we have are making us think as an individual and not as one, even though we all come from the same nature - Life.

The “main target” are youngsters (10-30 years old), because they are always the ones that make a change. The youngsters have daring creativity and energy, they have natural feelings for justice and peace that can make tomorrow a better day than today.

LogomarkEye

As for the logomark, I created a symbol with the shape of a sun, to symbolize consciousness, and inside the sun there holds an eye to symbolize different perspectives. I also created the typography in order to be graphically coherent with the sunrays. I used the color green so that the logo can have an organic expression that would lead us to thinking of our ecosystem, and the color orange to symbolise the consciousness and the energy to change. I invented the slogan for the campaign, “Change Vision”. I think this might motivate the public to change their way of thinking or simply remind them that it is our duty to maintain justice and equality and therefore evolve in a sustainable way.

After some research, studies and long reflections, I developed an idea that consists of an illustration containing a “Mandala”, which is a circle with a structure integrated and organized around a unified cent-er. The “Mandala” for the poster is divided in five parts, representing the continents Africa, Asia, America, Europe and Oceania. Each continent contains three countries which are represented with a symbol to identify each one of those countries. In the middle of the “Mandala” is the sun with the form of a human’s face to represent the human race and the essence of life. Basically, the only way to unite is by opening our minds, and realize how we are all the same and we are all one part of the universe, because when thoughts, memories, beliefs, are left aside we realize what is there, and not the illusion or perspective our minds tend to create. We are all beings, humans, who have the capability to be able to use our minds to evolve in a sustainable way of life. If we are conscious that we are not the symbols but yes the sun, it will mean that we will think as one and simply realize all the perspectives and have the ability to use them, and not actually be them.

54

LeafletEye

Poster (A2)Ey

e

76

Leaflet/ 2 colored versionEy

eFlyer (A5)

Eye

98

No mundo moderno, cada vez mais materialista, com problemas

económicos como a falta de emprego, o endividamento exagerado

ou os salários baixos, é necessário compreender que o individual-

ismo é completamente insustentável.

É necessário mudar, ou seja, consumir menos e ajudar mais, agir em

conformidade com uma perspectiva global e sermos conscientes que

somos todos iguais. Não importa a quantidade de dinheiro que uma

pessoa tem ou a cor da pele, o que realmente importa é a união.

O objectivo é falar sobre os nossos costumes, destacando caracterís-

ticas culturais de nacionalidades diferentes, criando união e demon-

strando com isto como somos todos iguais.

O objectivo do evento é convidar as pessoas a vender objectos em 2ª

mão que já não querem ou não são necessários. Todo o dinheiro

angariado será para contribuir para a construção de uma melhor

sociedade, defendendo a ideia de consumir menos e ajudar mais. Em

Serralves estará instalada uma pequena feira de objec tos em 2ª mão

para as pessoas venderem e comprarem o necessário e útil. Todos

estão convidados a ajudar e participar!

No mundo moderno, cada vez mais materialista, com problemas

económicos como a falta de emprego, o endividamento exagerado

ou os salários baixos, é necessário compreender que o individual-

ismo é completamente insustentável.

É necessário mudar, ou seja, consumir menos e ajudar mais, agir em

conformidade com uma perspectiva global e sermos conscientes que

somos todos iguais. Não importa a quantidade de dinheiro que uma

pessoa tem ou a cor da pele, o que realmente importa é a união.

O objectivo é falar sobre os nossos costumes, destacando

características culturais de nacionalidades diferentes, criando união

e demonstrando com isto como somos todos iguais.

O objectivo do evento é convidar as pessoas a vender objectos em 2ª

mão que já não querem ou não são necessários. Todo o dinheiro

angariado será para contribuir para a construção de uma melhor

sociedade, defendendo a ideia de consumir menos e ajudar mais. Em

Serralves estará instalada uma pequena feira de objec tos em 2ª mão

para as pessoas venderem e comprarem o necessário e útil. Todos

estão convidados a ajudar e participar!

T-shirtEye

Flyer/ 2 colored versionEy

e

1110

Postcard ( 150 mm x 100 mm) Ey

eCollection of postcards (150 mm x 100 mm)

Eye

1312

1514

SketchesEy

e

1716

We see it as a balance, we think it’s ok...but it’s really just another illusion

We see it as a balance, we think it’s ok...but it’s really just another illusion

Other ideasEy

eMandala and different types of paper

Eye

1918

TypefaceEye

Symbols (black pen and colored pencils)Ey

e

2120

In the subject of Graphic Design, for the final project of the 1st year, we were asked to develop an idea for the campaign “Think before you Print”.

In the beginning of the project, I thought of all the problems that were related to the excessive consumption of paper and printing. I started to observe around me and realized that one of the main problems that has to do with me and the school, was the excessive use of paper every year: notebooks, books, photocopies, tests and worksheets.

