Poster PerfectDesign

Objectives• Composing visual stimuli • Organizing it into clear & dynamic structures• Arrive at a design that delivers its message clearly, forcefully, and memorably• Describing Visual Profile

Visual Strategies• Developing rich color palettes• Reliably mixing typefaces for contrast and style• Using abstract forms to support other imagery• Customize visual experiences through hierarchy• Achieving dynamic picture placement within a column grid

Hierarchical Strategies

Customize Visual Experience• Colorize, tone, or ghost the image to reduce the sense of realism • Crop subjects in an unconventional, dramatic way• Combine photographs or parts of several in unusual configurations • Introduce a texture, pattern, or abstract visual language into the photographic

space• Silhouette objects or figures to remove them from their expected, natural

environments• Present photographs in unconventional shapes, instead of rectangles

Graphic Designer’s Essential ReferenceVisual Elements, Techniques, and Layout Strategies for Graphic Designers

Timothy SamaraSuggested Reading and source of the following example

Communicating the product’s concept• A two-part remedy that provides relief and energy during the day, and comfortable

restful sleep at night - suggested by the product’s brand name, invented by combining the words relax and maximize

• Convey ideas of rest, energy, and health• Suggest the efficacy of the product• Text Element Translations

• Product Brand Name• Relaximize Day and Night• Multisymptom 24-hour cold remedy

• Tagline• Nondrowsy for daytime, helps you sleep through the night

Sample Representation

Sample Representation

Sample Representation

How would you do it?