Portfolio - Kristin Hilton

Kristin S. Hilton Portfolio 2013

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NEWS ARTICLES............................................................................................................................................................... 3

ARTICLES WRITTEN FOR THE IRA A. FULTON COLLEGE OF ENGINEERING AND TECHNOLOGY.................................................................................................................................................4

ARTICLES WRITTEN FOR THE DAILY UNIVERSE NEWSPAPER....................................................40

CLIENT WORK.................................................................................................................................................................42

HABITAT FOR HUMANITY.........................................................................................................................43

DONOR LETTER.......................................................................................................................................................................... 43

RADIO PSAS.................................................................................................................................................................................... 44

PRESS RELEASE ........................................................................................................................................................................... 46

AMERICAN MOTHERS, INC. ......................................................................................................................48

MAKOVSKY & CO. INTERNSHIP MATERIALS ............................................................................................49

BB&T CO. CAMPAIGN PROJECT..............................................................................................................50

PRISM PR TOOLKIT FOR THE CENTER FOR ARTS EDUCATION................................................52

IRA A. FULTON COLLEGE OF ENGINEERING AND TECHNOLOGY ....................................54

SOCIAL MEDIA................................................................................................................................................56

FACEBOOK ..................................................................................................................................................................................... 56

EVENT MATERIALS ........................................................................................................................................57

STUDENT INNOVATOR OF THE YEAR COMPETITION .................................................................................... 57

ACET CONFERENCE................................................................................................................................................................ 59

OTHER PROJECTS .........................................................................................................................................63

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News Articles*

*Most articles cite Kristin Jensen (my maiden name) as the author.

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Articles written for the Ira A. Fulton College of Engineering and Technology

An insider's view from Mission Control: Ira A. Fulton College hosts member of Mars Rover team

Date: August 31, 2012

Engineers Todd Barber, second right, and Raymond Baker, right, work inside the Spaceflight Operations Facility for NASA. All eyes are on the Red Planet this month. The recently landed Mars rover, Curiosity, has provided academics and amateurs alike with exciting videos and high-‐resolution color photos of Mars’s surface. Todd Barber, one of the chief contributors to the Curiosity mission, shared his enthusiasm with the Ira A. Fulton College of Engineering and Technology at a special lecture on Thursday.

“This is one bad wicked rover,” Barber said. “This is not your dad’s Oldsmobile.” Barber is the senior propulsion engineer for the Curiosity mission. He “cut his teeth” on two previous Mars rovers – Spirit and Opportunity – and is also renowned for his work on the Cassini and Galileo probes. Barber shared with faculty and students the advances in technology that Curiosity represents, as well as the reasons behind another return to Mars. “We are looking for the building blocks of life,” Barber said.

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Curiosity is certainly well equipped to find and analyze those building blocks. The rover, roughly the size of a Hummer, contains a robotic hand, multiple drills, ovens, a spectrometer, 17 cameras and the famed ChemCam, which can vaporize rock at a distance of 30 feet using an infrared laser. The plethora of scientific tools on board explains Curiosity’s second title, the “Mars Science Laboratory.” When compared to Curiosity’s golf cart-‐sized predecessors, this off-‐roading, rock-‐climbing machine is nothing less than awe-‐inspiring. “It’s amazing that you can go that far from our own planet and do those things,” said Joseph Blanch, a mechanical engineering student who attended the lecture. Though much of Barber’s presentation focused on the technical aspects of the Curiosity mission, he added a bit of color by sharing humorous stories from mission control and a few of his favorite Web comics. “Curiosity killed the cat,” Barber read aloud, showing a Photoshopped image of Curiosity vaporizing a housecat with its high-‐powered ChemCam. “I found this on the Internet and couldn’t resist putting it in.” One of the main challenges in any Mars mission lies in landing the rover gently on the planet’s surface. The spacecraft passes through what NASA calls the “seven minutes of terror” as it enters Mars’s atmosphere, where it must slow from a speed of 13,000 MPH to zero MPH in a matter of minutes. The Curiosity mission has the most elaborate and effective landing procedure of any Mars mission thus far. After flying in a carefully controlled switchback pattern, the craft shed its outer shell, released a parachute, and used rocket jets to slow its descent. The rover itself was then lowered to the planet’s surface on cables via a “sky crane” which then detached and crashed a safe distance away. “Like lowering a baby into a crib,” Barber said. “What could possibly go wrong?” The Ira A. Fulton College has a special interest in Mars rovers. Students from the college compete annually in the University Rover Challenge in Hanksville, Utah. This year, the BYU team secured second place out of 10 university teams. Students at Thursday’s lecture expressed their excitement to hear from an actual member of the Curiosity mission. “The lecture was fantastic. I have been following Curiosity for a long time, counting down the days until landing,” said Garrett Aida. Aida is a mechanical engineering student in the college. Like Barber, he has a special interest in the field of propulsion.

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Curiosity’s nuclear battery can theoretically remain functional for more than a decade, which means students at the college have lots of data to look forward to in the future. In the meantime, NASA is having a little fun by transmitting sound bites (including will.i.am’s “Reach for the Stars”) to Mars and back – a first in history. -‐-‐Written by: Kristin Jensen

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From protein biocatalysts to pork: Dr. Bundy’s million-dollar research

Dr. Brad Bundy recently received the prestigious NSF CAREER Award and nearly $1 million in research funding.

A Brigham Young University chemical engineering professor was recently awarded $975,000 in research funding. Dr. Brad Bundy had three prestigious accomplishments this month; he was awarded the National Science Foundation (NSF) CAREER Award, the DARPA Young Faculty Award and a research grant from the National Pork Board.

“It is unusual for someone to receive both the NSF CAREER and the DARPA Young Faculty Awards,” said Alan Parkinson, dean of the Ira A. Fulton College of Engineering and Technology. “Receiving both awards is a strong indication of a very promising line of research by an outstanding young faculty member.”

Dr. Bundy's grants will fund three different research projects, all of which have high-profile implications.

Building a better catalyst

The NSF Faculty Early Career Development (CAREER) award is given to the top scholars in science and technology. This award of $400,000 is, according to the NSF, the most prestigious award given to junior faculty.

For the CAREER Award, Dr. Bundy is aiming his microscope at particles that, although they are only 1/10,000 the width of a human hair, affect a rapidly growing industry. Specifically, Dr. Bundy’s research focuses on introducing new amino acids into proteins so that he can chemically link them to surfaces, making protein a more stable substance to work with.

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Ultimately, this would allow chemical engineers to create industrial catalysts from proteins rather than the toxic chemicals and rare metals that are normally used in catalysts.

“It’s a trillion-dollar industry we’re trying to impact,” Dr. Bundy said. “Catalysts are in everything. Your laundry detergent, the clothes you wear, the juice you drink … commodities we use every day.”

The newest color of LEGOs

For the DARPA Young Faculty Award, Dr. Bundy is also working with creating new amino acids. His research aims to “expand the language of biology.”

