2 PORTFOLIO www.aafcleveland.com

CORPORATE MEMBERS (click names for links)

■ 9threads

■ COSE

■ Doner

■ flourish

■ hfa

■ Hughie’s Audio Visual

■ Kent State University

■ Liggett Stashower

■ Linkmedia360

■ Little Jacket

■ Marcus Thomas LLC

■ Melamed Riley Advertising

■ Parker Hannifin

■ Radio Disney

■ Recess Creative

■ Repros Color

■ Scene Magazine

■ Time Warner Cable

■ Virginia Marti College of Art & Design

■ Wyse Advertising

PORTFOLIOPublished by

The American Advertising Federation-Cleveland

4700 Rockside Rd., Suite 325 Independence, OH 44131

Ph: 216-901-4000 Fax: 216-901-4003

www.aafcleveland.com

email: adassoc@aafcleveland.com

2010-2011 BOARD OF DIRECTORS OFFICERS: President & Secretary/Treasurer: Sharon Toerek VP Programming: Jason Schafer VP Membership: Tony Weber

DIRECTORS: Tami Brown, Randy Carpenter, Dick Clough, Christopher Ferranti, Roger Frank, Jim Gagen, Dave Grager, Andy Halko, Sharyn Hinman, Kelly McGlumphy, Stephanie McNally, Lisa Zone

ASSOCIATE DIRECTORS: Jean Gianfagna, Risa Goehrke, Lute Harmon Jr., Candis Hecking, Grace Heese, Lisa King, Anthony LaGuardia, Joe Matuscak, Tom Moore, Alana Munro, Karen Ohlrich, Mike Peterson, Ben Sabol, Bridgit Space, Sean Szczepinski, Pat Wren

MISSION STATEMENT The American Advertising Federation- Cleveland exists to promote the vitality of the communications industry in Northeast Ohio through professional education, recognition of excellence, public service and social activities that are relevant to our members and the community.

Editor: Dan Leibundgut Produced by: LPC Publishing Inc. Ad sales: Contact John Moore (216) 721-1800 x124 • www.lpcpublishing.com

VOL. 52, NO. 3, December 2011

ON THE COVER The cover image was created by Recess Cre-ative and was inspired by the mass of stock content and imagery that’s taken over the creative field. Recess, founded by Chris Jung-johann and Tim Zeller, is a full-service digital advertising agency in Cleveland. Their clients include Toyota Trucks, Key Bank, MOVband, Rainbow Babies & Children’s Hospital, The Greater Cleveland Part-nership, and NYC record label the Artists Den. www.recesscreative.com

FROM THE TOPOur president, Sharon L. Toerek

December Crunch

Turkey roasting – Check2012 marketing plan – CheckFirm holiday cards – CheckYear-end tax planning – Don’t even ask….Hubby’s Christmas gift – See Year-End tax planning…..December Portolio Column – Late, but Check! (sorry Dan)

Yes, that’s December for you. It’s a crazy time of simultaneous wind-down and looking forward to the potential of a fresh start in the New Year.

I’m going to keep this brief – you’re busy, I’m busy. It’s been an exceptional year for AAF Cleveland, and for that I say thank you. It’s going to be an even more exceptional year for AAF in 2012, and about that I say get ready! I’m grateful to our Executive Director, Volunteer Leaders, Members, and Corporate Partners for your skill and generosity. And I wish you all warm holidays and a healthy prosper-ous New Year.

We’ve got some great upcoming events – make sure you put them in the calen-dar before the eggnog goes to your head:

C4 – Our newly revamped Communications Career event for college students, on December 19 at the Cleveland Plain Dealer.

Digital Media: What’s Next: A look at digitial media trands for 2012 and beyone, on Wednesday January 18 at the Doubletree Lakeside at 11:30 AM.

