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POSITIONING WORKSHOP Presented by Chris Wright 26 April 2012
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POSITIONING WORKSHOP Presented by Chris Wright 26 April 2012
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Slide 1
POSITIONING WORKSHOP Presented by Chris Wright 26 April
2012
Slide 2
What is positioning? the process by which you try to create an
image or identity in the minds of your target market
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Why does it matter? differen tiation ELEVATOR PITCH
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differen tiation Why does it matter?
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differen tiation Why does it matter?
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differen tiation Why does it matter?
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ELEVATOR PITCH
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Why does it matter?
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Slide 10
Workshop Is / Isnt Competitive Variance Emotional Rewards
Personality Friends / Bizarro Positioning Summary
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IS / ISNT Platforms Business model GenreMechanic Input method
Meta game Age rating Development process Art style Narrative style
Style of play experience etc. etc. etc.
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Competitive Variance
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EMOTIONAL REPONSE Mastery Adrenaline Sorrow Joy Empathy
Protectiveness Fear Empowerment Achievement Creation Escape
Enlightenment Release Amusement Connection Competition Belonging
Exclusion Frustration Accomplishment
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PERSONALITY
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FRIENDS / BIZARRO Car Vehicle Drink Food Lolly Actor Movie TV
show Character Super Hero Musical style Band / Singer Clothing
Animal Colour
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Summary Is / Isnt Competitive Variance Emotional Rewards
Personality Friends / Bizarro Positioning Summary
Slide 17
THANK YOU
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