A b o u t M e

PROFILE

Hello, my name is David Aldave. I am a 26

year old creative designer based in Lima,

Peru. I got a degree in Communication

Sciences from Antenor Orrego Private

University of Trujillo in 2011.

Curious about the world and with a strong

desire to pick up my pen and sketch. This is

who I am. I´m in love with design and film.

I was born to create. Therefore, I am

always open to new ideas related to

almost any subject. I believe that design is

more than just making beautiful pieces in

the computer. Design is the principal key

for solving problems in the world.

Therefore, it should be worked with order

and creativity.

WORK EXPERIENCE

Graphic Designer

Real Media Productions

Oct 2009 - Dec 2009

Editorial Design

Graphic Designer

Littons Editorial Services

Dec 2009 - Jan 2010

Editorial Design, Printing

Designer & Illustrator

PRINTX Printing Corporation

Jul 2010 - Sep 2011

Editorial Design, Printing

Creative Designer

CreativeBiz Communications

Oct 2012 - Oct 2013

Media Production and Communication

Creative Designer

LIQUID Digital Business

Oct 2013 - Dec 2013

Art Direction, UX Design

TV Producer

UPAO TV Canal 39

Oct 2011 - Jun 2012

TV Program Production

Designer & Illustrator

MAYO Reel Trujillo

Mar 2011 - Jun 2011

Storyboards, Design, Illustration

Editing Producer

BUS Channel Enterprise

Jul 2011 - Oct 2011

Video Edition, Animation 2D

Community Manager

Toronto Hispano

Sep 2012 - Oct 2012

Social Network Management

E d u c a t i o n

UNIVERSITY / COURSES / WORKSHOPS

High School

Integral Class

Class of 2004

Graduated

University

Antenor Orrego Private University

Bachelor 2005 - 2010

Graduated with Honours

Degree in Communication Sciences

Antenor Orrego Private University

Dec 2011

Major in Advertising

B1 French

Alliance Française

Feb 2010 - Sep 2013

Certificate Diploma

Digital Photography

IPAD - Lima

Jun 2013 - Aug 2013

Diploma

Lightning for Photography

Centro de la Imagen - Lima

Apr 2014 - May 2014

Workshop Diploma

Advanced English

El Cultural - Trujillo

Class of 2009

Certificate of Language Proficiency

Graphic Design

SENCICO - Trujillo

Sep 2007 - Dec 2007

Diploma

Web Design

SENATI

Feb 2010 - Jun 2010

Diploma

DIGITAL MEDIA SKILLS

Graphic Design

& Illustration

Adobe Illustrator

Video Editing

Adobe Premiere

2D Animation

Adobe After Effects

Microsfot Office

Word

PowerPoint

Excel

Photography & Retouch

Adobe Photoshop

Web Design

Adobe Dreamweaver

M y S k i l l s

ART & FURTHER SKILLS

Drawing & Sketching

Pencil & Crayons

Digital Photo

Canon 7D

Lightning Work

Photo & Film

Filmmaking

Visual Arts

Storytelling

Painting Oil & Others

Traditional Painting

Creative Writing

Film & Advertising

Scripts

LANGUAGE SKILLS

English

Advanced Level

German

Basic Level A1

French

Intermedia Level B1

HOBBIES

Music

All the time

All Kind

Film Watching

Movie Addict

Any Kind

Reading

All the time

Books & Magazines

Sports

All Kind

Love Soccer

Travel & Meetings

Love Nature

Love New Places

Walking Around

Everyday

Good for Thinking

M y H o b b i e s & P e r s o n a l i t y

PERSONALITY

Curious

Always asking

myself about

issues to solve

Methodic

I like to follow

a structure of

work in a project

Creative

Imagination

& Solution

Straight forward

Everything must be

done with effort

and an objective

Easygoing

I like getting

along with my

partners

Communicative

Discussing Ideas

as well as sharing

experiences

Innovation

Service Design

Business Management

Social Issues & People

Life & Human Welfare

Health and Education

Arts & Culture

Creativity & Design Thinking

Environment Protection

Animal Protection

GENERAL INTERESTS

Both my personal skills and my

professional goals are attached to the aim

of making a better world. Health,

education, transportation and other

concerns deserve to be properly

understood with design thinking and

strategy in order to provide more clever

solutions. For example, one of the biggest

problems in my country is always

education and transportation.