“Proteins are what make life happen,” said Dr. Bundy. “Although proteins are so amazing, they are predominantly made from just 20 building blocks -- amino acids. If trillions of chemical reactions occur from the combination of just 20 amino acids, what if there were 21…22…23? We want to expand it much beyond 20.”

He described the relationship between amino acids and proteins by using a LEGO metaphor.

“Imagine you have 20 different kinds of LEGOs -- blue, green, yellow… we’re working on inserting a new one. A hot pink one.”

The DARPA award will provide Dr. Bundy with $500,000 in research funding for his project.

Preventing an outbreak

Dr. Bundy's third project is funded by the National Pork Board. This research involves a different form of protein -- pigs.

“We are developing a vaccine against agro-bioterrorism threats,” Dr. Bundy explained. “Foot-and-mouth disease affects animals, mostly swine, and is a constant threat to our livestock.”

Outbreaks of foot-and-mouth disease have occurred in various places around the globe; China, Japan, the U.K. and many other countries have been affected. In the United States, an outbreak could cause $15 billion or more in losses. Because of this, the National Pork Board will contribute

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$75,000 to Dr. Bundy’s research, which aims to create a vaccine that would protect American livestock against an outbreak.

Mentoring the next generation of engineers

Although Dr. Bundy has only been teaching at BYU for four years, he has already mentored more than 40 students, 37 of which are undergraduate students.

“This [working with students] is the most impactful work that I am privileged to be a part of. Far greater than any success we have had in our lab is the opportunity to mentor -- and hopefully impact for the better -- the next generation of scientists, engineers and medical professionals.”

Dr. Bundy is the most recent of several BYU engineering professors to receive the NSF CAREER Award. Past recipients include Anton Bowden, Thomas Knotts, Christopher Mattson and Dean Wheeler.

Media Contact Writers Release Date

Krista Tripodi Kristin Jensen August 7, 2013 801-422-3948 [email protected]

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Two BYU mechanical engineers selected for NASA grants

NASA has long recognized the innovative power of students. Its prestigious Space Technology Research Fellowship identifies and funds academic research that could be used by NASA for space missions. Of the 65 students selected for fellowships this year, two are from Brigham Young University.

Thomas Hardin and Ezekiel Merriam are graduate students in the Ira A. Fulton College of Engineering and Technology. Both are currently working on research that NASA identified as having “space potential.”

The grant money will cover research costs -- including salary and tuition -- so that Hardin and Merriam can continue to focus on their research. Students who recieve the NASA fellowship can be awarded up to $68,000 a year for up to four years.

Ezekiel Merriam - 3-D printed pointing device

Ezekiel Merriam was selected for a grant because of his innovative research with his two-degree-of-freedom pointing device. Merriam, part of the BYU Compliant Mechanisms Research Group (CMR), is working toward his Ph.D. in mechanical engineering. The NASA fellowship will enable him to further develop his research.

The two-degree-of-freedom device has a few applications for space missions. It can allow for easier, more frictionless movement in space. It could, for example, be used to orient an antenna or solar array on a

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satellite. Its design decreases the number of thrusters needed to move without sacrificing maneuverability.

Even though the device is very complex, Merriam was able to create it out of a single piece of titanium using 3-D printing technology.

“The purpose of the pointer is to demonstrate how using advances in 3-D printing technology could reduce space mechanism cost … ” Merriam said. “3-D printing can build complex metal parts as a single chunk of material.”

Merriam wrote a paper on his research that has been accepted for publication in a peer-reviewed journal. He has also been selected as a finalist for an international engineering design competition. He will be presenting his 3-D printed pointing device at a conference in Portland in early August.

Thomas Hardin - microstructure of metals

Thomas Hardin, a master’s student in the Mechanical Engineering department, is currently researching materials. In the past, he has used an electron microscope to measure defects in metallic crystals. Now he is looking into how the interface between metallic crystals affects a metal’s strength, durability and ductility.

Hardin’s research could help NASA build more reliable spacecraft.

“When NASA sends a space probe – or even a satellite – out, if something breaks on it, chances are they won’t be able to bring it back for repairs,” Hardin said. “Reliability and predictability are really important to them. The chemistry and microstructure of a metal are essentially the factors that determine how strong it is, and especially when and how a metal breaks.”

Hardin didn’t originally plan for his research to have space implications, but his advisor, Dr. Eric Homer, encouraged him to apply for the grant.

“Thomas is an exceptional graduate student and I am privileged to work with him,” Dr. Homer said. “I am confident that Thomas will continue to be very productive throughout his career.”

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Hardin completed his undergraduate degree at BYU, double-majoring in mathematics and mechanical engineering. After his master’s degree, he will pursue a Ph.D., also in the fields of math and engineering.

Merriam and Hardin are not the first BYU engineering students to receive the NASA grant. Taylor Webb and Shannon Zirbel, awardees from 2011 and 2012 respectively, are also alumni of the Ira A. Fulton College of Engineering and Technology.


Krista Tripodi Kristin Jensen July 8, 2013 801-422-3948 [email protected]

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Design your world, design your life

Dr. Spencer Magleby began his forum address on Thursday by looking down at his phone and remarking, “Ah, I’ve just received a ‘good luck’ text from my daughter.” It was the perfect way to launch his discussion of our technological world, how it was designed and how we can apply the design process to our own lives.

The audience – full of engineers and non-engineers alike – was encouraged to put on their designing glasses and become Dr. Magleby’s “engineering buddies” for the duration of the forum.

Dr. Magleby, associate dean of the BYU Ira A. Fulton College of Engineering and Technology, began designing things as a child. His love for engineering began with Tinker Toys and Legos. Now he has designed fighter jets, fuel injectors, prosthetics and much more.

“I wanted to design things to change the world,” Dr. Magleby said.

For his forum address, Dr. Magleby emphasized how engineers can change the world by developing new technologies. He pointed out that we are surrounded by a technological world. This world includes many positive things – such as using imaging technology in hospitals, being able to travel to New York City in a matter of hours, enjoying instant communication with loved ones and being able to buy a taco for less than a dollar. However, the technology around us can also be an annoyance.

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“We are completely dependent on it. We love it and it annoys us.” Dr. Magleby said. “This world of annoyances and wonders is the cumulative work of design engineering … regardless of what you think of the technological world we have, you can expect we’ll see more of it in the future.”

The design engineering process involves the following steps: (a) understanding the need/objective, (b) creating solution concepts, (c) evaluating and selecting the best concepts, (d) developing the design, (e) predicting performance and (f) testing and refining the design.

Dr. Magleby shared examples of BYU students and faculty who have used this process to develop amazing products. He talked about BYU’s supermileage vehicle, an innovative spinal replacement disc to treat lower back pain and a creative new kind of prescription bottle that only dispenses medicine one dose at a time (decreasing the likelihood of prescription drug abuse and overdose).

“The technological world of tomorrow is going to be an amazing place.”

This design process is not only for engineers, however. Dr. Magleby ended his address by talking about how individuals can use this same process to design their lives. He quoted Joseph Smith who said, “Happiness is the object and design of our existence.”