My solution for this problem is to substitute paper for laptops, computers and beamers, instead of printing, using notebooks, buying books for school, and all the rest of the things that you usually need to carry around with you when you go to school. The same goes for the teachers. They can also use the beamer when they want to show something to the class, instead of printing worksheets all the time. It is much more practical and it is only a matter of time to replace paper. We need to help our ecosystem because we depend on it. Replacing paper is one way to go. We have to stop the excessive use of paper. Think before you print. When using paper be responsible and use it wisely. Sooner or later, there will be none left.

My concept, graphically, is to relate paper with nature so that no one forgets that, when consuming paper, we are consuming a fundamental source, the ecosystem.

The campaign is directed to the school, and the main target are the students and the teachers.

For the production of the logotype, I made a geometrical form with a very simplified leaf from a tree, with a background of smashed up paper in order to demonstrate how we are wasting paper. The idea is to relate it with the natural sources, leaves and trees, with paper, because we might forget the place from where it is coming from and how we are destroying trees and are not able to replace them. I used the color green to represent nature, our ecosystem. I chose the font “cooper black” because I thought that the typeface had a very organic form, which ends up having a connection with the symbol. The slogan that was invented for this campaign is “Embrace the Earth”. I think it will motivate the public to respect the ecosystem more.

As for the poster, I created an illustration that contains an “ecological“ laptop, which gives the idea of how we will help the ecosystem using laptops instead of printing and wasting paper. I also created a typog-raphy for “think before you print” using leaves with a variety of colors to represent the trees which are more valuable alive than cut down. I used warm colors to make a huge contrast with the background and it is also an example of the multiple colors and forms that nature can give us. Finally, for the background, I used the same idea of smashed up paper, so that it can be graphically coherent.

LogomarkTh

ink before you Print

2322

Leaflet (A4) / Postcard (150 mm x 100 mm )Th

ink before you PrintPoster (A2)

Thin

k be

fore

you

Prin

t

2524

19Linha Gráfica

Passeio das Virtudes 144050-629 PortoTel.: 223394820Fax: 223394820http://[email protected]

Flyer (A5) / T-shirtTh

ink

befo

re y

ou P

rint

StationaryTh


2726

THIN

K B4 YOU PRINT

THINK B4 U

PRINT

TH

INK B4 u PRIN

T

THIN

K BEFORE PRINTIN

G

THINK B4 U PRINTTHINK BEFORE U PRINT

THINK B4 U PRINT

THINK B4 U PRINTTHINK B4 U

PRINT

THINK B4 U PRINT

THINK B4 U PRINT

TemptationsTh

ink

befo

re y

ou P

rint

THINK B4 U PRINT

Ecological computerTh


2928

The logotype has a simplified cup with a spiral to symbolise the tea and create this sort of dynamism, using also three stripes to give it a warm expression.. The color I chose was green to give it a fresh sensation. I used a type with this expression to go with the idea of it being wild and exotic.

The idea of my poster is to illustrate the four flavors of tea from this brand, by using four transparent sheets to symbolise the water, with the appro-priate color of each flavor. For the background I also made a spiral, which is coherent with the logo. This way I am able to show the two sensations, dryness and wetness. The logo is intended to create dynamism as well, therefore being coherent with the rest of the elements in the poster.

For this project, developed in the beginning of the 2nd year for the international on going project “Man and the Tree”, we were asked to make a campaign of an organic farm or product having to do with sustainability. I decided to make a campaign for an organic product called “Chás Aroma”.

My concept has to do with demonstrating the two sensations of tea, which means, tea is a dry element which is consumed when mixed with water. This tea was made by an unknown African chef, so I also

wanted to give it a wild and exotic style, using a lot of dynamism.

3Logótipo

LogomarkC

hás Arom

a

3130

5Cartaz

7Desdobrável e Postal Leaflet (A4) / Postcard (150 mm x 100 mm)C

hás Arom

aPoster (A2)

Chá

s Aro

ma

3332

SketchesC

hás A

rom

aTea pot and cups

Chás A

roma

3534

Transparent sheetsC

hás A

rom

aSpiral

Chás A

roma

3736

For this project, we were asked to create three packages (a prototype, a display, and a kit) for the product that was invented in the last proposal, “Chás Aroma”.

After several sketches, I came up with the idea for each package. For the prototype, I created four packages, for each flavor of fruit (strawberry, kiwi, raspberry and orange), with the form of a tea cup. Each of these packages has an illustration of a tree growing from the cup with the respective fruit. Basically, it is the essence of the tea growing the ingredients. This way I am able to represent the different types of tea in each package, using the appropriate color of each fruit. I also use a spiral as part of the illustration in the packages, labels and teabags in order to be coherent with the symbol of “Chás Aroma”.

For the kit, I made an illustration with the same basis as the proto-type, but this time the tree contains all the ingredients. Inside the kit I made five boxes, one for each flavor, and an extra box for a t-shirt. I also made four leaflets that give out information about the tea (one for each ingredient).

