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Post Show Report
Number of exhibitors – 511
Foreign exhibitors - 40
First time exhibitors – 118
Unique visitors – 44 010
Unique visits – 65 010
Manufacturers – 84
Key figurers about InterCHARM-Ukraine 2016:
Exhibiting countries – Austria, Belarus, China, Hungary, Iran, Italy,
Lithuania, Monaco, Portugal, Spain, Ukraine and USA.
National pavilions – S. Korea, Turkey, Poland.
Breakdown of exhibitors by sectors
Exhibitors by sectors
Hairdressing Nail Services Professional Make-up InterCHARMpack+Cleaning Lab
Perfums and Cosmetics for retail
Cosmetology and Aesthetic medicine
75 75
27 23 54
151
98 111
47
27
85
186 2015 2016
18%
19%
7%
6% 13%
37%
Hairdressing
Nail Services
Professional Make-up
InterCHARMpack+Cleaning Lab
Perfums and Cosmetics for retail
Cosmetology and Aesthetic medicine
Professional beauty is
a driving force of the
exhibition
Purpose of exhibiting
Results of exhibiting *
To establish contact with
potential clients
To increase awareness of a brand, products
and services
To maintain contacts with
existing clients
To learn about clients’
preferences
Market research Presentation of a new product
Image participation
91% 86% 67%
39% 48% 60%
26%
Concluded contracts
Made arrangements
Presented new products
Found new clients Made market research
16% 28%
64% 73%
42%
Exhibitors
80% of exhibitors
reached their goals of
participation in the
exhibition
15%
47%
33%
5% Excellent
Good
Satisfactory
Unsatisfactory
How exhibitors rated the number of visitors
11%
50%
35%
4%
How exhibitors rated the quality of visitors
Excellent
Good
Satisfactory
Unsatisfactory
Exhibitors
95% of exhibitors are
satisfied with their
participation
Buyer Program
Buyer Program
Participation in Buyers Program is
absolutely free for foreign exhibitors.
40 foreign companies took advantage of this program in 2016.
InterCHARM team arranged for them
142 pre-organized meetings with buyers from Ukraine, Belarus, Moldova,
Romania, Greece and Azerbaijan.
InterCHARM-Ukraine is organizing matchmaking program for exhibitors called
The Buyer Program,
It can be described as pre-scheduled business meetings with the potential
partners and distributors.
New at the exhibition
BarberShop Day – male grooming at InterCHAR-Ukraine 2016
Photo competition on Facebook – to mark its 15th anniversary, InterCHARM-Ukraine gave away prizes! The winner of the most original photograph from the previous years received a selection of cosmetics. Total amount of concurrent program in the framework of the exhibition: 40 events
Perfect Image - open permanent make-up championships
BrowPro - The first open championships bringing together the most active and eminent professionals in Ukraine
Photo Mirror – automatic publication of photographs of visitors on
Disinfect or die – social project
Exhibitors Testimonials
KARSE
PANASONIC
What stuck out for us was the organisation of the exhibition – it was at the highest standard. Each year, the number of people interested in our
products and developments increases. We enjoy seeing new faces and professionals in this industry.
We chose InterCHARM-Ukraine to present our new line of products. We consider it the only exhibition in Ukraine to attract a high-quality
audience.
Visitors
* 32,405 visitors completed the survey
3826
1156 852
1144
4699
6565 5630
1165
429
1119 2081
1003 202
2534
Level of responsibility (number of people)*:
Area of business (%) 38% of visitors are Top Managers
69%
5%
1%
1% 6% 8%
1% 3%
1%
1%
4%
Hairdressing and Beauty salons
Clinic
Spa/fitness centre
Manufacturer and distributor of salon products
Official distributor and Manufacturer of perfume and cosmetics
Wholesale and Retail
Pharmacy retail
Manufacturer of raw materials, packaging
Barber shop
Tattoo salon
Other
Visitors
95% of visitors were completely satisfied with their visit to
InterCHARM-Ukraine 2016
54%
7%
20%
7%
12%
Made a wholesale purchase
Found new suppliers
Saw new products
Met existing partners
Took part in educational events
Result of attending the exhibition*
Visitors
UK Belarus Hungary
Georgia
Germany
Greece Iceland Italy Israel
Moldova Monaco
Kazakhstan Canada Cyprus
Poland
ОАЭ
South Korea
Czech Republic
Costa Rica
USA
France
Netherlands Lithuania
Russia Turkey
Australia
Austria
Belgium
Bulgaria Denmark
Jordan
Iraq
Iran
Ireland
Spain
China
Latvia
Pakistan
Portugal
Saudi Arabia
Serbia
Slovakia
Slovenia
Finland
Croatia Sweden South Africa
UAE
Foreign visitors: 468
Number of countries: 47
Geography of visitors
Azerbaijan
Exhibitors
95% of companies would recommend
participating in InterCHARM Ukraine to other
companies
13%
18%
26%
31%
12% Up to 50
50-100
100-300
300-1000
More than 1000
91% of companies intend to take part in
InterCHARM Ukraine 2017 again
Number of professionals who visited exhibitors’ stands
Contacts:
Iuliia Bulgakova
Tel: +380 (44) 496 86 45 (ext. 276)
Mobile: +380 97 392 4046
Email: [email protected]
