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Post show report Southern women’s show October 20 - 23, 2011 Jacksonville, FL. ATTENDANCE. Crowds Galore! 27,000 – 31,000 women visited the show throughout the four day event to sample, shop and have fun!. AUDIENCE PROFILE. - PowerPoint PPT Presentation
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POST SHOW REPORT SOUTHERN WOMEN’S SHOWOCTOBER 20 - 23, 2011JACKSONVILLE, FL
ATTENDANCE
Crowds Galore!
27,000 – 31,000 women visited the show
throughout the four day event to sample, shop
and have fun!
AUDIENCE PROFILE
The show delivered thousands of guests, at the right place, at the right time!
Age Range %
18 – 24 10%
25 – 34 11%
35 - 44 16%
45 - 54 34%
55+ 29%
Marital Status %
Married 55%
Single 22%
Other 23%
Race %
Caucasian 64%
African American 24%
Other 12%
Household Income %
$20,000 - $30,000 11%
$30,000 - $50,000 23%
$50,000 - $75,000 19%
$75,000 - $100,000 15%
$100,000+ 8%
SHOW OVERVIEW
Year after year, we add new features and celebrity guests to keep the show fresh and exciting! At this year’s show, guests had the opportunity to…
Participate in the Chevrolet Ride & Drive Program!
Meet Today show Education Correspondent and former first daughter, Jenna Bush Hager!
Experience the Balance Your Life Pavilion!
Visit over 270 exhibits filled with fresh ideas and new products!
SCENES FROM THE SHOW
SPECIAL GUESTS
Food, Fashion, Fun!
From national celebrities and Top Chefs to the busy career mom of The Balancing Act, a superior line-up of special guests inspired and entertained.
Today Show Education
Correspondent, Jenna Bush Hager
Chef Kenny Gilbert, Bravo’s Top Chef
Host of The Balancing Act, Danielle Knox
Chef Erika Davis, Bravo’s Top Chef
Just Desserts
Miss Florida 2011, Kristina Janolo
COMMENTS ON THE SHOW
I have been coming to the Southern Women’s Shows for almost 10 years. They bring in the people and excitement. I highly suggest their shows if you have a unique or women related product. You will not be disappointed! – Jeremy Antrim, Lifestyle Marketplace LLC
We are a proud sponsor of the show. We love coming here every year. It’s a great way for us to meet a lot of women and pass along our messaging, and it’s a great way for us also to build our database. We are able to collect anywhere from 1,200 to 1,500 email addresses so we can pass on information in our E-Newsletters. – Alayna Rivera, Florida Dairy Farmers
The show is fantastic for tourism for the state of Virginia because it brings in a wide variety of people of different income levels. We always run out of materials here. It’s a great show. I bring 20 cases of travel guides and they’re all gone before the show ends. – Jim Mathias, Virginia Tourism
IT’S ALL ABOUT RESULTS!
We succeed when you succeed!
Southern Shows, Inc. and the Southern Women’s Show are committed to creating the best consumer show that works for you!
Value
Electronic Advertising $220,170
Print Advertising $151,678
Public Relations $102,246
Website Exposure $2,662
E-Newsletters $3,000
Coupon Distribution $1,324
Ticket Sales $407
Retail Exposure $84,750
Billboards $5,000
Grand Total $571,237
ELECTRONIC ADVERTISING
An aggressive paid and promotional ad campaign penetrated households across Jacksonville.
Combined with our public relations efforts, the results landed hundreds of commercials and millions of impressions.
Nine leading radio stations delivered hundreds of spots during a two week period.
Combined with promotions, contests and ticket giveaways, listeners were engaged and excited about this year’s show.
Television Partners Radio Partners
Television and radio generated $220,170 worth of exposure!
NATIONAL TV EXPOSURE
The show was featured on The Balancing Act on Lifetime!
The Balancing Act provided the following added exposure:
Promotion of the show in 50,000 Balance Your Life Magazine Guides
Email to 50,000 VIP club members
Production of a 60 minute program with show footage and interviews, scheduled to air a minimum of two times on the Lifetime Network to a potential audience reach of 96 million households!
Promotion on www.thebalancingact.com
PRINT ADVERTISING
Print and online advertisements created $151,678 worth of exposure!
Newspaper ads, online banners and electronic billboards promoted the show throughout a 3 week campaign. 15 full color ads in The Florida Times-Union and the 3 page show program included in the October issue of HealthSource Magazine promoted exhibitors, sponsors, show features and celebrity guests to over 150,000 readers.
PUBLIC RELATIONS
$102,246 worth of clippings, TV and radio interviews, and online listings increased awareness!
The show’s PR team generated 1,963,627 impressions! They reached numerous women’s organizations and clubs to encourage ticket sales, listed the show on a variety of websites and online event calendars, scheduled interviews, and placed news stories in media outlets throughout the market!
