Organized by

Strategic Partners

www.macfruitattraction.comwww.foodafrica-expo.com

Post show RePoRt2016 Exhibition CovEragE

4 - 7 May 2016Cairo International Convention & Exhibition Center (CICC) Cairo, Egypt

EXHIBITION COVERAGE

2016

The second edition of Food Africa, the International Trade Exhibition for Food and Beverages, set a new benchmark, establishing itself as one the most specialized F&B and Agriculture exhibitions in the region. Inaugurated by H.E. Eng. Tarek Kabil, Minister of Trade and Industry, and organized by IFP (International Fairs and Promotions)

and Konzept (Exhibitions & Event Management), Food Africa was held from 4 to 7 May 2016 at the Cairo International Convention and Exhibition Center (CICC).Gathering 10,260 professional visitors and 290 exhibitors from 28 countries across 10,000 SQM of exhibition space, Food Africa 2016 included a Live Cooking Show powered by the Egyptian Chefs Association

(ECA) and the Hosted Buyers Program, a specialized B2B platform organized by IFP. The show also welcomed H.E. Ms. Ewa Lech, Vice Minister of Agriculture and Rural Development of Poland, for a special visit as well as numerous public and private leading experts for a series of specialized conferences, speeches, and seminars.

Africa’s Leading Food & Beverages Exhibition for Retail Trade, Food Service & Private Label

FOOd AFRICA2016

EXHIBITION COVERAGE

2016

Macfrut and Fruit Attraction, two major trade shows from Spain and Italy, collaborated with IFP Group (International Fairs & Promotions) and Konzept, to create MAC FRUIT ATTRACTION MENA: a new global brand for the fresh produce industry, developed to create and maintain a strong and efficient network between traders and vendors in Europe, MENA, and Africa. The show was held concurrently with Food Africa 2016.

An international collaboration for an international network

MACFRuIT ATTRACTION

A portal to the Middle Eastern and African markets

MAC FRUIT ATTRACTION MENA is a unique platform that provided international fruit and vegetable companies direct access to new strategic markets, allowing them to contact local operators and the influence zone in the Middle East and North Africa. The show attracted professionals from across all sectors and industries that operate and rely on fresh produce, including producers, distributors, retailers, laboratories, and other relevant service providers.

EXHIBITION COVERAGE

2016

Food Africa included this year a Live Cooking Show. Powered by the Egyptian Chefs Association (ECA), the show welcomed 6 of the finest internationally-renowned chefs in Egypt, who prepared 4 recipes every day of the exhibition. Made from the sponsors’ products and crops and promoted by the Chefs during the show, the 16 resulting

recipes were collected in a cookbook that was distributed to the exhibition visitors upon registration. In addition, and to ensure that all visitors had a taste of the delicious food, a Live Streaming Screen projected the Cooking Show while the cooked recipes were distributed as sampling to the show’s attendees.

Recipes Tried and True

LIVE COOkING SHOw

290ExhiBiToRS

28CounTRiES REPRESEnTEd

10,000 ExhiBiTion SPACE

(SQM)

EXHIBITORS INFORMATION

10,260ViSiToRS

2016

FOOd AFRICA IN NuMBERS

EXHIBITING COuNTRIES

Bahrain

Bangladesh

China

Czech Republic

egypt

Greece

India

Indonesia

Italy

Japan

Jordan

KsA

Kuwait

Lebanon

Nigeria

Pakistan

Poland

Portugal

spain

sudan

tanzania

thailand

tunisia

turkey

UAe

Uganda

Ukraine

Vietnam

2016

VISITORS’ COuNTRIES OF ORIGIN

2016

Algeria

Angola

Australia

Bahrain

Bangladesh

Belgium

Burundi

Cameroon

Chad

China

Cyprus

Djibouti

somalia

egypt

ethiopia

France

Germany

hong Kong

India

Indonesia

Iraq

Italy

Japan

Jordan

Kenya

Kurdistan

Kuwait

Latvia

Lebanon

Liberia

Malaysia

Mauritania

Mauritius

Morocco

Netherlands

Palestine

Poland

Qatar

Romania

Russia

Rwanda

saudi Arabia

singapore

slovenia

south Africa

south sudan

sweden

tunisia

U.A.e.