For the display I made a replica of the illustration showing the essence of the tea growing the ingredients, but this time, it will be growing the prototype packages. I used fimo clay to create the form of a tea cup with a spiral on top of it, painted with Chinese ink, also using wires to make the tree. All this with the intention of being coherent with the prototype and also the kit.

38 39

Rasberry prototypeC

hás A

rom

aKiwi prototype

Chás A

roma

4140

Strawberry prototypeC

hás Arom

aOrange prototype

Chá

s Aro

ma

42 43

Saquetas

Saquetas

Saquetas

Saquetas

Etiquetas

EtiquetasEtiquetas EtiquetasEtiquetas

Tea bags and labelsC

hás Arom

aTea packages

Chá

s Aro

ma

4544

Kit por foraKit por dentro

Kit por dentroKitC

hás A

rom

aKit (inside)

Chás A

roma

4746

Caixas dentro do Kit

Caixas dentro do KitKit (inside) / packages for the tea and panphletsC

hás A

rom

aKit (inside) / package for the t-shirt

Chás A

roma

4948

Elementos do Kit

Ingredientes: framboesa, raízes do gengibre e alho.

Sem cafeína.

Conselhos de utilização: utilizar uma saqueta por chávena. Deitar a água a perver e deixar em infusão 3 a 5 minutos, conforme a intensidade desejada.

Conservar em local fresco e seco e a uma temperatura inferior a 25ºC.Proteger da luz.

Ingredientes: kiwi, raízes do gengibre e alho.

Sem cafeína.



Ingredientes: laranja, raízes do gengibre e alho.

Sem cafeína.



Ingredientes: morango, raízes do gengibre e alho.

Sem cafeína.



Elementos do Kit


Sem cafeína.




Sem cafeína.




Sem cafeína.




Sem cafeína.



Elementos do Kit


Sem cafeína.




Sem cafeína.




Sem cafeína.




Sem cafeína.



Panphlets and t-shirtC

hás A

rom

aDisplay

Chás A

roma

5150

SketchesC

hás A

rom

a

5352

5554

Morango

Laranja

Kiwi

Framboesa

5756

This is the first project that was proposed in the subject of Graphic Design, in the 3rd year. This proposal was for a national competition to renew the logotype of “ANESPO”, which is a national association of vocational schools.

For this project, I worked together with one of my classmates, Chelsea Drouin. We came up with the idea of representing the logo as if it were growing, to give the idea of evolution while attending a professional school, using the color pink which gives it a serious, professional and modern expression. The logo also contains a circle representing the head of a person, to be coherent with the last logo of “ANESPO” which also had a person.

As for the poster, we kept the idea of personal evolution with “ANESPO”, so we used a sunflower to represent the person’s knowledge which will finally blossom after working hard and climbing up the opportunities of the professional life. To express this we used a branch with spikes, which was drawn with a black pen in order to explain that we are the ones that have to create the branch, but “ANESPO” will offer us the pot, being us, the ones that have to choose sowing the seed.

The slogan we chose to use is “Cresce com ANESPO”, which means “Grow with ANESPO”, which creates a huge connection with the concept of the poster.

LogomarkA

NESPO

5958

A ANESPO é uma associação sem fins

lucrativos, cuja actividade tem como eixos

orientadores:

- O apoio às Escolas Profissionais;

- A dinamização e dignificação do ensino

artístico e profissional;

- A realização de projectos inovadores, através

do estabelecimento de parcerias com institu-

ições nacionais e transnacionais;

- O reforço do papel dinamizador das Escolas

Profissionais junto das comunidades;

- Promoção da qualidade do ensino das

Escolas Profissionais, nomeadamente con-

tribuindo para a definição de princípios de

orientação pedagógica e de certificação

profissional;

- Desenvolvimento da formação contínua

de professores;

- Assumir-se como interlocutor junto das

diversas instituições.

A associação Nacional de Escolas Profis-

sionais, foi criada em Fevereiro de 1991, na

sequência de um processo apoiado não só

pelas Escolas Profissionais que já existiam

na altura, mas também por um conjunto

de personalidades ligadas à Educação e

à comunidade empresarial que viram no

ensino profissional um importante factor de

coerência e desenvolvimento da qualidade.

A ANESPO congrega hoje a maioria das

Escolas Profissionais pertencentes às

diferentes entidades privadas da sociedade

civil, desde Associações Empresariais,

Fundações, Cooperativas, Autarquias e

Sociedades, constituídas nas diferentes

vertentes permitidas pela lei.

Avenida 5 de Outubro, 176 - 1º Esq.1050-063 Lisboa Portugal

Telf: (+351) 217 818 320Fax: (+351) 217 970 824

Email: [email protected]

AN

ESPOLeaflet (A4) / Postcard (150 mm x 100 mm)Poster (A3)

AN

ESPO

6160

A associação Nacional de Escolas Profis-sionais, foi criada em Fevereiro de 1991, na sequência de um processo apoiado não só pelas Escolas Profissionais que já existiam na altura, mas também por um conjunto de personalidades ligadas à Educação e à comunidade empresarial que viram no ensino profissional um importante factor de coerência e desenvolvimento da qualidade.

