LRADVERTISING, ART DIRECTION, & DESIGNLauren Russo

PORTFOLI0

PERSONAL DETAILSEMPLOYMENT HISTORYHONORS &MEMBERSHIPSTECHNICALSKILLSCONTACT

EDUCATIONWestern Michigan University Haworth College of Business Bachelor of Business AdministrationMajor: Advertising and PromotionDouble Minor: Fine Art, General Business

- Alpha Delta Sigma National Advertising Honor’s Society Member. - Haenicke Institute for Global Education Merit Grant- Chicago CAF Career Event - AAF NSAC Campaign “Production Department Head” - WMU AdClub an AAF Affiliate - WMU AdClub E-Board Title:“Ad & Promo Coordinator” - Advertising & Promotion Advisory Board Scholarship - Arnold/Roseanne Schneider Fund - Alpha Lambda Delta Member - Dean’s List 2011-2015 - Lee Honors College - 60+ Volunteer Hours

(616)-745-7177laurenalexarusso@gmail.com

laurenrusso1

Five Star Real Estate- Marketing Assistant ARVCO Container-Assistant Graphic Artist

Freelance Photographer-Outdoor

Freelance Graphic Artist- Branding, Logos, PromotionalMaterials, packaging.

An enthusiastic individual who believes an important overlap exists between design and advertising. Interested in generating corporate identities, branding, and marketing solutions. Driven to create promotional materials that are highly creative and EFFECTIVE in generating positive responses from target audiences. Eager to learn and grow in the creative field.

SUMM

ARY

ARVCO CONTAINERSeptember 2011- May 2015

Transferable Skills: - Creation of vector artwork generated through Adobe Creative Suite. - Generation of promotional materials. - Communication of design objectives with customers. - Time management skills required to adhere to deadlines. - Management of corporate website. - Creation of mock-ups for client approval.

Assistant Graphic Artist

Circle City

ARVCOCONTAINERCORPORATION

Circle CityARVCOCONTAINERCORPORATION

BILLBOARD DESIGN

ARVCO container has a corporate office in Indianpolis. The “Circle

City Go Girls” is a community of woman who offer support to one another to train and maintain a healthy

and active lifestyle while living in indianapolis. The group is founded by Julie Patterson. The CCGG approa-

ched ARVCO and asked us to help design a billboard Ad/ Banner that would be used to help generate awareness

of the group. I was given the project. Here are my designs that were featured on their website,

and shown on the news in Indianapolis.

PACKAGE DESIGNNational Stock Pizza Box

ARVCO was looking to revamp their current stock pizza box that is offered nationally to clients as a generic option. I was given the task to design a new print as a 1 or a 2 color option.

Tha

nk Y

ou! T

hank You!

PIZZAPIZZAPIZZA

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nk Y

ou! T

hank You! Tha

nk Y

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hank You!

Hotfresh

ingred

ients

pizza

SLICE

delicioussauce

toppings

tasty freshPIZZA

SLICE

delicious

sauc

e

fresh

pizza

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SL

ICE

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ee

se

cru

st

toppings

tastyItalian

Pizzeria

made freshfor you

made fresh

for you

Hot & Tastydelicious

Arvco is in the midst of generating a new program that offers customizable labels for packaging solutions. To kickstart this program, I was asked to design a variety of sample labels for fictional companies to demonstrate what the customized labels could look like. These samples were displayed at trade shows. LA

BEL P

ROGR

AM

Demonstrated entrepreneurial ambitionby starting a photography service at the age of 17.

www.laurenalexa.smugmug.com www.laurenalexaphotography.blogspot.com

BILLBOARD DESIGN FREELANCE DIGITAL PHOTOGRAPHER August 2010- Current

Demonstrated entrepreneurial ambitionby starting a photography service at the age of 17.

www.laurenalexa.smugmug.com www.laurenalexaphotography.blogspot.com

Transferable Skills:

- Demonstration of communication skills through consulting and scheduling with clients.- Experience directing and posing subjects. - Utilization of creative skills by capturing visually appealing compositions with aesthetic flair. - Experience in creating a brand and brand image for a business.- Experience in designing a professional website. - Practice in social media marketing and promotion.

