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PortfolioWriting for Public Relations
Shelby PhillipsMC 4313.005
12/12/16Professor Wilson
Fall 2016
November 21, 2016Shelby [email protected] To: Communications department of Seton Hays,Enclosed you will find Phillips resume for the position of an internship at SetonHays.Shelby is currently a junior at Texas State University studying MassCommunication with a focus in Public Relations. After she graduates, she hopes tosecure a job that will allow her to plan events for different corporation and venues. Phillips long-term goal is to plan events for venues hosting large events.While being a full- time student, she is an active member in Zeta Tau Alpha and
secure a job that will allow her to plan events for different corporation and venues. Phillips long-term goal is to plan events for venues hosting large events.While being a full- time student, she is an active member in Zeta Tau Alpha andengaged in a full time job. This experience has taught me how to manage andprioritize tasks through school and events that take place in the community.Phillips is seeking the position of being an intern so that she can gain knowledgeand experience regarding event coordinating.Thanks for your time.Sincerely,Shelby Phillips
SHELBY [email protected] • (214) 417-4698
OBJECTIVE
An entry-level PR and Communications professional with a desire to promote and position anorganization that is helping serve the community and providing entertainment.
EDUCATION
Bachelor degree in Fine Arts and Communication in the school of Journalism and MassCommunication. Major in Mass Communication, Minor in Family and Consumer Science
Texas State University, San Marcos, TX | August 2014-December 2017
EXPERIENCE
Bartender September 2016-Present
Jack’s Roadhouse San Marcos, TX
• Responsible for opening up the bar
• Responsible in providing quality customer service to the guest
Waitress/event coordinator Mayr 2016-August2016
Pinnacle Country Club Mabank, Tx
• Responsible for serving the best customer service to the guests
• Responsible in setting up and working the events held on site
MEMBERSHIPS & AFFILIATIONS
Active Member
Texas State Student Event Planners Association (SEPA) September2016-Present
• Leads event planning workshops at student meetings
• Involved in the event planning industry
Judicial assistant/Active Member
Zeta Tau Alpha August 2014-Present
• Responsible for supervising, and holding accountable, the actions and behaviors of fellowmembers.
• Active member in all of the sorority’s events and fundraising opportunities
TABLE OF CONTENTS
I EXECUTIVE SUMMARYII SITUATION ANALYSISIII SWOTIIII THEMEV DEFINE AUDIENCESVI KEY MESSAGESVII TACTICSVIII EVALUATION
EXECUTIVE SUMMARY
Planning your wedding or event is a thing of the past. With rising numbersof venues and event planning professionals increasing, there is no reason not tohire somebody to plan your big day. Individuals spend more time setting up for anevent than they actually do enjoying it. People often think that hiring someone toplan your big day will cost more than it is worth. Today, there are planners thathave reasonable prices and payment plans to work with. Many individuals areunaware of the benefits to hiring an event/wedding planner. Planners will puteverything together for the event from setting it up, working the actual event andtearing down.
Dallas is home to a high number of individuals seeking guidance for theirupcoming wedding, corporation or celebration event. This means that there is ahigh demand for professionals in the event planning industry. With the city ofDallas continuing to grow, venues in the Dallas area are always booked andpromoting planners to customers.
The overall goal for Phillips & Co. is to inform people the benefits of hiringan event planner. The company will team up with an organization to host their firstnon-wedding event. Phillips & Co. has posted their expansion on multipleplatforms of social media to announce it and reach a broad audience. The companyhopes to build new clientele with the expansion and team up with more businesses.
SITUATION ANALYSIS
Planning your wedding or event is a thing of the past. With rising numbersof venues and event planning professionals increasing, there is no reason not tohire somebody to plan your big day. Individuals spend more time setting up for anevent than they actually do enjoying it. People often think that hiring someone toplan your big day will cost more than it is worth. Today, there are planners thathave reasonable prices and payment plans to work with. Many individuals areunaware of the benefits to hiring an event/wedding planner. Planners will puteverything together for the event from setting it up, working the actual event andtearing down.
Sadly, this is not the case. There is a lack of knowledge with the public aboutevent planning. While many people research businesses to help them, few peoplelook into event planning professionals. Many people automatically reject eventplanners due to fear of high prices. Wedding and other event planning is overlooked by people. This project purpose is to inform people of the positive factorsof event planners.