WEBSITE EXPOSURE
104,878 web impressions!
The Official Show Website provided guests with general show information, promoted special features, celebrity guests and stage schedules, and encouraged traffic to the show.
SOCIAL MEDIA
Over 2,200 Facebook fans!
The Official Show Facebook Page was updated continuously in the weeks leading up to the show to excite guests and promote special features, celebrity guests, exhibitors and sponsors. The page allowed us to interact directly with the show’s fans and stimulate conversation about special show features and promotions.
E-NEWSLETTERS
Six E-Newsletters were sent to over 12,000 previous show guests!
The E-Newsletter campaign sent show updates and special offers – all designed to drive traffic to the show.
COUPON DISTRIBUTION
Coupons built awareness and drove attendance!
3,000 were distributed at local Chevrolet dealerships.
5,000 were distributed at local Chick-fil-A restaurants.
2,800 were distributed at local Panera Bread restaurants.
Electronic coupons were created for Dillard’s and Florida Dairy Farmers to share with their existing customers.
TICKET SALES
Special ticket offers attracted attention!
Thousands of complimentary admission tickets were distributed to exhibitors, sponsors and media.
350 Chevrolet tickets were distributed to customers in 15 local dealerships.
RETAIL EXPOSURE
Hundreds of posters, table tents and register cards built awareness locally!
2 Ashley Furniture HomeStore locations
2 Belk department stores
15 local Chevrolet dealerships
1 Chick-fil-A restaurant
2 Dillard’s department stores
14 Panera Bread restaurants
St. Augustine Premium Outlets
76 Walgreens locations
BILLBOARDS
Billboard signage promoted the show to thousands!
Twenty (20) billboards were placed in key locations and intersections throughout the greater Jacksonville area ten days prior to the start of the show.
Value: $5,000
THANK YOU EXHIBITORS!
2 Happy Feet91.7 The PromiseA & B Marketing, Inc.A Spice AboveA To Z Golf MarkersA&E InternationalA-B-C Weight Loss SystemAAA Auto Club SouthAMSAnn’es Old Fashioned Foods ProductsAbsolute Wellness GroupAche-AwayAdvocareAll Stars DipsAmazing Surface TransformationsAmazing TreasuresAmerican Laser SkincareAmerican Travel Partners, Inc.Ameriprise FinancialAmish SouthArbonne InternationalArtistryAtlantic Eye Institute - Live Your VisionB&B Exterminating Co. Inc.B. Cool ShopBJ's Wholesale Club, Inc.Balance Your Life PavilionBankers Life and Casualty Co.Bath FitterBeaches of Fort Myers & SanibelBelkBetter In ColourBig Skinny Wallets
Bio-OilBiotrue Multi-Purpose Solution'Bling it On!'Blissful Wellness Medical Weight Loss CentersBlizzi CupBlue Cross Blue Shield of FloridaBlue Ridge & Great Smoky MountainsBobbles, Bangles & Blingbou'Tique 3:16Brightway InsuranceBrown Fertility AssociatesBuoylift DesignsC & L Travel Marketing Corp.COCO For MeCabinet Refacing USACatt Walk Shoes, IncCelebrating HomeCell PlusCellular SalesCeraVeCertified SecurityChabriCheers to the CureChevroletChristian Science Reading RoomChristina Block PhotographyClara White MissionCleantastic, Inc.Cleava Snap to Bra Camisole by Branovations, Inc.Cliphanger
Coastal Cosmetic CenterCommit to ControlContemporary Plastic SurgeryCook’s Heat & Air ConditioningCreative Accents FLCruise PlannersCutco CutleryD & D DecoratorsD and R Sewing CenterD&K Sales / Classy Cross Roads BoutiqueDamon Photography Inc.Dantes 925 Sterling Silver JewelryDeerwood Lake ChiropracticDepree Rum CakesDermaSystemsDevcon SecurityDillard's at St. Johns Town CenterDillard’s at the Avenues Diversified Home ProductsDoggy Baggage, LLCDreams Come True of JacksonvilleElegant Accents, Inc.Element PhotographicElluraElite CosmeticsEn Masse Marketing CorporationEnergy Armor, IncEssential Bodywear, LLC - 'The Bra LadyEuroshine USA, Inc. - Express Steam MopExpressSunrooms.com
A very special THANK YOU to our outstanding exhibitors!
THANK YOU EXHIBITORS!
