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Positive Black
• Rich, Healing, Peaceful, Quiet, Birth, Sophistication
(Ancient humans saw life come from earth/womb…they lived early lives in caves)
Examples:• good earth/rich soil• midnight sky: eternal,
peaceful• night: cooling in hot climates• Rest In Peace: death
Negative Black
• Ignorance, Evil, Death, Bondage
(The ancient humans were afraid of the darkness, night represented the unknown)
Examples:• color of mourning• grim reaper’s robe• chaos/creation
(Greek/Hebrew)• demons in dark places
Positive White• Knowledge, Goodness,
Freedom, Purity, Innocence
(The ancient humans received comfort from daylight.)
Examples:• white beard/wise man:
Gandolf in LOTR• clean, unstained: white
dove• white flag: surrender/peace• wedding dress, chuppa,
baptismal gown• angels
Negative White• Sterile, Cold, Naïve,
Sickly• (The ancient humans
saw whiteness of body at death and during illness)
Examples:• Dr. office/psychology ward• ghosts: absent of
soul/humanity• white face of death• KKK robes & storm troopers:
no identity/humanity, anonymous killers
• White witch: Narnia books• Widows in North India wear
all white to mourn
Positive Red
• Rich, Wealth, Love
(The ancient humans saw the physical heart was red; red dye was very expensive for clothing in the past)
Examples:• roses/ hearts• lips/ fruit—prime of life
and youth• red blood: energy, surge
of life
Negative Red
• Blood, War, Evil, Danger(The ancient humans were
afraid of injury/bleeding, which would lead to death)
Examples:• fires of hell• Mars: red planet, god of
war• anger/lust/flush of
temptation (neg. passions)• “Satan” red demons
Positive Green
• Fertility, Youth, New Life, Growth
(The ancient humans observed nature, spring, etc. as the time of birth)
Examples:• new trees, plants in
spring• to be “green” is to be
new, fresh
Negative Green
• Naïve, Envious, Decay(The ancient humans
saw spring as birth, hence the definition of naïve)
Examples:• mold, mildew• envy= nausea/sickness• Rookie is “green”: Too
inexperienced• jealousy is the “green-
eyed” monster
Positive Gold• Fulfillment, Peak Time(The ancient humans
observed the rewards of harvest and precious metals as well as the color of the sun)
Examples:• Wheat at harvest• Gold metal: Olympics,
Crowns: royalty• “Golden Years” of either
youth or old age
Negative Gold
• Greed(The ancient humans
made war for gold, land, wealth)
Examples:• King Midas• Ring in Lord of the Rings• Pirate booty: treasure to
die for
Positive Blue
• Peace/Calm, Contemplation, Loyalty/Faith, Purification, Redemption
(The ancient humans observed the blue sky, cool, calm waters)
Examples:• -Baptism with water:
cleans, redeems• idea of “heaven”• midnight blue, sky: infinity
Negative Blue
• Sorrow, Grief, Depression
(The ancient humans associated this with tears)
Examples:• tears, rain• stormy, cloudy water