POST SHOW REPORT - Easyfairs · POST SHOW REPORT 3% e 17. ... all industries, from perfume, cosmetics and jewellery, to food and drink, ... I make the final decision 37% I specify

www.easyfairs.com/PI-Londonwww.easyfairs.com/LuxuryPackaging

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14 & 15 September 2016 | Olympia, LONDON




4,141 visitors

attended in 2016

POST SHOW REPORT

83%of space was rebooked onsite

for 2017

www.easyfairs.com/PI-London www.easyfairs.com/LuxuryPackaging

DID YOU KNOW? Visitor attendance has more than doubled since the first event in 2010.

The capital’s most exciting packaging event returns to Olympia…Packaging Innovations and Luxury Packaging London returned to Olympia this September for another two-day celebration of branded, inspirational and luxury packaging. And what a celebration it was!

The event attracted a record 4,141 attendees, making that seven years of continuous growth! Over 170 leading suppliers were on hand to showcase their latest innovative solutions, as visitors flocked from a wide range of industries to experience first-hand the future of packaging.

With a high proportion of visitors being senior decision makers from leading brands and retailers, the show floor was buzzing as they discussed bespoke solutions, innovative products and future business with suppliers. And business must have been booming, as exhibitors rebooked 83% of space on-site for next year.

Have a look at some of the key facts that made this year’s event such a big success.

“The show has been better than we ever could have expected. There has been such a high calibre of visitor to our stand in terms of what they offer, which has been incredibly exciting. This year

has also been particularly exciting in allowing us to network with other exhibitors to achieve mutually beneficial outcomes. On day one we received over 50 enquiries, and day two has been fantastic too. A great show!”

Paul Farmer, Managing Director, Wade Ceramics


About the shows

What happened at the show this year?

Offering the latest in branding and design innovations, Packaging Innovations London continues to grow year on year, inspiring packaging professionals with the latest packaging materials, formats and concepts on show to push the packaging industry to its creative peak.

Free seminars An inspiring collection of key industry speakers, including leading brands and retailers with valuable insight, took visitors through a plethora of packaging topics, exploring current issues, brazen creative ideas, and industry trends.

A panel of leading industry experts shared their knowledge and experience to explore how the cosmetics sector can be more sustainable, while retaining its glamourous identity.

In association with

Another great panel of speakers delivered insightful and thought-provoking content in this year’s Drinks Symposium, focusing on how to win over consumers at the POP.

The Great Innovation DebateChaired by The Retail Institute, a panel of leading experts examined innovation in packaging. With audience interaction at an all-time high, panellists explored new and interesting topics and perspectives; and isn’t that what debate is all about!

The Packaging Consultancy Clinic

Hosted by

Always a popular feature, the surgeons provided one-to-one personalised professional advice a countless aspects of packaging.

Networking Drinks ReceptionAs the show closed on the first day, visitors and exhibitors shared a drink, caught up, met new people, and relaxed after a busy day on the show floor.

Innovation WallAn expert scribbler took the visitors’ opinions and ideas about innovation in packaging, and turned them into artistic eye-candy. Check out our website to see what the industry thinks!

Champagne HourNothing says luxury like a flute of Champagne. That’s why for an hour each day our visitors were treated to a complimentary glass of bubbly to browse the halls with.

In addition to our leading line up of exhibitors, this event boasted a range of show features which granted valuable insight into the industry and a chance to meet, discuss, and share a drink with peers.

Luxury Packaging is the only event in the UK where packaging buyers and decision-makers are provided with an inspiring range of bespoke and prestige packaging for all industries, from perfume, cosmetics and jewellery, to food and drink, and much more! And this was the biggest year yet!

The world’s most popular packaging design website, The Dieline, hosted their highly acclaimed conference outside the US for the first time right at the heart of our show; and it was a hit! Speakers from huge global brands, including Coca-Cola, Wagamama, and SC Johnson, explored how challenges can be turned into opportunities in the field of packaging branding and design. The packed-out conference had visitors pouring out into the aisles to watch. After such a successful debut, The Dieline will be returning, bigger and better, in 2017!

