Portfolio 2011

My name is Lesley Drouin, I am Spanish and Ameri-can. In 2008, I decided to attend a course of Graphic Design, equivalent to the secondary, in“ Escola Artís-tica e Profissional Árvore”, Porto, Portugal. During my three years of studies I have done many projects for the school, some of which were included in interna-tional and national competitions, for instance: ESN, Anespo, TNSJ and “Retrato”. I have also made many drawings conveying messages with forms, and some collective pictures.

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In the subject of Graphic Design, for the final project of the 2nd year, we were asked to choose a national or universal day in order to create a campaign where the student had to relate that chosen day with Intangible Heritage. In my case, I decided to create a campaign called “Eye” relating it to the universal day of poverty and social exclusion,17th October.

My concept has to do with the creation of a future where people live and think in communion. It is necessary that the society knows that this problem of poverty and social exclusions has to do with everyone, not only with the less fortunate. In a more and more materialistic world, with economical problems and unemployment as well as low salaries, it is important that we understand that this type of individuality is completely unsustainable. We need to change and be more conscious of our actions, consume less and give more, take our actions to a global perspective and be more conscious that we are all the same, what matters is the union. With this sense, my objective is to talk about many different customs, analyzing many cultural characteristics from different nationalities, creating a union to demonstrate with these examples of identifications how we are all the same. We have to be more conscious of the present and live as one, because all the perspectives and illusions are creating misunderstandings and separations between us all, even though we all come from the same nature - Life.

The “main target” are youngsters (10-30 years old), because they are always the ones that make a change. The youngsters have daring creativity and energy, they have natural feelings for justice and peace that can make tomorrow a better day than today.

As for the logomark, I created a symbol with the shape of a sun, to symbolize consciousness, and inside the sun there holds an eye to symbolize different perspectives. I also created the typography in order to be graphically coherent with the sunrays. I used the color green so that the logo can have an organic expression that would lead us to thinking of our ecosystem, and the color orange to symbolise the consciousness and the energy to change. I invented the slogan for the campaign, “Change Vision”. I think this might motivate the public to change their way of thinking or simply remind them that it is our duty to maintain justice and equality and therefore evolve in a sustainable way.

After some research, studies and long reflections, I developed an idea that consists of an illustration containing a “Mandala”, which is a circle with a structure integrated and organized around a unified center. The “Mandala” for the poster is divided in five parts, representing the continents Africa, Asia, America, Europe and Oceania. Each continent contains three countries which are represented with a symbol to identify each one of those countries. In the middle of the “Mandala” is the sun with the form of a human’s face to represent the human race and the essence of life. Basically, the only way to unite is by opening our minds, and realize how we are all the same and we are all one part of the universe, because when thoughts, memories, beliefs, are left aside we realize what is there, and not the illusion or perspective our minds tend to create. We are all beings, humans, who have the capability to be able to use our minds to evolve in a sustainable way of life. If we are conscious that we are not the symbols but yes the sun, it will mean that we will think as one and simply realize all the perspectives and have the ability to use them, and not actually be them.

4

LogomarkRe

flect

5

Poster (A0)Reflect

6

Criação de uma galeria de artes com projectos criativos e sustentáveis comunicando com o público através da Arte, que pode ser expresso de várias formas criativas por exemplo, design gráfico, fotografia, cinema, música, artes plásticas e artesanato. Assim, demonstra-se e revela-se que a Arte é comunicação.

A ideia é informar as pessoas de que todos temos um ser criador dentro de nós. Ajudar a alertar as pessoas para a criatividade e assim permitir que elas expressem as suas ideias transformando-as em realidade criativa.

Basicamente a ideia é pôr em prática, para levar as pessoas a repararem as ideias infinitas e criativas que um ser humano é capaz de ter ao fazer as coisas com alegria e tranquilidade. É importante estar em contacto com as suas raízes e depois actuar. Assim, estaremos sempre a criar com alegria, com o ser, contigo mesmo.

O objectivo é coleccionar várias ideias criativas e sustentáveis, para expor, e passar a ideia de fazer as coisas com alegria, com consciência, usando a mente para fazer melhor, criando novas ideias e novas possibilidades de entretenimento com uma atenção forte ao detalhe, para, de forma engenhosa, criar conscientemente. Criar com alegria, com sentimento e não com os pensamentos, deixar esta parte criativa nascer usando os pensamentos para libertar estas ideias.

O público-alvo são artistas a partir dos 15 até aos 30 anos que querem partilhar as suas ideias criativas e sustentáveis com o público em geral.

Leaflet (A4)Re

flect

7

C r i a ç ã o

de uma galeria de artes

com projectos criativos e sustentáveis

comunicando com o público através

da Arte, que pode ser expresso de

várias formas criativas por exemplo,

design gráfico, fotografia, cinema,

música, artes plásticas e artesanato.

Assim, demonstra-se e revela-se que a

Arte é comunicação. A ideia é informar

as pessoas de que todos temos um ser

criador dentro de nós. Ajudar a alertar

as pessoas para a criatividade e assim

permitir que elas expressem as suas ideias

transformando-as em realidade criativa.

Basicamente a ideia é levar as pessoas a

repararem as ideias infinitas e criativas que

um ser humano é capaz de ter ao fazer

as coisas com alegria e tranquilidade.

É importante estar em

contacto com as suas raízes e depois

actuar. Assim, estaremos sempre a criar

com alegria, com o ser, contigo mesmo.

O objectivo é coleccionar várias ideias

criativas e sustentáveis, para expor, e

passar a ideia de fazer as coisas com

alegria, com consciência, usando a

mente para fazer melhor, criando novas

ideias e possibilidades de entretenimento

com uma atenção forte ao detalhe, para,

de forma engenhosa, criar de forma

consciente. Criar com alegria, com

paixão e não com os pensamentos, para

deixar esta parte criativa nascer usando

os pensamentos para libertar estas ideias.

O público-alvo são artistas a partir dos 15

até aos 30 anos que querem partilhar as

suas ideias criativas e sustentáveis com o

público em geral.

Flyer (A5)Reflect

8

ww

w.re

flect

.com

Postcard (150mm x 100)Re

flect

9

Collection of postcards (150mm x 100mm)Reflect

10

T-shirtRe

flect

11

MerchandisingReflect

12

CalenderRe

flect

13

CD albumReflect

14

Basicamente a ideia é pôr em prática, para levar as pessoas a repararem

as ideias infinitas e criativas que um ser humano é capaz de ter ao fazer as

coisas com alegria e tranquilidade. Quando se para de pensar por um

momento e foca-se toda a atenção no campo de energia no interior de cada

ser, vai estar consciente de uma quietude, ganhando assim consciência no

seu corpo. E, depois, quando voltar a pensar, a mente vai estar fresca e

com um impulso mais criativo. Isto ajudará sempre quando for necessário dar

uma resposta, uma solução ou uma ideia criativa. É importante estar em

contacto com as suas raízes e depois actuar. Assim, estaremos sempre a criar

com alegria, com o ser, contigo mesmo.

Na realização da logomarca, a ideia é usar um diamante como o elemento

simbólico da campanha. Decidi usar este elemento por ser transparente

e ter várias faces e ângulos de perspectivas. Depois de vários esboços e

diversas tentativas em relação à forma do diamante, a conclusão foi esta,

a ideia de construir o diamante com o próprio nome da campanha. Tal

como esta campanha precisa do público para conseguir reflectir as ideias,

o público vai-se sentir reflectido nas ideias da campanha. Também tem a

estrutura da forma como os olhos do ser humano vêem as formas. Usei a cor

vermelha com um “stroke” preto para causar um forte impacto ao público.

