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Contents目 录

Personal Profile 01个人简介

Plane Constitute 02平面构成

Color Composition 13色彩构成

Character Design 14 字体设计

Logo Design 04 标志设计

Illustration 22 插画

Photographic 28 插画

Part.1 Personal Profile

Personal Profile个人简介

HOU XIAOYANG

Capricornus

Dec.24,1991 B

Drawing Writing

Sing Film

Cooking Cartoon

Handcraft Dog

01

Part.2 Plane Constitute

02

The following graphics are selected as the basic elements of the plane composition, and to get the new pattern through

scaling, copying, rotating and overlapping of them. According to the visual effect of beauty, the principle of mechanics,

the arrangement of elements, the pattern created is the combination of reason and sensibility. Though the study of the

images and the permutation methods of images to create a sense of the beauty of the order, the beauty of reason, and

the beauty of abstract.

03

Part.3 Logo Design

THE CORNER STORE

CHANGSHU·CHINA

COFFEE WAVES

04

巷

Plan-A

THE CORNER STORE

The “Xiaoxiangli” is a brand of specialty. I have created two sets of schemes

in order to meet the requirement of building a newly fresh retro brand image.

The main part of the logo in scheme A is the deformation and combination of

the Chinese character “xiang” and the Chinese garden style of window, and it

selects the dark red as the main color which reflecting the Chinese classical

style, but it looks a bit dull.

巷巷

Alley

Store

THE CORNER STORE

C:0 M:62 Y:100 K:0

C:0 M:84 Y:100 K:0

C:14 M:95 Y:100 K:0

Plan-B

05

The scheme B also uses the deformed Chinese character “xiang” to

highlight the brand focus, combining it with the shape of Chinese style

garden building, and gradually form the final shape. Adding the

hexagonal frame makes the logo more prominent and independent,

and selecting the brighter color, which are in line with the brand image

requirements of being both newly and fresh and retro. So the final

selection is scheme B.

06

THE CORNER STORE

logo derivative and application

07

寻 味 ⼩ 巷 ⾥

Display of shop web

08

CHANGSHU·CHINA

常

常

This design is for the promotion of travel in Changshu, and the main point is to highlight

the characteristics of Changshu. Combine the Chinese character “Chang” in the

“Changshu” with the Jiangnan buildings, Changshu Baota, and the red lacquered gate

to form a deformed graphic to become the body of the logo, which means “The door

opened, the guest comes”. It reflects the Chinese classic style.

logo application

09

10

COFFEE WAVES

+

coffee cup natural paper boat

C:44 M:15 Y:95 K:0

C:65 M:84 Y:100 K:57

C:76 M:89 Y:95 K:72

see sail waves carp

This is the brand logo designed for a coffee shop, and the

main design idea is mainly from the brand name “wave”.

Thus to associate with the paper boat from this, and to

combine the cup of coffee with the paper boat, adding the

elements of wave and coffee beans etc. to form a simple

and lively image. At the same time to combine the wave,

carp, whirlpool and other elements to creatively design the

character “coffee waves”.

logo application

11

12

Part.4 Color Composition

13

"Color is life, and in my opinion a world without color is like death". In color composition, it is to study

the emotional expression of color in the practical application and improve the awareness and

sensitivity of color through the collocation of different color, brightness, and color temperature.

Part.5 Character Design

Focus

Focus on people

大事小事，人生百态

Plan-A

The Chinese character "jiaodian" is a word in the English language

means the same as "focus". First, to change the Chinese character

focus into running script, in this way the font strokes are smoother,

just like the flowing water, and are vigorous and forceful. Then,

combining the "si dianshui" in running script to the Chinese character

“ren”, and the meaning is as" focus on people".

Jiaodian

14

By combining the Chinese character “ren” and “dian” to crate the

new character. The four radicals respectively represent the most

concerned “basic necessities of life” by people. It emphasizes

that the source of focus comes from daily life, and draw people’s

attention to their life.

生生不息 以人为本焦点

People Live Food Work

Focus on People's Life Plan-B

焦点Focus

Jiaodian

15

Mist

City污染，让城市变为一座公墓

Around the hot topic of “mist” to develop the design ideas. First,

combining the upper part of Chinese character “jiaodian” and the image

of it, and combining the lower half part with the silhouette of city, to

obtain the final graphic. The picture shows that the smoke is drifting

above the city, and the environmental pollution makes the city become

an underground tomb, which call on everyone to pay attention to the

problem of air pollution.

FocusPlan-C

Jiaodian

16

焦点

Focus

The foodies are sweeping around the world, there is nothing can stop

the mouth of the foodies. In their eyes they certainly can only see the

delicious food. The design inspiration comes from the roast string and

small octopus loved most by the foodies. To combine the Chinese

character “jiaodian” with the octopus and the roast string to form a

cartoon image,. In this way, it looks more in the line with the taste of the

foodies.

吃货太多 · 美食注意

Plan-D

Jiaodian

17

Angel·Vampire

This is the font and book cover designed for a magic novel that I wrote for myself.

The main content of this novel is developed around the vampires and angels,

which is full of blood and death. That is why I integrated the blood, cross,

crescent moon, death sickle and other elements into the design to show the

characteristics of the vampires.

18

19

“柠檬汁多”

柠檬

汁多

Lemon

Juice

I love the lemon juice. There is splashing out a lot of sour lemon juices each time while squeezing the

lemon, and I feel acid when I am thinking about it. Hence, I apply the point to the font design of the

phrase. Especially the combination of the splashing fruit juice and the San Dianshui of Chinese

character “zhi” make it more vivid. The fruit juices splash all around, which makes the font on the whole

have a sense of balance and directly express the meaning of “lemon juice”.

Ningmeng Zhiduo

20

21

Part.6 Illustration

？？

HI~

KILL

COME

HA！

HENG

¥%#

&*

22

23

24

25

WHY CAN'T WE BE FRIEND

This is a group of illustration of the theme of environmental

protection. The content is about a tiger through a long

evolutionary process and finally becomes a handbag of in the

women’s hand. Please stop killing.

26

27

Part.7 Photographic

Photography can freeze the time and space of things, compared with

painting, photography can bring more real visual experience, but it is also

different from the film, its beauty comes from the “decisive moment”.

28

Lemon

29

Drie

d F

ruit

And

Nuts

30

Goblet

31

32