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Poster Analysis for Horror Films
Character: Our eyes are first led to Freddie Cruger which Shows specific iconography in rela=on to the film with Mise-‐en-‐scene Such as the brown hat, which is covering the featuresOf his face which have been burnt and are now deformed And are horrifying to look at. By the facial features being Hidden it creates mystery and suspense as we can’t see Directly in to his eyes. Thus holding a power Over the audience whilst looking down at us As we are the vic=ms. His claw has been lit in Such a way with low key ligh=ng that a glint Bounces off and suggests that he is planning Or scheming his next murder or torturous Crime, he likes to play games, just like the Children who he used to taunt did. We can Also make out his stripy dark red and green Jumper, which is also rela=ve to the movie“Nightmare on Elm Street”, it relates to the Dark and dingy colours of the poster that Are earth like and red, resembling dry blood And vicious crimes Cruger commiRed. Freddie Cruger relates to theorist Propp as He said there are a limited number of characters that share A func=on such as an evil masked villain who is male and Mutated. Ligh,ng: This poster has been lit in a low-‐key way, this is so that we can only see A certain amount of the villain which makes him more mysterious and over Powering as his face is also mostly hidden witch shadows overcas=ng it. It is very Difficult for us to make out many features of Cruger due to the low key ligh=ng. It Looks as if Cruger is standing in front of the moon showing he has so much power
That he could take away everything from the vic=m, including their life, showing him as a menace and evil character. The way the poster is lit also shows that he is bringing darkness to us and has a lot of force. We can tell that the character is lit from a high angle as everything around him is shadowed, although it is s=ll very low key ligh=ng.
Typography: There isn’t a lot of text on the poster is very self explanatory and speaks for Itself. However what does stand out first is “Nightmare” as it is the biggest text on the Poster, as it reflects what the movie is about, Cruger invading his vic=ms dreams. The colour Of the typography is blood red which stands Out to the audience and also conveys the sense Of fear and blood, which conveys what type of Character Freddie Cruger is. We can also No=ce that the colour looks like blood absorbed Into material, conveying vic=ms clothing as they Are harmed. The tagline is “welcome to your Nightmare” which is seen as ironic as usually You wouldn’t welcome someone into a painful Experience, however Cruger enjoys hur=ng his Innocent vic=ms. Rule Of Thirds: Cruger is centred in this poster showing that he’s the main character of the Film, however he is mostly hidden due to the ligh=ng, aRaching a s=gma of the audience wan=ng to watch the film rela=ng to Barthes narra=ve theory of enigma.
Typography: The typography of the poster for “The Ring” is extremely important. “Before you die, you See” has been duplicated, conveying the Iconography of the film which is about The tape that is watched, it shows that The tape is fuzzy and jumpy, which is The has been conveyed in the font style. “The Ring” has also been used in a font Which looks like childish wri=ng, again Using the iconography of the film as A child is involved and he does a lot of Drawing and wri=ng, it shows a large Correla=on and =e in. As children are Seen as innocent and can do no wrong It created a binary opposite within the Poster which connects with theorist Strauss. It is a key feature of horror films. The tagline “Before you die, you see” Creates a rela=onship with the movie And the audience as the personal Pronoun “You” is used, making the audience Involved, making us a part of the horror, as if We could be affected by the tape. The billing box Doesn’t have a great deal of affect on the audience As it is so small and in a toned down grey, just gives Small parts of informa=on about the movie e.g. the Director.
Rule of Thirds: The image on the poster has been near enough centered, Showing that it’s the main aspect of the film. The ring conveys the Iconography of the film which is about the female crawling out of the well And haun=ng the people that have watched the tape. As well as the ring, it also conveys the tape as the ring is blurred similar to the tape watched in the film.
Image and colour: in rela=on to the rule of thirds, the ring firmly stands out from the Background as it is black. Black conveying the Darkness and chilling sensa=on carried out By the movie. The tape shown in the movie Is in black and white, so the poster has Carried on this feature as iconography and Kept a running theme.
Mise-‐en-‐scene/Character: In the poster no characters are featured. However through The colours and typography we get a feel For the movie and it aRaches a s=gma, Making the audience curious as to what is Going on, they want to find out more, who, Why, what, when. We can also tell that there Is a child in the film, sugges=ng that he needs To be saved, which is typical of a horror film As Propp suggested. As there is only a ring Centred amongst darkness, it suggests that There is a lack of hope, but there is a way out, But it is very difficult to obtain safety and Peace.
Image and Colour: The image of the movie “Dead Snow” Is extremely powerful and gory. It Shows a decapitated zombie Nazi With his eyes s=ll open and making Eye contact with the audience, making The audience fear him and make us Feel as if we are the next vic=m at the Hands of the Nazi zombies. Above the Zombie head is one of the vic=ms of The zombies, however they have had Their revenge against the villain in the Movie. We can also see that for the Rule of thirds the characters of the Movie have been centred, making Them the main focus of the poster. It Also shows us the Nazi zombies in the Background trying to aRack the vic=m Of the movie. It also conveys that there is A stock character of “last man standing” Avenging all of his friends deaths in anger. The mise-‐en-‐scene of the characters: they Are all wearing very dark clothing, which is Contras=ng against the white snow. The Mountains in the background convey the Large landscape at which the vic=ms are lost In, its largely isolated, which is a key aspect Of horror movies.
Props: There is a chainsaw used and a small axe in the Pocket of the vic=m defending Himself. The weapon is covered In blood showing that he has Decapitated the Nazi himself, Showing that the vic=m bites Back hard and is strong. He is Also well equipped as he has More than one weapon to Defend himself with. The props Convey iconography of the movie.
Technical Aspects: The camera is at a long distant shot, However the characters are directly in Front of it, it shows the length and Isola=on of the se`ng.
Typography: The typography here is very interes=ng As it involves characters from the movie Which are vic=ms. Although they are not The main focus, by having the characters In a subtle way in the text it shows that They s=ll fought their part against the Nazi Zombies, however they were defeated, Unlike the main character which has done A good job of ge`ng his revenge on the Zombies and striking back. The colour Of the text also fits in with the theme of The characters and the movie, making it Stand out. The billing box of the movie Is very small and discrete as it just points Out the directors etc of the film. It isnt Very important to us as readers.