ADDY entries due no later than January 6, 2012.Happy Holidays to All,

www.aafcleveland.com PORTFOLIO 3

AD PEOPLEAAFCLE’s Holiday SpiritAt this time of year we all try to take

a little time to reflect on how fortunate we are to live in this country, for family, friends, health, we truly have much to be thankful for. Unfortunately, there are many in our community not as fortunate as they struggle to put food on their tables. Our 32 Below group undertook a “Can Castle” competition just before Thanksgiving with all the food collected donated to the Cleveland FoodBank. I had the privilege of collecting at many of the agency’s who participated and was thrilled with what I saw. The 10 partici-pating agencies collected approximately 2,500 pounds of canned goods that were delivered last week. Even though Melamed Riley Advertising won the “Can Castle” competition, all of the agencies are winners in my book. My thanks to:u Marcus Thomas LLCu Wyse Advertisingu Doneru Liggett Stashoweru Rosenberg Advertisingu thunder:techu Insiviau Melamed Riley Advertisingu Akhiau 717ink

I’d like to thank 32 Below co-chair Stephanie McNally from 717ink and her team for coordinating this event…well done! I’d also like to thank AAF-Cleve-land volunteers Christine Fisher and Kate Guess for their help, or should I say muscle. Next year we go for 2 tons!

We need you! I’m looking for ways to refresh Portfolio to make it more if an industry-wide publication and could use your help. I’m looking for content includ-ing but not limited to: u Job openings u Agency news u New hires/promotions u Opinionsu Rantsu Thought leadershipu White papers

This month you’ll read a column by Roger Frank, partner at Little Jacket. If you’d like to contribute to our “Speak For Yourself” column please email me at dleibundgut@aafcleveland.com. I look forward to hearing from you.

Happy Holidays and here’s to a great 2012!

Agencies and Companies On the MoveAROunD TOwn

FROM THE ExEcuTIvE DIREcTOR

HFA Earns 2011 Business Leadership AwardHitchcock Fleming & Associates has earned the 2011 Small Business Leader-ship Award from the Association of Fun-draising Professionals North Central Ohio Chapter. The award is designed to honor and recognize small business in north central Ohio that has contributed signifi-cantly to non-profit organizations. HFA chairman/CEO Jack DeLeo will accept the award. Highlights of hfa’s current ongoing com-munity involvement include: u Akron/Summit Convention & Visitors Bureau – DeLeo (board) and Betro (mar-keting committee);

u Akron Marathon Charitable Corpora-tion Board and Akron Roundtable Board – Betro; u Northern Ohio Golf Charities Founda-tion Board VP and Walsh Jesuit High School Board Chairman – Chuck Abra-ham, hfa executive vice president/CFO; u The University of Akron Marketing Advisory Board – Shirley Shriver, hfa VP/strategy & insights; u Greenleaf Family Center Board – Keith Busch, hfa VP client services/business development; u Arthritis Foundation, Northeastern Ohio Chapter Board – Busch (hfa is a partner for the Arthritis Foundation’s Red & White on Thursday Night);

u Torchbearers President – Matt McCal-lum, hfa VP/talent development; u Akron Rotary Camp for Children with Special Needs – hfa supports creative learning activities; u Keep Akron Beautiful – Dreamscape fundraiser and additional work.

Linkmedia 360 New OfferingsLinkmedia 360 is now offering clients/prospects:New interactive capabilities that include QR (Quick Response) codes that are placed on print media advertisingWebsite design and development.

Linkmedia 360 Promotes ThreeJoanna Nativio, Patti Spirko and Barra Terrigno have been promoted to Senior Account Executives.

Thunder::Tech Continues To Grow With Additional Team MembersTo keep up with ex-panding business, thunder::tech has filled two new positions. The agency welcomes Thea Letteri as an account coordinator and Chris George as a graphic designer.

Letteri joined the Ac-count Services team with an adminstra-tive background at Cardinal Fastener. As an account coordinator she will manage client accounts and attract new business.

In his role as graphic designer, George designs websites, branding systems and print collateral. He also creates motion graphics and shoots and edits video for client projects.

HFA Bolsters Its Marketing Lead-ership TeamHFA has promoted three associates within its client services department.

Maggie Harris has been promoted to vice president of account services. Har-ris joins the management team utilizing

continued on page 4

Letteri

4 PORTFOLIO www.aafcleveland.com

her strategic insights and skills in interper-sonal communications to develop a broad spec-trum of opportunities for hfa clients including AkzoNobel, Akron Gen-eral, KraftMaid, Lubrizol, Autism Family Foundation and The Goodyear Tire & Rubber Company.

