a l s t o n w i s e

7 7 0 . 3 2 9 . 9 7 5 3 · a l s t o n w i s e @ g m a i l . c o m

c o n t e n t

stationery design

publications

logos

events

book project

4 / stationery

h o l i d a y 2 0 1 1

T h i s p a s t h o l i d a y s e a s o n , I c r e a t e d t w o

l i n e s o f h o l i d a y c a r d s : o n e f o r M i n t e d &

o n e f o r m y o w n c o m p a n y, b . w i s e p a p e r s .

T h r o u g h t h e u s e o f t y p o g r a p h y, i l l u s t r a -

t i o n a n d p h o t o g r a p h y, m y g o a l i s t o

c r e a t e d e s i g n s t h a t t e l l a s t o r y a n d i n

s o m e w a y r e f l e c t t h e p e r s o n a l i t y o f t h e

s e n d e r .

To s e e t h e f u l l c o l l e c t i o n s , v i s i t :

m i n t e d : h t t p : //w w w . m i n t e d . c o m / d e s i g n e r - s t o r e f r o n t / b w i s e p a p e r s

b .w i s e pa p e r s : h t t p : // b w i s e p a p e r s . c o m /c a t a l o g /2 / h o l i d a y

stationery / 5

6 / stationery

c l a s s i c m e r r y f e a t u r e s w h i m s i c a l t y p o g r a p h y t h a t g r a c e f u l l y a d o r n s c l i e n t p h o t o s - - a f r e s h t a k e o n c l a s s i c e l e g a n c e . Placed #5 out of 2 ,214 design submissions, and was voted the customer favorite for the 2011 holiday card challenge.

stationery / 7

t h e p e a c e v a n T h e p e r f e c t v e h i c l e t o s e n d t h e m e s s a g e o f p e a c e ; h a n d d r a w n a n d d i g i t a l l y c o l o r e d .

8 / stationery

a n e w s t o c k i n g A o n e - o f - a - k i n d i l l u s t r a t i o n o f s t o c k i n g s s e n d s g r e e t i n g s o f t h e s e a s o n & i n t r o d u c e s t h e n e w e s t a d d i t i o n t o t h e f a m i l y - - s w e e t a n d s i m p l e , p l a y f u l a n d f e s t i v e . Placed #7 out of 2 ,214 design submissions, and was named Best Cross Category design by editors at Minted.

stationery / 9

m e r r y w i s h e s i s a t y p e - c e n t r i c d e s i g n t h a t p a i r e d p e r f e c t l y w i t h t h i s c o a s t a l p h o t o . Designed for a client through b.wise papers; the full b.wise holiday collection is online at http://bwisepapers.com/catalog/2/holiday.

10 / stationery

m e r r y r i b b o n f e a t u r e s h a n d - d r a w n t y p o g r a p h y i n s p i r e d b y t h e f l u i d i t y a n d m o v e m e n t o f r i b b o n .f e at u r e d i n o p r a h m a g a z i n e & r e a l s i m p l e m a g a z i n e

stationery / 11

o p r a h m a g a z i n e , D e c e m b e r 2 0 1 1 , Vo l u m e 1 2 , I s s u e 1 2

r e a l s i m p l e m a g a z i n e , D e c e m b e r 2 0 1 1

12 / stationery

l a u r a n e g r i p h o t o g r a p h y

I h a v e a n o n g o i n g p a r t n e r s h i p w i t h L N P

i n t h e c r e a t i o n o f c a r d s & a n n o u n c e -

m e n t s f o r L N P p h o t o g r a p h y c l i e n t s . I

w o r k i n d i v i d u a l l y w i t h e a c h c l i e n t t o

c u s t o m d e s i g n a r o u n d t h e i r p h o t o a n d

a c c o r d i n g t o t h e i r t a s t e s .