NEW FOR 2016

The Beauty Forum

The Beauty Forum

The Retail Symposium

The Drinks Symposium

The Pharmaceutical Symposium

NEW FOR 2016

Huddles In association with

With groups dedicated according to industry or issue, these focused networking sessions allowed visitors to meet with like-minded peers.

The Starpack Awards For the first time ever, the UK’s premier annual awards scheme recognising innovation in packaging design and technology was hosted at our event, celebrating their 58th year.

For more information about exhibiting at Packaging Innovations or Luxury Packaging London 2017, please contact the Packaging team on:+44 (0)20 8843 8800 [email protected]



Visitor profileSome of the biggest brands and retailers come to this event, packing out the halls with influencers and real buying power. Here is the profile of our 4,141 visitors:

SECTORS Food 14%Personal care/ hygiene, cosmetics & beauty 12%Design agencies 11%Printing and Publishing 10%Drinks 6%Luxury goods & fine Jewellery 5%Wholesale and distribution 4%Clothing, fashion and accessories 3%

PURCHASING POWER I make the final decision 37%I specify 18%I influence 33%

JOB FUNCTIONS

Managing director 14%Packaging designer 8%CEO 8%Purchaser 6%Consultant 5%Marketing manager 5%Packaging specialist 5%Product development manager 5%Product/ Brand manager 4%Marketing director 4%Packaging manager 4%Art director 3%Purchasing/procurement manager 3%


“It’s interesting to see such a range of

products for the food and beverage industry. I have seen a lot of innovation that I

am interested in so far and the talks have been interesting and

informative. It’s also good to see that others in the industry think

what you do about such topical issues.”

Arun Thomas, Packaging Technologist at Ribena

95% 95% of visitors found their visit to be worthwhile

of visitors view the exhibition to be important to their business


Who visited “We have been overwhelmed by the

wealth of information that is on offer and we’ve had a really

informative and helpful experience so far. We actually only meant to be here for one day but because of the sheer

volume of great content on offer, we’re going to ring the office and get

back here for day two!”

Ellena Bleathman, Creative Account Director, Hunts

2 Sisters Food Group Group Packaging Development ManagerAdidas Design Director PackagingAvon Cosmetics Senior Packaging TechnologistBritish American Tobacco Senior Brand ManagerBritvic Senior Innovation ManagerBurton’s Biscuit Company Head of PackagingChanel Packaging Development ManagerChivas Brothers Global Senior Brand ManagerCoca-Cola Global Sparkling Innovation IgnitorDairy Crest Packaging Development TechnologistDanone Global R&D Packaging DevelopmentDiageo Packaging Innovation ManagerFortnum & Mason Design ManagerGames Workshop Packaging DesignerGSK Packaging Development ManagerHabitat Packaging Design ManagerHarrods Head of Product DevelopmentWagamama Head of Digital & LoyaltyHotel Chocolat Packaging MangerIceland Packaging Design ManagerInnocent Drinks Packaging Operations ManagerJML Print & Packaging DesignerJo Malone London Design DirectorJohn Lewis Purchasing ManagerKinnerton Confectionery Creative Design ManagerL’ORÉAL Brand Manger Lovehoney Graphic DesignerLUSH Creative BuyerMarks & Spencer Print & Packaging ManagerMars Chocolate Global Head of DesignMolton Brown Packaging TechnologistMondelēz International Packaging ManagerNestlé DesignerNext Retail Packaging BuyerP&G Plant Packaging leaderPepsiCo Packaging DirectorPret a Manger Packaging ManagerPrimark Packaging & Labelling ManagerPZ Cussons Assistant product managerSony Director European Artwork & Creative PackagingSotheby’s Senior DesignerSuperdrug Packaging DesignerTed Baker Print Production ManagerTesco Category Buying ManagerThe Body Shop Product Development ManagerThe Hershey Company Head of Global DesignThe Walt Disney Company Senior Design Manager FMCG & BrandingThomas Pink Supplier compliance coordinatorUnilever Global Brand DirectorWAITROSE Packaging Development ManagerYum Restaurants International Supply Chain Manager