It would be great to use design for the

creation of messages teaching everyone

about the importance of such measures

while they commute or go back home.

This could be showed to people in the

stations. Screens inside the vehicles could

be used to display these messages or also,

panels of the station. Therefore, I think

design might provide a good solution. The

objective, here, is to educate.

There is a lack of security measures in

metro stations such as controlling the

capacity of people outside and inside the

vehicles. Moreover, some damaged doors

keep wrecked and that does not allow

people to get out of the buses correctly.

It seems like there is no conscience about

the consequences of these problems and

frequently, citizens do not pay attention

about following the existing rules.

FOCUS ON SOCIAL ISSUES

M y I n t e r e s t s

D e s i g n i s S o l u t i o n

People pushing one each other in the bus. Damaged doors.

People do not respect the rule of before getting in.

There is always a crowd in prime hours.

There is no control of the capacity of people inside the vehicles.

Screens inside the bus could be used to communicate messages.Videos could be in panels to communicate about measures.

C o n t a c t M e

David Aldave Alva

David Aldave Alva

www.behance.net/davidaldave

www.facebook.com/david.aldavealva

davidaldavestudio@gmail.com

+51 978 729 654

davidaldave

4420 Arequipa Avenue.

Miraflores District. Lima, Peru

W W W . D A V I D A L D A V E . C O M

S e e M o r e . C l i c k o n

D ´ l i g h t D e l i v e r y H e a l t h y F o o d

LOGO DESIGN

The client, Miss Fiorella Lozada, searched

for a modern and clean style. She had

already chosen the name for the service

and she knew how to apply it but she lack

of a good image to impact and attract new

customers. This service od healthy food

delivery was for young adults from 25

years. This was the target: people working

in offices.

COLORS

The tones chosen for this branding design

were green. This color has a powerful

influence in everything realted to healthy

food. We can also see the images of food

below and we could realize that the

composition looks clean and well

preserved.

A u g u s t 2 0 1 0

J o i n i n g C a p a c i t i e s S o c i a l C a m p a i g n

THE CONCEPT

Joining Capacities ( Unamos Capacidades )

was an academic project with a

chanlleging purpose: Give a message of

union about the Disabled in the

Community of Trujillo. This initiative

brought many help from CONADIS, the

organization that supports the disabled in

Peru.

LOGO DESIGN

In spite of trying to design the correct

logo in many opportunities, I did not feel

sure about the shape. So, I though about

two people embracing: one disabled and

the other without disability.

STRATEGY OF CAMPAIGN

The concept for the campaign Joining

Capacities is about making people

understand that disability is not about

“not having”, it´s about “having a different

capacity” .

CONCEPT IN VIDEO

The campaign needed different media.

one of those alternatives was making four

videos. These videos represent the life of

four characters who suffer from different

disabilities: blindness, Down syndrom,

paralysis and deafness. All of these cases

were followed for several months to

understand the importance of a good

message to communicate. Disability is one

problem that still needs tolerance in our

society. The video was presented in the

Campaign presentation in the province of

“La Esperanza” in Trujillo.

N o v e m b e r 2 0 1 0

THE CAMPAIGN PRESENTATION

Joining Capacities has a succesful

presentation as well as a good distribution

to the citizens. The show was located in a

coliseum where many people listened to

the message of help for the Disabled.

Different articles were distributed for all

the zone as my partners and I were

circulating. Finally, on November 2009, the

campaign was released and presented the

idea with effectiveness. Members of

CONADIS were there to help the cause.