Isto é uma ideia para parar a inconsciência colectiva e fazer as pessoas

repararem na diferença entre o que é e o que não é realidade. Todo o mal

vem da inconsciência. Sem ter uma profunda mudança na consciência

humana, o sofrimento do mundo não acabará.

Eu acredito que a solução está na pessoa, a consciência presente. Se for

preciso actuar, não há a necessidade de ter uma reacção com a condição

da mente, mas pode-se responder à situação através da consciência

presente. Neste estado, a mente está livre de conceitos, incluindo o

conceito de não-violência. Quando a identificação com o estado da

mente estiver fora do caminho, a verdadeira comunicação iniciará.

O público-alvo são artistas a partir dos 15 até aos 30 anos que querem

partilhar as suas ideias criativas e sustentáveis com o público em geral.

Em relação ao cartaz, criei um diamante de cartão com portas abertas,

para explicar que somos nós que temos de abrir as portas para despertar

a criatividade, a qual pode ser expressa de várias formas sempre vindo da

mesma essência, a vida, que é simbolizada como a luz vinda do centro do

diamante. Visualizar uma luz no interior é o mais perto que conseguimos

chegar de ver a consciência no seu estado mais puro.

Foi utilizado cartão para dar a sensação de ser rascunho, criando duas

tipografias, de cartão para o título, e de tinta para a informação, como

se fossem as últimas gotas que caíram do rascunho.

Para os outros elementos publicitários utilizei os mesmos elementos do

cartaz e também, em alguns, utilizei a forma do diamante, por exemplo,

no kit, no elemento informativo (desdobrável) e no candeeiro.

Fazer uma galeria numa casa abandonada. Coleccionar várias ideias

criativas e sustentáveis, para expor. Passar a ideia de fazer as coisas

com alegria, com consciência, usando a mente para fazer melhor,

criando novas ideias e novas possibilidades de entretenimento com

uma atenção forte ao detalhe para, de forma engenhosa, criar de

forma consciente. Criar com alegria, com sentimento e não com os

pensamentos, deixar esta parte criativa nascer usando os pensamentos

para libertar estas ideias.

Para o último projecto de Design Gráfico, PAP, foi-nos dado o

tema “Pensar Globalmete, Actuar Localmente”. Decidi criar uma

campanha com o nome “Reflect” e o slogan “Breathing the ideas

into life”.

A ideia é informar as pessoas de que todos temos um ser criador

dentro de nós. Ajudar a alertar as pessoas para a criatividade e

assim permitir que elas expressem as suas ideias transformando-as

em realidade criativa.

CD album leaflet (A3)Re

flect

15

Rua Sá da Bandeira, 784 - 6º Esq.

4000 - 432 Porto Portugal

Telf: (+351) 223 171 171

Website: www.reflect.com

Email: [email protected]

Rua Sá da Bandeira, 784 - 6º Esq.

4000 - 432 Porto Portugal

Telf: (+351) 223 171 171

Website: www.reflect.com


Rua Sá da Bandeira, 784 - 6º Esq.4000 - 432 Porto PortugalTelf: (+351) 223 171 171

Website: www.reflect.comEmail: [email protected]

StationaryReflect

16

Reflect“Breathing these Ideas into Life”

Sub-tema: Comunicar através da Arte e explicar como a Arte é comunicação.

Sub-tema: Comunicar através da Arte e explicar como a Arte é comunicação.

Reflect“Breathing the ideas into life”

SketchesRe

flect

17

Objectivos: fazer uma galéria numa casa abandonada para colecionar várias ideas criativas e sustentáveis.

Objectivos: Fazer uma galeria numa casa abandonada para colecionar várias ideas criativas e sustentáveis.

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Reflect“Breating these ideas into life” REFLECT

TemptationsRe

flect

19

20

Processo

TypefaceRe

flect

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22

LampRe

flect

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24

25

In the subject of Graphic Design, for the final project of the 2nd year, we were asked to choose a national or universal day in order to create a campaign where the student had to relate that chosen day with Intangible Heritage. In my case, I decided to create a campaign called “Eye” relating it to the universal day of poverty and social exclusion,17th October.

My concept has to do with the creation of a future where people live and think in communion. It is necessary that the society knows that this problem of poverty and social exclusions has to do with everyone, not only with the less fortunate. In a more and more materialistic world, with economical problems and unemployment as well as low salaries, it is important that we understand that this type of individuality is completely unsustainable. We need to change and be more conscious of our actions, consume less and give more, take our actions to a global perspective and be more conscious that we are all the same, what matters is the union. With this sense, my objective is to talk about many different customs, analyzing many cultural characteristics from different nationalities, creating a union to demonstrate with these examples of identifications how we are all the same. We have to be more conscious of the present and live as one, because all the perspectives and illusions are creating misunderstandings and separations between us all, even though we all come from the same nature - Life.

The “main target” are youngsters (10-30 years old), because they are always the ones that make a change. The youngsters have daring creativity and energy, they have natural feelings for justice and peace that can make tomorrow a better day than today.

As for the logomark, I created a symbol with the shape of a sun, to symbolize consciousness, and inside the sun there holds an eye to symbolize different perspectives. I also created the typography in order to be graphically coherent with the sunrays. I used the color green so that the logo can have an organic expression that would lead us to thinking of our ecosystem, and the color orange to symbolise the consciousness and the energy to change. I invented the slogan for the campaign, “Change Vision”. I think this might motivate the public to change their way of thinking or simply remind them that it is our duty to maintain justice and equality and therefore evolve in a sustainable way.

After some research, studies and long reflections, I developed an idea that consists of an illustration containing a “Mandala”, which is a circle with a structure integrated and organized around a unified center. The “Mandala” for the poster is divided in five parts, representing the continents Africa, Asia, America, Europe and Oceania. Each continent contains three countries which are represented with a symbol to identify each one of those countries. In the middle of the “Mandala” is the sun with the form of a human’s face to represent the human race and the essence of life. Basically, the only way to unite is by opening our minds, and realize how we are all the same and we are all one part of the universe, because when thoughts, memories, beliefs, are left aside we realize what is there, and not the illusion or perspective our minds tend to create. We are all beings, humans, who have the capability to be able to use our minds to evolve in a sustainable way of life. If we are conscious that we are not the symbols but yes the sun, it will mean that we will think as one and simply realize all the perspectives and have the ability to use them, and not actually be them.

26

LogomarkEy

e

27

Poster (A1)Eye

28

LeafletEy

e

29

Leaflet/ 2 colored versionEye

30

Flyer (A5)Ey

e

No mundo moderno, cada vez mais materialista, com problemas

económicos como a falta de emprego, o endividamento exagerado

ou os salários baixos, é necessário compreender que o individual-

ismo é completamente insustentável.

É necessário mudar, ou seja, consumir menos e ajudar mais, agir em

conformidade com uma perspectiva global e sermos conscientes que

somos todos iguais. Não importa a quantidade de dinheiro que uma

pessoa tem ou a cor da pele, o que realmente importa é a união.

O objectivo é falar sobre os nossos costumes, destacando caracterís-

ticas culturais de nacionalidades diferentes, criando união e demon-

strando com isto como somos todos iguais.