M y p e r s o n a l f a v o r i t e f r o m t h i s p a s t

h o l i d a y s e a s o n i s “ It ’s a Wonderful Life” — a c l a s s i c e x a m p l e o f t h e m a g i c a l

w a y i m a g e , t y p o g r a p h y & m e s s a g e c a n

w o r k t o g e t h e r t o c r e a t e s o m e t h i n g t r u l y

n o t e w o r t h y.

stationery / 13

14 / stationery

w e d d i n g 2 0 1 1

I n 2 0 1 1 , 6 o f m y w e d d i n g d e s i g n s w e r e

i n c l u d e d i n M i n t e d ’s w e d d i n g c o l l e c t i o n .

3 o f t h o s e d e s i g n s p l a c e d i n t h e t o p 1 0 o f

t h e i r r e s p e c t i v e c h a l l e n g e s , w i t h o n e ,

“A P e r f e c t M a t c h , ” c o m i n g i n 1 s t p l a c e .

Yo u c a n s e e t h e c o m p l e t e s u i t e s I c r e a t e d ,

w h i c h i n c l u d e b a c k e r s , l i n e r s , r e p l y c a r d s

& m o r e b y f o l l o w i n g t h e l i n k s l i s t e d b e l o w

e a c h d e s i g n .

I n a d d i t i o n , I h a d t h e o p p o r t u n i t y t o w o r k

w i t h s e v e r a l b r i d e s t o c r e a t e w e d d i n g

s u i t e s t h r o u g h b . w i s e p a p e r s .

stationery / 15

s e c r e t g a r d e n I n s p i r e d b y t h e c l a s s i c s t o r y f o r w h i c h i t ’ s n a m e d , t h i s d e s i g n f e a t u r e s t h e i n i t i a l s o f t h e h a p p y c o u p l e p e a k i n g o u t f r o m a n a r r a y o f h a n d - d r a w n b l o o m s a n d l e a v e s . Placed #9 out of 1 ,621 designs.c o m p l e t e w e d d i n g s u i t e ava i l a b l e at m i n t e d :h t t p : //w w w . m i n t e d . c o m /p r o d u c t /w e d d i n g - i n v i t a t i o n s / M I N - 0 0 P - I N V/s e c r e t - g a r d e n

16 / stationery

a p e r f e c t m a t c h A v i n t a g e - i n s p i r e d m a t c h b o x i l l u s t r a t i o n c o m -b i n e s w i t h p o l i s h e d t y p e t o m a k e t h i s s a v e t h e d a t e b o t h p a r t s e l e g a n t & w h i m s i c a l . Placed #1 out of 901 design submissions, and was also named a top 10 finalist in the bridal category of the National Stationery Trends Awards.c o m p l e t e s u i t e ava i l a b l e at m i n t e d :h t t p : //w w w . m i n t e d . c o m /p r o d u c t /s a v e - t h e - d a t e - c a r d s / M I N - M 1 6 - S T D / t h e - p e r f e c t - m a t c h

stationery / 17

h o l d t h e d a t e B o t h p a r t s s w e e t a n d s o p h i s t i c a t e d , t h i s s a v e t h e d a t e w a s d e s i g n e d w i t h e y e t o w a r d c l a s s i c s i m p l i c i t y & p h o t o e n h a n c e -m e n t . Placed #5 out of 901 design submissions.c o m p l e t e s u i t e ava i l a b l e at m i n t e d :h t t p : //w w w . m i n t e d . c o m /p r o d u c t /s a v e - t h e - d a t e - c a r d s / M I N - M 1 6 - S T D / t h e - p e r f e c t - m a t c h

18 / stationery

n o r d f o r s w e d d i n g s u i t e Fo r a c o u p l e i n N a s h v i l l e , T N , I c r e a t e d a t y p o g r a p h y c e n t e r e d w e d d i n g s u i t e i n c l u d i n g s a v e t h e d a t e s , i n v i t a t i o n s , R S V P c a r d s , t h a n k s y o u n o t e s a n d p r o g r a m s . M a n a g e d p r o j e c t f r o m i n i t i a l c l i e n t c o n t a c t t h r o u g h p r o d u c t i o n .