J o i n i n g C a p a c i t i e s S o c i a l C a m p a i g n

N o v e m b e r 2 0 1 0

C a r i c a t u r e s D r a w i n g

CARICATURES

I made some caricatures when I was in the

university. I still do. In the upper side we

have Alejandro Toledo, ex president of

Peru in a scene from the Movie “Brave

Heart”. In the next page, there is a work of

caricature in process.

A p r i l 2 0 1 1

D r . M a r i e l a A l v a P s y c h i a t r i s t

CHROMATIC

The colors in the composition had to be

set up according to the concept. White

blue is frequently used in this case.

However, a low tone of green had to be

added here. It looks more showy and not

so formal.

Pantone 319 U SILVER WHITE

LOGOTYPE

Mariela Alva is a psychiatrist from the city

of Trujillo in Peru. The concept of her logo

design was “ emotional balance”. An icon

was needed to demonstrate the message

so the brain was an appropiate symbol for

it. The shape of the sketching had to be

frontal in order to place another

important figure. This is about the

weghing scale located in the figure as it

was part of the brain divisions. This group

of shapes comprehend the idea of

equilibrium.

J u n e 2 0 1 2

TYPEFACE

A very common typeface was used.

Myriad Pro. Myriad is a humanist

sans-serif typeface designed for

Adobe Systems. Myriad is easily

distinguished from other sans-serif

fonts due to its special "y" descender

(tail) and slanting "e" cut. Myriad is

similar to Frutiger.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnÑñOoPpQqRrSsTtUuVvWwXxYyZz1234567890(&..,?!)$%Ç

AaBbCcDdEeFfGgHhIiJjKkLlMmNnÑñOoPpQqRrSsTtUuVvWwXxYyZz1234567890(&..,?!)$%Ç

AaBbCcDdEeFfGgHhIiJjKkLlMmNnÑñOoPpQqRrSsTtUuVvWwXxYyZz1234567890(&..,?!)$%Ç

Myriad Pro

Myriad Pro Regular

Myriad Pro Regular

Myriad Pro Regular

E n p e x G a s S t a t i o n s

BIRTH OF A NEW BRAND

Enpex was previoulsy named GARODI GAS.

Mr. Gamero wanted to change the brand

as they were already building a new

branch in Jicamarca (location almost

outside of Lima city). Now, they´ve got

three branches operating so they needed

another image, one identity that could

follow one single concept.

BRAND LOGO

The concept for ENPEX is fuel of natural

force. Mr. Gamero was worried about

making clear everything related to social

responsibility and environment protection.

So, the essential thing to do was creating a

shape with three main objetives: precision

in service, flexibility in the treat for

customers of different social status and

natural gas power as guarantee of a good

modern gas station.

New Brand in Jicamarca ( Lima-Peru ).Secondary Colors

Primary Colors

J a n u a r y 2 0 1 3

BUILDING THE CONCEPT

As fuel of natural force was chosen as the

principal message for the brand, the

image was expected to be used with

bright colors and a strong typeface

structure. Blue and orange was thought as

two main colors. They wanted to maintain

the blue. Regarding the orange color, it

was chosen due to its relationship with

energy and power. Moreover, the design

of the new branch had to contain all the

requirements of the client.

OTHER APPLICATIONS

The design structure was published in the

brand guidelines. As soon as the concept

was clear in every form, the design of

other applications suchas uniforms,

papers, merchandising and even signals

inside the station was correctly planified

and finished. This project was succesful

but it will take a few months yet to be

fnished physicly in Jicamarca.

Design of uniforms for ENPEX members

Design of new branch for Jicamarca.

S a m i c h a y S o c i a l P r o j e c t

BRANDING SOCIAL INITIATIVE

Samichay was conceived with the mission

of helping poor children and young from

rural zones of Peru. In this case, the

project is orientated to Huaraz, where lots

of kids do not have the chance to have a

good education and they need to be

supported. So, these kids practice running.