We had some big names visiting the show this year. Here’s a small sample of who came in 2016:


What our exhibitors thought

What our visitors thought

94%

95%

83%

95%

90%

92%

were satisfied with the event

of visitors found their visit to be worthwhile

of space was rebooked onsite for 2017

view the exhibition to be important to their business

say the event is important to their business

would recommend the show to a friend or colleague

“The show this year has been extremely good. The footfall has been better than any year we’ve done. It’s been very useful to us, especially with us launching a new brand.”

Phil Marklew, Sales Director, Simply Cartons Ltd

“Looking around it’s clear to see just how fantastic the level of innovation on show is. We have innovative products, high end and high quality offerings; which to me shows the industry to be in great health. One of the greatest challenges the packaging industry faces is turning these ideas into mass-market products. This show is a fantastic shop window into the future of packaging.”

Mark Pawsey, MP and Chair of the All Party Parliamentary Packaging Manufacturing Group

“It’s my first time at the show and it’s really great to get out of the office and see all of the innovation that is available, particularly for the FMCG and retail sectors. I have also just been to one of the talks and it’s pretty cool to be at a show like this and feel inspired by your peers.”

Steve Rowe, Creative Director, Agency Spring

“Great range of products. I’m interested in paper board and this has been well represented at the show, so I’ve had lots to see. What is key for me though, is the networking opportunities at the show.”

Stephen Hughes, Vice President, Lamican Products

“There is a lot of innovation on show. It has been set out really well this year and I’m finding lots of exhibitors that meet my needs and are of interest. We’ve already seen so much and we’re only half way around!”

Tabetha Rudd, Account Manager, Abea

“The show this year has been good; very, very positive. We’re very pleased with the number of people, and more importantly, the quality of contact has been measurably better than last year. We’ve seen more brand owners and end-users, we’ve had direct interest in our sector and what we do. We feel we’ve picked up good contacts, met with our existing customers, and I’ve got a diary of meetings booked to follow up in the coming weeks!”

Frank McAtear, Business Development Manager, DS Smith

“We have had a very good show with orders straight from the stand. We will be back next year for sure.”

Robert Knox, Managing Director, KTEC Group

“It was our busiest and best show in London for a long time. We are very pleased with the event and the opportunity to meet and chat with new customers. In particular the opportunity to discuss current trends and our latest products especially in relation to forthcoming projects many visitors appeared to have.”

Paul Davinson, UK & Export Sales Manager, Winter & Co

“It was great to finally exhibit at Packaging Innovations 2016 and to be part of such a creative and diverse event.”

Alex Higgs, Creative Manager, Think Tank

“The show’s been very good, we’ve had a very good visitor rate, and I think we will come away with a lot of useful leads”

Joe Maynard, Managing Director, Spectra Packaging

Advertising & promotionWe invest in an extensive campaign to ensure everyone involved in all stages of the packaging process are informed about the show, through a powerful combination of targeted emails, newsletters,advertising (online & print), social media, mailing, promotion and editorial. Here is a breakdown of where we have promoted the show:

That’s a total reach of over 6.5 million packaging professionals

Arbroath Herald B&I Catering Banbury Guardian Bedford Today Berkhamstead Today Berwickshire News Bexhill Observer Biggleswade Today Birmingham Business Post Bognor Regis Observer Boston Standard Bourne Local Brechin Advertiser Buchan Observer Buckingham Today Bucks Herald Bury Free Press Buzz Teller Cambridge News Campaign Live Carrick Gazette Chichester Observer Choose Cumbria Conference News Converter Converter Magazine Converter News Converting Today Cosmetics Business Crawley & Horley Observer Cumbernauld News Daventry Express Deeside Piper Digital Labels & Packaging Digital Printer Diss Express

