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Geographical Information Systems
Poster Design and Creation TipsJanuary 2015
GIS CenterTufts University
A Locator Map (Introduction)
Each map should have:◦ Title – Insert using publisher, not arcmap◦ Legend
Sized appropriately and organized with proper headings and layers
◦ Scale Bar Consistent size, scale and location. Appropriate Units
◦ North arrow Consistent placement and size between maps
Labels might be useful on maps but aren’t required
Additional Graphics◦ Photographs, graphs, tables, charts, diagrams, etc.
Identify and Label all Figures and Maps on poster and in text!!
Map and Figure Requirements
Poster’s can be printed in the GIS lab in Tisch Library when an assistant is there.
Posters should be sized at 30x40 inches
Landscape or Portrait orientation is fine
You will mount your project on poster board provided in the GIS lab
Leave the poster on the pile for our class in the GIS lab.
Poster Printing Info
Poster Design Tools
Posters serve as an advertisement of your hard work!
Layout
Visual Hierarchy Alignment – Use of columnsGrouping -To box or not to Box?Contrast – Use of white space
TypographyEmphasisFont Type/StyleColumn WidthJustification/ Left AlignmentBulletsSize
ColorColor Wheel Complimentary/contrasting Colors
Images/FiguresResolution
Design Tools and Concepts
http://blogs.msdn.com/b/mswanson/archive/2007/05/06/bad-design-by-example.aspx
Goal: Maximize Readability
Readability improves:
• Comprehension
• Retention
• Reading speed
• Reading persistence
Visual Hierarchy
READ THIS FIRSTand then read this.
THAT’S VISUAL HIERARCHY.
Visual hierarchy starts with your title!
Examples from Robin Williams’ Design Workshop
Examples from Robin Williams’ Design Workshop
Examples from Robin Williams’ Design Workshop
Examples from Robin Williams’ Design Workshop
My GIS Poster
A quick design workshop
My GIS PosterA quick design workshop
My GIS PosterA quick design workshop
Corporate Logos Redesignhttp://www.nytimes.com/2009/05/31/weekinreview/31marsh.html
Times New Roman
Serif vs. Sans Serif
ArialT T
Arial / Helvetica
Sans SerifSerif
San serif Arial headers, serif Times New Roman body text
Comic Sans…
Story of Comic Sans: http://www.connare.com/comic.htm(Now Chalkboard on Apple OS)
The bold, the underlined and the italicized
Readability: Column WidthThe “alphabet-and-a-half ” line length rule:
the ideal line length at 39 characters regardless of type size.
Left Align (GOOD!) Justified (BAD!)
Bullets: Give them Space!
Font size
aa
Example Text Sizes on Trunk
A few words aboutCOLORUse 3-4 colors, but no more!
Dark type on light color backgrounds
This attracts attention, but tires the eyes!
http://www.color-wheel-pro.com/color-theory-basics.html
http://www.colorbrewer.org
Blue on Red appears blurry to the human eye
Yellow on white is hard to read
Red on blue also appears blurry to the human eye
Be Careful though…
And remember backgrounds can be
distracting!
Colleagues
Students
Scientists
Government officials
Community groups
General public
Design Process:
Know your Audience!
• Be in charge of your design decisions:
• Color Palette – Pick a color scheme and keep it consistent for poster and maps!
• Fonts – Pick 2 main fonts– 1 for maps and poster headings (sans-serif), 1 for poster text (serif)
• Size- Poster text is important, but don’t forget about map text as well (labels and
legends, and scale bars!)
• Format- Identify most important elements (title, headings, maps, tables, graphs)
& place them on poster first. Then add text and secondary information.
Design Process:
Simply your Poster with Maps, Graphs and Headings
Images and Graphs say much more than words!
Keep Poster Visual!
Images and
Graphs say
much more
than words!
Think about what information is important for your readers to understand for the project
Overview map- Important data or locations◦ Basic information that might give the reader background info or
context. Factor Maps- Important to show what went into
your model (not necessarily intermediary steps)◦ Ex: Suitability Analysis: Distance from Roads
Might be better to show the actual Euc Distance with distance values rather than the reclassify layer that doesn’t have values but just numbers.
Final Map- Some may have a “final” map, others might not (that’s okay).
What kind of Maps should I include on my poster?
◦ Determine the shape you want your maps to be on the poster Square, rectangle
◦ Set up the page so that the maps are exported bigger than what they will be on your poster. 20x20 usually works (if it’s a square). Adjust for rectangle.
◦ Export maps with just legend, north arrow, and scale bar.
◦ Use Publisher to put in titles and other explanatory text
◦ Export maps as a JPEG, GIF or Tiff at 300 DPI.
Exporting Maps
Resolution: 300 dpi Caution: Web images are 72 dpi
SnagIt - software increases image resolution
Format: JPG (photos)TIFF (yields large files)GIF (solid colors, text)
Working with Images:What you see is NOT what you get!
Why should anyone care?
What am I adding to current knowledge?
Are my visuals effective and understandable?
Have I conveyed the findings clearly?
Are my recommendations valid?
Is my poster effective?
Edit, Edit, Edit and EVALUATE!
Print out a letter size draft.
◦ Can you read the type?
◦ Are the colors what you really want?
◦ Does it look too busy?
◦ Do the main points pop out?
So you think your finally done?
?MS PowerPointAdobe InDesign
MS Publisher
Which software to use
12 columns
3 main columns: 4 / 4 / 4
Questions???
Special Thanks to Dr. Barbara Parmenter and Melanie St. James for various slide graphics and information regarding design
concepts