In this activity, they have the opportunity

to get sponsors who ocasionally offer a

certain sum of money for their education.

COLORS

As this project is also supported by the

Credit Bank of Peru, they wished to

maintain the similar brand colors. Yellow

was included in order to make the figure

look bighter.

TYPEFACE

The Peruvian typeface called QUINCHA

was used for branding with letters. This

was correctly used because the client

wanted a rusty peruvian, something

similar to the highlands.

LAYOUT

The design concept used the figure of a

young kid running and a star in the sky wit

the letters of SAMICHAY below. This image

represents the faith and the good

opportunities that this iniative wants to

offer. It was also called Samichay, School

of Dreams and Runners.

E s c u e l a d e S u e ñ o s y C o r r e d o r e s

F e b r u a r y 2 0 1 3

F o u r n i e r C o n n e c t i o n C l o t h i n g

PROCESS OF REBRANDING

Fournier Connection is an online clothing

store that offer new trend collection

accesories for men and women. This store

brings everyone a wide range of accesories

from the best brands such as Prada, Calvin

Klein, RayBan, Keneth Cole, Versage and

others. The concept is “Your connection

with the great brands”. The cover for the

brochure represents the connection

between Adan and God but in this case, it is

between a man and goddess of fashion.

Moda Art iculos de Vestir Accesorios

F O U R N I E RC O N N E C T I O N

Tu conexión con las grandes marcas

A p r i l 2 0 1 3

F O U R N I E RC O N N E C T I O N

P e l o t e a P h o n e A p p

CREATION OF THE APP

Pelotea was conceived due to the big

demand of soccer fields in Lima and also,

for all over the country. Playing soccer in

Peru after classes or after office has

become a tradition and this app locates

every existing soccer field in the city. The

purpose is to facilitate locations for the

users as soon as possible so that they can

make their reservation on time.

CONCEPT & DESIGN

Red and white, as the Peruvian flag, was

chosen. The logo design was structured

according with the standard conception of

soccer teams in Peru. All as a shield icon.

Moreover, the principal idea toward

everything is “Pelotea. Your guaranteed

location with a click”.

M a y 2 0 1 3

ADVERTISING CAMPAIGN

Pelotea needed to be known. As social media

is aso important now, a viral video was a good

proposal to begin. In the right side, we have

the web site of Pelotea and the video within.

Three characters were created: The Boss, the

Businessman and the Student. In the film,

these three people arrange their soccer game

by smartphone but without success because

they did not use Pelotea app. Then, they

discover why it is so useful.

A e t o s P e r ú T e c h n o l o g y

BRANDING FOR EVENT

Aetos Peru is an enterprise specialized in

technology software and logistics. Since

2000, they have built up a serious image as

well as a good reputation in the industry.

In June 2013, EXPOTIC Technology Fair

was about to begin so the Chief of the

Commercial Area of Aetos did everything

to get the brand a space for the fair. They

need anew imagen, something more

modern and leaving behind the white blue

they have been using during ten years.

THE PROCESS OF CHANGE

Provided that Aetos got the space in the

event, it was necessary to present their

software products such as Pelotea App and

its own app for enterprises associated to

the technology industry. The stand for the

location was designed and quickly made.

The event was interesting and many

people were interested in Aetos due to the

different projects they counted with.

STRATEGY

As the brand changed its image, it was also

necessary to produce an institutional video

and an app for IOS and Android.

J u n e 2 0 1 3

C e n t r a l R e s e r v e B a n k o f P e r u A p p

APP DESIGN

The Central Reserve Bank of Peru, the

client, needed to create an app to solve

one single conflict: interaction of users.

Checking the website to look for news or

other information was just annoying

because there was no order at all. Also,

there was not an atractive style to show

everything in icons. This app was planified

by the Marketing area of the bank to work

in IOS system. So, the challenge was

creating a cleaner and more effective way

to communicate with icons and organize

information.