Katie Greenwald has been promoted to ac-count manager of public relations. She works with a variety of clients on hfa’s expanding client list to provide strategic implementation of public relations campaigns, which include press materials, media relations and event coordination.

Michael Anthony has been promoted to assis-tant account manager. In this role, he uses his knowledge of the building products category and sports business manage-ment in achieving mar-keting goals for clients Louisiana Pacific and the Akron Marathon.

Liggett Stashower Promotes Three, Hires FourLiggett Stashower an-nounces the promotions of Mark Szczepanik to creative director, Linda Fantone to art director and Charlene Coughlin to senior project man-ager. Additionally, LS has added Doug Herberich as senior art director and Larry Peacock as account director, Angelina Brod-erick as project manager and Emily Tarr as account coordinator.

Szczepanik started at LS as a copywriter in 2002 and is now respon-sible for the creative prod-uct of the agency, providing strategy and direction as the agency’s new creative director.

Fantone was most recently a senior graphic designer and has been promoted to art director. She was first hired at LS

after completing the LS Internship Program in 2007.

LS promoted Couhglin from project manager to senior project man-ager. She oversees the project management department which works along side client and agency teams to estimate projects and keep them on time and on budget.

Herberich comes to LS as a senior art di-rector. Most recently he worked at the Ryan Partnership in Columbus and Keathley Advertising in Akron.

LS’ new account direc-tor, Peacock, is working on the Boral and Henkel accounts. He facilitates, maintains and strength-ens client relationships and leads the develop-ment of client strategies.

Working closely with Coughlin, Broder-ick was hired as a project manager. Her client accounts include Catholic Diocese Foundation, Henkel and Cuyahoga Arts and Culture.

Finally, Tarr joins LS as an account co-ordinator. In her role, she works closely with client teams to complete administra-tive tasks. Tarr works to implement pub-lic relations and advertising strategies for Duck brand, Kichler, Harvest for Hunger and Flood and Sikkens. Tarr graduated from the College of Wooster.

Stern Announces New Associate Creative DirectorStern is pleased to an-nounce the addition of Randy DeMuesy to its full-service advertising agency based in Pepper Pike, Ohio. DeMuesy joins the Agency’s Cleveland office as Associate Cre-ative Director where he will help develop, initiate, and analyze marketing strategies and project concepts, while using strategic, con-ceptual and copywriting skills to ensure client satisfaction. Prior to joining Stern, DeMuesy was Associate Creative Direc-tor and a copywriter at Meldrum and Fewsmith Advertising for 11 years where

he wrote advertising and marketing materials for clients, before starting his own company in 1998, DeMuesy Cre-ative, Inc. He has won various awards for his work, including Cleveland Society of Communicating Arts Awards, the Addy Awards and a Gold Ring Award. DeM-uesy received a Bachelor of Fine Arts degree in Graphic Design from Bowling Green State University. He resides in Westlake, Ohio.

HFA Strengthens Business Solu-tions Capabilities; Promotes Elwell To Vice PresidentHitchcock Fleming & Associates Inc., has promoted three to further strengthen client busi-ness solutions.

Dale Elwell has been promoted to vice presi-dent of account ser-vices. This role demands thoughtful leadership, involvement in agency-wide initia-tives and business development. Elwell provides strategic guidance and dedica-tion to several account teams, including The Goodyear Tire & Rubber Company, Tremco and Choice Hotels Interna-tional. Elwell graduated from Ashland University with a Bachelor of Science in business administration (BSBA) with a double major in radio/television and marketing. He volunteers at the Rock and Roll Hall of Fame and Museum and has held several leadership positions on its affiliate membership group and Board of Directors. He resides in Broadview Heights.

With his broad com-puter programming knowledge, Jim Kiel has advanced to hfa’s interac-tive solutions architect. Leading the production side of the interactive department, Kiel provides programming direction and mentoring to web de-velopers while developing relationships with technical vendors. He enforces quality assurance and best practice methods to provide optimal deliverables for all projects. Kiel holds a Bachelor of Science in computer science from the University of Akron. He resides in Twins-burg Township.

