POST SHOW REPORT

FACTS AND FIGURES 2015 – MS Africa & Middle East + Projex Africa

Show days: 02-05 November 2015Frequency: annualVenue: Cairo International Convention & Exhibition Centre – CICC Pavilions and Outdoor Area: Hall 1-2-3Opening hours: from 11.00 a.m. to 8.00 p.m. (non-stop)

Total Exhibitors: 92 Exhibitors from 12 Countries (Benin, China, DRC, Egypt, Ethiopia, India, Italy, Morocco, Poland, KSA, Turkey, USA) - International Direct Exhibitors: 43 -Domestic Direct Exhibitors: 49TOTAL MS Exhibitors: 59TOTAL Projex Exhibitors: 33

Total Visitors: more than 3.000 professional operatorsBrut exhibit area: 6.000 sq.m.Net exhibit area: 2.300 sq.m.

Official International Delegations: from 27 Countries (Angola, Benin, Botswana, Cameroon, Congo, DRC, Ethiopia, Germany, Ghana, Italy, Ivory Coast, Jordan, Kenya, Malawi, Morocco, Mozambique, Nigeria, Palestine, Romania, Rwanda, South Africa, Sudan, Tanzania, Tunisia, UAE, Uganda, Zambia)

LAY OUT 2015

Auspices – Endorsers – Partners and Supporter – Sponsors

INSTITUTIONAL AUSPICES 4 Egyptians Ministries gave their auspices to the fairs - Ministry of Environment, Ministry of Housing, Utilities and Urban Communities, Ministry of International Cooperation, Ministry of Trade and Industry and the Italian Embassy in Cairo

ENDORSERS, PARTNERS AND SUPPORTERSSeveral agreements were signed with the most important and influential stakeholders in the construction sectorDomestic• Federation of Egyptian Industries – in particular: Chamber of Building Materials Industries, Chamber of Engineering

Industries, Chamber of Chemical Industries• Syndicate of Engineers• Egyptian Export Council of Real Estate• Society of Egyptian Architects (SEA)• Egypt Green Building Council• Egyptian Federation for Construction and Building Contractors• Egyptian Plastic Exporters and Manufacturers Association (EPEMA)International• IVORY COAST: Centre de Promotion des Investissements en Côte d'Ivoire (CEPICI)• PALESTINE: Union of Stone of Palestine (USM Palestine)• SENEGAL: Chambre de Commerce, d’Industrie, d’Agriculture de Dakar (CCIAD)• TANZANIA: Green Building Council of Tanzania• UGANDA: Uganda National Association of Building & Civil Engineering Contractors (UNABCEC)• UGANDA: Uganda Society of Architects• JORDAN: Jordan’s leading stone and tile Association (JOSTONE)• ITALY: Italian Trade Commission (ICE)

• BENIN: Association Nationale de Enterprise de Constructions et de Activités Connexes(ANECA)

• CONGO: Chambre de Commerce et d’Industrie de la République Démocratique du Congo• ETHIOPIA: Addis Ababa Chamber of Commerce & Sectoral Associations• ETHIOPIA: Association Ethiopian Architects (AEA)• ETHIOPIA: Construction Contractors Association of Ethiopia (CCAE)• MOROCCO: Federation of the Industries of Construction Materials (FMC)• USA: Marble Institute of America (MIA)• ITALY: SACE - Italian Agency for Insurance and Financial Products

Institutional Area

IBP (International Buyers Program) main objective is to increase the presence of international buyers fromAfrica and MENA region to MS Africa & Middle East / Projex Africa and create contacts with the exhibitorsduring the show.

Official delegations have been selected from Algeria, Angola, Benin, Botswana, Cameroon, Congo, DRC,Ethiopia, Germany, Ghana, Italy, Ivory Coast, Jordan, KSA, Kenya, Malawi, Morocco, Mozambique, Nigeria,Palestine, Romania, Rwanda, South Africa, Senegal, Sudan, Tanzania, Tunisia, UAE, Uganda and Zambia andinvited to attend the show with a full program of visits and meetings with the exhibitors. MS Africa & MiddleEast / Projex Africa welcomed both individual buyers and official delegations and offered them a set ofbenefits to make the visit more profitable for everyone.

International Buyers Program – IBP

• Mr. Victor LEONEL – President Ordem dos Arquitectos de Angola, ANGOLA• Mr. Serge SGBOSSI – President Association Nationale des Enterprises de BTP et des Activites Connexes,

BENIN and Mr. Desire Didier Sourou ZOUNON – Chief Delegation of Benin and advisor of the Association• Mr. Batululi GABOSEKEGWE – Principal Architect of Gaborone City Council, BOTSWANA• Mr. Christian KANYIKI WAKANYIKI – President of ‘Chambre de Commerce et d’Industrie de la Republique

Democratique du Congo’, DRC• Mr. Gashaw Abate FELEKE – Director of Chamber of Commerce of Addis Ababa, ETHIOPIA• Mr. Demrew WENDWOSEN – President of AEA - Association Ethiopian Architects, ETHIOPIA• Mr. Solomon Gizaw MUHUYE – President of CCAE - Construction Contractors Association of Ethiopia,

ETHIOPIA• Mr. Fitsum Tsegaye GEBREAB – Team Leader for Market promotion & Branding of Chemical and

Construction Inputs Industry Development Institute (Ministry of Industry), ETHIOPIA• Mr. Nyirongo CHIMWEMWE BRIGHT – Estates Development Officer of University of Agriculture &

Natural Resources di Lilongwe (LUANAR), MALAWI• Mr. Sukasuka LIMBIKANI – Principal architect del Building Department del Ministry of Transport and