In order to design a happy life, Dr. Magleby provided a revised design process that could be applied to any life plans. Although some of the steps are different, the principles are the same. Students can begin by setting an objective, considering alternative approaches, selecting the best option and continually refining it. A key element to designing one’s life is seeking inspiration and the Lord’s help in choosing the best course of action.

Students at the forum were inspired by the examples Dr. Magleby shared.

“I liked learning about all the tidbits of what students have done,” said freshman Zach Wilson. “I like the idea that we can work through that process to better our own lives, too.”

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Although many in attendance were not engineering majors, they nevertheless enjoyed the chance to learn about the design process and take away something for their own lives.

“He really related it to us in the end,” said Kally Macdonald, a Family and Consumer Science major.

Dr. Magleby received his PhD from the University of Wisconsin and his BS and MS degrees from BYU. He has been teaching mechanical engineering classes at BYU since 1989 and was the founder of the nationally recognized Capstone program at BYU. He was appointed associate dean in 2005.


Krista Tripodi Kristin Jensen July 17, 2013 801-422-3948 [email protected]

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Cavitation: the party trick with engineering applications

Most people have seen cavitation in action, even if they don’t know it. The BYU Splash Lab, led by Dr. Tadd Truscott, recently published a paper about cavitation and its application as an underwater tool. The inspiration came from an unlikely source – a common party trick.

Someone grabs a glass bottle filled with liquid. They smack the top of the bottle, and the bottom of the bottle shatters and explodes apart. Interestingly, it is not the initial blow that breaks the bottle. The culprit is cavitation.

Cavitation involves the creation of vapor cavities (bubbles) in a liquid due to unequal pressure. When the bubbles collapse, they can cause damage to the container holding them. In the party trick example, the collapsing vapor cavities can cause enough damage to shatter the glass bottle. Cavitation can also cause problems on a much larger scale; propellers, hydrokinetic turbines, hydraulic pumps and other technologies are all negatively affected by cavitation.

The BYU Splash Lab used their signature high-speed filming to demonstrate, in slow motion, just how cavitation works. In May, Dr. Truscott and graduate student Jesse Daily were featured on Inside Science TV, where they explained their findings in more detail.

In the recently published paper, Dr. Truscott examines how the destructive power of cavitation could be harnessed and used as an underwater cutting tool. This force of nature, which normally causes

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problems for engineers, may someday become a beneficial element to underwater technologies.

Dr. Truscott’s paper was published in Experiments in Fluids and is available online.

Click here to watch highlights of the BYU Splash Lab’s research, including a demonstration of the bottle-smashing party trick in slow motion.


Krista Tripodi Kristin Jensen June 14, 2013 801-422-3948 [email protected]

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iPioneers: Advanced Human-Computer Interaction class revamps

the Pioneer Village's digital presence

The phrase “human-computer interaction” might make you think of robots and futuristic sci-fi movies, but it can just as easily be used to connect with pioneer roots. A class of BYU Information Technology (IT) students recently gave the Provo Pioneer Village a technological makeover, helping visitors have an improved historical experience.

“I really enjoyed this project because we weren't just looking at new and exciting technology,” said Keith Smith, one of the students in the class. “We were looking at how that technology affects people and how technology affects a good or a bad user experience.”

The Provo Pioneer Village, located in North Park on 500 West and 600 North, is one of Provo’s hidden gems. It contains historical artifacts from Provo’s frontier settlement days. Even some of the buildings are original pioneer homes.

“What’s remarkable about the Pioneer Village is that it’s not a re-creation. It’s the real thing,” said village director and “mayor” Steven Nelson. “We have a cabin here that a baby was born in—where families lived.”

The village also holds free craft workshops every Saturday, where visitors can learn about spinning yarn, tanning leather and more. However, one of the biggest challenges for the Pioneer Village is raising awareness of its

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existence. That’s where the Advanced Human-Computer Interaction class came in.

“We’ve been working with Pioneer Park Village to help them use modern technologies to help promote and enhance historical experiences,” said Derek Hansen, the professor of the class.

The students redesigned the Pioneer Village’s website, created an interactive map (complete with 360-degree panoramic images), and gave the village a social media presence.

“They’ve increased the effectiveness of the website, and created a ‘virtual village,’” said Nelson, “The students also made a Facebook page for us. Our biggest problem is getting the word out, and the students worked with us to help do that more effectively.”

In addition to improving the village’s digital presence, the Advance Human-Computer Interaction class also made plans and prototypes for “Phase II” work that the village could use in the future.

Smith developed the idea for an online game that would connect users to the Pioneer Village.

“I sat down with a group and came up with the idea of creating a game that would be fun by itself, but could be augmented by visiting the village,” Smith said. “This would drive interest in the village itself and provide fun things to do while at the pioneer village.”

The goal of these projects—in addition to raising awareness—was to give visitors an improved experience.

This Saturday, June 8, the Provo Pioneer Village is holding its annual craft fair. Craftsmen from all over Utah Valley (including quilters, spinners, blacksmiths, leather tanners and a coffin builder) will demonstrate old-fashioned pioneer skills. There will also be activities for children and tour guides dressed in period apparel. The craft fair will begin at 10:00 a.m. As with all Pioneer Village events, there is no charge for admission.

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Krista Tripodi Kristin Jensen June 3, 2013 801-422-3948 [email protected]

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Go-Go-Gadget Scissor Bridge!

When James Bond is stuck in a tight spot, he always seems to have a gadget or spy tool on hand to help him escape. Perhaps he's been consulting with BYU students. A team of BYU mechanical engineers recently designed a “scissor bridge” – a compact tool designed to help soldiers maneuver battlefield terrain obstacles. Their invention took third place in the Air Force Obstacle Traversing Competition.

The competition--sponsored by the Air Force Research Lab--challenged students to build a mechanism for Special Tactics Airmen that could navigate obstacles such as the spaces between rooftops, glacier crevasses, canals and high walls. Seventeen universities, including BYU, were invited to the competition at the Eglin Air Force base in Florida.

The scissor bridge was part of a Capstone class project and represented two semesters worth of work.

“We wanted something that would be innovative and cool.” said Capstone coach Greg Bishop. “After talking to Special Forces, retired military and other people, we generated about 50 different project ideas. We then selected the one that we thought would best meet the Air Force’s specifications.”

The BYU team built their bridge out of carbon fiber beams with steel and aluminum attachments. When collapsed, it only takes up 1.5 cubic feet of

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space and weighs less than 25 pounds. This solution is ideal for special ops missions because it is compact, lightweight and can be set up in less than 30 seconds.

The designs were scored according to weight, volume, load capacity, time to set up and pack, ease of use and other criteria.

“It had to be able to support 350 pounds and span 20 feet but only weight between 5 and 20 pounds,” said Bishop.

This competition was the second year of a three-year arrangement with the Air Force Research Lab. Last year, the Capstone class built a Batman-like device that used a grappling hook and winch to lift a person vertically more than 90 feet with no effort on their part. Next year’s challenge has not yet been determined.

The Capstone team included Andrew McQuay, Daniel Newquist, James Stewart, Luke Rasmussen, Nathaneal Hill and Sean Johnson. Capstone courses give students the opportunity to apply their theoretical knowledge to a real-life project.