SWOT
Clients Stengths?
• Planning weddings well, timely matter planning, reliable serviceWhat does your client do well?
• Help people plan their big day, great customer serviceWhat unique resources can your client draw on?
• Expanding to cover all areas of event planningWhat do others see as your strengths?
• Quality customer service, honesty, professional work, detailed ideas and work forthe clients event
What are your clients weakness?
• Only working with weddings for the past 10 yearsWhat could your client improve?
• Better communication between employees, broader spectrum of expertiseWhere does your client have fewer resources than others?
• Limited clientele due to only working with weddingsWhat are others likely to see as a weakness?
• Focusing only on weddings if their looking at other events to have planned What are your client’s opportunities even with the situation encountered?
• To have a professional and phenomenal wedding plannedWhat opportunities are open to your client?
• Can further expand their events due to Phillips & Co. expansionWhat trends could your client take advantage of?
• Modern décor and eventsHow can your client turn your strengths into opportunities?
• By having Fun events at work and with customers
THEME
DEFINE AUDIENCES
MAIN TARGET AUDIENCE: Residents of Dallas seeking interest ina venue for their upcoming event.SECONDARY AUDIENCE: All residents of Dallas includingindividuals who live in the surrounding areas of Dallas.MEDIA: 106.1 Kiss FM Radio Station, The Knot magazine, EventWireWebsiteSOCIAL MEDIA: Various platforms for Phillips & Co., City Hall ofDallas, WeddingWireBLOGS: Phillips & Co. blog
KEY MESSAGES
• The expansion of a wedding venue and planner to all areas ofevent planning
• Working with Think Pink for the first event that does not focusstrictly on weddings
• The positive reasons as to why individuals should invest in aprofessional event planner
TACTICS
A beautiful spring wedding at Pearl Events whichis located in the lovely city of Austin, Texas. The photographer of this outstanding image is TheBird & The Bear.
The unique picture of the table placement was shot by LoftPhotography. The white wedding was held at Camp Lucy in Dripping Springs, Texas.
This newly married couple danced the night away in the
This newly married couple danced the night away in thebeautiful and peaceful country. Photography done by Al Gawlik.
NEWS RELEASECONTACTS:
Shelby Phillips 214-417-4698
[email protected] & CO. IS EXPANDING THEIR COMPANY. THEY ARE EXCITED TO
BROADEN THEIR WORK IN THE EVENT PLANNING INDUSTRY.
DALLAS, TX (November 10,2016) - Phillips & Co. will be expanding their business and isexcited to enter unknown territory. The company is hosting their first fundraising event this
Saturday, which will not focus on weddings. Think Pink, the Breast Cancer Awareness programwill be holding a fundraising event in Dallas and Phillips & Co. has the chance to host it.
Phillips & Co. is thrilled to work in a different area of expertise for the first time ever. In the past10 years the company has only focused on weddings. Starting in December, Phillips & Co. will
open their doors to every area of event planning. From business events, corporation parties,birthday parties, fundraising events; they will do it all. Phillips & Co. will host the event entirelyand help spread awareness of Breast Cancer and also have a booth set up with information abouttheir booming business. The company is excited to focus on other areas of event planning and to
build clientele at the upcoming event this weekend.
Fact Sheet
About Phillips & Co.Phillips & Co. is an event venue specializing in weddings, soon expandingto all areas of event planning.Customers attend the venue to plan their special day and get specific details
covered.Event packages include venue, setting up and tearing down, food cateringand bar, DJ and decorations Fundraiser Details:-Think Pink will be celebrating their 10-year anniversary by hosting a“Trunk Show” Saturday December 17th, 2016 at 2:00 p.m. – 5:00 p.m.-Fundraiser will be held at West End Marketplace, 2019 N Lamar St, Dallas,
-Think Pink will be celebrating their 10-year anniversary by hosting a“Trunk Show” Saturday December 17th, 2016 at 2:00 p.m. – 5:00 p.m.-Fundraiser will be held at West End Marketplace, 2019 N Lamar St, Dallas,TX 75202 (West End Event Center)-Theme for the event is “pink out”-Doors will open at 2:00 p.m. and close at 5:00 p.m.-There will be raffles, contests, games, various boutiques and food.-After food is served at 2:30 p.m., Sue Peacock (Chair of Think PinkFoundation) will speak to audience about the fundraising event andintroduce Phillips & Co. Phillips & Co. will introduce themselves and giveannouncement about expansion. Entertainment will begin with music, gamesand contests. Raffle drawing will be held at 4:30 p.m.