stationery / 19

20 / stationery

n o t e b o o k d e s i g n

A s k e d t o c r e a t e a p e r f e c t l y s t y l i s h , p e r -

s o n a l i z a b l e j o u r n a l c o v e r , I c a m e u p w i t h

“ We A t e C a k e . ” T h e m u s t - h a v e c o m p a n -

i o n f o r t h e h o s t e s s w i t h t h e m o s t e s t , i t

w a s d e s i g n e d t o r e c o r d g a t h e r i n g s a n d

c e l e b r a t i o n s - - w h a t w a s s e r v e d , w h a t

h a p p e n e d , w h o w a s t h e r e . I t w o u l d a l s o

m a k e a f a n t a s t i c s t o r y b o o k /g u e s t b o o k

i f p a s s e d a r o u n d t o g u e s t s f o r t h e i r i n -

p u t f r o m t h e e v e n t . A p e r f e c t w a y t o k e e p

t h o s e m e m o r i e s a l i v e !

stationery / 21

22 / stationery

h o l i d a y 2 0 1 0

I n 2 0 1 0 , I a l s o c r e a t e d h o l i d a y c a r d s f o r

M i n t e d a n d f o r b . w i s e p a p e r s . I t ’ s a l w a y s

m y g o a l w h e n I c r e a t e a p h o t o c a r d

d e s i g n t o u s e t h e i m a g e a n d w o r d s t o n o t

o n l y m a k e a b e a u t i f u l c o m p o s i t i o n , b u t

a l s o t o c o n t a i n a n a r r a t i v e .

M y f a v o r i t e f r o m t h e 2 0 1 0 s e a s o n ,

“ N O E L , ” i s f e a t u r e d a t r i g h t . Fo r m y f i r s t

f o r a y i n t o a M i n t e d h o l i d a y c h a l l e n g e ,

t h i s d e s i g n p l a c e d # 1 0 o u t o f 1 , 3 3 6 d e s i g n

s u b m i s s i o n s a n d w e n t o n t o b e a b e s t

s e l l e r o f t h e s e a s o n .

stationery / 23

24 / publications

u n c p r e s s

b o o k c o v e r d e s i g n

Fo r t h e c o v e r o f W illiam Alexander Percy: The Curious Life of a Mississippi Planter & Sexual Freethinker, a s t u d y i n c u l t u r a l

h i s t o r y t h r o u g h b i o g r a p h y, m y g o a l w a s

t o c a p t u r e t h e s u b j e c t ’ s e n i g m a t i c l i f e .

T h e p h o t o i s c o n t e m p l a t i v e , a n d t h e

w a s h e d o u t t r e a t m e n t a d d s m y s t e r y . T h e

t y p o g r a p h y i s s t a t e l y & b o l d , a s h i s l i f e

w a s i m p o r t a n t a n d d e s e r v e s r e c o g n i t i o n .

C e r t a i n l y h a r d t o p i n d o w n i n h i s l i f e , t h e

c o v e r i n v i t e s y o u t o e x p l o r e h i s w o r l d a n d

t r y t o m a k e s e n s e o f h i s i n n e r s t r u g g l e s .

publications / 25

26 / publications

h a r va r d w r i t i n g p r o j e c t

I n 2 0 0 7 , I h a d t h e p r i v i l e g e o f w o r k i n g

w i t h f a c u l t y a t H a r v a r d U n i v e r s i t y t o

c r e a t e g u i d e s t o w r i t i n g i n t h e i r s p e c i f i c

c o u r s e s . T h e w o r k i n c l u d e d o v e r a l l d e s i g n

c o n c e p t i o n , f o r m a t t i n g, p r o d u c t i o n m a n -

a g e m e n t a n d p h o t o g r a p h y.

P l e a s e v i s i t t h e l i n k s b e l o w t o v i e w e x -c e r p t s f r o m t h e h a n d b o o k s :

h i s t o r y: h t t p : // i s s u u . c o m /a l s t o n w i s e /d o c s /r e s e a r c h s e m _ e x c e r p t s

j u s t i c e : h t t p : // i s s u u . c o m /a l s t o n w i s e /d o c s / j u s t i c e f i n a l

p h i l o s o p h y: h t t p : // i s s u u . c o m /a l s t o n -w i s e /d o c s / h w p _ 0 3 _ p h i l _ e x c e r p t

