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POSITIVE PRESS FOR THE POSITIVE PRESS FOR THE CHIROPRACTIC PROFESSION CHIROPRACTIC PROFESSION CREATING NEW OPPORTUNITIES FOR DOCTORS OF CHIROPRACTIC CREATING NEW OPPORTUNITIES FOR DOCTORS OF CHIROPRACTIC 1

POSITIVE PRESS FOR THE CHIROPRACTIC PROFESSION CREATING NEW OPPORTUNITIES FOR DOCTORS OF CHIROPRACTIC 1

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Page 1: POSITIVE PRESS FOR THE CHIROPRACTIC PROFESSION CREATING NEW OPPORTUNITIES FOR DOCTORS OF CHIROPRACTIC 1

POSITIVE PRESS FOR THE POSITIVE PRESS FOR THE CHIROPRACTIC PROFESSIONCHIROPRACTIC PROFESSION

CREATING NEW OPPORTUNITIES FOR DOCTORS OF CHIROPRACTICCREATING NEW OPPORTUNITIES FOR DOCTORS OF CHIROPRACTIC1

Page 2: POSITIVE PRESS FOR THE CHIROPRACTIC PROFESSION CREATING NEW OPPORTUNITIES FOR DOCTORS OF CHIROPRACTIC 1

MEDIA CAMPAIGN

Press Releases Print Advertorials TV Public Service Announcements Radio Public Service Announcements  Social Syndications Nationwide Advertising

All marketing material available at no cost to monthly contributors.

Wellness

Pregnancy

Education

Posture

Surgery Avoidance

Page 3: POSITIVE PRESS FOR THE CHIROPRACTIC PROFESSION CREATING NEW OPPORTUNITIES FOR DOCTORS OF CHIROPRACTIC 1

MEDIA IMPRESSIONS

2009: 500 500 Million 2010: 1 1 Billion 2011: 3.5 3.5 Billion 2012: 31 31 Billion 2013: 31+ Billion

Page 4: POSITIVE PRESS FOR THE CHIROPRACTIC PROFESSION CREATING NEW OPPORTUNITIES FOR DOCTORS OF CHIROPRACTIC 1

White papers published on the value of chiropractic care

In 2013, F4CP published a report on chiropractic and accountable care organizations

In 2014, F4CP will publish a report on chiropractic and on-site health clinics

Speakers and exhibits sponsored at healthcare conferences

Pilot program established with URAC

EMPLOYER INITIATIVES

Page 5: POSITIVE PRESS FOR THE CHIROPRACTIC PROFESSION CREATING NEW OPPORTUNITIES FOR DOCTORS OF CHIROPRACTIC 1

A not-for-profit organization that drives expanded awareness and education around the role of multi-disciplinary care in the RECOGNITION, MANAGEMENT and PREVENTION of sports-related injuries – introducing opportunities for optimized health that enhance athletic performance.

NEW INITIATIVES

ED GORENFormer Vice Chairman Fox Sports47-Time Emmy Award Winner

MICHAEL STRAHAN JERRY RICE

MAJOR SUPPORTORS

Page 6: POSITIVE PRESS FOR THE CHIROPRACTIC PROFESSION CREATING NEW OPPORTUNITIES FOR DOCTORS OF CHIROPRACTIC 1

FUTURE PLANS

Focus on Membership Benefits

NEW Ad Series NEW Membership Directory

Page 7: POSITIVE PRESS FOR THE CHIROPRACTIC PROFESSION CREATING NEW OPPORTUNITIES FOR DOCTORS OF CHIROPRACTIC 1

MEMBERSHIP BENEFITS

Participation in a national positive press campaign Use of all F4CP material for local marketing campaigns Posters available in color and B/W Marketing webinars Monthly newsletters Patient videos for reception areas and/or lectures Access to the latest white papers about chiropractic Participation in an outreach program targeting employers NEW: MEMBERSHIP DIRECTORY

Page 8: POSITIVE PRESS FOR THE CHIROPRACTIC PROFESSION CREATING NEW OPPORTUNITIES FOR DOCTORS OF CHIROPRACTIC 1

SUPPORT F4CP TODAY!