A ANESPO congrega hoje a maioria das Escolas Profissionais pertencentes às diferentes entidades privadas da sociedade civil, desde Associações Empresariais, Fundações, Cooperativas, Autarquias e Sociedades, constituídas nas diferentes vertentes permitidas pela lei.

Avenida

5

de

Outubro,

176

-

1º

Esq.

1050-063

Lisboa

Portugal

Telf:

(+351)

217

818

320

Fax:

(+351)

217

970

824

Email:

[email protected]

Flyer (A5)A

NES

POMerchandising

AN

ESPO

6362

Avenida 5 de Outubro, 176 - 1º Esq.1050-063 Lisboa Portugal

Telf: (+351) 217 818 320 Fax: (+351) 217 970 824Email: [email protected]

Muito Obrigado!

.qsE º1 - 671 ,orbutuO ed 5 adinevA

lagutroP aobsiL 360-0501

023 818 712 )153+( :fleT

428 079 712 )153+( :xaF

tp.opsena@lareg :liamE

Avenida 5 de Outubro, 176 - 1º Esq.

1050-063 Lisboa Portugal

Telf: (+351) 217 818 320

Fax: (+351) 217 970 824


Avenida 5 de Outubro, 176 - 1º Esq.

1050-063 Lisboa Portugal

Telf: (+351) 217 818 320

Fax: (+351) 217 970 824


Stickers and envelope / PinA

NES

POStationary

AN

ESPO

6564

SketchesA

NES

PO

6766

ANESPO

ANESPOANESPO

ANESPOANESPO

ANESPO

ANESPO

ANESPO

ANESPO

ANESPO

ANESPO

nespo

ANESPO ANESPO ANESPO

6968

Sunflower for the posterA

NES

POOther elements / Typeface

AN

ESPO

7170

This project, during the 2nd year, was involved in the competition for the creation of the logotype for ESN ( European School Network).

The idea of my logotype is to convey a certain connection between all the European schools, and for that reason, the “E”, “S” and “N” are connected with one another. The target audience are the students, so I chose a typography which has a playful expression to it and by using the circle it is also possible to play with it, for example, using it as a sign post. To support this concept I created a poster and a leaflet explaining how the logo works.

21Logo

21Logo

21Logo

LogomarkESN

7372

Polla

nd

Netherla

nds

Germany

Italy

Austria

France

Hungary

Finland

Polland

Netherlands Germany

Italy

Austria

France

Hungary

Finland

Leaflet (A4)ESN

Poster (A3)ES

N

Polla

nd

Netherla

nds

Germany

Italy

Austria

France

Hungary

Finland

What is ESN?

In 2006 a group of seven Finnish upper secondary schools

(high schools) outlined a proposition in which their

friendship schools, i.e. foreign schools with which they had

shared projects and exchanges, would form a multilateral

exchange network. Within this network the students can

change schools for a period of 1 to 8 weeks and they sign a

mutual agreement to accommodate each other in their

homes during the exchange periods.

In addition to these one-to-one exchanges, European School

Network also provides its members the possibility to

arrange group exchanges, teacher exchanges and student

seminars.

Why student exchange?

Studying in a foreign school and staying in a host family for

even a short period of time improves your social skills and

your intercultural communication skills and boosts your

independence. Above all, it is an experience that definitely

changes your world view and gives you a totally new

perspective. It is an amazing opportunity to see what

people's everyday lives are like in another culture.

Friendships that have their roots in such circumstances last

for a lifetime.

Why ESN?

European School Network schools are carefully selected

institutions whose headmasters and international

coordinators know each other personally. They meet each

other at least once a year in the Annual ESN Conferences.

Personal relationships between the schools guarantee that

all exchange students are well taken care of by the school

coordinators.

7574

SketchesES

NCertificate

ESN

7776

The proposal that was given for this project, during the 1st year of Graphic Design, has to do with building a campaign, using any type of animal with the purpose of turning it into an identification.

The animal I chose to use was an owl, and the idea of the campaign is about making a camping center with outdoor activities, which I called “Outside in the Wild Life”. So I chose the owl because it is a species that lives through the night, so people would think of the night, and, at the same time, owls always live around nature, which is the reason why I chose green. I also made the contrast with the two greens to give the idea of competition.

The typography I used has a very wild expression, and has traces that end up being coherent with the symbol.

As for the poster, I made an illustration of an owl giving the informa-tion to the public on the side of the road, which gives information about the camping center and its activities.

27Logótipo

LogomarkO

WL

7978

29Cartaz

31Pin e T-Shirt

Poster (A3)O

WL

Pin / T-shirtO

WL

Illustration

82 83

This is a proposal that was given to me during the 2nd year in our intership, that lasted for three weeks. I was working at the studio called “Indigo”, and my monitor was Marta Borges, a graphic designer.