publications / 27

28 / publications

g e o r g e m a s o n u n i v e r s i t y

T h i s p r o j e c t f o r G M U i n v o l v e d c r e a t i n g

f u n d - r a i s i n g c a m p a i g n l i t e r a t u r e f o r t h e

C e n t e r o f H i s t o r y a n d N e w M e d i a . I c r e a t -

e d t h e t h e m e a n d g r a p h i c s , i n c o r p o r a t i n g

t h e i r v i s i o n t o e x p a n d g l o b a l l y t h r o u g h -

o u t t h e b o o k l e t w i t h a l i n e d r a w i n g s y m -

b o l i z i n g i n f o r m a t i o n t r a v e l .

A f t e r t h i s w o r k w a s c o m p l e t e d , I a d v i s e d

t h e c e n t e r o n t h e i r l o g o r e d e s i g n a n d i n

d e v e l o p i n g a n i d e n t i t y .

publications / 29

30 / logos

e a s t p a s s a g e b o a t w r i g h t s

I h a d t h e o p p o r t u n i t y t o w o r k w i t h E a s t

P a s s a g e B o a t w r i g h t s , a c o m p a n y t h a t

b u i l d s a n d r e s t o r e s w o o d e n b o a t s , t o d e -

v e l o p a l o g o . T h e g r a p h i c w a s b a s e d o f f

a s p e c i f i c t y p e o f w o o d e n b o a t , t h e I n t e r -

n a t i o n a l D r a g o n . T h e l o g o h a s b e e n u s e d

o n s i g n a g e , b u s i n e s s c a r d s , t - s h i r t s a n d

m o r e .

I a l s o c r e a t e d t h e r m o g r a p h y b u s i n e s s

c a r d s f o r t h e f o u n d e r s , i n c o r p o r a t i n g t h e

l o g o w i t h c l a s s i c s e r i f t y p o g r a p h y.

logos / 31

32 / logos

h a g e n c u s t o m w o o d w o r k i n g

S i n c e I w a s d e s i g n i n g f o r a f u r n i t u r e

c r a f t s m a n , I w a n t e d t o c r e a t e a l o g o t h a t

s p o k e t o c l a s s i c a u t h e n t i c i t y . T h e “ H ”

t a k e s o n t h e f r o m o f f u r n i t u r e ( a c h a i r ,

p e r h a p s ? ) w h i l e t h e o t h e r t y p o g r a p h y i s

s t a t e l y a n d s o p h i s t i c a t e d .

T h e b u s i n e s s c a r d s a r e l e t t e r p r e s s p r i n t -

e d o n c o t t o n p a p e r , a n o t h e r r e p r e s e n t a -

t i o n o f t h e o l d w o r l d a u t h e n t i c i t y o f t h e

b u s i n e s s .

logos / 33

34 / events

o u t o f t h e b l u e

I h a d t h e p r i v i l e g e o f c r e a t i n g a p u b l i c i t y

p o s t e r f o r a l o c a l a r t i s t t o p r o m o t e a n u p -

c o m i n g s h o w . T h e c h a l l e n g e o f t h i s p r o j -

e c t w a s f i n d i n g a w a y f o r t h e d e s i g n t o

s t a n d o u t w i t h o u t o v e r p o w e r i n g t h e f e a -

t u r e d a r t w o r k . T h e c o l o r s w e r e i n s p i r e d

b y o n e s u s e d i n t h e a r t i s t ’ s w o r k .

T h e d e s i g n w a s u s e d a s b o t h a p o s t e r i n

t h e g a l l e r y a n d a s a n a d i n t h e n e w s p a p e r

& o t h e r l o c a l p u b l i c a t i o n s .

events / 35

36 / events

t h e s e c o n d b i r t h d a y

B e c a u s e o u r d a u g h t e r i s o u r o n l y c h i l d

w h o h a s n ’ t l i v e d i n a b i g c i t y , w e d e c i d e d

t o t h r o w a c i t y - t h e m e d p a r t y f o r h e r 2 n d

b i r t h d a y. Fo r t h e i n v i t a t i o n s , I w a n t e d

s o m e t h i n g d i s t i n c t l y B o s t o n s i n c e t h a t ’ s

w h e r e w e h a d l i v e d , s o M t o o k o v e r t h e

f a m o u s C i t g o s i g n w i t h h e r s m i l i n g f a c e .