F.A.Q
• When does the company plan to have the expansion ready?• How long will it be until the improved business starts accepting applications for
events?• What is the hourly rate for events?• Does Phillips & Co. provide decorations and equipment for events?• If they do provide equipment and decorations, is it included in the final price or do
you have to pay extra for it.• Do Phillips & Co. have a photographer for events or have anyone they recommend
or are you responsible to find your own photographer?• Does Phillips & Co. provide different options for food or are customers responsible
for finding the food venue independently?
Media AdvisoryContact: Shelby PhillipsCell Phone: 214-417-4698Email: [email protected]: @PhillipsCo
Contact: Shelby PhillipsCell Phone: 214-417-4698Email: [email protected]: @PhillipsCoWebsite: www.pevents.comWednesday, November 7th, 2016Think Pink Trunk ShowPhillips & Co. is expanding their 10-year business to all areas of event planning and not justfocusing on weddings. The company is pairing up with Think Pink to accomplish their firstfundraising event.What: Phillips & Co. will host Think Pink’s 10 year anniversary eventWho: Employees of Phillips & Co.When: 2:00 p.m. to 5:00 p.m. Saturday, December 17th 2016Where: West End Event CenterBackground: Phillips & Co. will set up the event for Think Pink. They are in charge of makingsure all of the booths and businesses are there that volunteered. Phillips & Co. will also teardown the event.Notes: Make the customers happy that come to the eventContact: pevents @yahoo.com
SHORT SPEECH
PHILLIPS & CO. WILL BE EXPANDING THEIR EVENT
PLANNING BUSINESS IN EARLY DECEMBER. SINCE THEIROPENING IN 2006, PHILLIPS & CO. HAS ONLY WORKED WITHWEDDINGS. STARTING IN DECEMBER THEY WILL EXPAND TOALL AREAS OF EVENT PLANNING. ANYTHING CORPORATE,HOLIDAY OR PARTY, PHILLIPS & CO. WILL COVER IT.
PHILLIPS & CO. IS TEAMING UP WITH THINK PINK TOHOST THEIR FIRST FUNDRAISING EVENT. THINK PINK ISHAVING THEIR ANNUAL TRUNK SHOW FOR THEIRANNIVERSARY TO RAISE MONEY. PHILLIPS & CO. WILL DOALL OF THE DETAILS OF THE EVENT INCLUDING SETTING UPAND TEARING DOWN.
THE EVENT WILL BE HELD AT WEST END EVENT CENTERIN DALLAS, TEXAS ON DECEMBER 17TH 2016. THE EVENTWILL START AT 2:00 PM AND LAST UNTIL 5:00 PM. THEFUNDRAISING EVENT WILL HAVE FOOD, SHOPPING, GAMESAND RAFFLE DRAWINGS. THE EMPLOYEES OF PHILLIPS &CO. WILL INTRODUCE THE COMPANY AT THE BEGINNING OFTHE EVENT. THIS EVENT WILL GIVE PHILLIPS & CO. THEOPPORTUNITY TO MEET FUTURE CLIENTS AND GAINEXPERIENCE IN THE NEW TERRITORY OF EVENT PLANNING.
OPPORTUNITY TO MEET FUTURE CLIENTS AND GAINEXPERIENCE IN THE NEW TERRITORY OF EVENT PLANNING. #Phillips & Co. announces their expansion by hosting Think Pink’s anniversary event which willbe held at the West End Event Center in Dallas.”
tweet will be posted exactly one month before the event, November 17th, for the first time. “You do not want to miss out on the @Thinkpink 10-year anniversary Trunk Show hosted by@Phillips&Co. and the opportunity to meet them.”
*I will post this 2nd tweet two weeks before the event at 6:00 P.M. to remind people about theupcoming event. * “If you are in the Dallas area on December 17th be sure to stop by the West End and enjoy theday with Think Pink and Phillips & Co. from 2:00-5:00 p.m. “
“If you are in the Dallas area on December 17th be sure to stop by the West End and enjoy theday with Think Pink and Phillips & Co. from 2:00-5:00 p.m. “ *This tweet will be posted the week of the event to give the final reminder of the event. *