Krista Tripodi Kristin Jensen May 17, 2013 801-422-3948 [email protected]

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Wisdom from the workroom: David Robinson shares lessons in

product development

Why do some products succeed and others fail? Dr. David Robinson, a product developer for Segway and the da Vinci surgical robot, said that success or failure often comes down to four main points: understanding value, repeatedly integrating and learning, realizing that the risk is never zero and “putting your shoulder to the wheel.”

1. Understand your value

Robinson’s first job out of graduate school was with Segway. The company was facing a very specific challenge. Although the product was well-known and well-liked, very few people were buying Segways.

“Everyone knew what Segways were, and most people thought they were cool,” Robinson said, “but we had to ask ourselves, ‘Why were people not buying the Segway?’”

The company realized that they needed to find the group for whom the Segway had value. This eventually led them to marketing the Segway toward EMTs, police officers and security guards. The product had value for these people, who could move quickly, carry heavy loads without strain and be instantly more visible.

“The Segway had value for them.”

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This led to Robinson’s first point: the importance of understanding value.

“In product development, you have to understand the relative worth or importance of something. Something that is cool to me does not necessarily have value to someone else.”

His second example involved his current position at Intuitive Surgical, where he works on surgical robots. The da Vinci surgical robot represented an enormous breakthrough in the medical field. It’s success, however, is attributed to the fact that the product holds value for patients and doctors.

“Most surgery is done open, with an incision large enough for the surgeon’s hands. This is very hard on the patient.”

With the da Vinci robot, however, that is changing. The surgical robots allow for smaller incisions, less invasive surgery, faster recovery time and less scarring. Additionally, as Dr. Robinson demonstrated in a video clip, the robot’s fine tools are dexterous enough to fold a paper crane smaller than a dime.

2. Integrate, learn, integrate, learn…

Robinson’s second lesson was to integrate products early, rather than waiting for the final draft.

“Integrate the whole product early on. Integration drives learning and discovery. You sort of have a spiral of making, integrating, testing and learning. The faster you do this, the faster you learn and the better your product will be.”

The first Segway, Ginger, was put together almost as a joke. It ran on printer motors. However, because someone thought to assemble it, the company was able to learn from it and see what changes needed to be made. Several versions later, the Segway PT was ready to be sold.

For John Boone, a pre-mechanical engineering major at the lecture, this was a profound concept. “I like his spiral of integrating, learning, integrating, learning… it’s like the Edison quote he shared. Edison didn’t fail, he just found 10,000 ways that didn’t work.”

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3. The risk is never zero

Another lesson Robinson has learned over the years is that it’s better to make the wrong decision than to make no decision at all.

“Don’t wait too long to act,” Robinson said. “You can drive your risk down, but the risk will never be zero. In priority order, your first priority is to make the right decision, but the next best thing is making the wrong decision. Making no decision at all is worst thing you can do.”

“That was my favorite part,” said mechanical engineering student Kevin Francis. “Teaching us how to make sound decisions in our lives.”

4. Put your shoulder to the wheel

Normally, Robinson said, his last point is to “be happy and work hard.”

“But in this audience, you know what I mean when I say ‘put your shoulder to the wheel.’”

He explained that engineering follows the law of the harvest. For spectacular results, engineers need to work hard. In addition to hard work, however, Robinson advised students to enjoy the journey.

“Be happy. The journey in engineering is a lot of fun. It can feel burdensome at times, but really it is so much fun.”

Dr. Robinson grew up in Provo and attended BYU for his undergraduate degree in mechanical engineering. Afterward, he received his master's degree and Ph.D. in mechanical engineering from MIT. He is currently the director of systems engineering for new product development at Intuitive Surgical.


Krista Tripodi Kristin Jensen April 8, 2013 801-422-3948 [email protected]

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Student founds first campus chapter of WiM - national director

speaks at opening meeting

Of the 14 million Americans currently working in manufacturing, only 30 percent are women, but one BYU student is out to change that.

Thanks to the efforts of Rebecca Madsen, a senior in manufacturing engineering technology, Brigham Young University is now home to the first ever student chapter of Women in Manufacturing (WiM), a national professional organization. Madsen pushed to start the club because she hopes to attract more women to the manufacturing field and help those women reach their full potential.

Madsen found her major by Googling “how to become an astronaut.” After a brief sojourn with mechanical engineering, she switched to manufacturing. She wanted a career that would be “awesome but also challenging.”

“There was a time in my schooling when I felt like I was not cut out for engineering,” said Madsen in an interview with WiM. “Then I took the plastics and composites class. Things just clicked, and I realized what I enjoyed and why I enjoyed it. I knew I wanted to stick it out.”

Madsen’s love for manufacturing inspired her to start a manufacturing club for women. With help from her mentor, Dr. Alan Boardman, Madsen discovered WiM and contacted the organization about starting a student chapter.

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“I love my program here at BYU, however, there are not many girls. I saw WiM as a chance for us to get better acquainted with one another and then use the programs that WiM offers to improve as women in manufacturing engineering.”

Brigham Young University was honored to have Allison Grealis, the national director of WiM, fly out for the first chapter meeting. Grealis spoke about the history of WiM and its future goals. She also mentioned the national need for manufacturers and how women are well-suited to fill it.

“It’s no longer your father’s or grandfather’s manufacturing,” said Grealis. “It’s more about brains versus brawn.”

Madsen echoed this sentiment in her interview.

“I want people to see that you don’t need to be covered in dirt, a math whiz or a body builder to be successful in manufacturing.”

The first BYU WiM meeting was held on March 18 and had about 40 people in attendance. Through the program, Madsen hopes that women will establish relationships with mentors as well as other women in manufacturing. She also hopes to reach out to younger girls, getting them excited about manufacturing early on.

Said Madsen, “BYU WiM will help current and future women in manufacturing to realize their full potential and realize we can do hard things!”



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Building with steel, concrete and canned goods

It’s building season for the American Society of Civil Engineers (ASCE). With the Rocky Mountain Conference fast approaching, civil engineering students are gearing up for the main events: 'canstruction,' the concrete canoe challenge and the steel bridge competition.

The Rocky Mountain Conference (RMC) is a student conference that includes design competitions as well as technical paper presentations. This year, RMC will take place at Utah State University on April 4-6.

“BYU generally places very well at RMC,” said Bryce Anderson, a senior in Civil and Environmental Engineering. “Last year we placed third overall, and we again expect to place well.”

The first event is the canstruction competition, in which students construct a model using canned foods. This year, the BYU team will build a replica of the Provo Tabernacle. All of the cans will be donated to a local food bank in Logan, Utah after the competition.

Last year, the BYU Steel Bridge team won first place at the RMC and went on the National Student Steel Bridge Competition in South Carolina.



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How to create an "atmosphere of awesome"

When Amy Rees Anderson joined MediConnect Global (MCG), the company was losing $180,000 a month. At her Leadership Lecture last Thursday she shared how she turned the company around, eventually leading it to a $377 million sale. The answer, it seems, was simpler than expected, and it revealed some of the secrets to good leadership.