Sam Russell takes on increased responsibilities as an integrated media

Harris

Greenwald

Anthony

Szczepanik

Fantone

Coughlin

Herberich

Broderick

DeMuesy

Elwell

Kiel

www.aafcleveland.com PORTFOLIO 5

specialist. In this role, he creates and monitors paid search campaigns, researches and executes plans for search engine optimization (SEO) and conducts market research to assist media plans for various clients. Russell is Google Certified in Search Advertising with more than two years of experience with SEO, media research and media planning and buying. Rus-sell graduated cum laude from Ashland University with a Bachelor of Science in marketing communications. He resides in Ashland, OH.

Russell

SPEAk FOR YOuRSELFAward shows. Do they matter? (Or how to get a job at Brokaw.)

Author’s note: Instead of just rambling on with my opinions about award shows, I thought I would collect the opinions of ten of our region’s leading creative direc-tors and share those.

Well, in fairness, I only gave them a couple days. But only two returned an answer. Could be me. Could be an initial statement about what the region thinks about award shows.

However, I did get Tim Brokaw, who’s firm, Brokaw, knows a thing or two about what it takes to win awards, and Mike Hudock, who left Point 2 Point to grow his own business and past best of show winner, to share their thoughts.

About me: a partner and creative direc-tor at Little Jacket. www.little-jacket.com.

Since it’s just the three of us. Let’s pretend we did this over beers and not over the interwebs. Here’s how the discussion went.

Why enter award shows? TB: Award shows – like the

One Show, Communication Arts, EFFIEs, and the National ADDYs – typically only recognize work that is simple, relevant, fresh, and unique—which is exactly the kind of work clients need to rise above today’s cluttered media environment in order to change or reinforce consumer behavior.

Also it makes a lot of sense for us to

enter shows from a recruiting standpoint. Great work attracts great talent. And it makes sense from an individual standpoint to get your name out there—so agencies know where the great talent is hiding. (Not that they would poach them or anything, right? p.s. attention award-winning cre-atives ... feel free to submit your book at brokaw.com)

MH:I enter award shows purely for PR

purposes. Me: We enter award shows

for several reasons. (And it varies by show.) 1) Figure out where the bar is. 2) Is our work getting there? 3) Good PR for employee recruitment. 4) Help

position us in the market.

Does winning award shows help you grow your business?

MH: I can’t say I’ve ever gotten busi-ness for any award I’ve won. To speak in advertising terms, it’s a “reason to believe” you are a capable creative. But the work you show is more important than the hardware it’s accumulated.

TB: I think indirectly it does. We always say national new buzz and national new biz go hand in hand. Of course, we’ve got anecdotal stories of getting invited to pitches because of some award-winning work we did for “X” client. But the real value of award shows to us is just stay-ing top-of-mind with prospects scouring the trades for the latest, greatest agen-cies doing the latest, greatest work.

Me: I feel like it is part of the chemistry check between an agency and potential clients. We tend to gravitate toward in-novators and risk takers. That is the type of client with an appetite for doing the best work.

Has it ever hurt your business?TB: Forking over the hefty national

and international award show fees is never easy. But it’s one of the many new business investments we believe have to

make to continue to stay relevant.MH: No. Me: Who asked this question? Oh,

wait. I did. I guess I feel like award shows do define your work. I don’t think a really conservative client would be interested in working with Little Jacket. So I think we’ll never see those billings. Not necessarily hurting our business, but defining it. Do your clients care?

MH: They like it after the fact. It makes them feel good. But honestly, if I never entered, they wouldn’t care.

TB: Some do. Some don’t. Depends on the show. Depends on the client.

Me: Well done, guys. May I buy you a shot?

Does your family understand what the awards mean?

TB: Another badge of mediocrity for the basement shelf.

MH: Hell no. They think it’s egotistical. Me: My family is way over it. Well, guys. We’re wrapping up. What

question should I have asked, but didn’t?MH: The question you really should

have asked is __why do the browns al-ways suck____and your answer is___be-cause they are cursed.

Me: Bartender. We’re going to need another round to talk about this.