FMCFamily Health Education ServiceFamily Support Services of North FL, Inc.Fathom ItFirst Place Fitness EquipmentFlagler Hospital Bariatric Surgery CenterFlorida Career College of Jax FloridaFlorida Dairy FarmersFlorida LotteryThe Florida StarThe Florida Times-UnionFood for the PoorFran's Boutique & SalonThe Gift BoxGlory FoodsGo Green Pain ReliefGo! Sticky - Complete Green Cleaning SysGold Buyers of AmericaThe Golden TouchThe Good Food CompanyGripsticGutter CapHRC MedicalHealthSource MagazineHealth & Beauty ConnectionHealthy EyeHealthy Soy CandleThe Healthy Weight Commitment FoundationHematite JewelryHerbiepac.comHip KlipsHome Makeover Systems House-Autry MillsHubbard House, Inc.IV Pure Inc.Ideal Product USA Inc.
Innovative ConceptsInspiretees.comInternational Jewelry CreationsIt Works! Wrap and Lose FatJAM Sales – BravageJAM Sales - Stove Top GrillJacksonville Anti-Aging InstituteJacksonville Eye CenterJacksonville Fire StationJacksonville MagazineJacksonville Pet Funeral Home & Pet CrematoryJacksonville University School of OrthodonticsJacksonville Weight Loss CenterJoy's International Foods Inc.Juice PlusKennedi's Closet, Inc.Kitchen CraftLakeview Farms, Inc.Lasikplus Vision CenterThe Laura Lynn CollectionLifetime Enclosures, Inc.Lindt Chocolate R.S.V.P.MA International Trading Co., Inc.The Maasai InternationalMary Kay Cosmetics (Jacksonville)Medi Massagers/Infiniti Inc.Memorial Family Practice AssociatesThe Memory BuildersMental Health America of Northeast Florida
The Miche Bag by Styles WholesaleMigi Nail ArtMilo's Tea CompanyMint MagazineMiracle Windows & Sunrooms Inc.Mix 'N Mingle MarketMix It UpMoney Pages Inc.Mott's Garden BlendNaturally YoursNew Horizons Women’s Medical GroupNew York ShadesNorth Florida SurgeonsNortheast Florida Cardiovascular CenterNuSkin / PharmanexOil & VinegarOrgano GoldOswald ChiropracticPanera BreadPark Place a Medical SpaPassion 4 LifePassion PartiesPerfect AccentsPerfect Fit Toe RingsPhoenix Trading Co.Pink Is PowerfulPower Steam ProPrestige Products Direct LLC/Air PurifierPrincess House
A very special THANK YOU to our outstanding exhibitors!
THANK YOU EXHIBITORS!
Psychic Madame RubyPulse Electro-Magnetic TherapyPure RomanceRPM AutomotiveRadioNOW 97.9Rand Hill/Darby CreekRegions BankResVitaleRevolucion WorldwideRiverside DentalRodan and Fields DermatologyS.D.I.SAS ShoemakersSachi Insulated TotesSafeTouch Security SystemsSalena’s Accessory ShowcaseSaline Soothers Salko Products Ltd.Salt InstituteSamaritan's Purse / Operation Christmas ChildScentsy Wickless CandlesSecureItSeize it. Live it.Select ComfortSelect Marketing – thebestsheetsSelect MarketingSessions Modeling StudioSevier SkirtsSheic JournalsShine a Light on Breast Cancer AwarenessShop To Stop SlaverySilpada DesignsSilver GallerySilver-SunSimples Wear Design StudioSimply Erika
Simply SassySisel InternationalSloggers Garden ShoesSmart CartsSolar Gadget Guy, L.L.CSole SurvivorSomethingSomethingSouthern Peanut GrowersSt. Augustine Foot and AnkleSt. Augustine Premium OutletsStella & DotThe Stenotype Institute of JacksonvilleSterling Mint LLCStraight For YouStunning GalSUNNYbandSusan's Treasure ChestSWIFT MICROFIBER Cleaning SystemTalia CosmeticsTerrific FountainsThen & Now Soap ShoppeTheresa Best ApparelThirty-OneTiki's TreasuresToo Chic For YouTop of the Line DesignsToys for TotsTrueCare, LLCTupperware
Ultimate CreationsUnique Designs By WandaV101.5Vacation GetawaysVibaBody SlimmerVirginia Tourism / Shenandoah Valley TravelVisit FloridaVisit TallahasseeVoice for Children supporting the Guardian Ad Litem of FloridaVonageVotre VuWAPE-FM 95.1WBOBWCI Group, Inc.WJGLWJXT / Virginia College in JacksonvilleWQIK 99.1Wag N' TagThe Wake-Up SquadThe Water BeadsWatkins Allergy and Asthma ClinicWestbrook Fine Art, Inc.WhoBabyXtreme Whitening LLCYou Personalize ItYour Baby Can, LLCZan's Bazzar Salon & BoutiqueZeko Shoes
A very special THANK YOU to our outstanding exhibitors!
THANK YOU SPONSORS!
JOIN US IN 2012!
Mark your calendar now!
Next year’s show is scheduled for October 18 - 21, 2012!
For more information:
Elisha Jernigan
Show Manager
800.849.0248 x 112