T h e i l l u s t r a t i o n w a s h a n d - s k e t c h e d a n d

d i g i t a l l y c o l o r e d .

S e e f u l l d e t a i l s o f t h e p a r t y , i n c l u d i n g

t h e “ b o x c i t y b l o c k , ” c o m p l e t e w i t h g r a f -

f i t i w a l l , a t h t t p : // b w i s e p a p e r s . b l o g s p o t .

c o m /2 0 1 1 / 1 0 /m s - 2 n d - b i r t h d a y - p a r t y . h t m l .

events / 37

38 / book project

w i t h t o d d l e r s i n t o w

W h i l e I w a s s t u d y i n g a t T h e S c h o o l o f

t h e M u s e u m o f F i n e A r t s i n B o s t o n , w e

w e r e a s s i g n e d t o c r e a t e a “ c o o k b o o k ” i n

t h e t r a d i t i o n a l o r n o n - t r a d i t i o n a l s e n s e ,

w h i c h i n c l u d e d a r e c i p e f o r h o w t o d o

s o m e t h i n g. I c r e a t e d a g u i d e t o o u t i n g s

w i t h t o d d l e r s . T h e i d e a c a m e f r o m l i v i n g

i n t h e c i t y w i t h t o d d l e r s a n d t r y i n g t o e x -

p l a i n t o o u r f r i e n d s w i t h o u t k i d s w h a t i t

w a s l i k e g e t t i n g o u t o f t h e h o u s e . I t w a s

m y f i r s t p r o j e c t u s i n g b o t h I l l u s t r a t o r &

I n D e s i g n .

See the complete book :ht tp :// issuu .com/als tonwise/docs/smfabook

book project / 39

e x p e r i e n c e

Since 2007, I have been work ing as a f ree lance graphic des igner through my company, b . w i s e p a p e r s . Work ing wi th c l ients both la rge and smal l , I have c reated everyth ing f rom logos and ident i ty sys tems , to inv i ta t ions and announcements , to brochures and handbooks . In 2008 , I launched a custom s ta t ionery s tore f ront (www.bwisepapers .com) , which is not only an e -commerce s i te , but was a lso deve loped to a l low for consumer photo uploads .

m i n t e d , 2010-present, san francisco, caEstabl ished an ongoing par tnership to fea ture and se l l my des igns as par t o f the i r onl ine ca talog ; named a favor i te des igner in the ho l iday card ca tegory and g iven my own s tore f ront (www.minted .com/des igner -s tore f ront/bwisepapers) ; was f lown to San Franc isco summer o f 2011 to meet wi th the team, go over product ion and bra ins torm future pro jec ts ; fea tured in adver t isements in both Oprah & Real S imple magaz ines .

l a u r a n e g r i p h o t o g r a p h y, 2010-present, atlanta, gaDeveloped an ongoing par tnership to c reate custom photo cards and announcements for h igh-end photography c l ients ; work d i rec t ly wi th c l ients and photographer to implement v is ion .

p i c a b o o , 2011, palo alto, ca Recrui ted to c reate s ta t ionery des igns in several ca tegor ies to jump-s tar t the i r personal ized card ca talog ; des igned in accordance wi th web-based sof tware demands .

j . h i l l d e s i g n , 2008, boston, ma, Assis ted the pr inc ipal in des ign pro jec ts , typeset t ing & c l ient meet -ings ; prepared mater ia ls for the company ’s appearance a t the Nat ional S ta t ionery Show in NYC; f i l ed t rademarks and per formed other general adminis t ra t ive tasks that come wi th operat ing a smal l bus iness .

h a r va r d u n i v e r s i t y, 2007, cambridge, maDesigned and format ted wr i t ing manuals and handbooks for several depar tments wi th in Harvard Univers i ty ; managed product ion o f pro jec ts f rom des ign concept ion through the pr int ing process ; met wi th facu l ty to d iscuss content , layout and des ign , as we l l as to present concepts and dra f ts .