O objectivo do evento é convidar as pessoas a vender objectos em 2ª

mão que já não querem ou não são necessários. Todo o dinheiro

angariado será para contribuir para a construção de uma melhor

sociedade, defendendo a ideia de consumir menos e ajudar mais. Em

Serralves estará instalada uma pequena feira de objec tos em 2ª mão

para as pessoas venderem e comprarem o necessário e útil. Todos

estão convidados a ajudar e participar!

31

Flyer/ 2 colored version (A5) Eye

No mundo moderno, cada vez mais materialista, com problemas

económicos como a falta de emprego, o endividamento exagerado

ou os salários baixos, é necessário compreender que o individual-

ismo é completamente insustentável.

É necessário mudar, ou seja, consumir menos e ajudar mais, agir em

conformidade com uma perspectiva global e sermos conscientes que

somos todos iguais. Não importa a quantidade de dinheiro que uma

pessoa tem ou a cor da pele, o que realmente importa é a união.

O objectivo é falar sobre os nossos costumes, destacando caracterís-

ticas culturais de nacionalidades diferentes, criando união e demon-

strando com isto como somos todos iguais.

O objectivo do evento é convidar as pessoas a vender objectos em 2ª

mão que já não querem ou não são necessários. Todo o dinheiro

angariado será para contribuir para a construção de uma melhor

sociedade, defendendo a ideia de consumir menos e ajudar mais. Em

Serralves estará instalada uma pequena feira de objec tos em 2ª mão

para as pessoas venderem e comprarem o necessário e útil. Todos

estão convidados a ajudar e participar!

32

Postcard (150mm x 100)Ey

e

33

Collection of postcards (150mm x 100)Eye

34

35

36

T-shirtEy

e

37

Lesley Drouin Alvarez

(+351) 918 951 211

Rua Elísio nº748 6ºDt

[email protected]

www.eye.com

4000-432 Porto


(+351) 918 951 211


[email protected]

www.eye.com

4000-432 Porto


(+351) 918 951 211


[email protected]

www.eye.com

4000-432 Porto


(+351) 918 951 211


[email protected]

www.eye.com

4000-432 Porto

StationaryEye

38

14

Sketches

Eye

SketchesEy

e

3915

40

16

We see it as a balance, we think it’s ok...but it’s really just another illusion

We see it as a balance, we think it’s ok...but it’s really just another illusion

Other ideas

Eye

Other ideasEy

e

41

17

Mandala and different types of paperEye

Mandala and different types of paperEye

42

18

Symbols (black pen and colored pencils)Ey

e

Symbols (black pen and colored pencils)Ey

e

43

19

TypefaceEye

TypefaceEye

44

45

In the subject of Graphic Design, for the final project of the 1st year, we were asked to develop an idea for the campaign “Think before you Print”.

In the beginning of the project, I thought of all the problems that were related to the excessive consumption of paper and printing. I started to observe around me and realized that one of the main problems that has to do with me and the school, was the excessive use of paper every year: notebooks, books, photocopies, tests and worksheets.

My solution for this problem is to substitute paper for laptops, computers and beamers, instead of printing, using notebooks, buying books for school, and all the rest of the things that you usually need to carry around with you when you go to school. The same goes for the teachers. They can also use the beamer when they want to show something to the class, instead of printing worksheets all the time. It is much more practical and it is only a matter of time to replace paper. We need to help our ecosystem because we depend on it. Replacing paper is one way to go. We have to stop the excessive use of paper. Think before you print. When using paper be responsible and use it wisely. Sooner or later, there will be none left.

My concept, graphically, is to relate paper with nature so that no one forgets that, when consuming paper, we are consuming a fundamental source, the ecosystem.

The campaign is directed to the school, and the main target are the students and the teachers.

For the production of the logotype, I made a geometrical form with a very simplified leaf from a tree, with a background of smashed up paper in order to demonstrate how we are wasting paper. The idea is to relate it with the natural sources, leaves and trees, with paper, because we might forget the place from where it is coming from and how we are destroying trees and are not able to replace them. I used the color green to represent nature, our ecosystem. I chose the font “cooper black” because I thought that the typeface had a very organic form, which ends up having a connection with the symbol. The slogan that was invented for this campaign is “Embrace the Earth”. I think it will motivate the public to respect the ecosystem more.

As for the poster, I created an illustration that contains an “ecological“ laptop, which gives the idea of how we will help the ecosystem using laptops instead of printing and wasting paper. I also created a typography for “think before you print” using leaves with a variety of colors to represent the trees which are more valuable alive than cut down. I used warm colors to make a huge contrast with the background and it is also an example of the multiple colors and forms that nature can give us. Finally, for the background, I used the same idea of smashed up paper so that it can be graphically coherent.

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LogomarkTh

ink

bef

ore

you

Prin

t

47

Poster (A2)Think b

efore you Print

48

Leaflet (A4)Th

ink

bef

ore

you

Prin

t

49

Flyer (A5)Think b

efore you Print

50

Postcard (150mm x 100mm)Th

ink

bef

ore

you

Prin

t

51

25

19Linha Gráfica

Passeio das Virtudes 144050-629 PortoTel.: 223394820Fax: 223394820http://[email protected]

Stationary

Think before you Print

StationaryThink b

efore you Print

52

T-shirtTh

ink

bef

ore

you

Prin

t

53

Keyshane/ Pin/ StickerThink b

efore you Print

5426

THIN

K B4 YOU PRINT

THINK B4 U

PRINT

TH

INK B4 u PRIN

T

THIN

K BEFORE PRINTIN

G

THINK B4 U PRINTTHINK BEFORE U PRINT

THINK B4 U PRINT

THINK B4 U PRINTTHINK B4 U

PRINT

THINK B4 U PRINT

THINK B4 U PRINT

Temptations

Thin

k be

fore

you

Prin

t

TemptationsTh

ink

bef

ore

you

Prin

t

5527

THI NK B4 U

PRI NT

Ecological computer

Think before you Print

Ecological computerThink b

efore you Print

56

57

For this project, developed in the beginning of the 2nd year for the international on going project “Man and the Tree”, we were asked to make a campaign of an organic farm or product hav-ing to do with sustainability. I decided to make a campaign for an organic product called “Chás Aroma”.

My concept has to do with demonstrating the two sensations of tea, which means, tea is a dry element which is consumed when mixed with water. This tea was made by an unknown Afri-can chef, so I also wanted to give it a wild and exotic style, using a lot of dynamism.

The logotype has a simplified cup with a spiral to symbolise the tea and create this sort of dynamism, using also three stripes to give it a warm expression.. The color I chose was green to give it a fresh sensation. I used a type with this expression to go with the idea of it being wild and exotic.

The idea of my poster is to illustrate the four flavors of tea from this brand, by using four transparent sheets to symbolise the water, with the appropriate color of each flavor. For the background I also made a spiral, which is coherent with the logo. This way I am able to show the two sensations, dryness and wetness. The logo is intended to create dynamism as well, therefore being coherent with the rest of the elements in the poster.