TB: You have seen the jersey in our window? Haven’t you?

Roger Frank is a partner and creative director at the design firm Little Jacketwww.little-jacket.com

Frank

6 PORTFOLIO www.aafcleveland.com

EvEnTS cALEnDARMonday, December 19, 2011 C4The Plain Dealer 8am to 3:00pmSponsored by The Plain Dealer and VMCAD

Wednesday, January 18, 2012January Professional Development Luncheon“Digital Media: What’s Next” Doubletree Hotel Lakeside11:30amSponsored by The Plain Dealer

nEw MEMbERSAAF-Cleveland would like to welcome the following new members for November:

Jim Kopniske Cleveland City Council

Guy Wehman Genwood Media

Jeff Downie Downie Photo LLC

Patsy Kline Cleveland State University

Chris Jungjohann Recess Creative

Tim Zeller Recess Creative

Chad Milburn Recess Creative

Jennifer Frimel COSE

Jacque O’Bryan The Creative Group

Thomas Valenti The Creative Group

Bailee Walker The Creative Group

32 bELOw ARE kIngS OF THE cASTLEAAFCLE’s 32 Below Young Pro’s group collected approximately 3,500 pounds of canned goods all part of their “Can Castle Competition.” Ten agencies participated with Melamed Riley coming out as the winner. All canned goods were donated to the Cleveland FoodBank in time for the Thanksgiving holiday. Thanks to all who participated. See photos, page 10.

c4 IS JuST AROunD THE cORnERHelping MarCom students to:

u CREATE their personal brand

u COMMUNICATE with confidence and use social media effectively

u CONNECT with the industry through proper networking

u Turn CAREER challenges into opportunities

Monday, December 19, 2011The Cleveland Plain Dealer8am to 3pmRegistration deadline is 12/15/2011 Tickets are just $25 and include a one-year student membership in AAF-Cleveland.Click here to learn more and to register

nOw IS THE TIME TO EnTER THE ADDYSThe Addys Are Now Open For Business!

Now’s the time to round up your best work and go for the gold. Judging will be held on the weekend of January 13th. This year’s judges includes:u Christopher Stewart, Associate Creative Director at Designkitchen, Chicago, ILu Amy Taylor, Wordologist and Artisanal Messagemaker at Brains on Fire, Greenville, SCu Michael Corbeille, Creative Director at Goodby, Silverstein & Partners, Detroit, MI

Submission deadline is January 6th, 2012.Click here to enter

JAnuARY PROFESSIOnAL DEvELOPMEnT LuncHEOn By the time you’re done reading this digital media has already changed. Join us for this engaging luncheon with special guest panelists Larry Weissman, Sales Manager of SAY Media and Adele Pellicane, Senior Director, Agency Development at Traffiq. Our panel will discuss how to stay up-to-date and utilize the continuous advance-ments in digital media. Our panel of digital media experts will be moderated by “tech czar” Michael DeAloia, co-founder of Social Media Studio.

“Digital Media: What’s Next”Wednesday, Jan 18, 201211:30 am Doubletree Hotel, LakesideTickets cost:$30 for members, $45 for non-members, $15 for students, Tables of 8 for $220Sponsored by: The Plain Dealer. The 2011-2012 AAFCLE Education Foundation Scholarships will also be awarded.

click!All URL and email links in Portfolio are live links for your convenience.

www.aafcleveland.com PORTFOLIO 7

Not every whiny egomaniac is locked out.

ENTER NOW AT ADDYCOMPETITION.COM BY 1/6/12

2011 ADDY SHOW @THE

8 PORTFOLIO www.aafcleveland.com

nOcA nEwSIs Anything Certain Anymore?As print ads have plummeted over past decade, online and digital advertising has soared.

But what now, Charlie Brown? Print advertising bottomed out a couple of years ago and experienced a slight rebound. Unfortunately, The Wall Street Journal reported recently that the print rebound has faded.

What college student wouldn’t want a brand new couch along with a $500 scholarship? Are you a full-time student looking to show off your advertising skills? If so, the second annual AAFCLE SofA (Students of Advertising) Awards is open for entries! Thanks to Basista Furniture, we’ll once again award the Best of Show entry with a sofa and a $500 scholarship from the AAFCLE Education Foundation. Interested? The details for entry are listed be-low. Don’t let this opportunity pass you by – the deadline is February 3, 2012.