The first issue Anderson addressed was the collaboration between engineering and marketing.

“These were the best engineers I’d ever worked with, and they came up with some awesome systems, but they weren’t selling any of it,” Anderson said. “You can create something that is cool and cutting edge, but if no one will pay a dollar for it, it’s never going to go anywhere.”

Anderson’s solution was to only create products that addressed a need.

“It has to be something that people need; it has to solve a problem that’s out there.”

After interviewing clients, MCG discovered that what people wanted was a very simple, non-flashy, easy-to-use system to replace their paper forms. Once the MCG engineers developed this software, it became one of the most popular and best-selling products in the medical field.

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However, the biggest change was not in the product, but in the employees themselves. Anderson’s next project was to convince the employees that MCG was a “cool” company to work for.

“We had to create a brand and a company culture,” Anderson said. “How do you make something not cool, cool?”

Because of strict security and confidentiality laws surrounding the medical field, MCG employees weren’t allowed to access the internet at work, or even bring their cell phones in. Anderson had the idea to turn this “downside” into the basis for the new company culture. She created a brand based on the idea of the FBI – something exclusive, top-secret and elite. This theme was rolled out, complete with t-shirts, hats, new office décor, new logos and updated brochures. Suddenly, MCG was cool.

“We hadn’t created just a brand. We created a whole culture.”

Anderson also created a corporate blog to boost morale and make the employees feel connected to their leaders, which almost immediately translated into a more productive team with better sales.

“When you have happy employees who have bought into the culture and bought into the leader they’re behind, that translates into the customers. At MCG, they weren’t just there to do the job… they were there to build the company.”

Another revolutionary concept for MCG was the idea that they would recruit “awesome people,” no matter what their background or experience was. MCG’s unique hiring methods included an American Idol-style interview, where the employees had 60 seconds to convince the “judges” they were worth hiring, as well as personality tests and guerilla recruiting (waiting with a “mobile hiring van” outside other companies and interviewing their engineers on their lunch breaks).

Once Anderson had the awesome team she was looking for, she made sure to let everyone participate in the innovation process.

“We had everyone give us their best ideas, and then I’d let everyone else rank those ideas. I’d go in and look at the top-rated ideas, and they came from the most random places.”

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Although Anderson learned a lot about marketing, engineering, recruiting and creating a new company culture, the greatest lesson she learned was about the value of integrity. Her personal slogan, “Do what is right, let the consequence follow… success will come and go, but integrity is forever,” has served her well in her career. It has even earned her a lot of business over the years, because potential clients had heard of MCG’s reputation and knew they could trust the company.

“You’re going to be faced every day with the opportunity to cut corners or go into the gray, or to tell a little fib… those opportunities come up all the time. You’re going to see competitors cutting corners and they’re going to be winning against you, and you might think you should do that too, but I’m telling you, there will never be a time you don’t regret it. Don’t ever go into the gray. Don’t stoop to that. It doesn’t matter if you succeed or fail. If you keep your integrity, you win.”

After selling MediConnect Global, Anderson founded REES Capital, an investing firm that gives guidance and support to entrepreneurs and business executives. Anderson has been featured in several national publications, such as the Wall Street Journal, Forbes, USA Today, Newsweek and Fastcompany. She has earned several prestigious awards, such as CEO of the Year (2012) and Entrepreneur of the Year.

“Don’t ever limit yourself to the picture in your mind,” Anderson said in closing, “because God might intend your picture to be a masterpiece.”

The Leadership Lecture series is organized by the Weidman Center for Global Leadership. It provides a unique opportunity for students, faculty and staff to learn from respected industry leaders. To learn more about the Leadership Lecture series or view past lectures, visit www.et.byu.edu/leadershiplectures.


Krista Tripodi Kristin Jensen March 19, 2013 801-422-3948 [email protected]

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A whole new kind of recess

The Wilkinson Center was packed with elementary, middle and high school students on Wednesday, shooting off rockets, sampling s’mores, building Chinese lanterns and hooking themselves up to electrodes. This year’s Engineering and Technology Day, hosted by the Ira A. Fulton College of Engineering and Technology, transformed the Garden Court into a giant science fair.

More than 800 students of all ages attended this year’s event, making it the biggest expo yet. The goal of Engineering and Technology Day was to celebrate National Engineers Week in a way that would get public school students excited about engineering and technology.

“I am thoroughly impressed with these students,” said Colin Dickson, a chemical engineering student helping out at the “Science behind Soda” booth.

Some of the interactive booths included Popsicle Science, Radioactive Chocolate and the Science of Smell. Students huddled around demonstrations, learning about lasers, computer processors, underwater exploration and electrical impulses in the brain. One of the most popular demonstrations was at the Muscle Stimulation booth, where students placed electrodes on their arms and watched their muscles involuntarily twitch, spasm and contract with electrical stimulation.

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“They all have a lot of fun trying to resist it,” said Dan Robertson, one of the BYU students running the booth. “It’s cool to see kids getting excited about engineering.”

Upstairs, several of the college’s clubs and departments set up competitions. Students visiting the American Institute of Chemical Engineers (AIChE) table got to make chemical reactions that fired off projectiles like miniature rockets, which they tried to aim at a target. The Society of Women Engineers (SWE) set out a variety of materials for their egg drop competition. The Department of Civil Engineering had students break into teams for a building challenge.

“We’re trying to build the tallest tower,” explained a group of girls from Lehi Junior High, kneeling over a pile of marshmallows, string and spaghetti.

The purpose of Engineering and Technology Week is to celebrate math, science, engineering and technology. In addition to Wednesday’s expo, the college also hosted a bicycle service project for a local non-profit organization. A total of 175 hours of service were provided, 78 people participated and 27 bikes were completed. The service project, organized by the Provo Bicycle Collective, will sell these bicycles at a discount to less fortunate individuals and families who otherwise could not afford one.

The college ended Engineering and Technology Week's festivities with a social and activities night which more than 300 students, faculty and staff attended.


Krista Tripodi Kristin Jensen February 22, 2013 801-422-3948 [email protected]

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Cancer and cartilage: the engineering approach to biomaterials and

biotechnology

Dr. Robert Langer is living proof that engineers can change the world. In addition to being one of the most prolific and most-cited engineers in history, he has developed medical solutions that are so innovative and remarkable they sound like science fiction.

Langer has spent most of his career seeking groundbreaking solutions in the areas of cancer prevention and treatment, controlled drug delivery systems and tissue engineering. He is also an institute professor at MIT, and works with many graduate and post-doctoral students on his team.

“You have to ask yourself, ‘What’s the next big thing in academia that will change the world’?” Langer said.

In his lecture, Langer discussed the evolution of one of his most famous projects: an angiogenesis inhibitor that halts tumor growth. The journey involved inventing a polymer that could be implanted near a tumor where it could deliver medicine where it was needed without having to expose the rest of the body to high levels of the harsh medication. Though the process involved Langer going to butcher shops for old cow bones and experimenting with a lot of animal eyeballs, the end product was a highly successful treatment that is now used by dozens of pharmaceutical companies around the globe.