58

3Logótipo

LogomarkC

hás

Aro

ma

59

Poster (A2)C

hás A

roma

60

Leaflet (A4)C

hás

Aro

ma

61

Postal

Frente

Verso

Postal

Frente

Verso

Postcard (150mm x 100mm)C

hás A

roma

62

32

SketchesC

hás A

rom

a

SketchesC

hás

Aro

ma

63

33

Tea pot and cupsC

hás Arom

aTea pot and cups

Chá

s Arom

a

64

34

Transparent sheetsC

hás A

rom

a

Transparent sheetsC

hás

Aro

ma

65

35

SpiralC

hás Arom

a

SpiralC

hás A

roma

66

67

For this project, we were asked to create three packages (a prototype, a display, and a kit) for the product that was invent-ed in the last proposal, “Chás Aroma”.

After several sketches, I came up with the idea for each pack-age. For the prototype, I created four packages, for each flavor of fruit (strawberry, kiwi, raspberry and orange), with the form of a tea cup. Each of these packages has an illustration of a tree growing from the cup with the respective fruit. Basically, it is the essence of the tea growing the ingredients. This way I am able to represent the different types of tea in each package, using the appropriate color of each fruit. I also use a spiral as part of the illustration in the packages, labels and teabags in order to be coherent with the symbol of “Chás Aroma”.

For the kit, I made an illustration with the same basis as the proto-type, but this time the tree contains all the ingredients. Inside the kit I made five boxes, one for each flavor, and an extra box for a t-shirt. I also made four leaflets that give out information about the tea (one for each ingredient).

For the display I made a replica of the illustration showing the essence of the tea growing the ingredients, but this time, it will be growing the prototype packages. I used fimo clay to create the form of a tea cup with a spiral on top of it, painted with Chinese ink, also using wires to make the tree. All this with the intention of being coherent with the prototype and also the kit.

68

Morango

69

Strawberry prototypeC

hás A

roma

70

Laranja

71

Orange prototypeC

hás A

roma

72

Kiwi

73

Kiwi prototypeC

hás A

roma

74

Framboesa

75

Rasberry prototypeC

hás A

roma

76

Saquetas

Saquetas

Saquetas

Saquetas

Tea packagesC

hás

Aro

ma

77

Etiquetas

EtiquetasEtiquetas

Tea bags and labelsC

hás A

roma

78

48

Elementos do Kit

Ingredientes: framboesa, raízes do gengibre e alho.

Sem cafeína.

Conselhos de utilização: utilizar uma saqueta por chávena. Deitar a água a perver e deixar em infusão 3 a 5 minutos, conforme a intensidade desejada.

Conservar em local fresco e seco e a uma temperatura inferior a 25ºC.Proteger da luz.

Ingredientes: kiwi, raízes do gengibre e alho.

Sem cafeína.



Ingredientes: laranja, raízes do gengibre e alho.

Sem cafeína.



Ingredientes: morango, raízes do gengibre e alho.

Sem cafeína.



Elementos do Kit


Sem cafeína.




Sem cafeína.




Sem cafeína.




Sem cafeína.



Elementos do Kit


Sem cafeína.




Sem cafeína.




Sem cafeína.




Sem cafeína.



Panphlets and t-shirt

Chá

s Aro

ma

Panphlets and t-shirtC

hás

Aro

ma

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49

Display

Chás A

roma

DisplayC

hás A

roma

80

4544

Kit por foraKit por dentro

Kit por dentroKitC

hás A

rom

aKit (inside)

Chás A

roma

KitC

hás

Aro

ma

81

45

Kit por dentro

Kit por dentro Kit (inside)C

hás Arom

aKit (inside)

Chá

s Arom

a

82

46

Caixas dentro do Kit

Caixas dentro do KitKit (inside) / packages for the tea and panphletsC

hás A

rom

a

Kit (inside)/ packages for the tea nd panphletsC

hás

Aro

ma

83

47

Kit (inside) / package for the t-shirt

Chás A

roma

Kit (inside) / package for the t-shirtC

hás A

roma

84

50

SketchesC

hás A

rom

a

50

Sketches

Chá

s Aro

ma

SketchesC

hás

Aro

ma

85

51

51

86

52

52

87

53

88

89

This is the first project that was proposed in the subject of Graph-ic Design, in the 3rd year. This proposal was for a national com-petition to renew the logotype of “ANESPO”, which is a national association of vocational schools.

For this project, I worked together with one of my classmates, Chelsea Drouin. We came up with the idea of representing the logo as if it were growing, to give the idea of evolution while at-tending a professional school, using the color pink which gives it a serious, professional and modern expression. The logo also contains a circle representing the head of a person, to be co-herent with the last logo of “ANESPO” which also had a person.

As for the poster, we kept the idea of personal evolution with “ANESPO”, so we used a sunflower to represent the person’s knowledge which will finally blossom after working hard and climbing up the opportunities of the professional life. To express this we used a branch with spikes, which was drawn with a black pen in order to explain that we are the ones that have to create the branch, but “ANESPO” will offer us the pot, being us, the ones that have to choose sowing the seed.

The slogan we chose to use is “Cresce com ANESPO”, which means “Grow with ANESPO”, which creates a huge connec-tion with the concept of the poster.

90

5756

This is the first project that was proposed in the subject of Graphic Design, in the 3rd year. This proposal was for a national competition to renew the logotype of “ANESPO”, which is a national association of vocational schools.

For this project, I worked together with one of my classmates, Chelsea Drouin. We came up with the idea of representing the logo as if it were growing, to give the idea of evolution while attending a professional school, using the color pink which gives it a serious, professional and modern expression. The logo also contains a circle representing the head of a person, to be coherent with the last logo of “ANESPO” which also had a person.

As for the poster, we kept the idea of personal evolution with “ANESPO”, so we used a sunflower to represent the person’s knowledge which will finally blossom after working hard and climbing up the opportunities of the professional life. To express this we used a branch with spikes, which was drawn with a black pen in order to explain that we are the ones that have to create the branch, but “ANESPO” will offer us the pot, being us, the ones that have to choose sowing the seed.

The slogan we chose to use is “Cresce com ANESPO”, which means “Grow with ANESPO”, which creates a huge connection with the concept of the poster.

LogomarkA

NESPO

LogomarkA

NES

PO

91

Poster (A2)A

NESPO

92

A ANESPO é uma associação sem fins

lucrativos, cuja actividade tem como eixos

orientadores:

- O apoio às Escolas Profissionais;

- A dinamização e dignificação do ensino

artístico e profissional;

- A realização de projectos inovadores, através

do estabelecimento de parcerias com institu-

ições nacionais e transnacionais;

- O reforço do papel dinamizador das Escolas

Profissionais junto das comunidades;

- Promoção da qualidade do ensino das

Escolas Profissionais, nomeadamente con-

tribuindo para a definição de princípios de

orientação pedagógica e de certificação

profissional;

- Desenvolvimento da formação contínua

de professores;

- Assumir-se como interlocutor junto das

diversas instituições.

A associação Nacional de Escolas Profis-

sionais, foi criada em Fevereiro de 1991, na

sequência de um processo apoiado não só

pelas Escolas Profissionais que já existiam

na altura, mas também por um conjunto

de personalidades ligadas à Educação e

à comunidade empresarial que viram no

ensino profissional um importante factor de

coerência e desenvolvimento da qualidade.

A ANESPO congrega hoje a maioria das

Escolas Profissionais pertencentes às

diferentes entidades privadas da sociedade

civil, desde Associações Empresariais,

Fundações, Cooperativas, Autarquias e

Sociedades, constituídas nas diferentes

vertentes permitidas pela lei.