g e o r g e m a s o n u n i v e r s i t y, 2007, fairfax, vaDesigned fund- ra is ing campaign l i te ra ture for the Center o f His tory and New Media ; worked wi th the center to redes ign logo and deve lop an ident i ty.

a w a r d s

s ta r p r o g r a m a wa r d , 2011, minted, l lc An award g iven to a se lec t group o f des igners wi th a proven t rack record in sales . The award in -c luded des ign commiss ions , increased sales commiss ion , a t r ip to San Franc isco to meet wi th the team & des igner brand promot ion .

a l s t o n w i s e , graphic designera l s t o n @ b w i s e p a p e r s . c o m · w w w . b w i s e p a p e r s . c o m

a wa r d s ( c o n t. )

f av o r i t e d e s i g n e r h o l i d ay a wa r d , 2011, minted, l lc Given to des igners who score we l l in chal lenges , the award inc ludes des ign com-miss ions & increased exposure through a favor i te des igners f i l te r .h o l i d ay c o l l e c t i o n a wa r d w i n n e r , 2011, minted, l lcThe chance to launch a ho l iday card co l lec t ion awarded to the two de -s igners wi th the most des igns in the top 100 out o f over 2 ,200 des igns .t h e c u s t o m e r f av o r i t e a wa r d , 2011 holiday challenge, minted, l lcAwarded to the des ign that earned the h ighest score among consumers out o f over 2 ,200 des igns ; des ign chosen : “Class ic Merry.”b e s t c r o s s c at e g o r y a wa r d , 2011 holiday challenge, minted, l lcAn edi tor ’s award g iven for the bes t use o f a ho l iday card to announce a move , b i r th or recent marr iage ; des ign chosen : “A New Stocking.”a d v e r t i s i n g a wa r d , 2011 holiday challenge, minted, l lcA se lec t number o f des igns are chosen each year to represent the company in ad campaigns . “Merry R ibbon” was fea tured in ads in both Oprah Magaz ine and Real S imple Magaz ine .d e s i g n c h a l l e n g e w i n n e r , 2011 wedding invitation challenge, minted, llc “Secre t Garden” p laced #9 out o f 1 ,621 des ign submiss ions .d e s i g n c h a l l e n g e w i n n e r , 2011 holiday challenge, minted, llc“Class ic Merry ” p laced #5 & “A New Stocking” #7 out o f 2 , 214 des igns .s tat i o n e r y t r e n d s a wa r d s f i n a l i s t, 2011 bridal category“A Per fec t Match” was named a top 10 f inal is t .d e s i g n c h a l l e n g e w i n n e r , 2010 save the date challenge, minted, llc“A Per fec t Match” p laced #1 & “Hold the Date” #5 out o f 901 des igns .d e s i g n c h a l l e n g e w i n n e r , 2010 holiday challenge, minted, llc“NOEL” p laced #10 out o f 1 , 336 des ign submiss ions .

e d u c a t i o n

t h e u n i v e r s i t y o f n o r t h c a r o l i n a , chapel hill , nc2000 Bachelor o f Ar ts in In ternat ional S tudies wi th a concentra t ion in Po l i t i cal Sc ience

l o r e n z o d e ’ m e d i c i , 1999, f lorence, italyStudy abroad program dur ing which I got to exper ience the r ich ar t is t ic and h is tor ical cu l ture o f Florence ; s tudied everyth ing f rom ar t h is tory to WWII to I ta l ian cu is ine .

t h e g l a s s e l l s c h o o l o f a r t, 2 0 0 3 , houston, txTook a c lass in des ig n composi t ion us ing a var ie ty o f mediums .

s c h o o l o f t h e m u s e u m o f f i n e a r t s , 2 0 0 7 , boston, maTook 2 c lasses in the Graphic Des ign Cer t i f i ca te Program.

s k i l l s

p r o g r a m s : I l lus t ra tor, InDes ign , Photoshopd e s i g n : S ta t ionery & Pr int Des ign , Branding, I l lus t ra t iono t h e r : Cal l igraphy, Oi l Pa int ing, Charcoals ; French & I ta l ian

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