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Langer said that to create great things, engineers need to take inspiration from existing products.

“The engineering approach is to take things that already exist and make them do things they’ve never done before.”

Among Langer’s other 800 patents, he developed an embeddable microchip that could be remote controlled to deliver dosages of medicine. This device is even intended, in the future, to sync with smartphones. Langer has also made significant contributions to the field of tissue engineering. He and his team have successfully grown human skin, ears, noses and hope to someday grow entire organs that can be used as transplants.

The ability to grow human cartilage has many implications for the medical field. One example used by Dr. Langer involved soldiers who return home missing ears, noses and other body parts.

However, though Langer has made life-changing discoveries in bioengineering, it was sometimes difficult to help others catch his vision. For example, even though Langer’s drug delivery system for brain tumors is now widely used, it took 17 years and several rejections before he proved to the medical community that it was effective.

“I admire people like him who have success in their field,” said Nima Momtahan, a graduate student in chemical engineering. “Dr. Langer was my mentor’s mentor. He has done incredible things.”

Langer gave some parting words of advice to graduate students who aspire to enter the field of medical engineering.

“Learn the fundamentals of engineering, biology and chemistry,” Langer said. “Work in a lab if you can. Come to lectures like this when you get the chance. Look for summer jobs. It’s my hope that this is just the tip of the iceberg, that the ideas we’ve gone over today are just the start.”

Langer was named one of the 100 most important people by Time

Magazine and CNN. His lecture was part of the annual Izzat-Christensen lecture series, which is jointly hosted by the Department of Chemical Engineering and the Department of Chemistry and Biochemistry.

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Dare mighty things and other lessons from the Curiosity mission

Watch video of the lecture

“This rover is a biologist, a chemist, a geologist and an explorer on wheels, all at once.” Dr. David Oh, Lead Flight Director for NASA’s Jet Propulsion Laboratory (JPL) was the guest speaker at Thursday’s college lecture. He shared an overview of the Mars rover mission, Curiosity, as well as the latest findings from Mars’s surface. The stories he shared inspired students to embrace the spirit of exploration and dare to do mighty things. The SUV-sized Curiosity rover landed on Mars’s surface last August. Curiosity is NASA’s most high-tech rover yet, equipped with multiple cameras, an HD video camera, drills and a rock-vaporizing laser. “So many different elements went into it,” said Garrett Gray, a mechanical engineering student from Dr. Oh’s home ward. “They needed aeronautical experts, geologists, mechanical engineers, chemical engineers… I think it would be a really fun profession.” The Curiosity mission was launched to determine if Mars could have supported life in the past, or whether it could in the present. “On earth, where there’s water, there’s life,” Dr. Oh said. “Well, we know there was once water on Mars, so there are two questions we ask ourselves: first, where did the water go? Second, was there life on Mars?” Though Curiosity took years to develop, the success or failure of the mission was essentially determined in a seven minute time window: the entry, descent and landing of the rover.

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“They call it the seven minutes of terror, and you’ll see why.” Dr. Oh played a video clip of Curiosity’s landing sequence. The process involved a heat shield that could protect the rover from the 1600 degrees it experienced while entering the atmosphere. Next, a 53 ft. parachute was deployed, which slowed the spacecraft down to 200 mph. The next phase involved using rocket propulsion. Four high-powered rockets flew the rover in a serpentine pattern to slow it down further and steer it to a predetermined landing location. However, the rockets could not be used close to the ground, as it would kick up too much sand and dust. This necessitated the final step: the Sky Crane. The rover was gently lowered via cables to Mars’s surface, where it touched down on its wheels, ready to go. Curiosity has been collecting data and pictures for six months now. It is slowly making its way toward Mt. Sharp (a mountain the size of Mt. Kilimanjaro), where it will make more geological observations. This week, JPL has been testing Curiosity’s drilling capabilities. “What impressed me was how in-depth and intricate the design was,” said Quinton Taylor, a civil engineering student who attended the lecture. “If you think about it, Mars is 150 million miles away. The fact that they can control the rover from here… that’s amazing.” Dr. Oh talked about the joy that Curiosity’s successful landing brought. He showed a video of the JPL scientists’ reactions as they anxiously watched the landing. When the rover landed safely, there was a mass celebration, the scientists jumping up and down, hugging each other, giving high fives, some even crying with happiness. Dr. Oh likened this mission to the expeditions of Lewis and Clark as well as the Mormon pioneers. “It’s the same spirit as those who settled the west,” he said. “We’re paving the way for those that come after us. The spirit of exploration is part of the American experience.” Kevin Sonico, another civil engineering student in attendance, said, “It’s cool for us as engineers to see projects like that, and see what they went through before they achieved success.” Dr. Oh quoted Theodore Roosevelt who said, “Far better it is to dare mighty things, to win glorious triumphs, even though checkered by

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failure, than to take rank with those poor spirits who… live in the gray twilight that knows neither victory nor defeat.” “It’s true,” said Sonico. “It really is better to try and fail than to not try at all.” The Curiosity rover is collecting new data every day. Those interested in its findings can follow its progress on Twitter, Facebook and the JPL Web site. Media Contact Writers Release Date


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Articles written for the Daily Universe newspaper Bijou Market to sell handmade wares By Kristin Jensen - Thu, 11/05/2009 - 22:13 A vacant lot will be transformed into a bazaar this weekend as vendors fill the space with bright colors and funky patterns. Local artists will be selling everything from clothes to kitchen utensils. Bijou Market, an event being held Saturday at 501 N. 900 East in Provo, will involve 50 vendors selling their wares from 10 a.m. until 4 p.m. “There will be a lot of great stuff, and all handmade,” said Emily Frame, one of the founders and coordinators of the market. “Clothes for men, women and children, shoes, home decor, kitchen items, purses, lots of jewelry, even beach cruiser bikes.” Frame, a local resident, will have her own booth set up at the market as well as coordinating the other vendors. She and another local artist, Raschelle Johansson, make artistic headbands for their company, Motley Handmade. Johansson, who also co-founded the Bijou Market, said the wares found this Saturday aren’t your typical “mommy craft” that is so prevalent in Utah Valley. “We try to make sure we pick vendors who sell things that are more original,” Johansson said, “You know, not something you’re going to find at Relief Society.” Johansson said the items for sale were mostly tailored toward what creative students would be interested in. “It’s more urban and young, really unique, so people could feel like it’s stuff that’s more one-of-a-kind for them,” she said. “We wanted things that were more outside the box, so we chose vendors that we felt took their work to the next level.” Bijou Market began with just one company — Motley Handmade. Frame and Johansson got the idea when they began having parties to sell their merchandise. In doing so, they found a lot of other local vendors who had impressive crafts but no place to sell them. The first Bijou Market event only had 15 vendors. Now, with a new location on 9th East and 50 sellers involved, Frame and Johansson are both expecting this year’s turnout to be significantly larger. Bijou Market will be held in the empty building across from Gold’s Gym, next to Stan’s Diner. http://universe.byu.edu/node/3862