Leaflet (A4)A

NES

PO

93

Avenida 5 de Outubro, 176 - 1º Esq.1050-063 Lisboa Portugal

Telf: (+351) 217 818 320Fax: (+351) 217 970 824


Postcard (150mm x 100mm)A

NESPO

94

A associação Nacional de Escolas Profis-sionais, foi criada em Fevereiro de 1991, na sequência de um processo apoiado não só pelas Escolas Profissionais que já existiam na altura, mas também por um conjunto de personalidades ligadas à Educação e à comunidade empresarial que viram no ensino profissional um importante factor de coerência e desenvolvimento da qualidade.

A ANESPO congrega hoje a maioria das Escolas Profissionais pertencentes às diferentes entidades privadas da sociedade civil, desde Associações Empresariais, Fundações, Cooperativas, Autarquias e Sociedades, constituídas nas diferentes vertentes permitidas pela lei.

Flyer (A5)A

NES

PO

95 61

Avenida

5

de

Outubro,

176

-

1º

Esq.

1050-063

Lisboa

Portugal

Telf:

(+351)

217

818

320

Fax:

(+351)

217

970

824

Email:

[email protected]

MerchandisingA

NESPO

Notebook/ PenA

NESPO

9662

Stickers and envelope / PinA

NES

POStickers/ Pin

AN

ESPO

97

63

Avenida 5 de Outubro, 176 - 1º Esq.1050-063 Lisboa Portugal

Telf: (+351) 217 818 320 Fax: (+351) 217 970 824Email: [email protected]

Muito Obrigado!

.qsE º1 - 671 ,orbutuO ed 5 adinevA

lagutroP aobsiL 360-0501

023 818 712 )153+( :fleT

428 079 712 )153+( :xaF

tp.opsena@lareg :liamE

Avenida 5 de Outubro, 176 - 1º Esq.

1050-063 Lisboa Portugal

Telf: (+351) 217 818 320

Fax: (+351) 217 970 824


Avenida 5 de Outubro, 176 - 1º Esq.

1050-063 Lisboa Portugal

Telf: (+351) 217 818 320

Fax: (+351) 217 970 824


Stationary

AN

ESPOStationary

AN

ESPO

98

64

Sketches

AN

ESPO

SketchesA

NES

PO

99

65

100

66

ANESPO

ANESPOANESPO

ANESPOANESPO

ANESPO

ANESPO

ANESPO

ANESPO

ANESPO

ANESPO

nespo

ANESPO ANESPO ANESPO

101

67

102

68

Sunflower for the posterA

NES

PO

Sunflower for the posterA

NES

PO

103

69

Other elements / TypefaceA

NESPO

Other elements / TypefaceA

NESPO

104

This project, during the 2nd year, was involved in the competi-tion for the creation of the logotype for ESN ( European School Network).

The idea of my logotype is to convey a certain connection be-tween all the European schools, and for that reason, the “E”, “S” and “N” are connected with one another. The target audi-ence are the students, so I chose a typography which has a playful expression to it and by using the circle it is also possible to play with it, for example, using it as a sign post. To support this concept I created a poster and a leaflet demonstrating that the logo works.

105

Color

Black & White

Negative

Color

Color

LogomarkESN

106

Poster (A3)ES

N

107

Polla

nd

Netherla

nds Germany

Italy

Austria

France

Hungary

Finland

Polla

nd

Netherla

nds

Germany

Italy

Austria

France

Hungary

Finland

What is ESN?

In 2006 a group of seven Finnish upper secondary schools

(high schools) outlined a proposition in which their

friendship schools, i.e. foreign schools with which they had

shared projects and exchanges, would form a multilateral

exchange network. Within this network the students can

change schools for a period of 1 to 8 weeks and they sign a

mutual agreement to accommodate each other in their

homes during the exchange periods.

In addition to these one-to-one exchanges, European School

Network also provides its members the possibility to

arrange group exchanges, teacher exchanges and student

seminars.

Why student exchange?

Studying in a foreign school and staying in a host family for

even a short period of time improves your social skills and

your intercultural communication skills and boosts your

independence. Above all, it is an experience that definitely

changes your world view and gives you a totally new

perspective. It is an amazing opportunity to see what

people's everyday lives are like in another culture.

Friendships that have their roots in such circumstances last

for a lifetime.

Why ESN?

European School Network schools are carefully selected

institutions whose headmasters and international

coordinators know each other personally. They meet each

other at least once a year in the Annual ESN Conferences.

Personal relationships between the schools guarantee that

all exchange students are well taken care of by the school

coordinators.

Leaflet (A4)ESN

108

74

Sketches

ESN

SketchesES

N

109

CertificateESN

112

This is a proposal that was given to me during the 2nd year in our intership, that lasted for three weeks. I was working at the studio called “Indigo”, and my monitor was Marta Borges, a graphic designer.

I had to create a poster and bookmarks for the international day of children’s books festival. My idea was to illustrate three doors to represent three categories of books: horror, adventure and fantasy. The kids are elements that I inserted, but were cre-ated by Marta Borges.

As for the bookmarks, I made one for each three categories, changing the color of the background to be more coherent with the expression of each door.

I also created a typography with tiny details to also make a connection with the door that leads you to the other doors.

The supports that were used were a black pen, colored pen-cils, and then all the elements were scanned to the computer and put together in Adobe Photoshop.

113

Poster (A2)D

ia Interna

cional d

o Dia

Infantil

114

BookmarksD

ia In

tern

aci

ona

l do

Dia

Infa

ntil

115

Terror / Fantasy / AdventureD

ia Interna

cional d

o Dia

Infantil

116

Door/ StairsD

ia In

tern

aci

ona

l do

Dia

Infa

ntil

117

TypefaceD

ia Interna

cional d

o Dia

Infantil

118

This project, given in th 2nd year, was part of a competition “A Escola no Teatro, o Teatro na Escola” promoted by “Teatro Nacional S.João”, which is a theater that is located in Porto. The objective of this project was to promote the interaction between the “TNSJ” and the schools and sensitize the public towards theater. This was a group project, which I did with my partner Chelsea Drouin, and we were asked to make a poster.

The elements that we used were, first of all, the dream catcher, with the purpose of having the ability to capture people’s dreams and only letting the dreams and positive visions, eliminating all the negativity. In this case the dream is theater.

As for the second element, we used a mask, which is divided in 6 to represent the evolution of the theater since the primitive times until the times of Greek theater, each one holding a sentimental value.

As for the typography, used for the slogan “Agarra o Sonho” which means “Capture the Dream”, it was created using tiny rocks, because the theater exists since the Stone Age, and because of this it represents a huge part of us, because it is important and necessary to communicate and to express ourselves since we have been here on planet Earth.

This poster was chosen as the winner of this contest, which was then mentioned in the presentation and presented in the exhibition (A0 poster).

119

Poster (A0)TN

SJ

120

100

Process

TNSJ

ProcessTN

SJ

121

101

122102

Typeface

TNSJ

TypefaceTN

SJ

123

103

SloganTN

SJ

SloganTN

SJ

124104

DreamcatcherTN

SJDreamcatcher

TNSJ

125

105

MaskTN

SJ

MaskTN

SJ

126

127

For this project, accomplished during the 3rd year, we were asked to pick a typography and develop an intervention and a site. Bodoni is the typeface I chose to work with.