I had to create a poster and bookmarks for the international day of children’s books festival. My idea was to illustrate three doors to represent three categories of books: horror, adventure and fantasy. The kids are elements that I inserted, but were created by Marta Borges.

As for the bookmarks, I made one for each three categories, changing the color of the background to be more coherent with the expression of each door.

I also created a typography with tiny details to also make a connection with the door that leads you to the other doors.

The supports that were used were a black pen, colored pencils, and then all the elements were scanned to the computer and put together in Adobe Photoshop.

Dia Internacional do Livro Infantil

Poster (A2)

8584

Terror / Fantasy / AdventureD

ia Internacional do Livro InfantilBookmarks

Dia

Inte

rnac

iona

l do

Livr

o In

fant

il

8786

Dia

Inte

rnac

iona

l do

Livr

o In

fant

ilDoor / StairsD

ia Internacional do Livro InfantilTypeface

8988

For this project, accomplished during the 3rd year, we were asked to pick a typography and develop an intervention and a site. Bodoni is the typeface I chose to work with.

Giambattista Bodoni during his life created a book known as “the typographic manual”, and his wife, Margarita Dall’agilio, published the book five years after he passed away. The type Bodoni was created between the Neoclassical and Romantic time, the age of Enlightment. So the type is very influenced by the time it was made in, as you can see, it holds many neoclassical characteristics, for instance, it is very symmetrical and pure, with thin and thick contrasts very consciously structured. Many revolutions occurred during this Neoclassicism period.

After researching and brainstorming, I decided to make many characters representing Giambattista Bodoni and Margarita Dall’Agilio. The char-acters were constructed using the type Bodoni itself, creating a certain dynamism by positioning the letters in many ways, thus representing the time of revolutions, of movement, using classical expressions.

For the intervention, I chose to make a book holding some information about Giambattista Bodoni and the type Bodoni, using the characters throughout the book. I created a small timeline explaining some aspects of Bodoni and the typographic manual that also was inserted in the book.

InterventionBodoni

9190

SketchesBo

doni

9392

9594

9796

9998

This project, given in th 2nd year, was part of a competition “A Escola no Teatro, o Teatro na Escola” promoted by “Teatro Nacional S.João”, which is a theater that is located in Porto. The objective of this project was to promote the interaction between the “TNSJ” and the schools and sensitize the public towards theater. This was a group project, which I did with my partner Chelsea Drouin, and we were asked to make a poster.

The elements that we used were, first of all, the dream catcher, with the purpose of having the ability to capture people’s dreams and only letting the dreams and positive visions, eliminating all the negativity. In this case the dream is theater.

As for the second element, we used a mask, which is divided in 6 to represent the evolution of the theater since the primitive times until the times of Greek theater, each one holding a sentimental value.

As for the typography, used for the slogan “Agarra o Sonho” which means “Capture the Dream”, it was created using tiny rocks, because the theater exists since the Stone Age, and because of this it represents a huge part of us, because it is important and necessary to communi-cate and to express ourselves since we have been here on planet Earth.

This poster was chosen as the winner of this contest, which was then men-tioned in the presentation and presented in the exhibition (A1 poster).

Poster (A1)TN

SJ

101100

ProcessTN

SJ

103102

TypefaceTN

SJSlogan

TNSJ

105104

DreamcatcherTN

SJMask

TNSJ

107106

For this project, which was made during the 2nd year, we were asked to create a poster, with the theme “Reduce, Reuse and Recycle”, conveying the concept by simply using a typography and creating a pangram.

The message I want to give here is that the human beings are destroying Nature and, because of this fact, things should change and we should take a bigger responsibility upon our actions.

For the poster I invented a typography by getting together broken sticks to give the idea that we are destroying Nature. I also used an illustration with many branches of a tree, also conveying the same idea, making it more coherent to the form of the typography that was created. I used a black pen to give that same idea of Nature that is rotting, therefore, dying.

Finally, for the pangram, I came up with a phrase that has to do with the theme. The words “Change” and “World” are the ones that call the most attention to the poster, because it is basically the point I am trying to make with this concept... The world has to change.

45Pangram/ Cartaz

Poster (A3)C

hange

109108

SketchesC

hang

e

111110

Pangram

PangramC

hangeTypeface

Cha

nge

113112

RenaissanseThis project, proposed in the 2nd year, involved the whole class, so we were divided in five groups. I worked with Chelsea Drouin and Tatiana Costa, and we were asked to make an illustration for the book which would have three chapters and the poster.

We came up with the idea of making a geometrical shape of the plant of the center of the church, which then we divided in four, and three of those divisions would contain an illustration from each member of the group, having to do with this theme. As for the fourth division, we used it to insert the information of the exhibition of this project, in the school library.

Poster (A2)Renaissance

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This was a voluntary work, created during the 3rd year, which I made co-working with Chelsea Drouin. The goal was to publish a poster supporting a donation to help reconstruct a house that was destroyed in a fire in a therapeutical community in Serra da Estrela-”Casa de Santa Isabel”.