Public Works, MALAWI• Ms. Wiam SAMIR – Green Building Council of Morocco, MOROCCO• Mr. Amos MTEPHE – Regional Manager North Branch of SAFCEC - South African Forum of Civil

Engineering Contractors, SOUTH AFRICA• Mr. Moses IPYANA – CEO of Green Building Council of Tanzania, TANZANIA• Mr. Robert Henry KIGGUNDU – President of Uganda Society of Architects, UGANDA• Mr. Michel Muvule PINTO – Executive Director of UNABCEC - Uganda National Association of Building

and Civil Engineering Contractors, UGANDA

International Buyers Program – IBPHighlights - Some of our most outstanding guests

• Focus Country (presentation of the country projects and meetings with the exhibitors)- 2nd November: focus country Ethiopia – in cooperation with ICE Addis Ababa- 3rd November: focus country Angola – in cooperation with ICE Luanda

• Specialized sessions and conferences organized and moderated by MS Africa and Projex Africa official partners such as: Egyptian Syndicate of Engineers Egyptian Export Council of Real Estate Egyptian Federation for Construction and Building Contractors Society of Egyptian Architects

• 3rd November: B2A – Business 2 Architects – educational training on designing with natural stone followed by a guided walking tour of ca. 40 African architects to the stands of the exhibitors that have requested the meetings

• Contests in Design with Natural Stone in cooperation with the Faculty of Applied Arts - Department of Interior Design and Furniture - Helwan University and the Faculty of Specific Education - Department of Art Education -Mansoura University

Accompanying Events

ExhibitorsExhibitors’ Survey

INTERNATIONAL EXHIBITORS DOMESTIC EXHIBITORS

Overall, 62% of international and 69% of domestic rated the fair as excellent or good.Only 5% of international and 7% of domestic exhibitors rated the fair as unsatisfactory.

14%

48%

28%

5%5%

Excellent Good Satisfactory Unsatisfactory NA

15%

44%

32%

7%2%

Excellent Good Satisfactory Unsatisfactory NA

Your overall opinion on MS Africa and Projex Africa 2015

ExhibitorsExhibitors’ Survey

INTERNATIONAL EXHIBITORS DOMESTIC EXHIBITORS

14%

29%

33%

0%

24%

Excellent Good Satisfactory Unsatisfactory NA

5%

34%

36%

10%

15%

Excellent Good Satisfactory Unsatisfactory NA

43% of international and 39% of domestic rated the quality of buyers between excellent and good, overall 40% rated the quality ofbuyers between excellent and good and 36% as satisfactory. Only the 6% of all the exhibitors (0% of international and 10% of domestic)rated the quality of buyers as unsatisfactory.

Please estimate the quality of the International Buyers Program (IBP) and B2B meetings

ExhibitorsExhibitors’ Survey

DOMESTIC EXHIBITORSINTERNATIONAL EXHIBITORS

80% of international and 86% of domestic exhibitors are between yes and probably; overall, it means 36% yes and 48% probably.

9%

71%

10%

10%

Yes Probably No NA

49%

37%

12%2%

Yes Probably No NA

Are you planning on exhibiting at the next edition?

Domestic Visitors

Domestic Visitors – Breakdown per speciality

Engineer: 43%Contractor: 12%Importer: 6%Trader: 6%Consultant: 6%Real Estate Developers: 6%Architect: 4%Other: 17%

Local Newspapers Advertising CampaignAl Ahram, Al Akbar, Youm 7, Akhbar El Youm, Alsouk AlArabya, Allam El Mal

Billboards / Outdoor CampaignOctober Bridge, Cornish – Maadi, Autostrad, Ring Road, Shaq El Thoaban Area, Convention Center

TV CoverageAlqahera w Al nas, Al Mehor, Nile TV, Akhbar Misr

Web Banner CampaignYoum 7, ELWafd, Egyptian Engineer Syndicate, Steel Network,United Engineers

Radio CampaignRadio Misr

Direct Mailing Campaign40k invitations sent to the target visitors

Electronic Invitation35K invitations sent to the Egyptian Engineer Syndicate members40K invitations sent to Steel Network65K invitations sent to the United Engineers members

Domestic Marketing Plan

MAGAZINE COUNTRY

INTERNATIONAL CONSTRUCTION INT.

ARAB CONSTRUCTION WORLD INT. /MENA

MARBLE TREND TURKEY (eng/tur)

INFRASTRUCTURE MIDDLE EAST MENA

MT MOVIMENTO TERRA ITALY (ita/eng)

PF PERFORAZIONI E FONDAZIONI ITALY (ita/eng)

RIS RIVISTA ITALIANA DEL SOLLEVAMENTO ITALY (ita/eng)

CUTTING EDGE - MIA Marble Institute of America INT.

AGGREGATES BUSINESS EUROPE INT.

WORLD HIGHWAYS INT.

STONE WORLD INT.

MARMOMACCHINE INTERNATIONAL - Confindustria INT.

BTP INFOS CAMEROON

MARMOMACCHINE MAGAZINE ITALY (ita/eng)

TRUCKS & MACHINERY POLAND

DIAMANTE A&T ITALY (ita/eng)

TAS DUNYASI TURKEY (eng/tur)

International MagazinesAdvertising Campaign >>>

Web Banner Campaign

Direct Mailing Campaign / Newsletter

Promotion in the main sectoralevents and presentations in Africa in Ethiopia, Mozambique, Tanzania, Angola

Social network (FB, Twitter)

International Marketing Plan

See you in 2016!!!10-13 December 2016

CICC – Cairo, Egypt