DEADLINE: Entries must be registered online at So-faAwards.com and received at the AAF-Cleveland office by February 3, 2012.

ELIGIBILITY: Entries must be produced by student(s) while enrolled as a full-time student at an accredited college or university. The work must have been created between February 1, 2011 and February 1, 2012.

Work from internships is allowed as long as it was produced solely by stu-dents.

Since you’re a student, the work does NOT need to have run. Spec creative is acceptable.

SOFA AwARDS cALL FOR EnTRIESFEE: The entry fee is $25 per entry. This is for both individual and campaign entries. Ads may be entered as both singles and as part of a campaign. For example, if you enter an ad campaign (up to six components) for $25 and you can also enter those individual ads as single pieces (for an additional $25 each).

CATEGORIES: There are no categories. We find catego-rization tends to squelch creativity. If you can make a valid argument that your entry is, in fact, an ad, we’ll allow it. If we have an issue with the eligibility of your en-try, you’ll be hearing from us.

JUDGES: The judges will be made up of Cleveland cre-atives. Winners names, work

and contact information will be shared with the judges – they might be inter-ested in hiring you someday.

JUDGING: There is no set number of awards; award-worthy work will receive an award.

AWARDS: As you may have already guessed the prize to the student that wins the best of show is a couch, com-pliments of Basista Furniture, and a $500 scholarship from the AAF-Cleveland Education Foundation. (Sofa delivery is NOT included – you must be able to

transport the sofa yourself.) If a team ef-fort is chosen as best of show, it is up to you (the winning entrants) to decide who gets the sofa. (Perhaps some sort of joint custody agreement?) Other SofA Award winners will receive trophies (one trophy per entry.) Extra trophies may be ordered for a nominal charge.

The award ceremony will be held in conjunction with the AAF-Cleveland ADDY Awards on February 16, 2012.

HOW TO ENTER: It’s a two-step pro-cess:

Visit www.aafcleveland.com/sofa-awards.html. There you’ll be able to reg-ister your entries and pay for your entries (via paypal).

Send a physical copy* of your entry to the AAF – Cleveland office:

SofA Awards c/o AAF – Cleveland4700 Rockside Road, Suite 325Independence, Ohio 44131

*If it’s a print ad, send a print copy. Radio, Web & Interactive entries must be submitted on a CD – do NOT simply send us to a URL. Video entries must be on DVD. If the work (especially gue-rilla efforts) requires some explanation, please submit an entry. If none of these options seem suitable contact Dan Lei-bundgut at the AAF-CLE office 216-901-4000 x-11.

Now, AdAge Digital reports that digital advertising dropped considerably for the fourth quarter of 2011. Some venues have reported double-digit drops.

Should we blame the economy? That’s the obvious first place to look. But, with the most anemic recovery since World War II, the economy has been in the dumper for more than three years now. Why the recent across-the-board

drop in ad spending?Does this portend more economic

sluggishness or even a new recession? Time will tell.

Jim TabaczynskiPresident, NOCASend your comments to: jptgroup@sbcglobal.net

www.aafcleveland.com PORTFOLIO 9

AAF-Cleveland InternshipThe Cleveland AAF office seeks a marketing or communications intern to as-sist with marketing responsibilities. Applicants should be current marketing or communications students with excellent multi-tasking abilities, strong writing skills, and a professional attitude.

Intern will learn and be exposed to: • Real world knowledge of working with MarCom agencies and club members • Hands on strategizing and planning • Participation in staff/committee/events/program meetings • Opportunities to network with local MarCom professionals

Responsibilities include, but are not limited to: • Member database management and upkeep • Event planning and assisting • Working with program committees • Website maintenance 

Qualifications: • Current students (junior or senior) majoring in marketing, communications or advertising. • Exceptional writing and proofreading skills. • Outstanding project and time management skills, demonstrated ability to manage several projects at once under strict deadlines. • Ability to work effectively with others 

Schedule and Compensation: • This is a non-paid internship.  AAF-Cleveland will pay for all expenses incurred by intern for club work • School credit hours can be set up  • 15-20 hours per week around intern’s schedule during academic year

Company description Since 1901, AAF-Cleveland has been active in the Cleveland communications industry. We bring Advertis-ing, Public Relations and Sales & Marketing Professionals together to build networks and create business solutions.