Uganda

Vietnam

Zambia

2016

VISITORS INFORMATIONCLASSIFICATION OF VISITORS

PuRPOSE OF VISIT

VISITORS GEOGRAPHy FOR THE HOSTEd BuyERS PROGRAM

EXHIBITORS FEEdBACk RESuLTS36%Importer / trader / wholesaler

9%Catering 7%

Retail / hypermarket

5%Bakery

4%other

18%Manufacturer

11%hoReCA

10%Distributor

13% europe & Russia

14% Far east

24% GCC & Middle east

47% Africa

2% Us, Canada

65% Found potential clients / leads

72%Met existing clients

86%Were satisfied with their overall participation

91%planning to exhibit again next yearMeet with Manufacturers

explore new products

Gather Market Information

Purchase / source Goods

Attend Conference

other

32%

22%

20%

16%

9%

1%

SuPPORTING BOdIES

EGyPTChamber of Food industries, Egypt

Food Export Council

Agriculture Export Council

Egyptian Tourism Authority

Federation of Egyptian Chamber of Commerce

union of African Chambers of Commerce, industry, Agriculture, and Professions

horticultural Export improvement Association – hEiA

Green Trade initiative, unido

Egyptian Junior Business Associations (EJB)

Embassy of the Republic of Poland in Cairo - Trade & investment Promotion Section

kINGdOM OF SAudI ARABIASaudi Export development Authority

uAEdubai Exports

SPAINiFEMA – Feria de Madrid

ITALyCESEnA Fiera

PAkISTANTdAP – Trade development Authority of Pakistan

2016

“For us, this trade fair took place at the right time, in that it allowed us to get clearer on the Italian export situation and to schedule the summer program for grapes export from Egypt to Europe.”

Riccardo Martini Tramacoitaly

“We were satisfied. The trade fair mainly addressed the Egyptian market and I must say that we found the partners we expected to find.”

Leonardo BigoniSermacitaly

“Our five members who attended the trade fair (Vog, Vip, Melinda, La Trentina and Melavi) were satisfied. In addition to meeting some existing commercial partners, they also had the opportunity to acquire many new contacts from Egypt and more generally from across the Middle East and North Africa region.”

Giulia Montanaro / international Relations officerAssomela (an association that represents 80% of the Italian apple production industry)italy

2016TESTIMONIALS

“We have been working in this market for ten years and in three days we were able to meet all of our clients, which usually takes at least a week. I should like to add that we got to know many new potential clients. MacFruit Attraction was a much-needed event in this area. Well done!”

“Food Africa 2016 was a perfect platform to connect the Green Trade Initiative with the Egyptian agriculture sector. The diversity and seriousness of visitors and exhibitors made this a unique opportunity to showcase Egypt’s agro-industrial potential. Our exhibiting beneficiaries found interest well beyond their expectations from both national and international market representatives.”

Nicola de Tomi / ownerEuropean Fruit Groupitaly

Nagwa Lachine / Communication & Knowledge Management officerGreen Trade Initiative, uNIdOEgypt

The diverse clientele that visits the show makes Food Africa one of the best specialized exhibitions in Egypt. We are confident of the outcome of our participation.

Eric Mansour /VP Sales & MarketingGivrexEgypt

We’ve had a really positive experience and there has been lots of interest from visitors. We are looking forward to the coming months to complete our deals.

khaled Shawky / Export ManagerTemmy’sEgypt

2016TESTIMONIALS

“Before the event we were somewhat skeptical but our doubts have been promptly dispelled. In addition to meeting our clients, we had the opportunity to make new contacts. We will see in the next months how things develop, but the basis has been laid.”

The event was fruitful providing the opportunity to meet with new potential clients from Africa as well as introducing our products to new clients. We look forward to an equally successful experience in 2017.

Carlo Lingua / CEoRk Growersitaly

Ahmed El Fendi / Vice Chairman Sima Food IndustriesEgypt

HOSTEd BuyERS PROGRAM

Hosted buyers and exhibitors at Food Africa 2016 benefited from the all-new Hosted Buyers Program, a dedicated B2B platform, carefully designed to allow exhibitors to meet with 362 selected buyers from 59 countries.Aiming at helping exhibitors maximize their benefits and return on investment

from participating at Food Africa, the B2B meetings allowed guest buyers to get acquainted with the latest products and trends, to negotiate and conclude contracts, and to sign agency and distribution agreements.

A dEdICATEd B2B PLATFORM

2016

362nuMBER

oF hoSTEd BuyERS

59nuMBER oF CounTRiES

Organized by:

IFP Egypt - Alia Towers, 38 Corniche El Nile, Maadi – Cairo , EgyptTel: +20 2 25283101 / 2, Fax: +20 2 25283105Email: info@ifpexpo.com, Website: www.ifpgroup.net

Please visit our website on www.foodafrica-expo.com or contact us on the following:

BOOk youR SPACE noW!

yOu CAN BE A PART OF IT TOdAy! In order to secure a prime location for your business among Egypt's leading companies and your targeted business visitors, book early for the upcoming edition that will take place from

22- 24 April 2017 at Cairo international Convention & Exhibition Center (CiCC), Cairo - Egypt

HuRRy uP! BooK youR SPACE AT Food AFRiCA noW!

LoCAL inTERnATionAL dalia kabeel Tel: +20 2 25245187 / 88 Fax: +20 2 25245199 Email: dalia.kabeel@konzept-egypt.com

Vanessa Abou Jaoudeh Tel: +961 5 959 111 Ext. 114 Fax: +961 5 955 361 Email: vanessa.aboujaoudeh@ifpexpo.com