P ORTFOLIO

INTRODUCTION:CULTURA IS A BRAND STRATEGY AND DESIGN STUDIO DEDICATED TO THE

PROSPERIT Y OF E THICAL, SUSTAINABLE AND REGENERATIVE BUSINESSES.

With brand strategy and design, we help ethical and regenerative businesses spark brand movements that will change the world.

Cultura Brand Studio founder Erin Blondeau has a mission to normalize ethical business

practices and encourage sustainable sourcing to improve the planet and the unite the

masses to stand for social justice. As a design studio, we offer a unique combination of brand

strategy, graphic design and marketing to scale your business and help you connect perfectly

with your dream customers.

SERVICES:

• Brand strategy

• Graphic design

• Website design

• Copywriting

• Marketing

• Brand consulting

EXAMPLES OF WORK

LIGHT SHAKERS PODCAST

Light Shakers Podcast is a division of Pretty Hustle Nation

and is owned by Instagram Influencer, Chantel Balch. In

just a few months’ time, Chantel has been able to grow

her Instagram following to over 25k and counting.

DELIVERABLES:

• Logo design + brand identity

• Brand strategy + guidelines

• Social media graphics + icons

• Monthly retainer

• Brand consulting

IG FEED CURATION

We created custom graphics for the Light

Shakers Podcast to position the brand on

Instagram and stand out from the crowd.

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a b c d e f g h i j k l m n o p q r s t u v w x y z

ALTERNATE GOTHIC NO2

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x y z

Open Sans

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Branding & logo des ign for sou l fu l en t repreneurs • www.cu l tu rabrands tudio .com

MAIN LOGO

SECONDARY LOGO

COLOUR PALETTE

TYPEFACES

MOODBOARD

BRAND STRATEGY & CONSULTING

Cultura Brand Studio worked closely with Chantel to develop a brand that is aligned

with her soul. We went through a series of questions that helped her focus on

her ideal customer, brand purpose, and mission. With this information, we created

recommendations on how she can position herself in the market for maximum

exposure and brand impact.

PRAISE FROM CHANTEL:

WILDCOAST PUP

WildCoast Pup creates unique and stylish gear that

is eco-conscious and designed specifically for dogs.

The items are handcrafted and perfectly made to reflect

a west coast style that is never cutesy. The accessories

are so stylish, you’d want to wear them yourself!

Being socially-conscious is what sets WildCoast Pup apart

from its large, corporate competitors such as PetSmart.

DELIVERABLES:

• Logo design + brand identity

• Brand strategy + guidelines

• Marketing material design273655

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MontserratA B C D E F G H I J K L M N O

P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

Open SansA B C D E F G H I J K L M N O P

Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

Branding & logo des ign for sou l fu l en t repreneurs • www.cu l tu rabrands tudio .com

MAIN LOGO

SECONDARY LOGO

COLOUR PALETTE

TYPEFACES

MOODBOARD

SYMBOLS

ONLINE SUCCESS COLLABORATIVE

Online Success Collaborative is a multi-media

brand that offers copywriting and business

tips for creative professionals that are ready

to make the leap into the business world.

Because Online Success Collaborative is fun and

interactive, its ideal customers will be drawn

to its resources to receive tailored information

and answers to their business-related questions.

DELIVERABLES:

• Logo design + brand identity

• Brand strategy + guidelines

• Podcast graphics

• Brand consulting + support

BLACK SEA TANGERINE PEACH WHITE

MOODBOARD

The original moodboard

featured a different colour

palette than the final brand.

After conducting market

research and a competitor

analysis, we found that yellow

was too commonly used by

competitors.

To give Online Success

Collaborative an edge with

their visual identity, we paired

a bright orange with a deep

teal to create a professional

but emotional brand.

BRAND CONSULTING + SUPPORT

In addition to a full brand design, Online Success Collaborative received full brand consulting

and support through the duration of the project to ease any worries or confusion that

inevitably happens when launching a new business.

Through our Slack workspace, we worked through questions surrounding the ideal customer,

their pain points, and how Online Success Collaborative can help them.

PRAISE FROM ONLINE SUCCESS COLLABORATIVE:

“It can be nerve-wracking to trust your business in the hands of

someone else, but Cultura Brand Studio captured my vision for

branding with ease and efficiency. Now, I feel confident in moving

forward with my brand and even more excited about the future!

You’ll love working with Erin.”

- Lander Sulser

Founder of Online Success Collaborative

BRAND STRATEGY + DESIGNwww.cu l tu rabrands tudio .com

hel lo@cul turabrands tudio .com