AAF-Cleveland is Northeast Ohio’s premier resource for communications professionals. The association offers its almost 400 members continuing professional educational opportunities, social activities, planned fundraising events, a networking luncheon speaker series plus much more.

How To Apply: Please send resume and cover letter indicating interest in this internship to:

Executive Director Dan Leibundgut dleibundgut@aafcleveland.com 216-901-4000 x-11

10 PORTFOLIO www.aafcleveland.com

On THE ScEnEEveryone enjoyed themselves at the IX Center at our November Professional Development Luncheon featuring Bob Tuschman from the Food Network

1 2 3

4 5 6

1 Meet & Greet with Bob Tuschman

2 Jessica McKeown with Bob Tuschman and Carol Tuschman

3 Joe Matuscak with Bob Tuschman

4 Michael DeAloia, Sara Smith and Tim Vaughan

5 Laura Pierce, Alicia Lenhart, Katie Bizga and Cortney MacWherter

6 Emerging Chefs served some delicious appetizers.

7 Lisa King, Loren Chylla and Mary Kolk

8 Greg Luvison and John Butler

7 8

When: Monday, December 19th

8:00AM - 3:00PM

Where: The Plain Dealer

1801 Superior Avenue

Cleveland, OH 44114

Transform your CAREER EQUATION. Learn how to...

CREATE a dynamic and original personal brand that

highlights the values only you can bring to the table.

COMMUNICATE con�dently and e�ectively utilize

social media to your best advantage.

CONNECT with real people from your industry;

build relationships; employ the secrets of

networking; recognize opportunity; and

be remembered.

In addition we will in

troduce the path to an

entrepreneurial mind-set that will h

elp you turn

CAREER challenges into opportunities.

AAF-Cleveland Education Foundation is

committed to helping students achieve success

CREATE a "great" ad; win prizes and $500 cash via

the Students of Advertising Awards (SOFA).

COMPETE for scholarships. A dozen or more

are awarded annually through AAF-Cleveland

Education Foundation.

JOIN the club and become a student member

of AAF-Cleveland.

LINK with the $5 billio

n Marketing and

Communication Industry in NE Ohio for job

openings, internships, entrepreneurship

programs, and more.

ACQUIRE details online at

AAFCleveland.com

or call 216.901.4000 x11.

The current economy is bringing about unprecedented change in the way graduates search for work!

COME TO CLEVELAND IN DECEMBER TO EXPERIENCE THE NEW CAREER EQUATION

the new theory of relativity for design & communication careers

CCAREER

4CREATE

COMMUNICATE

CONNECT

EDUCATION FOUNDATIO

N

Photos from the Can Castle Competition.

www.aafcleveland.com PORTFOLIO 11

When: Monday, December 19th

8:00AM - 3:00PM

Where: The Plain Dealer

1801 Superior Avenue

Cleveland, OH 44114

Transform your CAREER EQUATION. Learn how to...

CREATE a dynamic and original personal brand that

highlights the values only you can bring to the table.

COMMUNICATE con�dently and e�ectively utilize

social media to your best advantage.

CONNECT with real people from your industry;

build relationships; employ the secrets of

networking; recognize opportunity; and

be remembered.

In addition we will in

troduce the path to an

entrepreneurial mind-set that will h

elp you turn

CAREER challenges into opportunities.

AAF-Cleveland Education Foundation is

committed to helping students achieve success

CREATE a "great" ad; win prizes and $500 cash via

the Students of Advertising Awards (SOFA).

COMPETE for scholarships. A dozen or more

are awarded annually through AAF-Cleveland

Education Foundation.

JOIN the club and become a student member

of AAF-Cleveland.

LINK with the $5 billio

n Marketing and

Communication Industry in NE Ohio for job

openings, internships, entrepreneurship

programs, and more.