Giambattista Bodoni during his life created a book known as “the typographic manual”, and his wife, Margarita Dall’agilio, published the book five years after he passed away. The type Bodoni was created between the Neoclas-sical and Romantic time, the age of Enlightment. So the type is very influenced by the time it was made in, as you can see, it holds many neoclassical characteristics, for in-stance, it is very symmetrical and pure, with thin and thick contrasts very consciously structured. Many revolutions oc-curred during this Neoclassicism period.

After researching and brainstorming, I decided to make many characters representing Giambattista Bodoni and Margarita Dall’Agilio. The characters were constructed using the type Bodoni itself, creating a certain dynamism by positioning the letters in many ways, thus representing the time of revolutions, of movement, using classical expressions.

For the intervention, I chose to make a book holding some information about Giambattista Bodoni and the type Bodoni, using the characters throughout the book. I created a small timeline explaining some aspects of Bodoni and the typo-graphic manual that also was inserted in the book.

128

Intervention (book)Bo

don

i

129

3

“Beauty is founded on harmony, subordinate to the critique of reason”

3

“Beauty is founded on harmony, subordinate to the critique of reason”

Index

- Biography............................................................................................ 1

- Type Bodoni ....................................................................................... 3

- Type Anatomy .................................................................................... 6

- Typography Manual ........................................................................... 8

- Timeline .............................................................................................. 10

130

6 1

BiographyBorn in Saluzzo and trained in Rome, he raised

of printing to new heights as printer to the duke

of parma. He was influenced by the fine arts, and

designed new typefaces in pursuit of neoclassical

perfection. Napolean Bonaparte rewarded him

handsomely for prestige editions of the classics

and other works of more immediate propaganda

value. He left an important typographic manual.

In 1818, 5 years after Giambattista Bodoni’s death,

his wife Margherita Dall’Aglio published a second

edition, which contained 373 alphabets.

2

Bodoni´s typefaces and typography were studied

efforts meant to be seen as well as read. His books,

royal announcements and pamplhets were large,

regal efforts meant to be looked upon and appre-

ciated as works of art, rather than mere pieces

of communication. The typography Bodoni pro-

duced is still regarded as some of the most refined

and structured printing ever produced. Bodoni´s

lifestyle harmonized with his aristocratic typefac-

es and typograpy. History has given him the title

of “the king of typographers”.

3

131

The most “classic” and pompous letter ever - the unique design

of the Italian master typographer. The Bodoni types were the

result of 250 years of evolution in the design of Roman type,

thin lines and subtle contrasts sharply with heavier rods. The

characters of Giambattista Bodoni are also determined by its

strong vertical accent.

4 5

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

{ * . ; : ? ! }

x-height

Descenderline

Meanline

Baseline

Arm

Stroke

Crossbar

Ascender

Modern-Thin or hairline

BowlEar

Counter

Serif

Link

Stem

Terminal

Arm

Leg

Descender

6

Caracteristics of Bodoni:

- easily recognizable Romantic typeface;

- vertical stress;

- slight serif bracketing;

- cupped top serifs on b,h,l, not parallel to baseline

in some versions;

- top & bottom serifs on C;

- vertical tail of Q;

- small upper bowl of g;

- usually no middle serif on w;

- large ball terminal of c.

7

Capline

132

The Typographic Manual of Giambattista Bodoni is the great-

est monument ever constructed to the art of printing from

metal types. The two-volume work contains a dazzling array

of 142 roman alphabets (with corresponding italics), numer-

ous script and exotic typefaces, and a striking collection of

flowers and ornaments. These typefaces and decorative ma-

terials were the culmination of more than forty years of devo-

tion by Bodoni to the typographic arts, both in his capacity

as printer to the Duke of Parma, and as the owner of his own

private press and typefoundry.

The son of a master printer, Bodoni held to four princi-

ples from which a good typeface derives its beauty: uni-

formity of design, smartness and neatness, good taste, and

charm. At the time of his death Bodoni was working on

the first volume of this book, of which only 250 copies

of the two-volume set were later published by his widow

Margherita. His books were coldly elegant, published to

be admired for the typeface and the layout. These books

were not to be studied, but to be featured and admired.

8

“The characters created by Bodoni are characterized

mainly by the passage now subtle and carefully studied

from thin to thick dash or the coexistence of thin and

thick stalks, a play of chiaroscuro that is also the game

that is based bodoniana page.

Studied with an alternation of the body of the letter on

the lines of titles and special care in choice of papers

and inks, the page is large, simple, margins and gener-

ous spacing between lines and large areas of the blank

page.

The search for clarity and luminosity of the page is en-

hanced by the use of types with reduced x-height and

long ascending and descending. This dialectic of white

and black characters is already clearly neo-classical. “

(The presentation of John Bicker to his translation of

Giambattista Bodoni Manual of Typography)

9

1010

Timeline

133

In his life Bodoni designed and personally

engraved 298 typefaces, and the various print-

ing houses he managed produced roughly 1,200

fine editions.

After his death at Parma, 1813, h is w idow

published Il Manuale tipografico (The Manual of

Typography), presenting 373 characters, 34 Greek

and 48 Oriental or exotic ones.

Italian typographer. Son of a printer, he served an

apprenticeship at the press of the Roman Catholic

Church i n Rome. I n 1768 h e assumed manage-

ment of the Royal Press of the duke of Parma. By

the 1780s he was designing his own typefaces; the

Bodoni typeface appeared in 1790 and is still in

use today.

1768 - 1818

1313

“The beautiful contrast as between light and shade comes naturally from any writing done

with a well-cut pen held properly in the hand”

134

SketchesBo

don

i

135

136

137

138

139

140

141

142106

For this project, which was made during the 2nd year, we were asked to create a poster, with the theme “Reduce, Reuse and Recycle”, conveying the concept by simply using a typography and creating a pangram.

The message I want to give here is that the human beings are destroying Nature and, because of this fact, things should change and we should take a bigger responsibility upon our actions.

For the poster I invented a typography by getting together broken sticks to give the idea that we are destroying Nature. I also used an illustration with many branches of a tree, also conveying the same idea, making it more coherent to the form of the typography that was created. I used a black pen to give that same idea of Nature that is rotting, therefore, dying.

Finally, for the pangram, I came up with a phrase that has to do with the theme. The words “Change” and “World” are the ones that call the most attention to the poster, because it is basically the point I am trying to make with this concept... The world has to change.

For this project, which was made during the 2nd year, we were asked tocreate a poster, with the theme “Reduce, Reuse and Recycle”, conveying the concept by simply using a typogra-phy and creating a pangram.

The message I want to give here is that the human beings are destroying Nature and, because of this fact, things should change and we should take a bigger responsibility upon our actions.

For the poster I invented a typography by getting together broken sticks to give the idea that we are destroying Nature. I also used an illustration with many branches of a tree, also conveying the same idea, making it more coherent to the form of the typography that was created. I used a black pen to give that same idea of Nature that is rotting, there-fore, dying.

Finally, for the pangram, I came up with a phrase that has to do with the theme. The words “Change” and “World” are the ones that call the most attention to the poster, be-cause it is basically the point I am trying to make with this concept... The world has to change.

143

107

45Pangram/ Cartaz

Poster (A3)C

hangePoster (A2)

Cha

nge

144108

SketchesC

hang

eSketches

Cha

nge

145

109

146110

TypefaceC

hang

eTypeface

Cha

nge

147

111

Pangram

PangramC

hange

PangramC

hange

148112

RenaissanseThis project, proposed in the 2nd year, involved the whole class, so we were divided in five groups. I worked with Chelsea Drouin and Tatiana Costa, and we were asked to make an illustration for the book which would have three chapters and the poster.