DJS Research Doncaster Free Press Donside Piper Dunstable Today Eastbourne Herald Ellon Times Epsworth Bells Express and Star Falkirk Herald Fenland Citizen Fife Today FlexoTech FMCG Magazine FMCG News Food & Drink International Food and Drink Business Europe Food and Drink Network Food and Drink Technology Food Bev Food Chain Food Manufacture Food Packer and Processor International Forfar DispatchFry Magazine Galloway Gazette Glasgow South and Eastwood Extra Grantham Journal Guide and Gazette Handling Logistics Harborough Mail Hartlepool Mail Hastings & St Leonards Observer Haverhill Echo Hawick News

Hayling Islander Healthcare Packaging Hemel Today Horncastle News ichainnel International Bottler and Packer Inverurie Herald IOM3 Irish PackagingKenilworth Weekly News Kincardineshire Observer Kirkintilloch Herald Kirriemuir Herald Leighton Buzzard Observer Lemington Courier Linlithgow Gazette Littlehampton Gazette Louth Leader Luton Today Lutterworth Mail Lynn News Manufacturing Chemist Market Rasen Mail Materials Handling World Materials World Mearns Leader Melton Times Metro Mid Sussex Times Midhurst & Petworth Observer Midlothian Advertiser Milngavie Herald MK Citizen Montrose Review Motherwell Times Newmarket Journal

News Fiber News Locker News Packaging Niche Magazine Northampton Chronicle & Echo Northamptonshire Telegraph Olympia London Packaging Business Review Packaging Europe Packaging Gateway Packaging Gazette Packaging News Packaging ScotlandPackaging Solutions Packaging Today Packaging World PackOnline.nl Peterborough Telegraph Portsmouth News Powys County Times Print Business Print Monthly Print Week Printing News Retail Packaging Rugby Advertiser Rutland and Stamford Mercury Rutland Times Rye & Battle Observer Rye Observer Scarborough Review Selkirk Weekend Advertiser Sheffield Telegraph Shields Gazette Shoreham Herald Skegness Standard

Sleaford Standard South Yorkshire Times Spalding Guardian SPC Stornoway Gazette Suffolk Free Press Sunderland Echo Sussex Express Thames Gazette The Buteman The Daily Express The Daily Star The Dieline The Drinks Report The Fraserburgh Herald The Grocer The Grocery Trader The Phoenix Newspaper The Southern Reporter The Star - Sheffield The Sun - Ireland The Sun - Scotland The Sun The Warwick Courier Transport Distribution Europe Tring Today Verpakkings Management Wales Online We Are Packaging Fans Webpackaging Welsh Pool West Sussex County Times West Sussex Gazette What They Think World Press Online Worthing Herald

Just a few of the places the event was covered:

The event was covered by:


@EasyfairsPACK has a following of over 11,300!

The LinkedIn Easyfairs Packaging Group has a community of over 3,000 packaging professionals

The Easyfairs database has a distribution of over 80K!

13 & 14 September 2017 | Olympia, London

The exclusive event for branded and inspirational packaging

Easyfairs UK & GlobalRegal House, 70 London RoadTwickenham TW1 3QSTel: +44 (0)20 8843 8800Fax: +44 (0)20 8892 1929www.easyfairs.com

Contact David Fergus on:T: +44 (0)20 8843 8824E: [email protected]

Contact Chidi Adilih on:T: +44 (0)20 8843 8836E: [email protected]

Contact Nick Battams onT: +44 (0)20 8843 8822E: [email protected]


With 83% of space rebooked on-site for 2017, space will be limited…. So book your stand today!


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POST SHOW REPORT - Easyfairs · POST SHOW REPORT 3% e 17. ... all industries, from perfume, cosmetics and jewellery, to food and drink, ... I make the final decision 37% I specify