A u g u s t 2 0 1 3

WORKING ON TABLETS

There was a good reception from the client as different choices were

exposed. In this case, it was expected to show how this will look

horizontally and vertically.

Q U A K E R P e r u S o c i a l M e d i a

DOING ART DIRECTION

The client, QUAKER, was expecting a new

image for its facebook and twitter web

page. First, I talked to the copywriter

about the idea. After a few discussions, we

finally had one: “In two wheels, Life is

healthier”. So, the next step was to

sketching the concept and then directing

the art. We made a few photo shoots to

have the images clear to edit.

D e c e m b e r 2 0 1 3

FINISHED PROCESS

After getting the image edited from

Photoshop, I showed the copywriter the

process of the digital art. He was convinced

about the wheels but not about the drawing.

So, I need to draw the shape with pen. At the

end, the results were satisfying. This was

made while i was working woth LIQUID Dgitial

Agency.

R A J U C l o t h i n g C o m p a n y

PROCESS OF REBRANDING

RAJU Clothing Co. was created as an

enterprise by the Vega family in 1995. This

brand has been operating for almost 20

years in the zone of Gamarra in Lima. Now,

they have three stores in Gamarra.

however, Mr. David vega felt the need for

a new image. So, we left behind the old

logo and built a new figure with different

colors according to four differents sectors:

Men, Women, Kids and Wedding.

List of Colors for Different Targets

E L B U E N V E S T I R

RAJU KidsPantone 2707 C Pantone 424 C

RAJU Men

Old Logo

Pantone 7545 C Pantone 427 C

Pantone 136 C BLACK

WHITE Pantone 7626 C

RAJU Women

RAJU Wedding

J a n u a r y 2 0 1 4

CONCEPT

The concept of the brand is “The Good

Outfit”. This was conceived as there was a

need for recognition of the brand in other

economic sectors such as the wealthy A

and B of Lima. However, this is a process

that takes time so many accesories were

made. In the list, we have the fabric cases

for suits, bags, bottoms. Furthermore,

web design was also planified but it will be

applied afterwards. In the left, we have

the cover of RAJU´s brochure for Men.

There is also brochures for the rest of

targets.

Fabric Case for Suits Bag design for clothing Bottom for Suits

Cover of brochure for Men

C

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I O N E S R A J U E L BU

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IR DESDE 1995

C A T Á L O G O 2 0 1 3 C A B A L L E R O S

T e n t e m p i e C o m i c C o v e r

COMIC ART

I am part of a Comic Group called

Tentempie. We were about to release the

fifth edition. This time, I had to make the

cover and back part of the comic serie. The

story below represents a single work of

visual narrative that was included in this

number. The concept of this work was love

freedom. So, I created two angels kissing

each other while they are born from a big

flower.

A p r i l 2 0 1 4

A n t o n i n a F a v a z z a M o d e l

PHOTO SHOOTS AND LIGHTNING

Antonina Favazza is a young dancer. She is

specialized in Turkish dance. With the

body all covered by tattoos, she shows a

good performance after 2 hours of photo

session. In this practice, we find a few

techniques of portrait photography such

as Rembrandt, Light Painting and two

direction.lightning. This work let me get

higher experience in photography. The

location was “El centro de la Imagen” in

Miraflores District of Lima during the

workshop “Lightning for Photography”.

M a y 2 0 1 4

F r a n t i k A p p G a m e

CONCEPT

Frantik is a project for IOS and Android

system. It is a game of motorcycle riders

who have to pass the road of Javier Prado

Avenue of Lima while they fight against

other vehicles in the way. The client, RTM

Motorcycles, is a recognized enterprise of

the industry in Peru.

The appareance has a deep contrast of

colors and everything had to look like

going fast. Frantic means “crazy” in this

app game. There is a space where they

have to select a vehicle. You can choose a

motorcycle or anything similar. In Peru, we

have Mototaxi as a choice. The client

wanted to preserve the Peruvian style in

this game to stablish a difference netween

other existing games.

J u n e 2 0 1 4