We came up with the idea of making a geometrical shape of the plant of the center of the church, which then we divided in four, and three of those divisions would contain an illustration from each member of the group, having to do with this theme. As for the fourth division, we used it to insert the information of the exhibition of this project, in the school library.

This project, proposed in the 2nd year, involved the whole class, so we were divided in five groups. I worked with Chelsea Drouin and Tatiana Costa, and we were asked to make an illustration for the book which would have three chapters and the poster.

We came up with the idea of making a geometrical shape of the plant of the center of the church, which then we divided in four, and three of those divisions would con-tain an illustration from each member of the group, having to do with this theme. As for the fourth division, we used it to insert the information of the exhibition of this project, in the school library.

Renaissanse

149112

RenaissanseThis project, proposed in the 2nd year, involved the whole class, so we were divided in five groups. I worked with Chelsea Drouin and Tatiana Costa, and we were asked to make an illustration for the book which would have three chapters and the poster.

We came up with the idea of making a geometrical shape of the plant of the center of the church, which then we divided in four, and three of those divisions would contain an illustration from each member of the group, having to do with this theme. As for the fourth division, we used it to insert the information of the exhibition of this project, in the school library.

113

Poster (A2)Renaissance

Poster (A1)Rena

issance

150

114

Process of the renaissanse central plant

Rena

issan

ce

Process of the renaissanse central plantRe

naiss

anc

e

151

115

IllustrationRenaissance

IllustrationRena

issance

152116

This was a voluntary work, created during the 3rd year, which I made co-working with Chelsea Drouin. The goal was to publish a poster supporting a donation to help reconstruct a house that was destroyed in a fire in a therapeutical community in Serra da Estrela-”Casa de Santa Isabel”.

Casa de Santa Isabel is a home school for people with mental illnesses, which live in a very peaceful atmosphere and learn with creative exercises. They use wool to create many interesting things, for instance handbags. Their houses are surrounded by Nature, and they live a very sustainable life.

As for the poster, the idea was to make something creative with wool, and we invented a rope holding a box, which was also hand made, using the same type of paper as we did for the typeface we invented, that has a very organic and vivid expression, with the purpose of using it as the donation box. The hands are there with the intention of repre-senting the public itself, showing how it depends on our contribution to help, and by making organic forms, showing dynamism, to express the action of doing.

This was a voluntary work, created during the 3rd year, which I made co-working with Chelsea Drouin. The goal was to pub-lish a poster supporting a donation to help reconstruct a house that was destroyed in a fire in a therapeutical community in Serra da Estrela-”Casa de Santa Isabel”.

Casa de Santa Isabel is a home school for people with men-tal illnesses, which live in a very peaceful atmosphere and learn with creative exercises. They use wool to create many interesting things, for instance handbags. Their houses are surrounded by Nature, and they live a very sustainable life.

As for the poster, the idea was to make something creative with wool, and we invented a rope holding a box, which was also hand made, using the same type of paper as we did for the typeface we invented, that has a very organic and vivid expression, with the purpose of using it as the donation box. The hands are there with the intention of representing the pub-lic itself, showing how it depends on our contribution to help, and by making organic forms, showing dynamism, to expressthe action of doing.

153116

This was a voluntary work, created during the 3rd year, which I made co-working with Chelsea Drouin. The goal was to publish a poster supporting a donation to help reconstruct a house that was destroyed in a fire in a therapeutical community in Serra da Estrela-”Casa de Santa Isabel”.

Casa de Santa Isabel is a home school for people with mental illnesses, which live in a very peaceful atmosphere and learn with creative exercises. They use wool to create many interesting things, for instance handbags. Their houses are surrounded by Nature, and they live a very sustainable life.

As for the poster, the idea was to make something creative with wool, and we invented a rope holding a box, which was also hand made, using the same type of paper as we did for the typeface we invented, that has a very organic and vivid expression, with the purpose of using it as the donation box. The hands are there with the intention of repre-senting the public itself, showing how it depends on our contribution to help, and by making organic forms, showing dynamism, to express the action of doing.

117

Poster (A3)

Casa de Santa Isabel

Poster (A3)C

asa

de Sa

nta Isa

bel

154118

ProcessC

asa

de S

anta

Isab

el

ProcessC

asa

de

Sant

a Is

ab

el

155

119119119

156

120

Different types of paperC

asa

de S

anta

Isab

el

Different types of paperC

asa

de

Sant

a Is

ab

el

157

121

TypefaceC

asa de Santa IsabelTypeface

Ca

sa d

e Santa

Isab

el

158

159

This is a proposal from the 1st year, in which we were given a variety of words, from which we could not pick more than three. The idea was to illustrate the word itself. I chose the words insect, freedom and cat.

For the first poster, I chose the word freedom. With this word I tried to transmit the idea of letting go of a butterfly in a trapped room through a window leading you to the great outdoors. I used tertiary colors in order to represent the dark and the bright side. I also used the garden filled with colors to give the sensations of peace and tranquility with warm colors, and the human being freeing the butterfly, trapped in a small dark room, are the cold colors. As for the typog-raphy, I had the intention of making it coherent with the outdoors.

160

SketchesBe

Fle

xib

le

161

T-shirtBe Flexib

le

162

ProcessBe

Fle

xib

le

163

164



165

O padre Bartolomeu regressa da Holanda. Contudo, continua a

dúvida sobre se trouxe ou não os segredos que procurava. Após se

terem passado três anos inteiros, Bartolomeu visita a Quinta de S.

Sebastião da Pedreira onde tudo estava abandonado. O material

com que trabalhara estava disperso pelo chão, indicando que

“ninguém adivinharia o que ali se andava a perpetrar.” O padre

vê rastos de Baltasar ao constatar que este cuidara da passarola,

mas não vê os de Blimunda e julga que ela morrera.

Depois, abandonando a Quinta, decide partir para Coimbra,

passando antes por Mafra, onde vê os homens que iniciam

o trabalho do Convento, os quais abençoa a pedido. Procurando,

ainda, Baltasar e Blimunda, é informado pelo pároco, que os

casara em Lisboa, onde residem agora. Assim, o Padre decide

visitar o casal. Ao chegar, Blimunda veio abrir a porta e reconhe-

ceu-o pelo vulto, quando desmontava. Beijou-lhe a mão. Marta

Maria estranhou que a sua nora fosse abrir a porta a quem não

batesse ainda.

Mais tarde, chegam Baltasar e o pai. O casal e o Padre discutem

de seguida sobre a passarola. Após a conversa, Marta Maria

lamenta nada ter a oferecer ao padre, nem comida, nem abrigo

para passar a noite. Assim sendo, o padre Bartolomeu dorme

na casa do pároco (Francisco Gonçalves) e, pela madrugada,

chegam Blimunda e Baltasar. Ela sem comer ainda. Baltasar

pergunta se o éter é a alma e o padre diz que não, que é da

vontade dos vivos que ele se compõe. Blimunda espantou-se

e o padre pediu que ela o olhasse por dentro. Ela viu uma

nuvem escura, à altura do estômago. Era a vontade, difer-

ente da alma, o que faria voar a passarola. Bartolomeu mon-

tou na mula, disse que ia a Coimbra aprofundar os estudos

e que, quando voltasse a Lisboa, mandaria avisar os dois

para que lá estivessem. Baltasar ofereceu pão a Blimunda,

mas ela pediu, primeiro, para ver a vontade dos homens

que trabalhavam no convento. Por fim, Blimunda e Baltasar

deslocam-se até Lisboa: ela, para recolher as vontades; ele,

para construir a passarola.