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Professors discuss not-so-creepy Poe By Kristin Jensen - Tue, 10/13/2009 - 22:16 It wasn’t just the raven who quoth profound wisdom. This year marks the 200th anniversary of the birth of Edgar Allan Poe, and the American Studies Student Association is celebrating by exposing the “tell-tale” truths about Poe’s life in the hope that common myths and misunderstandings about him will exist … never more. The lecture will be held Thursday at 11 a.m. in the first floor HBLL auditorium, and will be followed by a discussion with a panel of Poe experts — Edward Cutler, Dennis Perry and Scott Miller. According to the panelists, Poe had an enormous influence on scientific discoveries, popular culture and modern literature. “Poe is credited with having pioneered modern physics,” said Cutler, chairman of the English Department. “His piece, ‘Eureka,’ is widely recognized as having anticipated the Big Bang theory.” Cutler also said the image we have of Poe — the creepy, stereotypical alcoholic — could be completely false. “It’s obvious that Poe led a hard life,” Cutler said, “but many of the stories about him that came out after his death may have been exaggerated tales from his jealous biographer.” Poe also greatly impacted the realm of literature, for reasons other than the obvious. “Poe invented the original detective story,” Cutler said. “His character, Dupin, is a kind of proto-Sherlock Holmes. His detective trilogy, ‘The Murders in the Rue Morgue,’ is widely credited as being the first ever detective story.” Cutler, along with Perry, recently attended an international Poe conference, where Poe’s influence and legacy were discussed. “One interesting thing,” said Perry, also a professor in the English Department, “is that the creators of the Batman series of comic books were greatly influenced by Poe, and that comes across in some of the Batman mythology.” In Thursday’s lecture, Perry will discuss Poe’s influence on popular culture. He said there have been more than 100 films in 13 different countries based on Poe’s works, as well as numerous comic books and novels. “‘The Shining,’ by Stephen King, is also heavily influenced by Poe,” Perry said. Cutler’s area of interest focuses more on Poe’s enormous impact throughout Europe, particularly France, and the third Panelist, Scott Miller from the Asian and Near Eastern Languages department, will talk about Poe’s influence on Japan. “It’s interesting to see Poe’s international influence,” Cutler said. “I think he is more appreciated in Europe than he is here. Here we just have a sort of junior high interest in Poe. This 200th birthday celebration is more a chance for people to learn who Poe really was.” The lecture is open to everyone, and students are encouraged to read one of Poe’s short stories, “The Black Cat,” ahead of time in order to better participate in the discussions. http://universe.byu.edu/node/2975

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Client Work

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Habitat for Humanity

Donor Letter 340 S Orem Blvd. Orem, UT 84058

801-344-8527

[Today’s Date] Contact Name Title Company name Mailing address City, state and zip Dear Mr./Ms. [INSERT NAME], At Habitat for Humanity, we are in the business of changing lives. Our goal is to eliminate poverty and homelessness in Utah County, and I’d like to invite you to become our partner in this goal. By donating to Habitat for Humanity of Utah County, you can help provide a home to a struggling family. Poverty is a cruel cycle that is difficult to break without help. At Habitat for Humanity, we believe that helping individuals become homeowners helps them succeed in every other aspect of their lives. We give families a hand up, not a handout, to help them achieve their potential. Your donation buys so much more than hammers and nails. It buys a sturdy, secure place for a family to call home. It buys a happier, healthier lifestyle. I have seen parents walk into their new Habitat home in wonder, hardly able to believe that it belongs to them. Habitat for Humanity helps families move out of crowded, unsanitary and unsafe living conditions into clean, new homes. It is very rewarding to see how our organization can make such a difference in these people’s lives. Habitat for Humanity has a long tradition of working with local businesses to achieve great things. I truly believe that by working together to give assistance to those in need, we improve the entire community. I hope you will join us. Sincerely yours, [SIGNATURE] Kena Matthews Executive Director

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Habitat for Humanity of Utah County

Radio PSAs 30 SECONDS

FEEL LIKE RUNNING A 5K BUT DONʼT WANT SNOW IN YOUR SHOES? SIGN

UP FOR HABITAT FOR HUMANITYʼS “NO SNOW INDOOR 5K” TO HELP OUT

A GOOD CAUSE WHILE KEEPING YOUR SOCKS DRY. THE RACE WILL BE

SATURDAY, FEBRUARY 27TH AT 9 A.M. -- REGISTRATION IS 10 DOLLARS

IN ADVANCE OR 15 DOLLARS THE DAY OF THE RACE, AND IT INCLUDES A

FREE T-SHIRT AND A PANCAKE BREAKFAST. ALL PROCEEDS GO TO

HABITAT FOR HUMANITY. TO REGISTER, OR TO FIND OUT MORE

INFORMATION, VISIT HABITAT-U-C--DOT--COM.

60 SECONDS

THIS PRESIDENTʼS DAY, CELEBRATE BY DOING SOMETHING FUN AND

MEANINGFUL. HABITAT FOR HUMANITY OF UTAH COUNTY IS TEAMING

UP WITH PROVO TOWN CENTER TO PRESENT “WELCOME TO HAMMER

TOWNE,” AN EVENT YOU WONʼT WANT TO MISS. THERE WILL BE FREE

DRINKS AND POPCORN, PRIZES, GUITAR HERO AND OTHER ACTIVITIES.

ALSO, IF YOU EAT AT THE TOWNE CENTER PANDA EXPRESS DURING

THE HAMMER TOWNE EVENT, 20 PERCENT OF YOUR MEAL COST WILL

BE DONATED TO HABITAT FOR HUMANITY AND WILL BE USED TO BUILD

AFFORDABLE HOUSING FOR LOW INCOME FAMILIES.

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STOP BY PROVO TOWNE CENTER FOR “WELCOME TO HAMMER TOWNE.”

THE EVENT WILL BE MONDAY, FEBRUARY 15TH FROM NOON TO FIVE

P.M. WHILE YOUʼRE THERE, STOP BY THE HABITAT FOR HUMANITY

INFORMATION BOOTH TO HEAR ABOUT THE GREAT THINGS HABITAT IS

DOING IN THE COMMUNITY AND HOW YOU CAN BE PART OF IT. FOR

MORE INFORMATION VISIT HABITAT-U-C--DOT--COM.

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Press Release Contact: Kristin Jensen

801-822-2277 [email protected]

Improving the Community with Humor

OREM (April 2, 2010) – Laughter is the best medicine, and students can find a

pharmacy full of laughs at a comedy show this week while also giving a little first

aid to the community.

Habitat for Humanity is throwing its second annual “Humor for Homes”

comedy fundraiser this Thursday, April 8, at 7:30 p.m. in the Tahitian Noni visitor

center auditorium. The tickets are only $5.

If last yearʼs success is any indicator, this yearʼs “Humor for Homes” will

have the audience rolling in the aisles. The show will be provided by comedy

troupe “Whatʼs So Funny?” a club comprised of students from Utah Valley

University. “Whatʼs So Funny?” specializes in improv comedy, similar to BYUʼs

“Laugh Out Loud” or the T.V. show, “Whoʼs Line is it Anyway?”