Casa de Santa Isabel is a home school for people with mental illnesses, which live in a very peaceful atmosphere and learn with creative exercises. They use wool to create many interesting things, for instance handbags. Their houses are surrounded by Nature, and they live a very sustainable life.

As for the poster, the idea was to make something creative with wool, and we invented a rope holding a box, which was also hand made, using the same type of paper as we did for the typeface we invented, that has a very organic and vivid expression, with the purpose of using it as the donation box. The hands are there with the intention of repre-senting the public itself, showing how it depends on our contribution to help, and by making organic forms, showing dynamism, to express the action of doing.

Poster (A3)C

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“Retrato” This Project, given in the 1st year, entered a competition with the objective of making illustrations for the book “Pedro lembrando Inês” by Nuno Júdice. Every student had to pick one poem and create an illustration according to the concept of the chosen poem, which in my case was “Retrato”.

I thought that the poem “Retrato” described a magical scenario, because in his poem he mentions one moment where he describes Pedro pulling Inês out of the frame that was trying to take her away. So my idea was based on that moment, where I decided to use an optical art style to give it the impression of agitation and magic.

43Ilustração do poema “Retrato” de Nuno Júdice

Illustration“Retrato”

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Sketches“R

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33Ilustração da palavra Insecto

WordsThis is a proposal from the 1st year, in which we were given a variety of words, from which we could not pick more than three. The idea was to illustrate the word itself. I chose the words insect, freedom and cat.

For the first poster I chose the word insect. The idea was to use forms of insects and transform them into letters. I used tertiary colors, which have warm and cold colors, to represent all the different emotions that insects can reflect on us.

For the second poster, I chose the word freedom. With this word I tried to transmit the idea of letting go of a butterfly in a trapped room through a window leading you to the great outdoors. I used tertiary colors in order to represent the dark and the bright side. I also used the garden filled with colors to give the sensations of peace and tranquility with warm colors, and the human being freeing the butterfly, trapped in a small dark room, are the cold colors. As for the typography, I had the intention of making it coherent with the outdoors.

Finally, the last word I chose was cat, which I found interesting be-cause it reminded me right away of a national animal symbol of Egypt, which was once considered a god. So I created an illustration which contains a cat with the form of a human body following Egyptian ideas, for instance, the structure of the forms usually are just show-ing one side of the face and the full body. The cat is situated in a temple, with statues with the form of mummy crates with a cat’s face. The typography I created had the purpose of being coherent with the temple’s walls.

Insect (A3)W

ords

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35Ilustração da palavra Liberdade 37Ilustração da palavra Gato

Freedom (A3)W

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SketchesW

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Sensorial mapFor this proposal, in the 1st year, we were asked to reflect a moment of a field trip we had in Lisbon and creating a sensorial map.

The moment I chose to illustrate for my sensorial map represents two sides, the dark side and the bright side, with a road that will lead you to one side or the other. The dark side is representing the atmosphere inside the city of Lisbon, and the bright side represents the atmosphere that is apart from the city, Nature. This is one moment we had in the field trip, which took place around lunch time.

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SketchesSe

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For this project, elaborated in the 1st year, the objective was to choose a symbol and transform it into a graphic symbol. The symbol has to have a function and conditions to be accepted as a new graphic element.

The form that I chose was the pentagram, which I was able to transform into a symbol that would represent Yoga. So I made a typical position of Yoga, the tree pose. Yoga´s series of postures and controlled breathing exercises have become a popular means of stress management and relaxation. I chose these colors to give the idea of relaxation, and to make this impression I used natural colors, blue and brown, with the intention of, while looking at the symbol, it will give you the awareness of balance and stillness.

When you look at the symbol, even knowing that it is a pentagram, you will automatically relate it to the form of a human being. The font I used is also appropriate for the theme of Yoga because it is also a type of font that you relate to a natural and simple atmosphere. For the t-shirt I made even more positions of Yoga. I used the main form (tree pose) in the front of the t-shirt. For the back of the t-shirt, I put the rest of the other forms representing other Yoga positions (“asanas”).

41Postal e T-Shirt de YogaPostcards ( 150 mm x 100 mm) / T-shirt

Yoga

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SketchesYo

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For this proposal, given in the 1st year, the purpose was to pick a typeface to create a poster having to do with something related to the typeface the student had picked.

I chose the font Densmore, which is the typeface that the 60’s band “The Doors” used for themselves, which is why it is better known as the font of “The Doors” instead of Densmore, even though that is its true identification. So, I developed my idea from this fact and invented a concert advertisement for “The Doors”. The advertisements of their concerts were usually published with Jim Morrison, the name of the band and the date, place and price of the concert. The background color of the posters in those days were usually yellow, which is why I chose this color. The words that are black contain the information of who, when, where and the price of the ticket. The words in green give out lyrics of some of their songs, and indicate the type of music they play.