Layout“M

emoria

l do C

onvento”

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Illustration“M

emor

ial d

o C

onve

nto”

167

Sketch“M

emoria

l do C

onvento”

168



For the second poster I chose the word insect. The idea was to use forms of insects and transform them into letters. I used tertiary colors, which have warm and cold colors, to repre-sent all the different emotions that insects can reflect on us.

Finally, the last word I chose was cat, which I found interest-ing because it reminded me right away of a national animal symbol of Egypt, which was once considered a god. So I created an illustration which contains a cat with the form of a human body following Egyptian ideas, for instance, the structure of the forms usually are just showing one side of the face and the full body. The cat is situated in a temple, with statues with the form of mummy crates with a cat’s face. The typography I created had the purpose of being coher-ent with the temple’s walls

Words

169

128

35Ilustração da palavra Liberdade

Freedom (A3)W

ords

Freedom(A3)W

ords

170

127

33Ilustração da palavra Insecto

Insect (A3)

Words

171129

37Ilustração da palavra Gato

Cat (A3)

Words

127

33Ilustração da palavra Insecto

Insect (A3)

Words

172130

SketchesW

ords

SketchesW

ord

s

173131

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This Project, given in the 1st year, entered a competition with the objective of making illustrations for the book “Pe-dro lembrando Inês” by Nuno Júdice. Every student had to pick one poem and create an illustration according to the concept of the chosen poem, which in my case was “Retrato”.

I thought that the poem “Retrato” described a magical scenario, because in his poem he mentions one moment where he describes Pedro pulling Inês out of the frame that was trying to take her away. So my idea was based on that moment, where I decided to use an optical art style to give it the impression of agitation and magic.

“Retrato”

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123

43Ilustração do poema “Retrato” de Nuno Júdice

Illustration“Retrato”

Illustration“Retra

to”

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124

Sketches“R

etra

to”

Sketches“R

etra

to”

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125

178

For this proposal, given in the 1st year, the purpose was to pick a typeface to create a poster having to do with something related to the typeface the student had picked.

I chose the font Densmore, which is the typeface that the 60’s band “The Doors” used for themselves, which is why it is better known as the font of “The Doors” instead of Densmore, even though that is its true identification. So, I developed my idea from this fact and invented a concert advertisement for “The Doors”. The advertisements of their concerts were usually published with Jim Morrison, the name of the band and the date, place and price of the concert.

The background color of the posters in those days were usually yellow, which is why I chose this color. The words that are black contain the information of who, when, where and the price of the ticket. The words in white give out lyrics of some of their songs, and indicate the type of music they play.

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141

Poster (A3)

Densm

ore

Poster (A3)D

ensmore

180

Other temptationsD

ensm

ore

181

143

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Sensorial mapFor this proposal, in the 1st year, we were asked to reflect a moment of a field trip we had in Lisbon and creating a sensorial map.

The moment I chose to illustrate for my sensorial map represents two sides, the dark side and the bright side, with a road that will lead you to one side or the other. The dark side is representing the atmosphere inside the city of Lisbon, and the bright side represents the atmosphere that is apart from the city, Nature. This is one moment we had in the field trip, which took place around lunch time.

39

Mapa Sensorial

For this proposal, in the 1st year, we were asked to reflect a moment of a field trip we had in Lisbon and creating a senso-rial map.

The moment I chose to illustrate for my sensorial map rep-resents two sides, the dark side and the bright side, with a road that will lead you to one side or the other. The dark side is representing the atmosphere inside the city of Lisbon, and the bright side represents the atmosphere that is apart from the city, Nature. This is one moment we had in the field trip, which took place around lunch time.

Words

183

illustrationSensoria

l Ma

p

184

134

SketchesSe

nsor

ial m

ap

SketchesSe

nsor

ial M

ap

185

135

186136

For this project, elaborated in the 1st year, the objective was to choose a symbol and transform it into a graphic symbol. The symbol has to have a function and conditions to be accepted as a new graphic element.

The form that I chose was the pentagram, which I was able to transform into a symbol that would represent Yoga. So I made a typical position of Yoga, the tree pose. Yoga´s series of postures and controlled breathing exercises have become a popular means of stress management and relaxation. I chose these colors to give the idea of relaxation, and to make this impression I used natural colors, blue and brown, with the intention of, while looking at the symbol, it will give you the awareness of balance and stillness.

When you look at the symbol, even knowing that it is a pentagram, you will automatically relate it to the form of a human being. The font I used is also appropriate for the theme of Yoga because it is also a type of font that you relate to a natural and simple atmosphere. For the t-shirt I made even more positions of Yoga. I used the main form (tree pose) in the front of the t-shirt. For the back of the t-shirt, I put the rest of the other forms representing other Yoga positions (“asanas”).

For this project, elaborated in the 1st year, the objective was to choose a symbol and transform it into a graphic symbol. The symbol has to have a function and conditions to be accepted as a new graphic element.

The form that I chose was the pentagram, which was trans-formed into a symbol that represents Yoga. So I made a typ-ical position of Yoga, the tree pose. Yoga´s series of postures and controlled breathing exercises have become a popu-lar means of stress management and relaxation. I chose these colors to give the idea of relaxation, and to make this impression I used natural colors, blue and brown, with the intention of, while looking at the symbol, it will give you the awareness of balance and stillness.

When you look at the symbol, even knowing that it is a penta-gram, you will automatically relate it to the form of a human being. The font I used is also appropriate for the theme of Yoga because it is also a type of font that you relate to a natural and simple atmosphere. For the t-shirt I made even more positions of Yoga. I used the main form (tree pose) in the front of the t-shirt. For the back of the t-shirt, I put the rest of the other forms representing other Yoga positions (“asanas”).

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T-shirt/ PostcardYoga

188

SketchesYo

ga

138

Sketches

Yoga

189

139

The PortalLiving through this moment, being here, where the essence of the truth lies. Beyond all forms, concepts, thoughts, lies a portal that is always here and can not be avoided, tranforming through you, always functioning. Simply relinquishing energy from the mind to the body, to this moment, is the portal, which is no different then the inteligence that derives from the universe.

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195

GrowGrow through silence, the truth that will make you free. Free of self, free of illusion created by self, free of fear, your constant tormentor, which are the results of the illusions created by self, and free of unconsciousness, which is the consequence of be-ing self, suffering you unconsciously conflict on yourself and on others as long as this illusion of sense of self controls what you think say and do, believing that we are nothing more then our mind and phisical body.

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Grass PeopleLife expressing itself through different forms. It is shining through.Forms are what creates the illusions from what actually is real. Realize, look beyond the form, the truth that lies within. See the form, do not judge it, for it is not the truth, life is. Every being on this planet is one living organism within the universe. At the deepest level of being, you are one with all that is.

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CarryThe energy to change, to make a difference. Being different is realizing that everyone is the same. Being the same is believing you are different. Be different, and realize how everyone is the same.

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The Key...is you.

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Long way...one step at a time.

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SpaceOne point is always connected to the other, even if you are in the other side of the world. Beings communicating, beings in communion.

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Documents

Portfolio 2011