ACQUIRE details online at

AAFCleveland.com

or call 216.901.4000 x11.

The current economy is bringing about unprecedented change in the way graduates search for work!

COME TO CLEVELAND IN DECEMBER TO EXPERIENCE THE NEW CAREER EQUATION

the new theory of relativity for design & communication careers

CCAREER

4CREATE

COMMUNICATE

CONNECT

EDUCATION FOUNDATIO

N

12 PORTFOLIO www.aafcleveland.com

www.aafcleveland.com PORTFOLIO 13

AAF Job Bank- As an AAF member, you receive discounted rates using the AAF Job Bank.

AdCases.com- AdCases.com is offering all AAF members a 15% discount on all items in their online store. Contact sales@adcases.com or call Rose Bennett at (800) 688-4745 to receive your AAF member discount code.

ad-ology - AAF members can save 15% on any Ad-ology PRO subscription package or single report purchase. To save on sin-gle reports, enter discount code AAF.ORG in our Research Store at www.ad-ology.com. For Ad-ology PRO subscriptions, con-tact Tim Londergan at 877.423.6255 ext. 124 or tlondergan@ad-ology.com.

Adweek – Adweek offers AAF members substantial discounts. Call (800) 684-1873 and mentioning the reference code of 585-AAF.

Advertising Age – Save 25% on your Ad Age subscription. Call (800) 678-9595, ask for Advertising Age circulation and identify yourself as an AAF member to take advantage of the discount.

Brandweek - Brandweek offers a substantial discounted subscription price to all AAF members. Start your subscription today by calling (800) 684-1873 and mentioning your affiliation with the AAF.

Cleveland Magazine/Inside Business - Get either magazine for only $9.95 per year, an 88% discount of the newsstand price and 33% off the regular subscription price. Call 1-800-210-7293 and mention code AAF-Cleveland.

Crain’s Cleveland Business - Save $10 off the subscription price for new and renewed subscriptions. Call 1-888-909-9111 and mention code 68AAF.

Business Wire - AAF regional club members receive cost-saving pricing options as a benefit of association membership. To take advantage of this offer as an AAF member, contact Gregg Castano, SVP-global sales, Business Wire, at (888) 381-WIRE.

Electronic Data Payment Systems - Explore the savings available through this exciting program by faxing your most recent processing statement to 866-528-3854.

Events In America - Find the best trade shows and events for your clients and your agency, FREE! Visit www.eventsinamerica.com.

Experian Marketing Services - All AAF members will receive a 15% discount on direct marketing data and services from Experian. Call 1-888-808-8242 and mention your AAF membership.

FedEx - Discounts on Express, Ground and Express International services. Call (877) 269-0605 and mention code 58R5R1.

Hertz - 20% discount at participating locations in the US. Call (800) 654-2200 and mention code CDP# 1570434.

Job Bound - Learn more about how JobBound can position you for career success at www.jobbound.com.

MediaWeek - Six free issues with no further obligation. Call (800) 562-2706.

Mutual of Omaha - Reduced premiums on many business insurance plans. Call (800) 624-5554 and identify yourself as an AAF member.

New York Times - Save 50% for 6 months when you subscribe for home or business delivery for one year. Visit www.homedelivery.newyorktimes.com.

The Plain Dealer - Discounts on home or business delivery for AAF-Cleveland members. Call 1-888-559-7555 and mention you’re an AAF-Cleveland member.

Office Depot – Deep discounts on office supplies through this AAF-Cleveland member-only program. Call 888-263-3423 for more information or visit www.aafcleveland.com to register.

Premier Global Services - Significant saving to members on conferencing and other managed virtual meeting solutions. Call (877) 488-2666 to set up your account.

PROinsure - Through PROinsure, the AAF provides coverage for club leadership and management as well as for individual members. Call Kimberly Rossi at 1-866-577-0355 x225.

TranslateMedia - Use promo code AAF and receive a 9% discount off of all TranslateMedia’s services.

WideEyed.com - AAF Members receive a $20 rebate for any site's annual website and e-mail hosting services. Call (888) 943-3393 or (888) WIDEEYED and indicate your discount during checkout.

AAF-Cleveland Membership Benefits