Poster (A3)D

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CarryThe energy to change, to make a difference. Being different is realizing that everyone is the same. Being the same is thinking you are different. Be different, and realize how everyone is the same.

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Grass PeopleLife expressing itself through different forms. It is shining through. Forms are what creates the illusions from what actually is real. Realize, look beyond the form, the truth that lies within. See the form, do not judge it, for it is not the truth, life is. Every being on this planet is one living organism within the universe. At the deepest level of being, you are one with all that is.

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EnlightmentEnlightment is the truth that will make you free. Free of self, free of illusion created by self, free of fear which are the results of the illusions created by self, and free of sin, which is the suffering you unconsciously conflict on yourself and on others as long as this illusion of sense of self controls what you think say and do, making us believe that we are nothing more than our mind and phisical body.

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VibrationsOne point is always connected to the other, even if you are in the other side of the world. Beings communicating, beings in communion.

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Long Way....one step at a time.

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WindWe cannot see the wind, but we realize it is there, because we feel it. The wind sometimes blows itself against sand, rain, or even snow, creating many forms, it is infinite!...But the wind will always be the wind, even though when blown against the sand, the rain or the snow, it might take its form but we still realize it is wind simply expressing itself through different forms. The stronger the wind is, the more sand, rain or snow it will take, but the sand, the rain and the snow will not be blown with the wind forever, it will end. But the wind will continue blowing, and the cycle will go on, whenever it cruises through sand or water, again the wind will be expressing itself through a different form.

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Seek.

Reach. Create. Creation.

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PerspectivesYou will only see what you want to see, unless you choose to have a choice. See what lies beyond all identifications, the realization of the truth to unfold the universe. The noise or the silence, something or nothing, destruction or creation.

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GaneshaThe Hindu god of good fortune and wisdom, appears here with the head of an elephant.

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Tear“Everyone knows there’s a drop in the ocean, but only a few realize there’s an ocean in the drop”- Kabir

This was drawn on a wall with oil, pastel crayons and gouache with the size of 1,5 meters tall.

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BridgeThe bridge, the river that will lead you to the source, the unmanifested, but we must know that it is not separated from the manifested, it is all part of the same essence, Life.

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WordsThe words we may use sometimes may not make much sense, but still there is always a point that will lead you to the truth. For example, this composition is filled with letters with no direct meaning, but beyond those forms, the idea was to explain how letters and words can get mixed up all the time leading to no purpose, creating misunderstandings.

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FlowerThese are experiences I did using gouache and different types of paper, using the form of a flower. I basically painted on top of a plastic glass and smashed it to the paper, and these are the results.

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Let it RiseTurn the lights off, for I am no longer blind, through the forms I see the real truth that reveals inside, expressions are only real when they are coming from emptiness, nothing exists, and it is the only true joy you will find. Presence is the key to reveal the “secret”. Seek for it and you will realize.

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RealizeYou must change yourself before changing the world. Let us free ourselves from our own thoughts, so we can give. Take a look out of the window and see what is out there.

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PhilosophyThe timeless dimension, the nothing of all things. I believe that the only limitations that exist are from the mind itself, the egoistic identified self, that has the tendency of keeping us from seeing the “now”, only holding images from the past which creates images trying to project the future. If there is a problem, it would be the part of not realizing it. But it is there. Problem or not, it is not life, just a life situation. Now, with this peace in our hands, the question is what are we going to do with it, and how are we going to use it. But before anything else, we must realize. There is probably too much noise, it is considered normal in society, it always has been. Let us say it is the unconsciousness imperfection. What about silence? I do not mean something, I mean nothing, peace. Our thoughts have their dark side and also the bright side. One cannot exist on ones own, if not there would not be such a thing as balance. But one thing is true, light can always see dark but dark can never see light. Be conscious of the “consciousness” and “unconsciousness”. If you are one of those points, you will not see the other one because you became one of them. If you see the points then you will be free to choose. How can you read the book if you are the book? But it exists so there must be a reason for it being there and maybe it is because they are connected to one another, so that means that whatever our state of mind is in, it does not me and you have to be in it too, instead there is the choice to be the silent watcher. We are never alone, it just tricks you in believing that you are it, it uses you, completely controls everything you do and say. But we are the ones who unconsciously created it. That just tells us the we have the ability to dissolve it. Nothing makes sense, with nothing there exists space and in between that space there is always the possibility to create something. But if there was not anything there, there would not be space, and if there is no space there cannot be something. So if you are something, then you are nothing, and nothing is everything and that is how everything is connected to one another. The forms are what creates the illusion of separation. If we were alone, then we would not exist in the first place, but we do exist, therefore we are. Nothing, peace, stillness, silence. It is all coming from the same source, the essence of our being. Then again, do not pay too much attention to the words for they are just signposts trying to point out to you to the truth that lies within and without.

Preference

Foundation year, to be more conscious of all the types of design and art that is out there. I have a huge interest in Graphic Design, but I find it important to always have an open mind towards other creative strategies.