The proceeds from this event will go to Habitat for Humanity of Utah

County. Habitat for Humanity builds homes for poor and struggling families. The

funds raised at this event will go directly to those homebuilding efforts, making a

difference in the lives of families in Utah County.

--MORE--

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Students looking for a fun date idea or a chance to help their community

can find both at “Humor for Homes.” The Tahitian Noni auditorium is located at

5151 N. 300 West, Provo, near the Riverwoods shopping center. Tickets can be

bought at the door or online at www.habitatuc.org/events.

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American Mothers, Inc.

History of American Mothers, Inc. American Mothers, Inc. is an interfaith, non-‐political, non-‐profit organization for women and men who recognize the important role of motherhood through educational programs and community outreach. The idea behind American Mothers, Inc. began during the Civil War when a woman named Anna Reeves Jarvis sought to heal the damage done to families during that time of conflict. She organized a day to celebrate love and friendship, transcending battle lines, and that simple effort grew into what we now celebrate as Mother’s Day. The first National Mother of the Year was presented in 1935 and to this day American Mothers, Inc. remains the official sponsor of Mother’s Day. It continues to honor outstanding mothers and recognize the invaluable contribution they make to the future success and happiness of children and society. In its 75 year history, many distinguished women have joined the cause of American Mothers, Inc. Sarah Delano Roosevelt, J.C. Penny, Mamie Eisenhower, Phyllis Marriot and Hillary Rodham Clinton all served with American Mothers, Inc. as leaders, officers and members. The National organization of American Mothers, Inc. is headquartered in Washington, D.C. The Board of Directors is composed entirely of volunteers, dedicated women who have a great respect for the mothers of America. The National organization is responsible for the reknowned National Mother of the Year and National Young Mother of the Year awards, as well as other awards and programs that honor outstanding mothers and provide opportunities for education and leadership training. This document was used in a press packet as well as a sponsorship packet sent out by the American Mothers, Inc. national board as part of their campaign to rebrand the organization and increase their media presence.

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Makovsky & Co. Internship Materials

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BB&T Co. campaign project

The following is a document developed as part of a full-scale campaign for

BB&T bank. Together with my co-intern Justin Goldberg, I researched BB&T,

determined their needs and created a hypothetical campaign to boost their

business in the Florida banking market.

The final product was a research packet, a PowerPoint which was

presented – or “pitched” – to the firm at the end of the internship, and this one-

pager. A DVD of the presentation can be provided upon request.

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PRISM PR Toolkit for the Center for Arts Education

The following document is a PR campaign proposal designed by the

interns from 6 different firms. The final product was a 27-page, step-by-step PR

toolkit presented to the Center for Arts Education.

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Proposal for PR Project The Center for Arts Education

By the PRISM Interns

Timeframe: Plan completed by July 30. Topic: Launch of the 4th Edition CAE Parent Guide Goal: Direct key publics to the CAE website and to the Parent’s Guide Work elements:

Social Media Twitter: set up account, get 150+ followers, include links, facts,

statistics Facebook: double current fan count, give information about

launch, create hype about guide book LinkedIn: create a page, network

Target date of completion: Thursday, July 8 Community Outreach/Partnerships

Contacts: public officials, city council, school boards, PTA, unions, other

Partnerships: musical and performing arts theaters, art museums Create pitch, compile list of possible partners/donators including

the contacts listed above Target date of completion: Thursday, July 15

Media list/Distribution Media lists: compile list of journalists and community officials and

their contact information through MediaAtlas and Cision, related articles and blogs

Target date of completion: Thursday, July 8 Follow up: call and/or email all possible contacts

Target date of completion: Thursday, July 15 Press Release

Story: create a personal interest story, “How Art Changed My Life” to draw attention to website and brochure

Write up: use CAE information to go along with story Target date of completion: Thursday, July 22

Submitted by:

PRISM To:

The Center for Arts Education, June 24, 2010

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Ira A. Fulton College of Engineering and Technology

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Social Media

Facebook

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Event Materials

Student Innovator of the Year Competition

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ACET Conference ACET (the Advancement Council of the Ira A. Fulton College of Engineering and Technology) is comprised of 41 high-‐paying donors who support the college and mentor students. The following are materials I developed for various ACET events. INVITATION (Text: Kristin Jensen; Design: Garrett Boden) FRONT:

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MIDDLE SPREAD:

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BACK:

HIGHLIGHT STORIES: (Student success stories, used in an ACET Ambassador informational booklet) Learning by Doing (TEE National Competition) The Technology and Engineering Education (TEE) program was recently awarded first place at an international competition for technology and engineering educators. They earned first place in five out of seven competitions, all of which were designed to test students’ teaching skills and abilities. The competition simulated realistic teaching situations such as presentations, preparing lesson materials and working with video production. Professors in the TEE program are enthusiastic about these competitions because they give students ample experience with lesson development before graduation. Meeting National Standards of Excellence (NSA cyber security) BYU is doing its part to protect against hackers, data mining and computer viruses. The Information Technology program was honored this year with a prestigious recognition from the National Security Agency (NSA) and the Department of Homeland Security. Because of its outstanding cybersecurity curriculum and faculty, BYU has been named a National Center of Excellence. This honor gives students

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access to additional funding and scholarships as well as industry-‐wide recognition. The association with a National Center of Excellence also provides an advantage to students who decide to work for the U.S. government. Climbing to New Heights (Batman device) Students in the engineering Capstone class designed a gadget worthy of a superhero this year. Their automatic repelling device was based on the recent Batman movies. Engineers managed to create with raw technical ability the kind of futuristic tool that Hollywood makes with smoke and mirrors. The device includes a grappling hook that can be shot from a pressurized air cannon. Once secured, the attached cable can lift over 300 pounds vertically into the air via an automatic winch and pulley system. Literally all it takes is the push of a button. BYU’s anchoring device was tested at this year’s Air Force Research Lab competition. Though the original concept was inspired by a comic book, this tool has very realistic and practical applications for the military. Becoming a Sought-After Specialist (NASA story) Even before receiving her Ph.D., engineering student Shannon Zirbel’s skills were in high demand. Zirbel’s research has earned her a fellowship worth up to $198,000 with NASA’s Jet Propulsion Lab (JPL). For Zirbel, who grew up wanting to be an astronaut, this fellowship is a dream come true. Through her undergraduate and graduate work at BYU, Zirbel has become an expert in compliant mechanisms. These are mechanisms that are flexible, moving by bending instead of using hinges (examples include a bow-‐and-‐arrow or an elephant’s trunk). Applying these mechanisms to NASA’s spacecraft could be revolutionary, as they would require much less lubrication and maintenance than hinged devices. Zirbel will also work personally with a mentor and may even get to see her work displayed on future spacecraft.

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Other projects -‐ Organized, conducted and transcribed a focus group (Study Abroad Program) -‐ Slogan development for the colleges New Building Capital Campaign -‐ New Building brochure -‐ Social Media Monitoring -‐ Copy Editing -‐ Copy Writing for flyers, screen displays, posters, etc.

Documents

Portfolio - Kristin Hilton