CHILD , BABY, &

FAMILY

Engagem

ents & WEDDINGS

CONTACT

Highschool

SENIORS LOGO CONCEPTING:

FREELANCE GRAPHIC DESIGN

Rock Bottom

making michigan memories

Rock Bottom

Rock Bottom

LOGO CONCEPTING:

GunRu

YATCH

CLUB

Schooladvertising

TEAM

Southwestfirst

CAMPAIGN

MMm i l l e n i a l m i n d s

southwest michiganso

uthwest michigan

CAMPAIGN ADS #plantyourrootsOpportunities are closer than you think.

Plant Your Roots

MALE TARGET GRADUATE TARGET FEMALE TARGET

A campaign for local company South West First that aimed to attract new talent and retain current Michigan talent in the area.

FOUNDER’S BREWERY PACKAGE LABELS

Founder’s Beer Bratmade with dirty bastard scotch ale

The Dirty Dog

Founder’s Beer Bratmade with dirty bastard scotch ale

The Dirty Dog

Founder’s Beer Bratmade with dirty bastard scotch ale

The Dirty Dog

Founder’s Beer Bratmade with dirty bastard scotch ale

The Dirty Dog

APOLLO MEDIA DIGITAL PROMOTIONAL E-FLYER

Apollo Media Group1144 California St

Grand Rapids, Michigan(269) 213-4759

www.apollomgroup.com

FILM

EDITS

VISUALS

Flat Rate Cost:

$1,250

Two (2) Home Games: June 2rd & 3rd vs. Palm BeachOne (1) Away Game: June 6th @ Charlotte

BP/Practice Session

1-Minute Promotional VideoAnimated Logo (Begin & End)

Player PreparationHighlights (Hitting, pitching, fielding, base running)

Stadium and Community ShotsFan Emotion

THE NEXT GENERATION OF RIDING IS HERE

Life is an open road.

take Toyota with you.

SPEC

MOT

ION DI

GITAL

WEB

AD PACKAGING MOCK UP

WHITE CASTLE“CRAVE CASE”

6 SLIDERS

HARLEY-DAVIDSON Project Livewire

Print Ads

SPEC EVENT POSTER

On Your Future

GOWEST

GOWEST

On Your Future

SPEC OUTDOOR ADS

The ULTIMATEHalloweenExperience

SPEC

BILLB

OARD

S

SPEC CREATIVE STRATEGY

LIVEWIRE

The StormIs Coming

HARLEY DAVIDSON’S FIRST ELECTRIC BIKEPOWERED BY LIGHTENING

The Storm Is Coming

LIVEWIREHARLEY DAVIDSON’S FIRST ELECTRIC BIKE

POWERED BY LIGHTENINGTHE NEXT GENERATION OF RIDING IS HERE

HARLEY-DAVIDSON Project Livewire

Print Ads

1 p

age/

4 c

olo

r2 page/ 4 color

Creative Brief:Communication ObjectiveThe campaign’s goal is to increase awareness of Project Livewire and its bene-�ts to both the consumer and the environment. It will encourage early adop-tion, especially among younger consumers, and create a new generation of loyal Harley-Davidson consumers.Brand PositionWe intend to position the brand as the premiere electric motorcycle option. While is is a bike for everyone, it is tailor made for the younger generation that is concerned about the environment, but would still like to have fun. PromiseProject Livewire lets the rider feel powerful on the open road, but still maintain-ing his/her principles. The rider can have the freedom and strength of a Harley bike, but does not have to compromise his/her commitment to the betterment of the planet.ToneThe tone will be tough and conscientious. Strength and power meet a new, more in touch generation.Taglines

“The Storm is Coming” “The Next Generation of Riding”

ALBUM COVERS AND INSTAGRAM MUSIC PROMOTIONCHRONICLES

The

Le’Dab James

djcapcom

2 page/ 4 color

WHITE CASTLE“CRAVE CASE”

6 SLIDERS