Interests

Lately I have been reading books from Eckhart Tolle, “The Power of Now” and “New Earth”. He introduced me to the moment called “now”, the timeless and everlasting dimension. In one of his books he mentions that “Only if you are able to be conscious without thought can you use your mind creatively, and the easiest way to enter that state is through your body. Whenever an answer, a solution, or a creative idea is needed, stop thinking for a moment by focusing attention on your inner energy field. Become aware of stillness. When you resume thinking it will become fresh and creative.” This made me realize by doing, you are creating, and when creating you are connecting with being and then you will see the results of true evolvement. In the area of Design I mostly interested in illustration.

Objectives:

To help create the balance, consciousness perfection. There are infinite ways to do it, but I choose to create a balance with Graphic Design. I would like to gather a team and convey ideas related to sustainability, with the power of illustration.

Reasons for choosing Gerrit Rietveld Academy

During these past three years I have grown a huge interest for illustration and typography. I am very interested in the subjects that will be taught in the Academy, as challenging as they can be, so that I can keep permanently evolving in diversified ways within Arts and Design.

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Experiences involving graphic designI had the opportunity to visit a Graphic Company called “Norprint”(www.norprint.pt), in the first and also in the second year. On the 11th October, we participated in an AGI Open 2010 (www.agiopen2010.com) a conference for young students with the theme “Process is the Project”, where many international designers shared their approach to the creative process through a series of presentations that map out their own personal channels of inspiration and methods of research and execution. The designers that were part of the presenta-tion were: Lizá Ramalho and Artur Rebelo, Paula Scher, Abbott Miller, Henrik Kubel, Marian Bantjes, Ahn Sang-Soo, Peter Knapp, Sara Fanelli, Pierre Bernard, Cyan, Stefan Sagmeister, Bruno Monguzzi and Michael Bierut. The designer, typographer and artist Ahn Sang Soo is whom I chose to talk about for the report asked by the Graphic Design teacher after analysing the conference.

Ahn Sang Soo started off by asking the audience to cover their right eye to add to a collection of photographs that he has been doing for years, and then began the presentation by mentioning a sensorial map he created from his trip since Korea until the arrival in “Casa da Música”, showing us this way, how his life situation is Graphic Design, it is the process of the project itself.

He demonstrated some of his typographic work. Ahn Sang Soo was able to make a typeface from pure creation, no past and no future reference. His typefaces have radical visual impacts. After many years, he was able to revolutionize it (the traditional Hangul, the Korean alphabet) into a functional medium for today, with all its digital demands and interpretations. You can play with this typeface and make so many different words using different positions and rotations (3000 characters were made), sometimes it is not very possible to understand the meaning for having too much meaning to it, and therefore he is able to show the nothing. The design was such a success that it gave rise to a whole new form of expression in Korea and its creator was recognized for his work nationally. There are many examples of his work when he redesigned the Korean alphabet, Hangul, by creating new typographic characters. An underground magazine, in which he addresses art and culture, is one of the examples of the use in typography.

Ahn also represented a poster about the Bomb fishes. This poster is very interesting as the words are spread throughout the whole page. The concept of the poster has to do with an unreasonable situation that is actually happening, there is no reason for this to happen, all it points out to is the unconsciousness imperfection. So if this situation is not understandable, because there is no reason for it as it is completely illusionary, so are these unreal fish. If the situation is happening so the fish are also real. He mentions “If fish are happy then we are too”. All life is connected to one another so we depend on our lives to sustain everyone else’s lives.

Another project that he showed to us was a logotype he created for life and peace. This logotype has a very interesting structure, also having to do with the circulation of life, nothing is not separate of anything. He is a poet of a visual medium.

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During the 2nd year, each student had to do an internship for three weeks in a studio, which in my case was in “Indigo Design”, for aproximately 120 hours. The internship ocurred between the 25th of February and the 19th of March 2010, in Porto. The schedule was of 8 hours per day, from 10 a.m. until 19 p.m. My monitor for the internship was Marta Borges, communication designer and CEO of the company.

During the process of internship I was asked to do two projects: the book “Ponte 4 de Abril”, where it was necessary to convert all the photographs to CMYK, do the color correction(final arts), redimention the images, applying the cor-rect dimensions and insert them in the approved location; a graphical image for the International Day of Children’s Books festival, that would adapt to the proportion of a poster, and the execution of bookmarks .

In the company “Indigo”, Marta Borges and Rita Abrunhosa Mendes work as graphic designers. During those three weeks of intership, I elaborated the projects that were asked successfuly, concluding with 102 photographs, using, as a digital tool, Adobe Photoshop 5.0. This book was promoted by the construction companies “Mota Engil” and “Soares de Costa”, having an editorial coordenation by Barbara Azenero. This book is about the new bridge on top of the river Catumbela in Angola. The content of the book is about the story and surroundings of the province of Catumbela, and the process of the construction between the years of 2007 and 2009.

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Documents

Portfolio 2010